MARKETING AND STRATEGIES

WITH REFERENCE TO
T.SATYANARAYANA AND CO
HYDERABAD

A project report in partial fulfillment for the award of

MASTER OF BUSINESS
ADMINISTRATION
Submitted By
KARNAM ASWINI
(Reg No: 121723602022)
Under the guidance of
Dr. N.LALITHA
Assistant Professor

GITAM INSTITUTE OF
MANAGEMENT GITAM
(DEEMED TO BE UNIVERSITY)

Accredited by NAAC with A++

Rushikonda, Visakhapatnam-530045

Year 2017-2019

1
 DECLARATION

I hereby declare that the project report titled “ MARKETING AND STRATEGIES WITH
reference to T.SATYANARAYANA AND CO.” submitted by me to GITAM (DEEMED TO BE
UNIVESITY) is genuine and bonafide work done by me and is not submitted to any other university or
published any time before. The project work done is for the partial fulfillment of the requirement of the
award of MBA Degree.

Date:
Place: Visakhapatnam
(K.ASWINI)
Reg.No: 121723602022

2
 CERTIFICATE

This is to certify that the project entitled “A STUDY ON MARKETING AND PROMOTIONAL
STRATEGIES FOR CHAI RETURN AND DOCTOR TAX WITH SPECIAL REFERNCE TO
T.SATYANARAYANA AND CO.” is a bonafide work done by KARNAM ASWINI bearing
Regd.no.121723602022 in GITAM INSTITUTE OF MANAGEMENT, GITAM (DEEMED TO BE
UNIVESITY), Visakhapatnam for the award of the degree of “MASTER OF BUSINESS
ADMINISTRATION”, done under my guidance, to the best of my knowledge.

Date:

Place: Visakhapatnam

Dr. N.LALITHA
Assistant Professor

3
 ACKNOWLEDGEMENT

I would like to express my sincere gratitude to Prof. P.SHEELA, Principal, GITAM Institute of
Management, GITAM (Deemed to Be University), Rushikonda, Visakhapatnam for giving me
an opportunity to work in this project.

I would like to thank Dr. YVVSSS VARA PRASAD, Head of the Department, MBA,
GITAMINSTITUTEOFMANAGEMENT, GITAM UNIVERSITY, Visakhapatnam, for
giving me an opportunity to work in this project.

I would also like to thank Dr. N.LALITHA, Assistant Professor, Department .of Finance, for
her valuable guidance and support for the completion of my project work.

4
 INDEX

S.No Contents Page.No

1 Chapter-1
Introduction 7-10

2 Chapter-2
Objectives of the study 12
Need for the study 13
Methodology of the study 14-15
Limitations of the study 16
3 Chapter-3
Industry profile 18-27
Company profile
4 Chapter-4
Research and Strategies done for 29-48
Chai return And Doctor Tax Analysis
5 Chapter-5
Findings and Suggestions 50-52

Bibliography 53

Annexure 55-59

5
CHAPTER-1

6
 INTRODUCTION

Definition of marketing:
 According to American Marketing Association marketing is defined as "the activity, set of
institutions, and processes for creating, communicating, delivering, and exchanging offerings
that have value for customers, clients, partners, and society at large."
 According to Dr. Philip Kotler marketing is defined as “the science and art of exploring,
creating, and delivering value to satisfy the needs of a target market at a profit.
 Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of
the identified market and the profit potential.

Marketing mix:
The marketing mix (also known as the 4 Ps) is a foundation model in marketing. The marketing
mix has been defined as the “set of marketing tools that the firm uses to pursue its marketing
objectives in the target”. Thus the marketing mix refers to four broad levels of marketing
decision, namely: product, price, promotion, and place.
The Marketing Mix 4Ps:

7
 • Product - The Product should fit the task consumers want it for, it should work and it should be
what the consumers are expecting to get.
• Place – The product should be available from where your target consumer finds it easiest to
shop. This may be High Street, Mail Order or the more current option via e-commerce or an
online shop.
• Price – The Product should always be seen as representing good value for money. This does not
necessarily mean it should be the cheapest available; one of the main tenets of the marketing
concept is that customers are usually happy to pay a little more for something that works really
well for them.
• Promotion – Advertising, Public Relations, Sales Promotion, Personal Selling and, in more
recent times, Social Media are all key communication tools for an organization. These tools
should be used to put across the organization’s message to the correct audiences in the manner
they would most like to hear, whether it be informative or appealing to their emotions.

In the late 70’s it was widely acknowledged by Marketers that the Marketing Mix should be updated.
This led to the creation of the Extended Marketing Mix in 1981 by Booms & Bitner which added 3 new
elements to the 4 Ps Principles. This now allowed the extended Marketing Mix to include products that
are services and not just physical things.
The extended 7Ps

 People – All companies are reliant on the people who run them from front line Sales staff to the
Managing Director. Having the right people is essential because they are as much a part of your
business offering as the products/services you are offering.

8
 Processes –The delivery of your service is usually done with the customer present so how the
service is delivered is once again part of what the consumer is paying for.
 Physical Evidence – Almost all services include some physical elements even if the bulk of what
the consumer is paying for is intangible.

Promotional in marketing

In marketing, Promotion refers to any type of marketing communication used to inform or persuade
target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to
increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements
of the market mix which includes the four P's: price, product, promotion, and place.

1) Personal selling

It is a part of the promotional mix which involves a one to one communication between buyers and
customers (either potential or already customers). As it is a one-to-one communication, it generates
direct contact with prospects and customers. Even though it is considered to be one of the most
expensive forms of promotion, it is also considered to be the most successful as a seller-buyer
relationship can be created and developed.

9
 2) Advertising

One of the key factors in the promotional mix, which contributes to brand building and also how the
market perceives the company, is advertising. It is always a big part of the promotional mix because of
the far and wide reach of advertising and the message that you can send to your existing and potential
customers. Good advertising can build a solid brand for the company. On the other hand, bad
advertising with a wrong message, can cause the brand or product to fail.

3) Direct marketing

While advertising targets a mass-audience, direct marketing targets prospects and customers. Social
media marketing, Email marketing, Internet marketing are all types of direct marketing used by
companies. They have become important in the promotional mix lately because people are using
internet far more than they used to a decade back. Company’s employ direct marketing in order to
engage in one-way communication with its customers, about product announcements, special
promotions, order confirmations as well as customer inquiries.

4) Sales promotions

Sales promotions are one of the most common types of promotion used by companies. Their main
purpose is to stimulate purchasing and sales. While it has the potential of increasing sales, it is also
beneficial for informing prospects about new products on the market or just to recapture old or lost
customers. Such examples include: coupons, product samples, etc.

5) Public relations

Lastly, public relations enable an organization to influence a target audience and through this, create a
favorable and positive image for the company. The company tries to connect with the audience by
sharing information with them about the company and about the product. If anything goes wrong on the
information front, the public relations department has to step forward and rebuild the public image.

1
0
CHAPTER-2

11
 OBJECTIVES OF THE STUDY

1. To study the concepts of filing tax returns and various aspects related to filing.

2. To study various services provided by T. Satyanarayana and co towards clients.

3. To study the satisfaction levels of clients on the services provided by the auditor.

4. To know other services that is expected by the clients.

5. To offer suggestions wherever necessary based on the study.

12
 NEED FOR THE STUDY

Chartered accountant designation is worldwide, and it refers to professional accountants who

are qualified to take on a number of specific activities within the spectrum of accountancy.
There are four areas in which these accountancy professionals serve. They are as follows

• Taxation,
• Financial accounting and reporting,
• Applied finance and
• Management accounting.

This study will help us to understand

• The key services which a client can expect from charted accountant.

• The promotional aspects which the firm is involved in for marketing the startups 

(i.e chai return and doctor tax)

• Competitors pricing and their strategies

• Strategies have been formulated for the firm so that they can use those in the future for
promotion

• Client awareness on auditing and taxation.

Based on above study T.Satyanarayana & Co. can take various measures in order to improve
service and meet customer requirements.

13
 METHODOLOGY OF THE STUDY

RESEARCH:

The systematic investigation into and study of materials and sources in order to establish facts
and reach new conclusions is defined as Research. It is also stated as a continuous search for
particular information.
METHODOLOGY:

A system of methods used in a particular area of study or activity. Methodology is a

systematic procedure of collecting information in order to analyze and verify a phenomenon.

RESEARCH METHODOLOGY:

It is the systematic search for particular information or data collection using various statistical
techniques is known as research methodology.

SAMPLE:

Sample is a subset of population

Sample size: The number of units in a sample is known as a sample size. Here a sample of
50 members is considered.

Simple Random Sampling Technique:

A simple random sample is a subset of a statistical population of 500 members in which

each member of the subset has an equal probability of being chosen.

DATA:

Data is a set of values of qualitative or quantitative variables. Pieces of data are individual
pieces of information.

14
 The collection of information has been done through two principle sources.

1. Primary Data

2. Secondary Data

PRIMARYDATA:

Primary data are those which are collected afresh and for the first time, and thus happen to be
original in character.

The major techniques that are used for the purpose of the primary data are personal
interview method, observation method, questionnaire method and schedule. In this project the
primary data is collected through observation and questionnaire. This primary data is used to
analyze the customers’ perception towards the firm using questionnaire

SECONDARY DATA:

Secondary data are those which have already been collected by someone else and which have
already been passed through the statistical process.

The secondary data can be collected from documents, records, files and annual reports of the
company. In this project the secondary data is collected from different websites for company
information and information on audit firms.

15
 .

LIMITATIONS OF THE STUDY

The following are the limitations of the study:

1. Time is the major constraint in this study

2. Due to time constraint the study is limited to only 50 respondents who are the
customers of the firm.

3. This study is based on the perception of clients of the firm.

16
CHAPTER-3

17
 INDUSTRY PROFILE

Organization is working as a Chartered Accountants firm under rules and regulations and
code of ethics designed for CA firms by ICAI (Institute of Chartered Accountants of India).

The Institute of Chartered Accountants of India (ICAI) is a statutory body established by an

Act of Parliament, viz. The Chartered Accountants Act, 1949 for regulating the profession of
Chartered Accountancy in the country. The Institute, functions under the administrative
control of the Ministry of Corporate Affairs, Government of India. The ICAI is the second
largest professional body of Chartered Accountants in the world, with a strong tradition of
service to the Indian economy in public interest.

The affairs of the ICAI are managed by a Council in accordance with the provisions of the
Chartered Accountants Act, 1949 and the Chartered Accountants Regulations, 1988. The
Council constitutes of 40 members of whom 32 are elected by the Chartered Accountants and
remaining 8 are nominated by the Central Government generally representing the Comptroller
and Auditor General of India, Securities and Exchange Board of India, Ministry of Corporate
Affairs, Ministry of Finance and other stakeholders.

Over a period of time the ICAI has achieved recognition as a premier accounting body not
only in the country but also globally, for maintaining highest standards in technical, ethical
areas and for sustaining stringent examination and education standards. Since 1949, the
profession has grown leaps and bounds in terms of members and student base.

• Regulate the profession of Accountancy

• Education and Examination of Chartered Accountancy Course
• Continuing Professional Education of Members
• Conducting Post Qualification Courses
• Formulation of Accounting Standards
• Prescription of Standard Auditing Procedures
• Laying down Ethical Standards
• Monitoring Quality through Peer Review
• Ensuring Standards of performance of Members
18
 • Exercise Disciplinary Jurisdiction
• Financial Reporting Review
• Input on Policy matters to Government

Vision of ICAI

ICAI had released its Vision 2030 document which set outs its Vision for 2030, Mission ,
Strategic Priorities and Action Plan for the coming three years to achieve its Vision during the
62nd Annual Function held on 11th February 2012 by the august hands of Dr. M. Veerappa
Moily ,Minister of Corporate Affairs.

ICAI aims at harnessing the opportunities and addressing the challenges presented by the
rapidly changing environment. ICAI Vision 2030 emphasizes four elements are as follows

o To be World’s leading accounting body

o A regulator and developer of Trusted and Independent Professionals
o With World Class Competencies
o In accounting, assurance, taxation, finance and business advisory services

Mission of ICAI

ICAI will leverage technology and infrastructure and partner with its stakeholders to

• Impart world class education, training and professional development opportunities to

create global professionals
• Develop an independent and transparent regulatory mechanism that keeps pace with
the changing times
• Ensure adherence to highest ethical standards
• Conduct cutting edge research and development in the areas of accounting, assurance,
taxation, finance and business advisory services
• Establish ICAI members and firms as Indian Multi-national service providers.

19
 COMPANY PROFILE

T. Satyanarayana & Co. was established in 1992 as a Proprietary concern. It is a leading

Chartered Accountancy firm rendering comprehensive professional services which include
audit, management consultancy, Tax consultancy, accounting services etc. We are also
recognized as providing services for company law matters, GST matters.

The firm admitted two more Chartered Accountants as partners in financial year 2017-18.
This team consists of distinguished Chartered Accountants, corporate financial advisors and
tax consultants. The firm represents a combination of specialized skills, which are geared to
offers sound financial advice and personalized proactive services. Those associated with the
firm have regular interaction with industry and other professionals which enables the firm to
keep pace with contemporary developments and to meet the needs of its clients.

With years of rich experience and credibility to back up, T. Satyanarayana & Co. has always
been able to meet the client’s specific requirement.

Date of Incorporation : 29.04.1992

ICAI Firm Registration No : 005771S
Number of Partners :3
Other Professional Staff :2
Number of Articled Clerks 10
Number of Accounting, Audit and Admin Staff: 6

Our Mission is to provide reliable professional services with integrity, excellence and
confidentiality in the system of our organization to meet our clients’ requests.

Our Belief in working closely with our clients as their strategic partners, understand current
business environment, regulatory requirements in order to provide cost effective solutions
and enhance business competitiveness.

20
 Our Goal is to leverage the professional expertise of our team by sharing the best practices
across industry, assist in developing a culture of good governance and proactive education
and awareness to the clients and other stakeholders.

Partners of the Firm

T Satyanarayana
Qualified as Chartered Accountant in the year1992.
Having overall more than 25 years of vivid practical experience in the fields of
a. Accounting
b. Direct Taxes includes handling Scrutiny Assessments, Surveys, Appeals etc.,
c. Concurrent Audits, Statutory Audits and Tax Audits of Banks
d. Preparation and Finalization of Accounts for SMEs, Companies, Firms,
Societies, NGO’s
e. Funding of Project Finance from all banks
Government Audits in DRDA.

U Saran Kumar

Qualified as Chartered Accountant in the year2010.

 A Certificate holder in “Forensic Accounting and Fraud Detection” from ICAI.
 He is the nominated member of “Information Technology and Digital Transformation
Committee” of SIRC of ICAI for2017-18.
He has worked with Microsoft and Credit Suisse bank for more than 3years.
He practiced as Partner at SBS and Company LLP, heading the Special Assignments
Division for more than 3years.
Presently, he is the Partner at T.Satyanarayana and Co. His specialization includes
Data Mining, Data Analysis, Forensic Auditing and ERP Process Audit set c.
 Having overall more than 8 years of experience in handling Data Analytical tools like
MS Excel etc. He has been the regular faculty for “Forensic Accounting and Fraud
Detection” Certification Course conducted by ICAI(CIT).
He has been guest speaker for the seminars being conducted by the ICAI & other
institutions (NACEN etc.) on the topics Data Analytics with Ms-Excel, Usage of
Technology in CA Profession, Excel as Audit Tool in Bank Audits.
He is the founder of Online Training Platform Excelism.in.
21
 He is also the corporate trainer of Advanced Ms-Excel and trained the employees of
various corporate companies.


Naga Sruthi

Qualified as Chartered Accountant in the year2015.

Having Experience in Statutory Audits and Tax Audits.
Having Experience in Preparation and Finalization of Accounts for SMEs
Having practical Experience in handling Scrutiny Assessment and Appeals in Direct
Taxes.
Having Hands-on Experience in Preparation and filing of Income-tax Returns.
Conducted Concurrent Audits and Statutory Audits of Banks.

22
Services offered by the firm

Accounting

 Book Keeping and Accounting for Individuals, Firms, NGOs and Companies
 Design, implementation and review of accounting manual
 Advice on various Accounting Standards, Ind AS &IFRS

Auditing & Assurance Services

 Statutory audit
 Bank Concurrent audit
 Bank Statutory audit
 Audit of Charitable Trusts, Schools etc
 Audit of Co-operative Societies
 Due diligence
 Certification work
 Audit of Form 15CB of Income Tax Act
 Tax Audit under Section 44AB of the Income TaxAct,1961

Company law matters

 Formation of company in India, viz. Private Limited, Public Limited, wholly owned
subsidiary company, One Person Company (OPC), Limited Liability Partnership
(LLP), etc.
 All matters related with Registrar of Companies (ROC), Regional Director (RD) &
National Company Law Tribunal(NCLT)
 Maintenance & compliance of Statutory Records
 Merger &acquisitions
 Corporate structuring
 Valuation of Equity Shares
 Valuation of Business
 Consultancy in above matters

23
 Finance

Preparation of project report

Preparation of CMA Data
Loan arrangement- Cash credit limit, Term loan & Project loan
Due diligence for finance

Income Tax

o Preparation of Income Tax Return

o Assessment of Tax Returns
o Consultancy in Income Tax matters & Tax Planning
o International taxation consultancy
o TDS & Withholding tax compliance
o Lower or No TDS Deduction Certificate related consultancy
o Income tax Appeals before Commissioner of Income Tax(Appeals)
o Income tax Appeals before Income Tax Appellate Tribunal(ITAT)
o Survey, Search & Seizer Consultancy
o Appearance before Investigation Wing of Income Tax Department.


Societies and Trust (NGO)

Formation of Society, Trust & Section 8company

Registration U/s 12A and 80G of Income Tax Act.
Registration under Foreign Contribution Regulation Act(FCRA)
Filing of Returns under Foreign Contribution Regulation Act(FCRA)
Consultancy in above matters.

24
Start-up Services
Starting Up Services
Assistance in identifying the right business structure
Obtaining Business licenses
Incorporation filings
Setting up Policies and Procedures

Operational Services

Book Keeping & Accountancy Services

GST Compliances
TDS Compliances
Preparation and Filing of Income Tax Return
Payroll Services

Growth Services

Pricing
Cash flow analysis
Audit support and preparation
Financial forecasting
Budget creation.

EMPANELMENT

Comptroller & Auditor General of India ( CAG ) for PSU Audit

Multipurpose Empanelment with ICAI (Empanelment with Reserve Bank of India)
for 27 Public Sector Banks Audit.

25
 SBRAIN ONLINE INNOVATIONS PVT LTD
INTRODUCTION

Sbrain Online Innovations Private Limited is a Private incorporated on 23 April 2015. It is classified as
Non-government Company and is registered at Registrar of Companies, Hyderabad. Its authorized
share capital is Rs. 1,000,000 and its paid up capital is Rs. 300,000.It is involved in Software
publishing, consultancy and supply [Software publishing includes production, supply and
documentation of ready-made (non-customized) software, operating systems software, business & other
applications software, computer games software for all platforms. Consultancy includes providing the
best solution in the form of custom software after analyzing the user needs and problems. Custom
software also includes made-to-order software based on orders from specific users. Also, included are
writing of software of any kind following directives of the users; software maintenance, web-page
design].

Sbrain Online Innovations Private Limited's Annual General Meeting (AGM) was last held on 29
September 2017 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was
last filed on 31 March 2017.

26
 CHAI RETURN

INTRODUCTION

The birth of chaireturn.com has taken place when a group of young and dynamic
Chartered Accountants were having a Chai and browsing over a Tax Return. We
thought to come up with an objective to make the return filing as easy as having a
Chai. As result of the thought process, we came up with chaireturn.com, founded
in the year 2011 which is based out of Hyderabad.

Chaireturn team has the right mix of young chartered accountants, experienced tax
experts and tech guys with gigantic computer acquaintance. In order to ensure our
objective meets the solution, chaireturn has been crafted with the state-of-art
technology to make sure the clients put a stop to their personal income tax
problems.

Immense of tax planning, excellent customer support, quality of service are taking
chaireturn to the top level just in years time. Our stringent data security measures
(securing taxpayer data 24/7*365 days with the high-end 256-bit encryption)
ensure that taxpayer data is always secure with our website.

Our vision is to serve the clients best and ensure that income tax returns filed
through us are accurate and secure.

“Our pricing is most economical than any other portal, you know WHY?”
1
 Four Tier process for filing return – Analyze, Prepare, Review and e-File
 2Bunch of free features like Chai Doc Drive, Collaboration of Docs, Free Tracking.
 3Prompt response through live chat, e-mail and phone EVEN AFTER TAX FILING
 4Than anything else, WE NEVER SELL YOUR DATA

27
CHAPTER-4

28
 RESEARCH AND STRATEGIES DONE FOR CHAIRETURN AND DOCTOR TAX

Competitors and their pricing plans

1. myitreturn
Services Prices
Salary/pension<2,50,000 Free
salary/pension>2.5L- 5L 199
salary/pension(5Lto 10L) 299
House property
TDS other than salary(Bank interest)
salary/pension(>10L) 499
House property(more than one)
Agricultural Income
Capital gains
Capital gains 1999
Foreign assets
Professional Income 2999
Business Income

2. Cleartax
Services Prices
1.Tax filling for security traders 6500
2.Tax notice management plan 999
3 3.Presumptive income tax filing 2499
B 4.Business tax returns 6500
5.TDS returns on salary payments 1500
6.TDS returns on salary and other payments 2500

3. H&R Block
Services Prices
1. Online tax filing by experts 499
2. In person premium 3499
3. U.S tax filing by US tax experts $119

29
 3. Taxsmile

Services Prices
1. Do- it- yourself Free
2.Do-it-For-Me 499

4. Filing Mantra
Services Prices
1. Salaries 499
2. Capital gain 999
3. NRI/Foreign Income 2999
4. Presumptive tax 1999

PROMOTIONAL STRATEGIES FOR DOCTOR TAX

The following are the objectives for promoting doctor tax

 Budget:50000
 Time period: 1st June to 31st July,2018.
 Areas pertaining to Hi-tech city, Gachibowli and Madhapur.
 Faster penetration into the public.
 Making the concept of filing tax returns easy.

1. Budget :50000
The following are the two strategies which are feasible for the given budget as per our
research.
Strategy 1:
M medium D duration P price
A Advertisement 1st June -30th June 99 9000
on Auto’s () (100*90)
()
()
A Advertisement 2 2ndJuly-6th July ()2 22750

30
 through Radio (6500*7*5)
Mirchi
N Newspaper 1 1st,8th,15th and 18 18000
advertisement 22nd July. (15000*0.30*4)

Strategy: 2

Medium Duration Price

A Advertisement on Auto’s
Advertisement through Radio 1
Mirchi
Theatre advertisement
1 1st June-31st July 18000
( (100*90*2)
6th July to 20th July. 2 22750
( (650*7*5)
1s 1st
June to 31st July. 8 8000
( (4000*2)

NOTE:
 Advertisement cost on each auto for month is Rs.90 (size:2.5 width*1.5 height).
 Advertisement cost for radio mirchi is Rs.650 for a 10 seconds spot in a day. So,we planned to
do it for seven times for 5 days.
 Advertisement through newspapers is in the form of pamphlet insertion which costs around 0.30
paisa for inserting in a newspaper. So, we planned to distribute 15000 newspapers for four
Sundays as per the dates mentioned above in the table.
 Cost of advertisement in theatre is Rs.4000 per screen per month. So, we planned for two
months in two screens.

Common strategies to be executed in both of the above strategies:

 Creating a Facebook page.
 Executing word of mouth through contacts.
 What’s App group promotions by doing broadcasting and forward messages.
 Promotional messages through sms.
31
If the budget is Rs:100000 this is the strategy which we have formulated:
Medium Duration Price
1.Advertisement on Auto’s 1st June to 30th June 39000
(1000*39/auto)
2.Through radio mirchi 2nd July to 6th July 32500
(650*10*5)
3.Newspaper advertisement 1st.8th ,15th and 22nd July. 18000
(15000*0.30*4)
4. Theatre screen advertising 1st June to 31st July. 8000
(4000*2)
5.other promotional charges - 3500

The following are the contact numbers of advertising agencies:

 Auto advertising-8071870928
 Radio mirchi advertisement-8048732630
 Newspaper advertising-9971041663
 Theatre advertising-8686626413

32
 ANALYSIS AND INTERPRETATION

1. Age

S.no Particulars Percentage

1 21-30yrs 6%
2 31-40yrs 35%
3 41-50yrs 29%
4 51-60yrs 31%
Total 100%

Age
40%

35%

30%

25%

20%

15%

10%

5%

0%
21-30yrs 31-40yrs 41-50yrs 51-60yrs

Interpretation:

From the above table and graph we can understand that majority of clients from the sample
falls under 31-40 years of age which accounted to 35 % of total sample followed by 51-60
years of age which accounted to 31 % followed by 41-50 years which accounted to 29 %
and rest are accounted to 6 percent.

33
 2. Gender

S.no Particulars Percentage

1 Male 81%
2 Female 19%
Total 100%

Gender
90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
male female

Interpretation:

From the above table and graph we can notice that majority of the clients are males which
accounted 81% of total sample and rest 19 % of clients are females.

34
 3. Education

S.no Particulars Percentage

1 Secondary 21%
2 Certificate/ diploma 8%
3 UG 35%
4 PG 37%
5 Doctorate 0%
Total 100%

Education
40%

35%

30%

25%

20%

15%

10%

5%

0%
Secondary Certificate/ UG PG Doctorate
diploma

Interpretation:

From the above table and graph we can understand that majority of clients are post graduates
which accounted 37 % of total sample followed by 35 % of clients are graduates followed
by 21 % of clients have pursued secondary education.

35
 4. Occupation

S.no Particulars Percentage

1 Employee 23%
2 Business 35%
3 Profession 25%
4 Others 17%
Total 100%

Occupation
40%

35%

30%

25%

20%

15%

10%

5%

0%
Employee Business Profession Others

Interpretation:

From the above table and graph it can be understood that, the sample chosen for this study
includes perception of 35 % of business class individuals followed by 25 % of professional
individuals followed by salaried employees and others.

36
 5. Income

S.no Particulars Percentage

1 Less than 2.5 lakhs 21%
2 2.5-5 lakhs 21%
3 5-10 lakhs 40%
4 Above 10 lakhs 19%
Total 100%

Income
45%

40%

35%

30%

25%

20%

15%

10%

5%

0%
Lessthan2.5lakhs 2.5-5 lakhs 5-10 lakhs Above10lakhs

Interpretation:

From the above table and graph it can be noticed that majority of the clients from the sample
fall under the tax bracket of 20 % i.e., whose annual income ranges from 500000 to 100000
which accounts to 40 % t of the total sample followed by clients of 5 % tax bracket i.e.,
whose annual income ranges from 250000 to 500000 and followed by clients of 0 % of tax
bracket as the annual income is less than 250000 which accounted to 21 % each and the rest
19 % accounted to 30% tax bracket whose annual income is more than100000.

37
 6. Are you aware of procedure of Income tax?

S.no Particulars Percentage

1 Yes 87%
2 No 13%
Total 100%

ProcedureofIncomeTax
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Yes No

Interpretation:

From the above table and graph it is to be noticed that 87% of clients are aware of procedure
of income tax and rest 13 % of clients are not aware of procedure of income tax.

38
 7. How did you come to know about Income tax?

S.no Particulars Percentage

1 Internet 10%
2 Newspapers 4%
3 Through CA 75%
4 Others 12%
Total 100%

Awarness about Income tax

900%

800%

700%

600%

500%

400%

300%

200%

100%

0%
Internet Newspapers ThroughCA Others

Interpretation:

From the above table and graph it can be understood that major source of income tax that can
be understood by clients is through chartered accountant which accounted to 75 % of total
sample followed by 12% through other sources and rest through internet and newspapers.
39
 8. Why do you approach CA for filing returns?

S.no Particulars Percentage

1 Lack of knowledge 27%
2 Time constraint 8%
3 Accuracy 56%
4 Others 10%
Total 100%

Approach CA
60%

50%

40%

30%

20%

10%

0%
Lackofknowledge Timeconstraint Accuracy Others

Interpretation:

From the above table and graph it is to be noticed that majority of the individuals will
approach Chartered Accountant for accuracy which accounted to 56 % of total population
followed by lack of knowledge of individuals which accounted to 27 % and rest of the
individuals are approaching CA for filing returns due to time constraint and other reasons.

40
 9. How did you come to know about this firm?

S.no Particulars Percentage

1 Friends 54%
2 Internet 4%
3 Family 42%
Total 100%

About firm
60%

50%

40%

30%

20%

10%

0%
Friends Internet Family

Interpretation:

From the above table and graph it can be understood that majority of clients got to know
about this firm through friends which accounted to 54% of total population followed by
family and through internet.

41
 10. Does your CA adhere to the rules and regulations?

S.no Particulars Percentage

1 Yes 98%
2 No 0%
3 May be 2%
Total 100%

Rules andregulations
120%

100%

80%

60%

40%

20%

0%
Yes No Maybe

Interpretation:

From the above table and graph we can infer that 98 % of clients think that their CA is
adhere to rules and regulations of Income tax Act.

42
 11. Does your CA provide you knowledge about Income tax act?

S.no Particulars Percentage

1 Yes 100%
2 No 0%
Total 100%

CAprovideyouknowledgeaboutincometax
act
120%

100%

80%

60%

40%

20%

0%
Yes No

Interpretation:

From the above table and graph we can understand that CA is providing knowledge about
income tax before they file the returns.

43
 12. How good is the auditor regarding tax planning?

S.no Particulars Percentage

1 Simplified 98%
2 Complicated 2%
Total 100%

Auditor regarding taxplanning

120%

100%

80%

60%

40%

20%

0%
Simplified Complicated

Interpretation:

From the above table and graph we can infer that 98 % of clients believe that the auditor will
give suggestions or guidance to the clients in a simplified manner which can be easily
understood by clients with respect to planning of tax paid by them and rest 2% of clients
believe that the auditor complicate with respect to planning of tax paid by them.

44
 13. Does your CA interact with your Accountant?

S.no Particulars Percentage

1 Yes 88%
2 No 2%
3 NA 10%
Total 100%

CAinteractswithAccountant
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
Yes No NA

Interpretation:

From the above table and graph it can be understood that majority of clients believe that the
auditor is interacting with accountants of clients and updating them about amendments which
is being taken place in income tax act.

45
 14. How would you rate the service provided by your CA?

S.no Particulars Percentage

1 1 0%
2 2 0%
3 3 0%
4 4 15%
5 5 85%
Total 100

Servicerating
90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
1 2 3 4 5

Interpretation:

From the above table and graph it can be understood that the service of CA is very good as
per the clients. 85% of clients gave 5 star rating for the services provided by CA and rest 15%
gave 4 star rating from totalsample.

46
 15. What are the other services you expect from a CA?

S.no Particulars Percentage

1 Investment planning 52%
2 Book keeping 12%
3 Project finance 8%
4 Others 29%
Total 100%

Expected services
60%

50%

40%

30%

20%

10%

0%
Investmentplanning Book keeping Projectfinance Others

Interpretation:

From the above table and graph it can be understood that clients are expecting other services
from the auditor out of which 52 % of total sample are expecting investment planning
followed by other services, book keeping and project finance.
47
 16. What do you feel about the fee charged by CA?

S.no Particulars Percentage

1 Very high 0%
2 High 0%
3 Moderate 83%
4 Low 17%
Total 100%

FeechargedbyCA
90%

80%

70%

60%

50%

40%

30%

20%

10%

0%
Veryhigh High Moderate Low

Interpretation:

From the above table and graph we can understand that 83% of individuals from total sample
believe that the fee charged by CA is moderate and rest 17% of individuals feels that the fee
charged by CA is low.

48
CHAPTER-5

49
 FINDINGS

The major findings of the study are

From the sample chosen, 81% are males and rest 19 % are females.
It is found that that majority of clients are post graduates which accounted 37 % of
total sample followed by 35 % of clients are graduates. It shows that majority of the
clients of this firm are well educated.
From the sample chosen, the information is collected from 35 % of business class
individuals followed by % percent of professional individuals followed by salaried
employees and others.
It can be noticed that majority of the clients from the sample fall under the tax bracket
of 20 % i.e., whose annual income ranges from 500000 to 100000 which accounts to
40 percent of the total sample followed by clients of 5 % tax bracket i.e., whose
annual income ranges from 250000 to 500000 which accounted to 21% of the total
sample followed by clients of 0% of tax bracket as the annual income is less than
250000 which accounted to 21 % and the rest 19 % accounted to 30% tax bracket
whose annual income is more than100000.
It is found that 87 % of clients are aware of procedure of income tax.
It is found that the major source of information about income tax is through CA.
It is found that majority of clients will approach CA because of accuracy which
accounted to 56 % and 27% clients approach CA due to lack of knowledge and rest of
the clients approach due to various reasons.
It can be understood that majority of clients got to know about this firm through
friends which accounted to 54 % of total population followed by family and through
internet.
98 % of clients find that their CA is adhering to rules and regulations of Income tax
Act.
Every client believes that their CA is providing knowledge about income tax.
Almost all the clients feel that the auditor is planning the tax structure in a simplified
manner. i.e.98%.
Majority of clients believes that the CA is interacting their accountants regularly and
guiding them if anything is required.
It can be understood that the service of CA is very good as per the clients. The

50
average rating given by clients is4.86
It is found that clients are expecting other services like investment planning, book
keeping, project finance etc.
It is also found that the fee charged by CA is moderate which accounted to 83 percent
of total sample.

51
 SUGGESTIONS

Firm

It is suggested that the firm should concentrate on 21-30 years of age of people as
these group people are very less which accounted to 6 percent only.
Most of the customers are expecting other services from the firm, so the firm should
implement other services like investment planning, book keeping, project finance and
other services in order to satisfy their customers.
It is suggested that the firm should be undertaking that the documents provided are
error free to the best of their knowledge.

Client

It is suggested that the client should be undertaking that the documents submitted to
the auditor are genuine and error free.
It is suggested that the client should be keen on what basis the auditor is filing the
return.
The client should get the required information which is unknown.
It is important that the client should know all the necessary information regarding the
investment plans and tax benefits realized from them.

52
 BIBLIOGRAPHY

www.icai.org.

www.cleartax.in.

Marketing management by Philip Kotler.

www.chaireturn.com.

India mart website and app.




53
ANNEXURE

54
1. Age

(a)21-30

(b)31-40

(c) 41-50

(d) 51-60

2. Gender

(a) Male

(b) Female

3. Education

(a) Secondary

(b) Certificate/Diploma

(c) UG

(d) PG

(e) Doctorate

4. Occupation
(a)Employee
(b) Business

(c) Profession

(d) Others

55
5. Income

(a) less than2.5lakhs

(b) 2.5-5 lakhs

(c) 2.5-5lakhs

(d) Above 10lakhs

6. Are you aware of Procedure of Income Tax?

(a) Yes

(b) NO

7. How did you come to know about Income Tax?

(a) Internet

(b) Newspapers

(c) Through CA

(d) Others

8. Why do you approach CA for filing Returns?

(a) Lack of Knowledge

(b) Time Constraint

(c) Accuracy
(d)Others

56
9. How did you come to know about Income Tax?

(a) Internet

(b) Newspapers

(c) Through CA

(d) Others

10. Why do you approach CA for filing Returns?

(a) Lack of Knowledge

(b) Time Constraint

(c) Accuracy
(d)Others

11. How did you come to know about this firm?

(a) Friends
(b)Internet
(c)Family

12. Does your CA adhere to the rules and regulations?

(a) Yes

(b) No

(c) Maybe

13. Does your CA provide you knowledge about Income Tax Act?

(a) Yes

(b) No

57
14. How good is the audit or regarding tax planning?

(a) Simplified

(b) Complicated

15. Does your CA interact with your Accountant?

(a) Yes

(b) No

(c) NA

16. How would you rate the service provided by your CA?
(a)1
(b)2

(c)3

(d)4

(e)5

58
 17. What are the other services you expect from a CA?

(d) Investment Planning

(e) Book Keeping

(f) Project Finance

(d)Others

18.What do you feel about the fee charged by CA?

(g) Very High

(h) High

(i) Moderate

(j) Low

59