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MAGAZINE
ALIGAR
T H E C I T Y O F T A L E E M & L O C K S

ISSUE
Artistry Optical Dynamism Apr-Jun 2019

FIRST EDITON
The Journey of

Walt Disney
Arena Animation

Best
3D Software
ALL ABOUT

Evolution Of
Media & Entertainment
Industry

357765324566
 C ontents 1EGetdtoi t oknow
rial
about some
Expert in this Industry and
some words from the ARENA
ANIMATION Aligarh

2G raphics
Introduction
Best Graphics Softwares
Scope In Graphics

3 TTheools of Trade
right gateway to pick
the suitable Gadgets and
all sort of tech mania for
getting things started
A lot of
stuff waits
inside.
4P hotography
Brief about Amateur
Just a beginning!
Photographer and
Commercial Photographer
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Artistry Optical Dynamism
5C ode Addict
Some brief about Coding
and Web Designing

6 Introduction
3D World
3D Computer Graphics
Best CGI Softwares
3D Animation
Best Animation Softwares

7 Evolution
Animated Films
of Animated Movies
from Classic Animation to 3D
Animation, Some of the most
popular Animated Movies of
all time.

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Artistry Optical Dynamism
DIRECTOR
ARENA ANIMATION
ALIGARH

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Artistry Optical Dynamism
 ALIGAR

ANURAG GUPTA
T H E C I T Y O F T A L E E M & L O C K S

(Centre Director)

Centre Director of Arena Animation Aligarh, Mr. Anurag

Gupta has been with Arena Animation from the past 19 years.

After completing PGDBM from IPM, Meerut in 1998, He came to

know about Arena Animation previously known as Arena
Multimedia, having a mind of business strategies, He had a
clear vision about what this industry has to offer in coming future.

So, He signed an agreement with Arena Multimedia in October

1998 to open a centre of Arena Animation in Aligarh.

On 3 January 2000, Arena Animation was inaugurated by former

DM Mr. Dev Dutt.
With his will and patience he wiped out all of his competition and
now Arena Animation Aligarh is the one and only centre
of it’s kind in the whole district. He made a name for himself and
for this industry in this region.

He believes that it’s not important to have knowledge of every field,

you should be perfect in the field that you have chosen as your career.

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Artistry Optical Dynamism
LOKESH SHARMA
(Centre Academic Head)

Lokesh Sharma is an artist working

with multimedia & designing softwares. He is
inspired by various sources and adds his
experimental, creative touch to create art of his
own.

He has experienced with Animation Production(Toon Boom and Reliance

Media Works) houses and Animation projects such as “Luv Kush The
Warrior twins”, “Ninja Hattori” etc as a Pre-Production Artist/ Animator,
He also draws political cartoons for Amar Ujala news
paper under Election Campaign. In year 2013 he has started his job
as Animation Faculty in Arena Animation Aligarh Marris Road.

He voluntarily participated in the noble cause of beautification of Aligarh

Railway Station by Artistic wall Painting work in capacity of Mentor /
Sr. Artist from 15th to 30th June 2016 in which he painted enquiry gate, 3D
paintings on platform staircase with front wall paintings and Appreciated
by Shri Narendra Modi (Hon. Prime Minister of India).
Doodle is not just Scribbling,
It’s an Artistry World to Live.
‘Lokesh Sharma’

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SANJAY SAINI
(Senior Faculty)

Sanjay Saini is personality built on

experiences and on his beliefs. His journey is all
about finding himself and fighting against all odd
of his life.

Serving inMumbai Merchant Navy from 2003-2006,

where he travelled the world and learnt about different aspects of life.
But after 2006 changing several professions, which includes 10 years of
teaching experience, he was destined to be in Media and Entertainment
Industry.

Graduating from Arena Animation with Bachelor in Animation in 2014.

Later in 2018, He came back as senior faculty in Arena Animation

Aligarh, Known for his different style of teaching, Sanjay Saini has
achieved many milestones in every field of his life, like in 2014, he
designed a line art memento for Mangalaytan University
of Aligarh.

Coming from personal lessons of his life, he advices his students to be

patient to make it big on this industry which is an ocean of opportunities.

“ If you want to ignite, You have to burn yourself ”

Sanjay Saini

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LEGENDS
OF
THE
INDUSTRY

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Artistry Optical Dynamism
RAM MOHAN

Ram Mohan ,popularly known as

father of Indian Animation. He ischairman and chief
creative officer at Graphiti Multimedia, a Mumbai
based Animation Company.

Ram Mohan started his career at the Cartoon Films Unit of Films

Division of India in 1956. He also establishes the Graphiti

School of Animation in 2006.

Some of his notable works for Indian television includes animated

short films ‘Baap Re Baap’, ‘Ramayana- The Legend of Prince Rama’

and the animated TV series ‘ Meena’.

Ram Mohan had won the National Film Award for
Best Non-Feature Animation Film twice for ‘ You Said it ‘ and ‘ Fire
Games ‘. He was awarded the Padma Shree in 2014.

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WALT DISNEY

Walter Elias Disney, is a

name that is known and loved all over world for his
work in the mediaand entertainment industry.

Walter Elias Disney was a innovative animator and created the cartoon
character Mickey Mouse which is loved by childern all over
the world. He won 22 Academy Awardsduring his lifetime, and was the
theme parks Disneyland and Walt Disney World.

The cartoon characters that we love to see today, such as Mickey

Mouse, Donald Duck, Goofy, Pluto, are the brainchild of this artistic
inventor. Inaddition to his contribution in the field of animation, he was the
mastermind behind the conceptualization and final formulation of
Disney Land, an innovative theme park for children and adults
alike.

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GRAPHICS

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INTRODUCTION
Graphics are visual images
or designs on some surface, such
as a wall, canvas, screen, paper,
or stone to inform, illustrate, or
entertain. In contemporary usage,
it includesa pictorial representation
of data.

COMPUTER GRAPHICS
When it comes to computer graphics
there are two main defined categories

1. RASTER GRAPHICS

2. VECTOR GRAPHICS
In raster graphics , each pixel is separetly defined like we see
in a digital photograph whereas in the vector graphics, where
mathematical formulas are used to draw lines and shapes,
which are then interpreted at the viewer's end to produce
the graphic. Using vectors results in infinitely sharp graphics
and oftensmaller files, but, when complex, like vectors take
time to render and may have larger file sizes
than a raster equivalent.
when we study designing the graphics we came to know about
these kinds of stuff .modern computers uses graphical user
interface (GUI) in the the functioning of the device is
represented in graphical way like using different shapes or
color for different functions.

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SOFTWARES
Here are some of the widely used graphics
oriented computer softwares:

ADOBE PHOTOSHOP CC

Widely popular and mostly used raster based

software which takes the raster graphics to the
next level to create visually stunning outputs.
It's an industry level software which is used by
professional all over the world.

ADOBE ILLUSTRATOR CC
If Photoshop is first choice of the
professionals for their raster based
high-end projects then Adobe
illustrator comes straight away in
the vector graphics works. Creates
cutting-edge designs and handles
the shapes and colors very well with a
great touch of 3D graphics
it's the choice of many graphics
designers.

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 CorelDRAW GRAPHICS SUITE

Being a vector based software

it comes head to head with Adobe
Illustrator but because of it's easy
to use UI and convenient controls
over the tools it is used widely
by graphics designer over
the Adobe Illustrator

ADOBE InDESIGN CC

Coming from The Adobe Creative

Cloud , InDesign is used by
creative professionals to design
printed or electrical publication.
Much like it's predecessors Quark
Express and Pagemaker, InDesign
offers an interface that allows you
to easily template and develop an
aplication from the ground up.

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GRAPHIC
DESIGNING
AS A
PROFESSION Most of the times graphic designers
are given a brief by a client, which
expresses what issue needs to be
addressed and a specific outcome
should be achieved. The challenge
is to collect data and evaluate it to
figure out with the best possible
solution which can be conveyed via
an image or design. The success of a
good design is determined not just
by how attractive the design looks,
but also it should convey the
message to the target audience.

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Artistry Optical Dynamism
Requirements
A graphic designer should have expertise in
Lay outing
Typography
Diagramming
Drawing and Lettering

They should also have a strong sense of aesthetics to know the

correct selection of colors, artwork, photography, and other visual
elements for the design. Graphic designers use an eclectic variety
of visual channels to communicate messages via shapes, fonts and
colors on print design, websites and social media. A good graphic
designer possesses strong interpersonal and marketing skills, in
addition to an eye for details and strong knowledge of graphic
design applications.

Graphic Designers have a wide scope in almost every

sector. Graphic designers can opt and work for a profile such as :

Design professional
Brand identity designer
Logo designer
Layout artist
Artists
Creative directors
Design Consultants
Magazine Layout Editors etc.

In addition to these career prospects, one can also pursue their

career as a graphic designer in design studio, advertising agencies,
print industry, web designing firms, educational institutes,
manufacturers, marketing firms, and publishers. As per Bureau of
Labor Statistic's report, “the graphic design field
is expected to grow by 5 percent through 2026”.
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Artistry Optical Dynamism
TOOLS OF TRADE
Coming in this creative field , we need
to have the best gears that plays the most
important role in our professional life.

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LAPTOPS
Laptop performance and speed
are the sum of three parts:
processor, RAM and Storage Drive

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 What to consider for?
• If Graphics and Video
Editing are your top
priority with Routinal
Usage of Adobe Suite,
nothing gets better
than a MAC becuase
of speed, smoothness
and refined work flow it
offers.
What not to consider
for?
• If 3D animation is your
field of expert avoid mac
due to lack of quality
softwares from big
house developers.
Programmes Worth using
• Logic X Pro
• Garage Band
• Final Cut Pro
V/S
The Never Ending Debate!
We try to give you an answer
What to consider for?
• Access to almost all
types of desiging
softwares and
flexibility, ease of
use along with better
hold with multiple
programmes.
What not to consider
for?
• If your focus lies on
Sound production you’r
definately going to miss
Logix X Pro and the User
friendly Garage Band.
Programmes Worth using
• 3DS Max
• Open Source Softwares like
GIMP.
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 Apple Macbook Pro
Brilliant Retina display
Touch Bar and Touch ID
Radeon Pro 555X memory
Ultrafast SSD
Intel UHD Graphics 630
Four Thunderbolt 3 (USB-C) ports
Up to 10 hours of battery life
802.11ac Wi-Fi
Force Touch trackpad
macOS Mojave

Microsoft Surface Book 2

Intel Quad Core i7 Processor
512 GB of storage, 16 GB RAM
NVIDIA GeForce GTX 1050
Vibrant PixelSense Display
New USB-C port

Dell XPS 15
Edge To Edge 15.6’’4K UltraHD Display
8th Gen Core i7 With 16 GB RAM
NVIDIA® GeForce® GTX 1050Ti
M.2 512GB 2280 PCIe Solid State Drive
Backlit Keyboard with Finger Print Reader

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CAMERA
Before getting into high-end
photography cameras, one
should try their hand in the
Entry Level DSLRs

Pentax K-70 Nikon D5600

Canon EOS Rebel SL2

Canon D3500
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PHOT GRAPHY

Photography is the art, application and practice of

creating durable images by recording light or other
electromagnetic radiation, either electronically by means
of an image sensor, or chemically by means of a
light-sensitive material such as photographic film.
It is employed in many fields of science,
manufacturing (e.g., photolithography),
and business, as well as its more direct uses
for art, film and video production, recreational
purposes, hobby, and mass communication

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Artistry Optical Dynamism
Amateur Photographer

An amateur photographer is one who practices photography as a

hobby/passion and not necessarily for profit. The quality of some
amateur work is comparable to that of many professionals and may
be highly specialized or eclectic in choice of subjects. Amateur
photography is often pre-eminent in photographic subjects which
have little prospect of commercial use or reward. Amateur
photography grew during the late 19th century due to the
popularization of the hand-held camera. Nowadays it has spread
widely through social media and is carried out throughout different
platforms and equipment, switching to the use of cell phone. Good
pictures can now be taken with a cell phone which is a key tool for
making photography more accessible to everyone.

Commercial Photographer

Commercial photography is probably best defined as any photography

for which the photographer is paid for images rather than works of
art. In this light, money could be paid for the subject of the photograph
or the photograph itself. Wholesale, retail, and professional uses of
photography would fall under this definition. The commercial
photographic world could include:
Advertising Photography
Fashion and Glamour Photography
Concert Photography
Crime Scene Photography
Still Life Photography
Editorial Photography
Portrait and Wedding Photography
Landscape Photography
Wildlife Photography
Paparazzi
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Artistry Optical Dynamism
<CODEADDICT>

Coding is basically the computer language

used to develop apps, websites and software.
Without it, we’d have none of the major technology
we’ve come to rely on such as Facebook, our
smartphones, the browser we choose to
view our favorite blogs or even the blogs
themselves. It all runs on code.

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Artistry Optical Dynamism
 CODING
Coding is what makes it possible for us to create
computer software, apps and websites.Your browser, your OS,
the apps on your phone, Facebook, and this website – they ’re
all made with code.

L e a r n i n g coding has many benefits – whether

y o u’ r e l o o k i n g f o r a c a r e e r i n t h e i n d u s t r y, s t a r t i n g a n e w
h o b b y o r j u s t w a n t i n g t o u n d e r s t a n d t e c h n o l o g y.

To put it very simply, the code is what tells your computer what to
do. To go a bit deeper, computers don’t understand words. They only
understand the concepts of on and off. The capabilities of a computer
are guided by on and off switches or transistors. Binary code
represents these on and off transistors as the digits 1 and 0. An
infinite number of combinations of these codes make your computer
work. In order to make binary code manageable, computer
programming languages were formed. These languages each serve
different purposes, but they all allow programmers to translate
important commands into binary code.

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WEB DESIGNING
Web design is a process of creation, with the intention of
presenting the content on electronic web pages, which the end-
users can access through the internet with the help of a web
browser.

Elements of Web Design

Web design uses many of the same key visual elements as all types
of design such as:

Layout:-

This is the way the graphics, ads and text are arranged. In
the web world, a key goal is to help the view find the information
they seek at a glance. This includes maintaining the balance,
consistency, and integrity of the design.

Colour:-

The choice of colours depends on the purpose and clientele; it could

be simple black-and-white to multi-coloured design, conveying the
personality of a person or the brand of an organization, using web-
safe colours.

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Graphics:-

Graphics can include logos, photos,

clipart or icons, all of which enhance the web
design. For user friendliness, these need to be
placed appropriately, working with the colour
and content of the web page, while not making
it too congested or slow to load.

Fonts:-

The use of various fonts can enhance a website design. Most web
browsers can only read a select number of fonts, known as "web-safe
fonts", so your designer will generally work within this widely accepted
group

Content:-

Content and design can work together to enhance the

message of the site through visualsand text. Written text should
always be relevant and useful, so as not to confuse the reader and to
give them what they want so they will remain on the site. Content
should be optimized for search engines and be of a suitable length,
incorporating relevant keywords.

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WHAT IS 3D ?
3D means three-dimensional, i.e. something that has width, height
and depth (length). Our physical environment is three-dimensional
and we move around in 3D every day.
Humans are able to perceive the spatial
relationship between objects just by looking
at them because we have 3D perception,
also known as depth perception. As we
look around, the retina in each eye forms
a two - dimensional image of our
surroundings and our brain processes
these two images into a 3D visual
experience.

Three-dimensional space
3D computer graphics , computer graphics that use a three-
dimensional representation of geometric data.
3D film, a motion picture that gives the illusion of depth perception.
3D modeling , developing a mathematical representation of any
three-dimensional surface or object.
3D projection, the method of mapping three-dimensional points
to a two-dimensional plane.
3D rendering, the process of producing an image based on three-
dimensional data stored within a computer.
3D scanning, making a digital representation of three-dimensional
objects.
3D video game, featuring 3D game graphics, which are computed
in three directional dimensions.
Stereoscopy, any technique capable of recording three-dimensional
visual information or creating the illusion of depth in an image.

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Artistry Optical Dynamism
3D COMPUTER
GRAPHICS
3D computer graphics (in contrast to 2D computer graphics), are
graphics that use a three-dimensional representation of geometric
data that is stored in the computer for the purposes of performing
calculations and rendering 2D images. Such images may be stored
for viewing later or displayed in real-time.

3D computer graphics rely on many of the

same algorithms as 2D computer vector
graphics in the wire-frame model and 2D
computer raster graphics in the final
rendered display. In computer graphics
software, 2D applications may use 3D
techniques to achieve effects such as
lighting, and 3D may use 2D rendering
techniques.

3D Computer Graphics creation falls into three basic phases:

3D Modeling – the process of forming a computer model of an
object's shape.
Layout and Animation – the placement and movement of objects
within a scene.
3D Rendering – the computer calculations that, based on light
placement, surface types, and other qualities,
generate the image.

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Artistry Optical Dynamism
CGI Software
3D computer graphics software produces Computer-Generated
Imagery (CGI) through 3D modeling and 3D rendering or produces
3D models for analytic, scientific and industrial purposes.

AUTODESK 3DS MAX

Autodesk 3ds Max , formerly

3D Studio Max, is a professional 3D
computer graphics program for making
3D animations, models, games and
images. It is frequently used by video
game developers, many TV commercial
studios and architectural visualization
studios.

3D-COAT

3D-Coat is a commercial digital

sculpting program designed to create
free-form organic and hard surfaced
3D models from cratch, with tools which
enable users to sculpt, add polygonal
topology, create UV maps, texture the
resulting models with natural painting
tools, and render static mages or
animated "turntable" movies.

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Artistry Optical Dynamism
 AUTODESK 123D

Autodesk 123D was a suite

of hobbyist CAD and 3D modelling tools.
It is similar in scope to Trimble SketchUp
and is based on Autodesk Inventor. As
well as the more basic drawing and
modelling capabilities it also has assembly
and constraint support and STL export.
Available for the software is also a library
of ready-made blocks and objects.

3DCRAFTER

3DCrafter (previously 3D Canvas)

is a 3D modelling and animation tool.
It is available in 3 different versions -
3DCrafter, 3DCrafter Plus, and 3DCrafter
Pro. 3DCrafter is freeware, whereas the
Plus and Pro upgrades cost. The software
is designed to be user friendly, and has
an easy to use drag and drop interface.

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Artistry Optical Dynamism
 Animation
It is the process of generating three-dimensional moving images
in a digital environment. Careful manipulation of 3D models or objects
is carried out within 3D software for exporting picture sequences giving
them the illusion of animation or movement. However, this is completely
based on the technique used for manipulating the objects.

The procedure of generating 3D is sequentially categorized into

three main sections and these are modeling, layout and animation
and rendering. Modeling is the phase that describes the procedure of
generating 3D objects within a certain scene. Layout and Animation
phase describes the process followed for positioning and animating
the objects within a certain scene. Lastly, Rendering described the
end result or output of completed computer graphics. The process of
production is successfully completed with the careful combination of
the sections mentioned above and also some other sub-sections.

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Artistry Optical Dynamism
Animation Software
The market is filled with several software used for the creation
of 3D Animation and these range from the professional high-end ones
to the affordable low-end versions.

AUTODESK MAYA

Autodesk Maya is one of the best

3D animation software out there. Using
this software, you will be able to create
and develop 3D scenes, games, people,
and movies. The software has some cool
features that are not complicated and that
makes the program perfect for modeling,
animating and coloring.

DAZ3D

Daz3D is a powerful tool to create

animations and scenes by manipulating
model presets. It allows you to use human,
vehicle, animal and object models. You
only have to choose your models, choose
the accessories you want and start
creating digital animation scenes.

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Artistry Optical Dynamism
 BLENDER

Blender is a free open source 3D

creation suite. It supports the entirety of the
3D pipeline including rigging, modeling,
simulation, animation, composition and
motion tracking, video editing and game
creation. This is a public project, and it is
made by hundreds of people from all over
the world, by professionals and hobbyists,
studios and individual artists, students,
scientists, animators, VFX experts, game
artists and so on.

AURORA 3D

Aurora 3D Animation Maker is

among the best animation software,
and it features an extensive range of
functions. The software will allow
users to create eye-catching 3D
animations that will transform your
logos or your text into original and
awesome creations. You will get the
opportunity to control all aspects of
your animation, including the speed
of playback, the animation's length,
and more.

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Artistry Optical Dynamism
ANIMATED FILMS
CGI short films have been produced as
independent animation since 1976. An
early example of an animated feature
film to incorporate CGI animation was
the 1983 Japanese anime film Golgo
13: The Professional. The popularity
of computer animation (especially in
the field of special effects) skyrocketed
d u r i n g t h e m o d e r n e r a o f U. S.
animation. The first completely computer-
animated movie was Toy Story (1995),
but VeggieTales is the first American fully
3D computer animated series sold
directly (made in 1993); its success
inspired other animation series, such
as ReBoot in 1994.

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Artistry Optical Dynamism
BEST ANIMATED
FILMS
The last fifteen years have seen the animation industry undergo
huge upheavals, from the titanic union of old-school giant Disney
with beloved game-changer Pixar, to the rise to international and
Oscar-winning glory of the extraordinary Studio Ghibli and other
up-and-comers. All these factors combine to provide a mainstream
and arthouse filmmaking landscape that’s friendlier toward a more
diverse range of animation styles and subjects than ever before.
Here are the best animated movies of recent time:
Toy Story Incredible
Despicable Me Boss Baby
Frozen Batman
Finding Nemo Winnie the Pooh
Spider Man Smurfs

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Artistry Optical Dynamism
 From Arena Animation’s
Diary 2K19

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Artistry Optical Dynamism
CREDENTIALS
Artistic Director

Creative Director

Concept Idea
Layout Design

Graphics
Content
Designing

Graphics
Content
Designing

Graphics
Content
Designing

Published By
Graphics
Designing

ALIGAR
T H E C I T Y O F T A L E E M & L O C K S

Volume 1 Issue 1
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_aligarh
Students paid a visit to The
NATIONAL GALLERY OF MODERN
ARTS learning about our Heritage
and Culture and to preserve that.
This is one of the many visits
that Arena Students pays to learn
about different paths of learning...
Arena Animation offers it’s students
multiple opportunities in the way of
job-oriented programs to leverage
their skills to build a successful
career in booming digital space.

Address:
Laxmi Bai Marg, Near Marris Road,
Kishanpur, Aligarh, Uttar Pradesh
202001 ALIGAR
T H E C I T Y O F T A L E E M & L O C K S

www.arena-multimedia.com
Call: (+91) 82738 23000, 82730 55500
E-mail: arena.animation.aligarh@gmail.com
MAGAZINE

Artistry Optical Dynamism

357765324566