QUESTIONNAIRE FOR CONSUMERS

A Study on Consumer Buying Pattern Towards Milk & Milk Products

(A Case Study of Devbhog)
Part I: Demographic Profile

1. (a) Name: Mr./Mrs./Ms. …...……………………………………………………………..

(b) Address: …………………………………………………………….........
(c) Mobile No. …………………………………………………………….........
(d) Email ID: …………………………………………………………….........
(e) Sex: (a) Male ( ) (b) Female ( )
(f) Age: (a) Below 20 year (b) 21-30 year (c) 31-40year (d) Above 40year
(g) Occupation: (a) Student (b) Govt. Employee (c) Business (d) Others………
(h) Monthly Income: (a) Below ₹10,000 (b) ₹10,001- ₹50,000
(c) ₹50,001-₹1,00,000 (d) Above ₹1,00,000

Part II : Respondents Perception about Attractiveness to buying towards Milk & Milk Products
2. Kindly give your opinion against following statements which best relates to your opinion (Please tick
√ only an option among your satisfaction)

2.1. The different types of milk product available in market, the different varieties you know
(a) Milk (b) Paneer (c) Ghee (d) Shrikhand (e) Other …………..

2. Are you aware of the different Dairy brands available in the market, the different Brands
you aware of:
(a) AMUL (b) Vachan (c) Devbhog (d) Others ……………

3. How do you aware of the Brands?

(a) Word of Mouth (b) Advertisement (c) Company Sales Person
(d) Agents (e) Any Other

4. Presently Brand of milk you are using?

(a) AMUL (b) Vachan (c) Devbhog
(d) Milk boy (e) Any Other ………

5. What factors influenced you to buy this brand?

(a) Quality (b) Easy Availability (c) Price
(d) Dealer Relationship (e) Attractive Packaging (f) Regular Supply
 6. Which type of milk you prefer to buy?
(a) Normal Milk (b) Double Tone Milk (c) Tone Milk
(d) Standard Milk (e) Full Cream Milk

7. Would you please specify the reasons for purchasing ………….. brand Milk?
(a) Reliability/Purity (b) Regular Supply (c) Easy Availability
(d) Reasonable Price (e) Attractive Packaging (f) Safe for consumption

8. If you are not using any another brand, milk then specify the reasons:
(a) Do not like taste/smell (b) It is not fresh (c) Irregular Supply
(d) Highly Priced (e) Poor Packaging (f) Credit Facility not available
(g) Inconvenience in procuring (h) Cream is removed
(i) Behaviors of Booth agent (j) Other (If any) ………..
9. Which company do you prefer for purchasing these dairy products.
(Please Tick Mark)
Product Company Name
Flavored Milk AMUL, Vachan, Devbhog, Other ………..
Clarified Butter (Ghee) AMUL, Vachan, Devbhog, Other ………..
Cottage Cheese (Paneer) AMUL, Vachan, Devbhog, Other ………..
Curd (Dahi) AMUL, Vachan, Devbhog, Other ………..
Shri Khand AMUL, Vachan, Devbhog, Other ………..
Butter Milk (Chaach) AMUL, Vachan, Devbhog, Other ………..

10. Any Suggestions

……………………………………………………………………………………………
……………………………………………………………………………………………
…………………………………………………………………………………………...
 QUESTIONNAIRE FOR DEALERS & SHOPKEEPERS
A Study on Retailer Buying Pattern Towards Milk & Milk Products
(A Case Study of Devbhog)
Part I: Demographic Profile

1. (a) Name of the Respondents: …...…………………………………………………………..

(b) Shop/Booth No. : ………………………………………………………….........
(c) Mobile No. : ………………………………………………………….........
(d) Address : ………………………………………………………….........

Part II : Respondents Perception about Attractiveness to buying towards Milk & Milk Products
2. Kindly give your opinion against following statements which best relates to your opinion
(Please tick √ only an option among your satisfaction)

2.1. Which Dairy products do you sale?

(a) AMUL (b) Vachan (c) Devbhog (d) Any Other ……………

2. What products you are dealing?

(a) Flavored Milk (b) Clarified Butter (Ghee) (c) Cottage Cheese (Paneer)

(d) Curd (Dahi) (e) Shri Khand (f) Butter Milk (Chaach)

3. In Milk Product which company product demand is higher?

(a) AMUL (b) Vachan (c) Devbhog (d) Any Other ………..

4. Would you like to sale Milk products in comparison to other Brand products?

(a) Quality/Demand (b) Brand/Packaging (c) Price (d) Availability

5. Does …………... Brand make you reach supply at the right time?

(a) Yes (b) No

 6. Which type of Milk your customer to buy?

(a) Normal Milk (b) Double Tone Milk (c) Tone Milk

(d) Standard Milk (e) Full Cream Milk

7. In your point of view the reasons for the customer preferring the above milk.

(a) Quality of Milk (b) Price (c) Easy Availability (d) Any Other…………

8. Reasons for the satisfaction with the present brand of milk you are selling?

(a) Easy Availability (b) Density of Milk (c) Creaminess (d) Freshness

(e) Hygiene (f) Taste (g) Price (h) Good Supply

9. How much Milk you sell in a day?

(a) Below 50 lts. (b) 51 – 100 lts. (c) 101 – 200 lts. (d) 201 lts. Above

10. Which problems do you find in any other Milk brand?

(a) Irregular Supply (b) Poor Packaging (c) Credit Facility not available

(d) Leakage in Milk packet (e) other (If any) ………..

11. Is the Milk Union compensating for the leakages and spoiled packets?

(a) Yes (b) No

12. How do you react with customer’s complaints related to the

purchasing milk brand product?

(a) Refuse to take back (b) To solve the complaints

(c) Consider the customer Mistake (d) To compensate in case of default

13. Any Suggestions

……………………………………………………………………………………..

……………………………………………………………………………………..

……………………………………………………………………………………..
 QUESTIONNAIRE FOR CONSUMERS
A Study on Consumer Buying Pattern Towards Milk & Milk Products
(A Case Study of Devbhog)
Part I: Demographic Profile

1. (a) Name: Mr./Mrs./Ms. …...……………………………………………………………..

(b) Address: …………………………………………………………….........
(c) Mobile No. …………………………………………………………….........
(d) Email ID: …………………………………………………………….........
(e) Sex: (a) Male ( ) (b) Female ( )
(f) Age: (a) Below 20 year (b) 21-30 year (c) 31-40year (d) Above 40year
(g) Occupation: (a) Student (b) Govt. Employee (c) Business (d) Others………
(h) Monthly Income: (a) Below ₹10,000 (b) ₹10,001- ₹50,000
(c) ₹50,001-₹1,00,000 (d) Above ₹1,00,000

Part II : Respondents Perception about Attractiveness to buying towards Milk & Milk Products
2. Kindly give your opinion against following statements which best relates to your opinion (Please tick
√ only an option among your satisfaction)