ATIMESINTERNET# THE CHANGING panel LINGUAL FACE OF DIGITAL INDIA oe ie India’s half billion Digital Users’ Interest Graph ea ce The Internet continues to be a disruptive force, impacting distribution and consumption of media. This infographic shows how. buoyed by growing Internet penetration, regional language content consumption in India is on the rise. LANGUAGE °22e%o""" More than half of the Indian Internet user base is Non-English ‘Compared on our Leading Hine Publieatlons TATE More than two thirds of Hindi readers are also reading English . . English Engen slindic language Indic language user language user ad With a 66% share in overall content consumption, regional languages have surpassed English ‘¢ Malayalam: 308% Kannada: 449% © 1 Gujarati: 4.49% rami 562% Telugu: 561% Banga 744% © Marathi: 898% + English 24.57% + Regional language user base in India has grown at a CAGR of 41% between 2011 and 2016 to reach the current 234 million + This is expected to grow by 18% CAGR to reach §36 million by 2024 versus English which is expected to grow at 3% CAGR to reach 199 million by 2021 y 2021, regional language users will account for 75% of India's Internet user base Source: Times Internet Data, KPMG Study (April 2017) Cc ITY WISE BIFURCATION Regional language content consumption is not limited to their native state/cities anymore, but a countrywide trend DELHI MUMBAI BENGALURU PUNE Groin ENGLISH : 54% CEE Dd DIREC Paneer y oo CULO KANNADA: 0.37% CE CDE 5% ACUTE CU ts Cnr CC & Corr DCE KANNADA: 0.2% say KANNADA: 0.8% AHMEDABAD HYDERABAD CHENNAI LUCKNOW JAIPUR Source: Times Internet Data GENDER =: More women are consuming regional language content online than ever before with Gujarati finding the highest uptake Gujarati Marathi Kannada Bangla Tamil. Telugu Malayalam Women Ml Men ‘Source: Times Internet Data WISE BIFURCATION Content consumption in regional lang) audiences. Infact, Tami finds maximum adopuon among ars of age, followed by Telugu and Guiarat Regional language content consumption is the highest among Indians in the 25-34 age group 18-24 years 35-44 years Source: Times Internet Data co NT E N ale GENRE WISE BIFURCATION News as a genre sees the highest online content consumption across all regional languages with Bangla leading the curve at 72% Language vs Genre Kannada Bangla Guiarati . Malayalam i News Il Entertainment MM Sports Source: Times internet Data DEVI WISE BIFURCATION Consumption of regional language content on-the-gois .s more people are turning to their Smartphones for their content needs Mobile is fast becoming the primary screen for regional language content consumption Mobile: 69.7% Mobite: 40.3% Desktop: 295% Desktop: 579% Tablet: 0.8% Tablet: 18% Mobile: 618% Mobite: 66.3” Desktop: 36.2% Desktop: 31 Tablet 21% Tablet: 23% Mobile: 96.6% Mobite: 80.2% Desktop: 28% Desktop: 14.7% Tablet: 0.6% Tablet: 51% Mobile: 65.6% Mobile: 727% Desktop: 24.4% Desktop: 15.6% Tablet: 10% Tablet 11.7% P . 2 ie 2 ¢ FLY ) 2 2 g b, ys i] Source: Times internet Data ATIMESINTERNETS QtimesiiemetForvareters © Mortatingn © iiresitemettoenaratrs sources: