Professional Documents
Culture Documents
+ MEDIA
SOMEWHERE Fest is a one-day festival that will host top recording acts + brands
on curated, intimate countryside grounds. 12k+ attendees of all ages, all over the
Southeast U.S. region will get to experience both emerging & Top 40 live
performances, digital activations, multi-cultural foods, lifestyle vendors, and
new-age fun for kids.
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THE MISSION
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"Festivals promote diversity,
they bring neighbors into dialogue,
they increase creativity,
they offer opportunities for civic pride,
they improve our general psychological well-being.
In short, they make cities better places to live.”
- David Binder
TONY AWARD-WINNING PRODUCER
/ 03
THE LOCATION
Rural cities around the country possess an unique heart + soul, but ultimately lack
diversity & direct access to technological innovation and impactful lifestyle brands.
In turn, this affects cities' earning and growth potentials. SOMEWHERE Fest seeks
to highlight and empower these areas by transforming one underserved location
into an unforgettable experience. This weekend will host a series of “firsts” for
Athens, TN
attendees: first live concert, first virtual reality interaction, first ride-sharing
experience, etc.
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THE TARGET MARKET
SOMEWHERE Fest will attract music lovers in the state of
Tennessee and all of its regional neighboring states. Today’s
festivals target affluent, major city residents between the ages
18-35. 80% of these millennials note that live music events are
the best way to connect with them. SOMEWHERE Fest will break
down social barriers by targeting both metropolitan Millennials
and localized Millennials, as well as Post-Millennials and their
predecessors, Generation X.
• Tennessee
• Georgia
• Alabama
• North Carolina
• Kentucky
• Mississippi
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YOUR SPONSORSHIP
SOMEWHERE Fest’s seeks to provide opportunities for rural
communities through alignment with international brands. For the
inaugural event, SOMEWHERE will partner with a special 501(c)3
non-profit organization to help benefit underserved communities
through the arts.
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Presenting Sponsor
Contribution Level: $175,000
The presenting sponsor is SOMEWHERE Fest’s headliner when it comes to presence
& placement. Nearly everywhere SOMEWHERE Fest goes — from advance
promotion to day of show — your name will be front and center following the
exclusive “Presented By” or “Powered By” title.
Hospitality + Value-Add’s:
• 60 Complimentary General Admission Tickets
• 12 All Access Passes
• 12 Complimentary VIP Passes
Brand Integration: • 80 Additional Discounted Tickets
• Exclusive Presenting Rights + Logo Lockup • 12 Reserved Parking Permits
• Logo Presence: • Branded Promotional Giveaways
• Website & Digital Platforms • Artist Meet & Greet (Subject To Artist Cooperation)
• All Promotional Materials • Signed Artist Paraphernalia
• Event Signage • Access To Backstage Catered Food Tent
• All Touch-Points That Include The SOMEWHERE Fest Name
• Maximum # Of Impressions
• Inclusion in Stage Announcement(s)
• Opportunity To Announce An Artist On Main Stage
• Invitation As Special Guest At Festival Press Conference
• Customized On-Site Marketing Opportunity***
• Regular Promo via SOMEWHERE Fest Social Media S P O N S O R S H I P L E V E L S
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Multi-Platinum Sponsor
Contribution Level: $50,000
Your brand will accompany one of the most visible & talked about facets of the
festival by powering a designated area, filled with various experiential activations +
vendors. And you’re not only supporting SOMEWHERE Fest & it’s partners,
but also providing an interactive platform for exploration,
education, and excitement.
Hospitality + Value-Add’s:
• 30 Complimentary General Admission Tickets
• 4 All Access Passes
• 4 Complimentary VIP Passes
Brand Integration: • 60 Additional Discounted Tickets
• Exclusive Festival Area Naming Rights • 4 Reserved Parking Permits
• Logo Presence: • Branded Promotional Giveaways
• Website & Digital Platforms • Access To Backstage Catered Food Tent
• All Promotional Materials
• Sponsorship-Specific Event Signage
• Maximum # Of Impressions
• Inclusion in Stage Announcement(s)
• Customized On-Site Marketing Opportunity***
• Regular Promo via SOMEWHERE Fest Social Media
• Regular Promo via Press Releases
S P O N S O R S H I P L E V E L S
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Platinum Sponsor
Contribution Level: $25,000
This is a unique opportunity to not only get your brand in front of thousands of
festival-goers, but also to support the area’s blossoming regional & local sponsors.
Your sponsorship will go towards all aspects of transforming the festival’s venue.
Hospitality + Value-Add’s:
• 15 Complimentary General Admission Tickets
• 2 All Access Passes
• 2 Complimentary VIP Passes
Brand Integration: • 30 Additional Discounted Tickets
• Logo Presence: • 2 Reserved Parking Permits
• Website & Digital Platforms • Branded Promotional Giveaways
• All Promotional Materials
• Sponsorship-Specific Event Signage
• Maximum # Of Impressions
• Customized On-Site Marketing Opportunity***
• Regular Promo via SOMEWHERE Fest Social Media
• Regular Promo via Press Releases
S P O N S O R S H I P L E V E L S
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Gold Sponsor
Contribution Level: $10,000
So you want to contribute & support the inaugural SOMEWHERE Fest, but don’t
have the means to go all out? This package is for you! Your brand will be intimately
associated with SOMEWHERE Fest’s high-level partners, and will gracefully
accompany most of the promotional materials.
Hospitality + Value-Add’s:
• 10 Complimentary General Admission Tickets
• 4 Complimentary VIP Passes
• 16 Additional Discounted Tickets
Brand Integration:
• Logo Presence:
• Website & Digital Platforms
• Select Promotional Materials
• Select Event Signage
• Maximum # Of Impressions
• Customized On-Site Marketing Opportunity***
• Regular Promo via SOMEWHERE Fest Social Media
• Regular Promo via Press Releases
S P O N S O R S H I P L E V E L S
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Silver Sponsor
Contribution Level: $5,000
Help ensure SOMEWHERE Fest’s success by tying up loose ends & helping provide
festival-goers with a more creative, heightened perspective that transcends into
more areas of their lives than just the arts + entertainment.
Hospitality + Value-Add’s:
• 5 Complimentary General Admission Tickets
• 2 Complimentary VIP Passes
• 8 Additional Discounted Tickets
Brand Integration:
• Logo Presence:
• Website & Digital Platforms
• Select Promotional Materials
• Select Event Signage
• Maximum # Of Impressions
• Customized On-Site Marketing Opportunity***
S P O N S O R S H I P L E V E L S
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LET’S GO SOMEWHERE.
info@somewherefest.com