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MUSIC

+ MEDIA

SPONSOR OPPORTUNITY KIT


CONTENTS
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/ 01 INTRODUCING: SOMEWHERE FEST / 08 PRESENTING SPONSOR
/ 02 THE MISSION / 09 DIAMOND SPONSOR
/ 03 “THEY MAKE CITIES BETTER…” / 10 MULTI-PLATINUM SPONSOR
/ 04 THE LOCATION / 11 PLATINUM SPONSOR
/ 05 SOMEWHERE’S FOUNDER / 12 GOLD SPONSOR
/ 06 THE TARGET MARKET / 13 SILVER SPONSOR
/ 07 YOUR SPONSORSHIP
The music-media festival that transforms
NOwhere into SOMEwhere, empowering
rural audiences + outliers through
progressive experiences.

INTRODUCING: SOMEWHERE FEST


Somewhere, somebody needs a spark in their imagination to shift their perspective.
Somewhere, somebody lacks the resources to connect with larger platforms.
Somewhere, somebody deserves an experience that changes their life forever.

SOMEWHERE Fest is a one-day festival that will host top recording acts + brands
on curated, intimate countryside grounds. 12k+ attendees of all ages, all over the
Southeast U.S. region will get to experience both emerging & Top 40 live
performances, digital activations, multi-cultural foods, lifestyle vendors, and
new-age fun for kids.

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THE MISSION

01 To expose communities of small rural areas of all ages, to new


forms of music, art, film, media, culture, & food, as well as
emerging technology mediums of tomorrow.

02 To cultivate a fresh perspective for outliers that rarely, or have


never traveled outside of their hometowns, inspiring a spark in
guests’ lifestyles, interests, & passions.

03 To create an immersive experience through live entertainment


and interactive on-site activations that ultimately educate,
engage, & enlighten attendees.

04 To provide local creators with elevated opportunities to expose


their talents and brands to global platforms, as well as assist
them through mentorship.

05 To generate awareness around participating sponsors +


partners, positioning them as trendsetters and supporters of
diversity & progression to millennials.

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"Festivals promote diversity,
they bring neighbors into dialogue,
they increase creativity,
they offer opportunities for civic pride,
they improve our general psychological well-being.
In short, they make cities better places to live.”

- David Binder
TONY AWARD-WINNING PRODUCER

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THE LOCATION
Rural cities around the country possess an unique heart + soul, but ultimately lack
diversity & direct access to technological innovation and impactful lifestyle brands.
In turn, this affects cities' earning and growth potentials. SOMEWHERE Fest seeks
to highlight and empower these areas by transforming one underserved location
into an unforgettable experience. This weekend will host a series of “firsts” for

Athens, TN
attendees: first live concert, first virtual reality interaction, first ride-sharing
experience, etc.

THE FRIENDLY CITY


Stationed right between Chattanooga and Knoxville is Athens, TN —
“the friendly city” that historically welcomes its visitors with open
arms & has over 1.2 million people within it’s 50-mile radius.
In 2017, Athens was named one of the prime regions in the world
to witness the Great American Eclipse in totality, resulting in tens of
thousands of visitors from all over traveling to the city. Tennessee as
a whole saw over 1.4 million visitors in one weekend, drastically
boosting the economies of surrounding rural areas. SOMEWHERE
Fest is proud to share it's inaugural "stage" with Athens, further
building economies & empowering cities like Athens to be premier
budding grounds for businesses + families in the country to put roots
down and grow. The hosting area, Athens Regional Park, is a lush
165-acre park right off the main interstate in Southeast TN.
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SOMEWHERE’S FOUNDER
Michael Watson II is an award-winning Creative Director that has crafted cohesive
experiences for global brands for over 9 years. His production company, HUE
Unlimited, has developed its own signature market in the entertainment + media
industries, by merging creative strategy, design, digital marketing, tech development,
and content curation — all into a southern gumbo for success. Michael has
collaborated & contributed creatively for artists such as Anderson .Paak, H.E.R.,
Machine Gun Kelly, Beyonce, & Jeremih, in addition to numerous top global brands.

Other neighboring-Athens natives include Usher, Quentin Tarantino, Samuel L.


Jackson, Dolly Parton, and Isaiah Rashad — all of which tapped into greater
opportunities by venturing out of the rural area. SOMEWHERE seeks to generate
more resources locally for areas like these that deserve the same access.

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THE TARGET MARKET
SOMEWHERE Fest will attract music lovers in the state of
Tennessee and all of its regional neighboring states. Today’s
festivals target affluent, major city residents between the ages
18-35. 80% of these millennials note that live music events are
the best way to connect with them. SOMEWHERE Fest will break
down social barriers by targeting both metropolitan Millennials
and localized Millennials, as well as Post-Millennials and their
predecessors, Generation X.

Targeted regions include, but are not limited to:

• Tennessee
• Georgia
• Alabama
• North Carolina
• Kentucky
• Mississippi

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YOUR SPONSORSHIP
SOMEWHERE Fest’s seeks to provide opportunities for rural
communities through alignment with international brands. For the
inaugural event, SOMEWHERE will partner with a special 501(c)3
non-profit organization to help benefit underserved communities
through the arts.

The opportunity for sponsorship extends to any company or


organization that seeks to engage with overlooked audiences, as
well as activate universal millennial consumer habits. Regardless of
the objective—brand awareness, community involvement,
inclusion, or sales—SOMEWHERE will develop a tailored
sponsorship that will position your brand as an undeniable leader
of the future & trendsetter for all demographics.

We’re eager to understand what your brand seeks to achieve &


look forward to developing an experience specific to your
objectives.

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Presenting Sponsor
Contribution Level: $175,000
The presenting sponsor is SOMEWHERE Fest’s headliner when it comes to presence
& placement. Nearly everywhere SOMEWHERE Fest goes — from advance
promotion to day of show — your name will be front and center following the
exclusive “Presented By” or “Powered By” title.
Hospitality + Value-Add’s:
• 60 Complimentary General Admission Tickets
• 12 All Access Passes
• 12 Complimentary VIP Passes
Brand Integration: • 80 Additional Discounted Tickets
• Exclusive Presenting Rights + Logo Lockup • 12 Reserved Parking Permits
• Logo Presence: • Branded Promotional Giveaways
• Website & Digital Platforms • Artist Meet & Greet (Subject To Artist Cooperation)
• All Promotional Materials • Signed Artist Paraphernalia
• Event Signage • Access To Backstage Catered Food Tent
• All Touch-Points That Include The SOMEWHERE Fest Name
• Maximum # Of Impressions
• Inclusion in Stage Announcement(s)
• Opportunity To Announce An Artist On Main Stage
• Invitation As Special Guest At Festival Press Conference
• Customized On-Site Marketing Opportunity***
• Regular Promo via SOMEWHERE Fest Social Media S P O N S O R S H I P L E V E L S

• Regular Promo via Press Releases +


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Diamond Sponsor
Contribution Level: $100,000
Not only is your brand directly associated with the promotion of SOMEWHERE Fest’s
most world-renown lineup, but it’s scrawled across a large stage banner that
ends up in the Facebook, Twitter, Instagram, & Snapchat feeds of

15k+ attendees, as well as global media partners.
Hospitality + Value-Add’s:
• 50 Complimentary General Admission Tickets
• 8 All Access Passes
• 8 Complimentary VIP Passes
Brand Integration: • 80 Additional Discounted Tickets
• Exclusive Main Stage Naming Rights • 8 Reserved Parking Permits
• Logo Presence: • Branded Promotional Giveaways
• Website & Digital Platforms • Artist Meet & Greet (Subject To Artist Cooperation)
• All Promotional Materials • Access To Backstage Catered Food Tent
• Event Signage
• Maximum # Of Impressions
• Inclusion in Stage Announcement(s)
• Invitation As Special Guest At Festival Press Conference
• Customized On-Site Marketing Opportunity***
• Regular Promo via SOMEWHERE Fest Social Media
• Regular Promo via Press Releases
S P O N S O R S H I P L E V E L S

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Multi-Platinum Sponsor
Contribution Level: $50,000
Your brand will accompany one of the most visible & talked about facets of the
festival by powering a designated area, filled with various experiential activations +
vendors. And you’re not only supporting SOMEWHERE Fest & it’s partners,
but also providing an interactive platform for exploration,
education, and excitement.
Hospitality + Value-Add’s:
• 30 Complimentary General Admission Tickets
• 4 All Access Passes
• 4 Complimentary VIP Passes
Brand Integration: • 60 Additional Discounted Tickets
• Exclusive Festival Area Naming Rights • 4 Reserved Parking Permits
• Logo Presence: • Branded Promotional Giveaways
• Website & Digital Platforms • Access To Backstage Catered Food Tent
• All Promotional Materials
• Sponsorship-Specific Event Signage
• Maximum # Of Impressions
• Inclusion in Stage Announcement(s)
• Customized On-Site Marketing Opportunity***
• Regular Promo via SOMEWHERE Fest Social Media
• Regular Promo via Press Releases

S P O N S O R S H I P L E V E L S

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Platinum Sponsor
Contribution Level: $25,000
This is a unique opportunity to not only get your brand in front of thousands of
festival-goers, but also to support the area’s blossoming regional & local sponsors.
Your sponsorship will go towards all aspects of transforming the festival’s venue.

Hospitality + Value-Add’s:
• 15 Complimentary General Admission Tickets
• 2 All Access Passes
• 2 Complimentary VIP Passes
Brand Integration: • 30 Additional Discounted Tickets
• Logo Presence: • 2 Reserved Parking Permits
• Website & Digital Platforms • Branded Promotional Giveaways
• All Promotional Materials
• Sponsorship-Specific Event Signage
• Maximum # Of Impressions
• Customized On-Site Marketing Opportunity***
• Regular Promo via SOMEWHERE Fest Social Media
• Regular Promo via Press Releases

S P O N S O R S H I P L E V E L S

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Gold Sponsor
Contribution Level: $10,000
So you want to contribute & support the inaugural SOMEWHERE Fest, but don’t
have the means to go all out? This package is for you! Your brand will be intimately
associated with SOMEWHERE Fest’s high-level partners, and will gracefully
accompany most of the promotional materials.

Hospitality + Value-Add’s:
• 10 Complimentary General Admission Tickets
• 4 Complimentary VIP Passes
• 16 Additional Discounted Tickets
Brand Integration:
• Logo Presence:
• Website & Digital Platforms
• Select Promotional Materials
• Select Event Signage
• Maximum # Of Impressions
• Customized On-Site Marketing Opportunity***
• Regular Promo via SOMEWHERE Fest Social Media
• Regular Promo via Press Releases

S P O N S O R S H I P L E V E L S

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Silver Sponsor
Contribution Level: $5,000
Help ensure SOMEWHERE Fest’s success by tying up loose ends & helping provide
festival-goers with a more creative, heightened perspective that transcends into
more areas of their lives than just the arts + entertainment.

Hospitality + Value-Add’s:
• 5 Complimentary General Admission Tickets
• 2 Complimentary VIP Passes
• 8 Additional Discounted Tickets
Brand Integration:
• Logo Presence:
• Website & Digital Platforms
• Select Promotional Materials
• Select Event Signage
• Maximum # Of Impressions
• Customized On-Site Marketing Opportunity***

S P O N S O R S H I P L E V E L S

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LET’S GO SOMEWHERE.
info@somewherefest.com