A simple statement of what change you and your product are making in the world.

(a memorable one sentence explanation of what you do for customers)

Pain (+ Gain)
What problem is out there in the world
What are you solving for your customers?
What opportunities do you provide for people to
be faster, more cost effective, more efficient,
happier, safer…?
Product Demo
Get to demo as quickly as possible
You are the people that can execute and build
stuff
Customer Traction
Success so far? (Is anybody using this)
Pilot customers? Major brands (How many have
it?)
PR coverage?
Use data and facts to strengthen
With (businesses) & without traction (concepts)
Investment
Amount of investment?
In how many rounds? How many investors?
What type of investor you are looking for?
What expectations do you have for your investors, Achievements? Sales success?
network, expertise?
End statement with call to action
This is who we are, This is what we do, this is what we want you to do. Thank you
Product
As simple as possible what does your product do
for customers?
How does it work?
Have you tested it with customers?
(be sure not to end your pitch)
What’s Unique
Technology/ relationships/ partnerships
How do you help your customers get results
differently to your competition, or alternatives?
Business model
How do you get paid?
What’s the opportunity for growth?
How can you scale beyond your current scope:
new industries, territories, applications of
partnerships and technology?
Team
What relevant experience does your team have
that supports your story?
Brands worked for?

Why You?
Why do you care about solving this problem for your customers?
How has your life been affected by this industry and business?
Why should your audience get involved with you?
PITCH FOR ROUND TWO

“Our start-up, ISERB (Integrated Service Experts Reservation and Booking) Application, is an app that
would bridge the link between service providers and service seekers using mobile and web technology.”
Pain (+ Gain) Problem (we would like to help: Product (benefit)
SERVICE PROVIDER: searching for a customer who For Service Providers: Reaching more customers.
is in need of a service. [un-employed but with skill] For Service Seekers: availability options, better
SERVICE SEEKER: searching for a service that would service quality, and competitive pricing
attend to a present need.

Product Demo What’s Unique

[The same concept is being used by uber/grab] Indirect competitor exists are
Traditional methods and online job websites are
existing for job seekers which employers look for
long term needs but not in a per service and
immediate basis.
OLX.com/ Facebook
(our app is a one stop shop for service need)
Customer Traction Business model
Service Providers [Specialist and Experts]: Service seekers will pay the Service provider for
someone who has a skill and time to convert such the service provided. A seasoned service provider
resource to its financial equivalent. will pay the agreed app transaction usage fee to
Enlisting as a service provider allows you to be ISERB company.
seen online and hired by service seekers giving you
additional market exposure.
TESDA graduates from 20xx and counting
7 out of 10 are employed. ISERB will be giving an
equal opportunity to all of them.
{add: TESDA data} research [research]
Investment Team
Amount of investment? What relevant experience does your team have
In how many rounds? How many investors? that supports your story?
What type of investor you are looking for? Brands worked for?
What expectations do you have for your investors, Achievements? Sales success?
network, and expertise?
End statement with call to action
This is us ISERB, WE would like to alleviate the unemployment rate of our country, and we want you to
be our partner in this endeavour. Thank you

Why You?
Why do you care about solving this problem for your customers?
How has your life been affected by this industry and business?
Why should your audience get involved with you?