MBA (Tech)- Semester VIII- Technology Management (MBA08124)

SVKM’S NMIMS
Mukesh Patel School of Technology Management & Engineering

Program : MBA (Tech) Semester : VIII

Course : Technology Management Code: MBAB08124
Teaching Scheme Evaluation Scheme
Internal Term End Examinations
Lecture Practical /
Continuous (TEE)
(Hours Tutorial (Hours Credit
Assessment (ICA) (Marks- 70 in Question
per week) per week)
(Marks - 50) Paper)
2 --- 2 Scaled to 30
Scaled to 70 Marks
Marks
Prerequisite:
 Basic Engineering courses
 Basic IT related course
Objectives:
 To understand technology life cycles
 To analyze business environment and identify emerging trends which will impact
business
 To analyse the strategic impact of emerging technologies on business models
 To plan, acquire and assimilate technology
 To transfer technology amongst business entities
Outcomes:
 Appreciate the technology management processes and frameworks.

Detailed Syllabus

Duration
Session Topics
(Hr)
1 Introduction: 2
Course contents, goals, evaluation methods, policy,
assignments
Technology Management:
Definition of technology,
need for technology management (strategy) Textbook page 224
for reference,
how is technology management different from “other”
management - Technology management process framework,
challenges of technology management
Management of technology at firm level and at national level
Critical factors in managing technology- productivity,
effectiveness and competitiveness – Textbook chapter 3- page
59
New paradigms in technology – changes in business
environment etc..Textbook chapter 4 – page 96, 97
 MBA (Tech)- Semester VIII- Technology Management (MBA08124)

Duration
Session Topics
(Hr)
Readings:
Textbook Chapter 1
Gregory 1995 Technology management process framework
(Internet)
2 Technology Life Cycles 2

The S-curve of technological progress, limits of technology,

relationship with marketing, strategy, organization and work.
Impact on technology firms. Multiple-generation technologies
Gartner Hype Cycle – phases, positioning a technology on the
hype cycle, time to maturity assessment

Readings:
1. Textbook Chapter 5
2. The S-curve and its strategic lessons (7201BC)
3. Exploring the limits of the technology S- curve. Part i:
component technologies By Clayton M. Christensen

3 Technology Planning 2
Technology audit, Planning according to technology life cycle

Additional topics
Forecasting technology
Technology mining and diffusion model, scenarios, growth
curves, analogies, technology road mapping (TRM), patent
analysis, bibliometric analysis
Readings:
1. Textbook Chapter 9
2. Porter, A.L., et al. 2004. Technology futures analysis:
toward integration of the field and new methods.
Technological Forecasting and Social Change 71, 287–
303
3. Cho, Y., & Daim, T. (2016). OLED TV technology
forecasting using technology mining and the fisher-pry
diffusion model. Foresight : The Journal of Futures
Studies, Strategic Thinking and Policy, 18(2), 117-137.

4 Commercialising technology 2
I. Exploitation
Factors affecting technology exploitation decisions
Gan and stern model: attacker’s advantage, reputation based
ideas trading, greenfield competition, ideas factories.
Establishing a dominant design / standard, create ecosystem,
create platform, create complementary assets, sustainable
 MBA (Tech)- Semester VIII- Technology Management (MBA08124)

Duration
Session Topics
(Hr)
competitive advantage, exploit switching costs and increasing
returns to scale
Readings:
1. Textbook Chapter 10 – page 338
2. Gans, J. S., & Stern, S. (2003). The product market and
the market for “ideas”: commercialization strategies for
technology entrepreneurs. Research Policy, 32(2), 333.
3. The Televisionary

5&6 Commercialising technology 4

II. Acquisition- Technology licensing, partnering and

M&A
Methods of acquiring technology
IP strategy, characteristics of IP market
Technology licensing strategy and practice – form article from
Davis
JV & M&A strategy – examples like CISCO, Intel etc. from
article of Teece (No. 3)

Readings:

1. Textbook Chapter 10- 333, 334, 335, 341, 342

2. Licensing: Davis, L. (2008). Licensing Strategies of the
New “Intellectual Property Vendors.” California
Management Review, 50(2), 6–30.
3. Partnering: Teece, D. "Capturing Value from
Technological Innovation: Integration, Strategic
Partnering, and Licensing Decisions." In Managing
Strategic Innovation and Change. New York, NY:
Oxford University Press, 1996, pp. 287-306. ISBN:
9780195100112.
4. Profiting from technological innovation: Implications
for integration, collaboration, licensing and public
policy by David J. Teece

7 Technology Transfer 2

Definitions and classifications, Channels of technology flow -

University-Industry, Firm-firm, R&D consortia – members,
International tech transfers – parent and subsidiary
Role of government, research universities, and private
industry in high technology, International technology transfer,
Intra-firm technology transfer
 MBA (Tech)- Semester VIII- Technology Management (MBA08124)

Duration
Session Topics
(Hr)

Readings:
1. Textbook Chapter 11- 377, 378, 379, 380, 381, 382, 387
2. Case: US Universities and Technology Transfer -
812016-PDF-ENG

8 Technology Protection 2

9 Core Digital Technologies 2

I. Big Data Analytics – basics to be presented by the

student along with summary of the case

Readings:
1. Case: Customer Analytics at Big basket - Product
Recommendations (IMB573-PDF-ENG)
2. Kiron D, Shockley R. Creating Business Value with
Analytics. MIT Sloan Management Review. 2011;
53(1):57-63.

10 Advanced Digital Technologies 2

II. 3 D printing - basics to be presented by the student

along with summary of the case

Readings:

Case: Three-Dimensional (3D) Printing: Jolts on Supply Chain

Management and the Chinese Manufacturing Industry, Pub
Date: Jul 27, 2015, Product #: HK1059-PDF-ENG

11 Sector-specific Emerging Technologies 2

III. Block chain - basics to be presented by the student

along with summary of the case
Readings:
1. Case: Deutsche Bank: Pursuing Blockchain
Opportunities (A) (817100-PDF-ENG)
2. An Introduction to Blockchain (UV7356-PDF-ENG)

12, 13, Sector-specific Emerging Technologies 8

14, 15 Student presentations – Students will submit a report and a
PPT (as per a template provided below) and make a
 MBA (Tech)- Semester VIII- Technology Management (MBA08124)

Duration
Session Topics
(Hr)
presentation of 15 minutes each, on any one of the topics
mentioned in the Term Work template given below#.

Total 30
Details of Internal Continuous Assessment (ICA)

Test Marks : 30
Term Work Marks : 20
Details of Term work :

# Term work template:

1. This term work will carry 20 marks.

2. This a group term work. 60 students – 10 groups
3. Each group should select one topic for the assignment. The list of topics is given
below.
4. Submit a Report of 2000 to 1500 words and prepare a 20 minutes presentation on
the same, 10 min discussion
5. The report should be prepared as per this template. This will be a word document
as per the content and formatting guidelines given in the template.

Deadlines:

Intimate group details and the topic before: January 14, 2019.
Submit the report and the PPT before: March 15, 2019.
Make presentation: Presentations will be on March 28 and April 4 and 11.

Each group chooses one topic from the list below:

1. Additive manufacturing
2. Synthetic biology – role in agriculture
3. Anti-ageing technology
4. Assisted reproductive technology
5. Bio-based fuel technology
6. Driverless cars
7. Electric vehicles – technology, business potential, policy
8. Gene therapy – genomic medicines for genetic diseases
9. Genetically modified crop technology
10. Low emission technologies
11. Nano-wire sensors and precision medicines
12. New developments in carbon capture, transportation and storage processes
13. Quantum computing
14. Robots in manufacturing
15. Smart cities
MBA (Tech)- Semester VIII- Technology Management (MBA08124)

16. Virtual Assistants

17. Wearables in healthcare
18. XR/AR/VR/MR
19. Any other (as the faculty chooses to add to the list)

Template for the Technology Report

The terms technology, innovation and product are used interchangeably here.

Report Format and length

1. Report must be submitted as a word document –
2. Page size A4 with 1” margin on all sides
3. Font: Times Roman, Font size: 14 Bold for main headings, 12 Bold for subheading,
11 Normal for paragraph text
4. Length: 2000 to 2500 words

Citation:
Whenever you are using data or description or sentences or special words from any website
or printed matter, please provide the reference in this format1 in the footnote of the document.

Only 15% of the sentences are permitted to be copied from source and pasted into the report.
Rest of the report must be written in your own words. Report not meeting this requirement
will be treated as plagiarized and liable to be rejected with the submitting group getting zero
in the assignment.

Research:
Only use authentic resources such as (you can choose also choose other credible sources) –

Top university websites Technology blogs

1. Knowledge at Wharton 7. Engadget
(http://knowledge.wharton.upenn.edu/) 8. Gizmodo
2. Stanford Business Magazine 9. Mashable
(https://www.gsb.stanford.edu/insights/ab 10. Tech crunch
out/stanford-business-magazine)

Top journals – online journals (some Market intelligence websites

content is free)
3. MIT Technology Review 11. Emarketer.com
(https://www.technologyreview.com/) 12. Forrester.com
4. Sloan Management Review 13. Gartner.com
(https://sloanreview.mit.edu/) 14. IDC.com
15. Netmarketshare.com
MOOCs
Consultant Websites: 1. Coursera
5. McKinsey (http://mckinsey.com) 2. EdX

1
Detailed URL of the page with data and time of access
OR
Name of author, Title of article / chapter, name of book or Journal, Year / month of publishing, page number.
MBA (Tech)- Semester VIII- Technology Management (MBA08124)

6. PwC (http://usblogs.pwc.com/emerging-
technology/)

Template
The report will have four sections that are described below together with the desired contents
under each section.

I. Technology
1. Describe Technology – 300 words
2. Draw technology or product block diagram with 3-5 lines explanation of each block
3. List the firms who have made big investment in this technology and investment size
4. Define the technology’s position on S-curve and your interpretation
5. Position the technology on Gartner hype cycle and your interpretation

II. Intellectual property

1. Who holds how many patents
2. Who holds the crucial patents
3. Who has been able to establish a standard
4. What is the value of these patents / standards in short and long term
5. What technology licensing or acquisition deals happened. What was the size of deal.

III. Market
1. History of firms in the market
a. List of firms that entered
b. List of firms that closed down or pivoted
c. List of firms that got acquired
2. What strategies are they following?
3. Market adoption of products based on the technology – innovators, early adoptors…
4. Do you see a chasm in market adoption? i.e., has the market for this technology
slowed down or not growing as expected?
5. Number of startups / bigger firms

IV. Commercialization strategies –

Provide examples of companies, major deals and valuations
What strategies do you see –
1. Technology owner entering market on their own
2. Patent / IP licensing deals
3. Mergers and acquisitions – what valuations e.g., Google bought Motorola Mobility
(17000 patents) for $12.5 billion to protect its Android OS from rivals
4. How are these companies establishing competitive advantage, creating entry barriers
to others, achieving customer lock-in.