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SUMMARY
Manuel G. Velasquez
itself is a normative standard that defines the good ones, and the evil ones. This idea
shapes the standard of norms that determine the value of human’s action in certain
phenomenon. Sets of norm and moral value might be different one to each other since
it depends on the background of the people who share the idea. Typically, the norms
and moral values originated from several environment such as family, friends, culture,
topographical background. However, in global scheme, there are so much norms and
Moral standards can be distinguished into two kinds: moral norms and nonmoral
the conventional norms fundamentally does not include the moral value. It tends to be
driven by the etiquette that judge what is right or wrong with the principle of modesty
instead.
There are six characteristics that ease people to define the nature of moral
standards. The first point is moral standards should involve serious wrongs or
significant benefits for human beings. Second, moral standards should be preferred to
other values including self-interest. Third, Moral standards are also not kinds of
nonmoral values that are designated by authorities or certain figures. Fourth, Moral
based on impartial considerations. And Sixth, it is associated with special emotions and
special vocabulary.
All moral standards that are surrounding the society are subsequently examined
In business, there are also ethics that are particularly designated for a business
environment. Business ethics concentrates the scope on moral standards that are applied
particular corporation and its policies, culture, climate, impact, or actions, and;
character. However, there are some complexity arise in terms of the perception whether
moral notions be applied on corporations or individuals are the only real moral agents.
Two views occur in response toward the complexity. First point of view sees
whose has moral rights and obligations as how human beings have it. The other view
definitely difficult to tell one or two is either the correct one or the wrong one or even
Business ethics are also not spared from debates. There are some arguments
about how business ethics are not significantly needed. The argument stated that the
pursuit of profit will ensure the maximum social benefit in free market economy.
Another view stated that the most important obligation for the managers is loyalty
rather than ethics, and there is a view that argue if the company obey the law therefore
At the other side, there are also arguments that support the existence of ethics
in business, because ethics are including all human activities, business is not an
exception. Customers, employees, and people in general are part of ethics and care
about ethics. They also argue that ethics is consistent with profit seeking. Moreover,
studies suggest ethics does not detract from profits and seems to contribute to profits.
as CSR – which often perceived as part of business ethics. Both of those terms are
involve and contribute on social project, Friedman’s view that CSR is a mean to
maximize profit for shareholders. However, business ethics is both part of CSR and
including the ethics and issues within the environment. The information technology
where all data and information are easily computed and filed on digital devices turns
out into possibility of manipulation and leak, enhance the risk, property and privacy
rights issues.
The globalization that provides almost borderless connection for all society
including economics system is also blamed for many rising inequality, cultural losses,
decrease the border for development of multinational company still leaves dilemma for
manager in dealing with differences between company standards with existing local
law and customs. The ethical relativism is also another issue that must be dealt, where
there are no exact standards for any ethics that could be applied at all kind of conditions.
Therefore, it depends on the culture that relatively accept in the area. Despite the diverse
of law and culture, corporation can uses hyper-norms, known as moral standards that
applies in all societies, as main moral standards rather than the micro-social norms.
Moral values are basically formed by the experiences, start from childhood
where the family teach the value, and so on until an individual get personal experience
other atmospheres. The experience shapes personal perception, judgement, and ability
Kohlberg:
There are 2 stages within this level, the first is punishment and obedience
There are 2 stages within this level, the first stage is interpersonal
of those for whom the person feels loyalty, affection and trust. The second
stage is law and order orientation, this stage is based on loyalty to a nation
or society, obeying the law and norms that runs within society itself.
There are 2 stages within this level, the first stage is social contract
moral views but believes there are fairs ways of reaching consensus about
it. The second is universal oral principles orientation, where right action
Although Kohlberg’s theory somehow correct in identifying the level and stages
of moral development. Gilligan views that female’s moral development is absent. Then
she carried out new principles which includes the “missing” part. She stated that for
development reflects on how a women start caring and being responsible, of other
person more than herself. In conventional stage, a women caring and being responsible
for others to the neglect of herself, meanwhile in the postconventional stage a women