Professional Documents
Culture Documents
Synopsis
Strategy Safari is a book that explores the field of strategy and together with its unique
and complex components by Henry Mintzberg and his colleagues Bruce Ahlstrand and Joseph
Lampel. It uses the analogy of the famous story of blind men trying to describe an elephant.
The blind men description of the elephant portrays the different approach people use in
marketing.
Business concerns cannot be predicted with simple strategy since the business industry is
become more complex and volatile. Wider strategic view is best achieved when members
In the world of marketing it can be compared to a big Jungle in which the toughest live. In order
to thrive different form of strategies and careful planning must be done. The describes
different form of strategic planning’s as well as its strong points and points of improvement.
The book itself was an international bestseller a proof that in terms of strategic planning the
In a world in which different forms of business is thriving along with a number of different
competitors. Strategic planning a must to be able to establish a name in the world business and
marketing.
The book is a very efficient tool to navigate your way safely through the world of marketing. In
In the aforementioned book it discusses the blind men giving different description of the
elephant. It greatly reflects the complexity of strategic planning in which each and everyone
Strategy safari explores the field of strategy and its unique and complex component. The core
component of the book is the “ Ten schools of thought” these components help as describe the
strategic beast. The Ten Schools of thought are as follows: Design School, Planning School,
Positioning School, Entrepreneurial school, Cognitive school, Learning School, Power school,
The ten schools fall into three groupings. The first three school are prescriptive in nature
concerns mainly on the formation of strategy. The six schools that follows considers specific
aspects of the process of strategy formation, and have been considered less with prescribing
ideal strategic behavior than describing how strategies do. Some prominent writers associated
strategy with entrepreneurs and have describe the process in terms of creation of vision by
great leader.Each of the four schools that follows has tried to open up the process of strategy
These schools appeared at different stages in the development of strategic management. A few
had already peaked and declined , others are now developing , and some remain as thin but
These are really five different ways of thinking about the essential characteristics of strategic
planning.
develop plans for their future and they evolve patterns out of their past.
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markets the most expensive products in its industry pursues what is commonly called
- strategic directions can serve as blinders to hide potential dangers. Even though
direction is very important moving slowly a little bit at a time so that adjustments
effort is too carefully focused. There might be an absent of peripheral vision , to open
other possibilities. A given strategy may become deeply rooted to the organization that
– strategy is needed to reduce ambiguity and provide order. However strategy can
The aforementioned 5 P’S of strategy allows organization to discover essential features that
could aid the organization how to perform in order to achieve their set goals.
I. Strategy concerns both organization and environment. – the organization uses strategy
II. The substance of strategy is complex – the substance of strategy remains unstructured,
III. Strategy affects overall welfare and organization – strategic decisions are important
IV. Strategy involves issues of both content and process – includes both action taken and
V. Strategies are not purely deliberate – intended emergent and realized strategies may
VII. Strategy involves various thought processes – strategy involves conceptual as well as
analytical exercises.
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The book has presented 10 school of thoughts that would serve as our guiding tool in aiding for
better understanding of the strategic “beast” as a whole. All these schools represent the
– represents the most influential view of the strategy formation process. The
the most fundamental steps in assessment process which is the assessment of strength
and weaknesses or SWOT analysis. The company knows its strong points and areas of
the company’s strength and weaknesses and having shared different opinion the
company can then formulate an organizational structure with clear sets of directions
Ahlstrand (1998,p.55) Strategies made from this school is a result of from a controlled
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,conscious process, of formal planning , decomposed into distinct steps, each dileanated by
checklist and supported by techniques. In this school hierarchy of positions are well sorted
with different responsibilities and functions. Responsibility for the overall process rest with
the chief executive in principle; responsibility for its execution rest with staff planners in
– accepted moat of its premises that underlay the planning and design schools
positioning school argued that only a few key strategies such as positions in economic
marketplace are desirable in any given industry. In conclusion with the school’s
emphasis to analysis and calculation the positioning school has reduced its role from the
such as politics, power, and culture because its management is analytical science.
– The first three schools took formal leadership seriously , rooting strategy
formation in the mental process of the chief executive. The entrepreneurial school has
done exactly the opposite thing. Not only has this school focused the strategy
formation on single leader , but it has also stressed the most innate of mental states
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and processes – intuition , judgment, wisdom , experience and insights. The most
central concept of this school is vision. That vision serves as both an inspiration and a
- This school is at best in evolving school of thought into strategy formation . These
focuses on the needs and wants of customers. Strategies thus emerge as perspectives -
in the form of concepts, maps,schemes, and frames that shape how people deal with
first of the schools that discussed to recognize that there is an interesting environment
out there; that strategist don’t just pluck strategies from some tree of environmental
attention to particular stages in the strategy formation process. Above all it tells us that
we had better understand the human brain if we are to understand strategy formation.
The school focuses on the customers forming different strategies to attract them as
well as being able to compete in the jungle like world of economy. The school
demonstrates that individuals have different cognitive approach in line with their own
individually but more often. (Mintzberg,Lampel and Ahlstrand (1998) The overall
concept of the school is that strategy and different form of approach can be made and
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improved through learning. Learning comes from different forms wether the
organization learn thru it’s environment or learn thru it’s mistakes and success. The
Learning school argues that the process of formulation cannot be separated from
implementation . the actions taken from the past will serve as a pattern for the
formulation of plans .
– The school’s idea is established from the political concept of power. Power
indicates authority and influence. According to this school almost all imaginable
processes, they tend to be more emergent than deliberate and more likely in form of
positions than perspective. Strategy formation is about power but it is not only about
power. According to this school the role of integrating forces , such as leadership and
culture tends to get slighted , as does the notion of strategy. The school shows the
culture. The main concern of the school is largely the influence of culture in maintaining
strategic ability. Strategy takes the form of perspective above all, more than positions,
rooted in collective intentions and reflected in the pattern by which the deeply
embedded, resources, or capabilities of the organization are protected and used for
competitive advantage . The school explains that organizational culture greatly has big
influence in the organization’s decision –making style. The culture can made decision
making smoothly although culture can make people resistant to change, culture
encourages the production of unique outcomes. The school strong lesson is that
9. Environmental School
considered as the central actor in the strategy making process. The condition of the
environment will affect how the organization will work. The view of the school makes
organizations eventually undergo conditions that threaten their very existence that is
why organizations need to develop or transform their approach in order to adapt our
Inference
The book for me had explained the process of strategy making. The book clearly
explains that no specific solution can be use to handle the uncertainty of marketing
environment. The different strategic management the books discusses is clearly not only
strategy making is the main focus of the book. The method explained by the ten schools of
thought are systematic but rational in a way. In fact all ten schools has been put into wide
use and practice with not only by different kind of organization but as well as used as an
approach to politics. However it has been observed that the focus of the Ten schools of
thought is how to come up with a better marketing strategy to attract more customers or to
develop a strategy that would not only help the organization earn profit but makes them a
The book explained the important role of the customers in surviving the tough industry.
With the aid of technology customers can easy search information about a product. They
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can even easily post reviews of the products online, their one simple comment can turn a
Strategy Safari had made it clear that despite all the strategies being used there is still no
assurance if an organization will thrive or not. Strategy Safari had shown the importance of
flexibility the organization would do better if it would be willing to adjust their strategic plan
The book had also shown that it’s not only the executive leaders and managers can make a
change in the organization, but the employees as well their performance and relationship
It had also explained that formulating a strategy is not enough in business. Aside from
cooperation from different workers. The aid of professional and entrepreneur advisers are
also needed.
The Ten Schools of thought is considered as the core essence of the book. The schools the
schools had considered different factors affecting the organization both internal and
external factors. The issue of surviving the wilderness involves a series of organizational
Perhaps one of the best part of strategy making is that even though most experts would say
that in the world of business there are no room for mistakes. Such statement has been
made wrong by the book. I had noticed that in every aspect of the ten schools it had been
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clearly stated that these schools actually had been developed thru trial and error strategies
are formed and developed learning from the previous mistakes made.
For me the most significant schools among the ten is the Environmental school, Learning
I do believe that the mentioned schools are very influential and are being applied by
majority of the organizations. The cultural school had considered culture in strategic
The environmental school had acknowledged the power of environment that surround the
organization. In fact most companies nowadays has been structured to be more flexible and
be more sensitive towards its environment. Their approach and strategy changes
immediately according to the environment’s demand and trends. The school had
recognized that external factors has a major factor in forming strategic formation.
Lastly is the configuration school I found it very significant because I had learned that the
key factor of the school is transformation. It shows that organizations need to be flexible
enough to apply changes, development and transformation when the time arises. In fact big
What made the configuration school very significant is that it provides option for
companies to do some changes in the company and these transformations are based on the
needs of the company. Transformation can be used to addressed the organization’s weak
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points and to correct their previous mistakes, and in the end being able to develop a better
Having the strongest strategy does not actually assures that an organization will be successful.
Strategy safari can be considered as a guide in the world of industry. The complex world and
volatility of marketing makes it very difficult for the organization to compete. In marketing
struggling for success will always be there specially that we are continually developing.
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Reference:
Mintzberg, Ahlstrand , and Lampel. 2002 Strategy Safari: A guided tour through the Wilds of
Strategic Management. FT Prentice Hall
Mintzberg, Ahlstrand , and Lampel.1998 Strategy Safari: A guided tour through the Wilds of
Strategic Management. Copyright The Free Press: A Division of Simon and Schuster Inc. New
York
Pelling, Nick.2004. Mintzberg’s Ten Schools. Kingston University Business School Survey
(:http//www.slideshare.net/SteinbeisSIBE/input-mintzberg-startegy-safari-chapter-4)
Mintzberg, Henry. 2001. California Management Review: The Strategy Concept 1. P.16.
(http//www.mileszachary.Com/MGT%204380%20 S p % 2022012/ Mintzberg % 20 The %
Strategy % 20 H.,%201987.% Concept%20 Ps % for %2 oStrategy ..pdf)