“A study on Ultratech Cement Sales and Performance”

LITERATURE REVIEW

 Jobber & Lancaster (2009): Selling is the simplest way to think of nature function to
make a sale. Selling is often very complex process to make a sale, involving the use of a
whole set of principle, technique and substantial personal skill, and covering a wide range
of different types of selling task. Selling is a conceptual approaches to the simplict “how
it is done” approach which has mean to understand the way to finish the selling activity
by making a deal as a success of selling process.

 Walker, Boyd, John, & Larreche (2003): Sales-Oriented is focuses on selling what the
firms want to make rather than customer needs. At this orientation, the marketing is
focused on selling effort rather than more concerning on customer important need. This
orientation is concentrate on sales volume levels that will greater the market share, steal
share from competitors, and seek for new market segment.

NEED FOR THE STUDY

 To establish the sales-routine in the business unit.

 To stimulate sales-effort.
 To enforce proper supervision of sales-force.

OBJECTIVES OF THE STUDY

 To know about the demand of Ultratech cement.

 To know the Sales of Ultratech cement in Bangalore district.
 To know the Popularity and Brand image of Ultratech cement.
 To know the Quality and preference of Ultratech cement.
 To know the existing problems with the products.
 To present the suggestions, Findings to Ultratech Cement.

SCOPE OF THE STUDY

This study basically tries to discover the current position of Ultratech Cement Sales in the
market. It also tries to discover the preferences of the customers when posed with a choice It is
primarily directed to the general public but was done only in Bangalore.

RESEARCH METHODOLOGY
Research refers to "The systematic method of consisting of enunciating the problem, formulating
a hypothesis, collecting the facts or data, analyzing the facts and reaching certain conclusion
towards the certain problem or certain generalization for some theoretical formulation.

RESEARCH SAMPLE

Part of the population is known as sample. The process of drawing a sample from a larger
population is called sampling. After deciding on the research approach and instruments, the
marketing researcher must design a sampling plan. This calls for four decisions.

 Sampling unit: Who is to be surveyed? The marketing researcher must define the target
population that will be sampled. Once the sampling unit is determined, a sampling frame
must be developed so that everyone in the target population has an equal or known
chance of being sampled.
 Sample size: Different people were randomly selected from different areas in Chitradurga
were selected for survey. The sample size was 50.
 Sampling procedure: It is the technique in which we selected the sample. The non-
probability sampling method the approaches for survey under which I have selected the
samples as per my convenience.
 Contact methods: The selection of the method is used for the present study under which
the respondents are contacted personally and filled the Questionnaire through them.

DATA COLLECTION

The data required for the research can be either primary data or secondary data or both.

Primary data: Primary data are data freshly for a specific purpose or for a specific research
project. The normal procedure is to interview some people individually or in groups, to get a
sense of people feel about the topic in question, and then develop a formula research instrument,
debug it, and carry it in to field.

Secondary data: Secondary data are data that were collected for another purpose and already
exists somewhere. Researchers usually start their investigation by examining secondary data see
whether the problem can be partly or wholly solved without collecting costly primary data
secondary data provides a starting point for research and after offer advantages of low cost and
ready availability.

PLAN OF ANALYSIS
The data collected was analyzed by processing it in the table. For making further interpretation
graph are being used.

LIMITATIONS OF THE STUDY

Though the present study aims to achieve the above-mentioned objectives in full earnest and
accuracy, it may be hampered due to certain limitations. Some of the limitations of the study may
be summarized as follows.
 Difficulties faced during collection of data due to non-familiar of the respondents.
 Getting correct information from the customers is very difficult due to their inherent
problems and busy schedule
 Getting biased responses from the respondents
 The selection of customers to cover the various strata of the society is tedious and time
consuming.
 Survey is restricted only for the Bangalore city
 Accuracy of findings is not exactly the opinion of whole Bangalore region
 The study is based on a sample size and hence the findings cannot be generalized.

CHAPTER SCHEME

CHAPTER 1: Introduction
It is the introduction chapter for the study which gives a brief introduction about “A study
on Ultratech Cement Sales and Performance”

CHAPTER 2: Research design

This chapter explains the methods of collection of data, objectives of the study, scope of
the study, statement of problem, limitation of study, plan of analysis.

CHAPTER 3: Company profile

This chapter gives the detailed information about the company.

CHAPTER 4: Data Analysis and Interpretation

This chapter analysis and interprets the various features of data.

CHAPTER 5: Findings, Conclusion and Recommendation

This chapter includes Finding, Conclusion and Recommendation.