BUSINESS PLAN

Roadmap to Success

Nature’s Beauty Home SPA

District Heights, MD

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Executive Summary
Nature’s Beauty Home SPA is a socially and environmentally conscious beauty and health
care Company that is concerned not only with physical beauty but also with quality of
Product. It is a beauty and healthcare company with environmental and social concerns
that sets it apart from other companies; all products used are plant safe and cruelty free. We
at VS feel that pampering our clients' leads to the health and well-being of the greater
society, therefore, we address the special health concerns of our clients with extraordinary
beauty and healthcare products.
The goals of our company are to be profitable and build a product line through Brand
recognition. It is the immediate goal to launch an additional product line into the beauty
market, while the long-term goal is to go public with several healthcare products facilities
and an active product line.

Keys to Success
 Create an active supply of Healthcare and Beauty Products for people to feel good
about themselves, both physically and mentally.
 Provide services for those seeking healthcare and beauty products so they can
strengthen and heal their bodies due to injury or illness.
 Provide services to match the beauty and healthcare product need of women of
society.
 Provide special activities for various holidays developing an image that people must
care about their skin and body.

Objectives
 Break even by the end of Year One.
 Have a 30% increase in new clients quarterly.
 Have the company's work in the community covered in the local media.
 Ability to increase the percentage of profits donated to charities.

Mission
The goal of our company is to enhance the lives of men and especially women by providing
a product line that helps them to look younger, fit and beautiful.

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Company Summary
Nature’s Beauty Home SPA has been a dream for the founders; it was essential for a beauty
and healthcare spa to nurture mind, body, and spirit. This combination is hard to come by,
and so the founders decided to create the Nature’s Beauty Home SPA healthcare and
Beauty Products SPA and sought the backing of three angel investors.
Nature’s Beauty Home SPA is located in District Heights, MD and provides a magical
setting for this soothing building. It is downtown and in the heart of our target market.

Start-up Summary
The table that follows details projected starting costs.

Start-Up Requirements
Startup Expenses $ 5,000
Cash Required $ 10,000
Start-up Inventory $ 15,000
Other Current Assets $ 5,000
Long-term Assets $ 15,000
Total Requirements $ 50,000

Start-up Requirements

$16,000
$14,000
$12,000
$10,000
$8,000
$6,000
$4,000
$2,000 Series1
$-
Startup Cash Required Start-up Other Current Long-term
Expenses Inventory Assets Assets

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Detailed Start-Up Expenses:

Detailed start-up expenses can be summarized as follows.

Startup Expenses
Legal $ 600
Stationery etc. $ 250
Brochures $ 750
Consultants $ 300
Rent $ 1,500
Research and development $ 400
Expensed equipment $ 550
Miscellaneous $ 650
Total Expenses $ 5,000

Detailed Expenses

Miscellaneous

Expensed equipment

Research and development

Rent

Consultants

Brochures

Stationery etc.

Legal

$- $200 $400 $600 $800 $1,000 $1,200 $1,400 $1,600

Products
Nature’s Beauty Home SPA is a brand which has a range of body care products and beauty related
products. We specialize in improving the body’s beauty and we provide products that care your body. We
provide a range of Body lotions, Cleansers & Moisturizers, In-shower Lotions, Lip Care, Shaving products
and universal crèmes.
Future services include a product line that is pure and natural: no animal testing, and the use of only
organic ingredients. Another goal for the future is making our products available for people of different
skin types. We are aiming to provide healthcare products specialized by the skin of the Customers. And
ideally, Nature’s Beauty Home SPA would love to expand its services in other cities as well.

Nature’s Beauty Home SPA

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Market Analysis Summary

The initial market for Nature’s Beauty Home SPA District Heights, MD. With its growing population of
moderate to high income professionals, District Heights, MD provides an ideal market. It is also one of the
fastest growing areas in the country, with a continually expanding consumer base. Another advantage to this
specific market is the high level of travel to the area, especially among professionals. This also increases our
possible consumer base.

Nature’s Beauty Home SPA aims to provide health and spa services to those seeking physical and mental
well-being. Women between the ages of 18 and 70 are the vast market, with an emphasis on professional
women in their mid-twenties through their mid-fifties. Also, women battling or recovering from a serious
injury or illness are another specific target market. For men, professionals concerned about their appearance
are our main market. They are often in their late twenties through their mid-forties. We target anyone who
is searching for a natural method to heal body and soul, regardless of age or income.

Market Segmentation
Nature’s Beauty Home SPA market segmentation is specific to two target groups. Our first target market is
the corporate workers of District heights, MD. We have chosen these people, ranging from early twenties
to mid-forties, because they are in stressful jobs and could use relaxation and exercise. They also have the
financial opportunity to regularly treat themselves to a facial or massage. Often in the working world it is
necessary to look healthy and fit, therefore, we offer exercise facilities to keep people fit and happy.

The second group we target is people either recovering from an injury or people who have a condition which
needs special attention. We wanted to create a safe environment where people feel comfortable and get the
attention they need without feeling ostracized or sick. We offer special classes, massage, and homeopathic
opportunities for people with specific needs.

The chart and table below outline the target markets we have chosen; however, for simplicity's sake, we
break our market into two segments: Women and Other. We firmly believe that women would take
advantage of our services more often than men would.

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Market Analysis Month-Wise

Customer Visit Forecast

Potential Customers Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Growth

(Visits) (Visits) (Visits) (Visits) (Visits) (Visits)
Women 120 126 132 139 146 153 5%
Other 30 31 33 34 36 38 4%

Total 150 157 165 173 182 191

Total Increase in 6 27%

Months

Women represent the 80% of the total visitors and customers of Nature’s Beauty Home SPA. These stats
are represented by a classic pie chart as follows.

MARKET ANALYSIS

Other

Women

Target Market Segment Strategy

Nature’s Beauty Home SPA have designed several ways to receive positive attention and publicity for our
first year. We plan to open on Mother's day, offering people a tour of the facilities, facials, manicures, and
brunch. People will be allowed to purchase tickets for $20 each and will be offered special benefits and
packages.
To continue customer awareness, we have created a monthly newsletter, highlighting monthly specials and
other events that are important to the company.
We will also create our social media campaigns and we will apply digital marketing strategies to cope with
our core competitors.

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Projected Profit and Loss

Projected Profit and Loss of Nature’s Beauty Home SPA is based on following
Assumptions.
 Sales has been increased 10% each month.
 Cost of Goods Sold has been calculated at 45% each month because of SPA.
 Sales and Marketing Expenses are recorded at $120 for First Six Months and $200
for the second half of financial year.
 Rent is considered a fixed cost and has been recorded at $1250 each month.

Nature's Beauty Home SPA

Projected Profit and Loss for Month 1 to Month 6

Month 1 Month 2 Month 3 Month 4 Month 5 Month 6

$ $ $ $ $ $
SALES 6,000 6,600 7,260 7,986 8,785 9,663
Cost of Sales 2,700 2,970 3,267 3,594 3,953 4,348
Gross Margin 3,300 3,630 3,993 4,392 4,832 5,315
Gross Margin % 55% 55% 55% 55% 55% 55%
Expenses
Payroll - - - - - -
Sales and Marketing Expenses 120 120 120 120 120 120
Depreciation - - - - - -
Leased Equipment - - - - - -
Utilities 833 916 1,007 1,108 1,219 1,341
Insurance 150 150 150 150 150 150
Rent 1,250 1,250 1,250 1,250 1,250 1,250
Payroll Taxes - - - - - -
Other 345 380 417 459 505 556
Total Operating Expenses 2,698 2,815 2,945 3,087 3,244 3,416
Profit Before Interest and Tax 603 815 1,048 1,305 1,588 1,898
Interest Expense - - - - - -
Taxes Incurred - - - - - -
Net Profit 603 815 1,048 1,305 1,588 1,898
Net Profit/Sales 10% 12% 14% 16% 18% 20%

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Nature's Beauty Home SPA

Projected Profit and Loss for 12 Months

Month 7 Month 8 Month 9 Month 10 Month 11 Month 12

$ $ $ $ $ $
SALES 10,629 11,692 12,862 14,148 15,562 17,119
Cost of Sales 4,783 5,262 5,788 6,366 7,003 7,703
Gross Margin 5,846 6,431 7,074 7,781 8,559 9,415
Gross Margin % 55% 55% 55% 55% 55% 55%
Expenses
Payroll - - - - - -
Sales and Marketing Expenses 200 200 200 200 200 200
Depreciation - - - - - -
Leased Equipment - - - - - -
Utilities 1,475 1,622 1,785 1,963 2,159 2,375
Insurance 150 150 150 150 150 150
Rent 1,250 1,250 1,250 1,250 1,250 1,250
Payroll Taxes - - - - - -
Other 611 672 740 813 895 984
Total Operating Expenses 3,686 3,895 4,124 4,376 4,654 4,960
Profit Before Interest and Tax 2,160 2,536 2,950 3,405 3,905 4,456
Interest Expense - - - - - -
Taxes Incurred - - - - - -
Net Profit 2,160 2,536 2,950 3,405 3,905 4,456
Net Profit/Sales 20% 22% 23% 24% 25% 26%

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Projected Balance Sheet

Projected Balance Sheet for Nature’s Beauty Home SPA is extracted using the Profit and Loss for the first 12
months of the business. This Balance sheet is extracted excluding the factor of drawings from a business.

Nature’s Beauty Home SPA

Balance Sheet As on 31-Dec-2019

$
ASSETS
Current Assets
Cash 36,600
Inventory 27,318
Other Current Assets 5,000
Total Current Assets 68,918
Long-term Assets
Long-term Assets 15,000
Accumulated Depreciation 2,000
Total Long Term Assets 13,000
TOTAL ASSETS 81,918
Current Liabilities
Accounts Payable 2,750
Current Borrowing 2,500
Other Current Liabilities -
Total Current Liabilities 5,250
Long-term Liabilities -
TOTAL LIABILITIES 5,250
Equity 50,000
Retained Earnings 26,668
TOTAL CAPITAL 76,668
TOTAL LIABILITIES AND CAPITAL 81,918

Net Worth $ 81,918

Nature’s Beauty Home SPA