Dear Participant, I am a student of MS (Marketing) I am conducting a research on “Impact of Service

brand Credibility on Consumer Purchase Intentions: Moderating Role of Brand Image. Kindly fill up the

questionnaire and return. Any information obtained for this purpose will be kept strictly confidential
and only be used for academic purpose. Your cooperation is highly appreciated in this regard. Thank
You!

General Information
(1) Gender: Male Female
(2) Age group: Below 15 15-25 26-35 36-45 above 45
(3)Level of education: Under-Graduate Graduate Post-Graduate

 Mark the questions according to scale from strongly disagree to strongly agree

Dear respondent please answer the following questions with respect to Pizza Hut services

Strongly Strongly
Questions Disagree Disagree Neutral Agree Agree
Brand Credibility Erdem et al, (2004) and Wang et al, (2010)

1. This brand reminds me of someone who’s competent

and knows what he/she is doing.
2. This brand has the ability to deliver what it promises.
3. This brand delivers what it promises.
4. This brand’s product claims are believable.
5. Over time, my experiences with this brand have led me
to expect it to keep its promises, no more and no less.
6. This brand has a name you can trust.
7. This brand doesn’t pretend to be something it isn’t.
8. This brand is very attractive to me.
9. This brand is very elegant.
10. I think the image of this brand is very beautiful.
Brand Awareness (Aaker, 1996; Davis et al., 2007)
 11. The name of this Brand is well-known in fast food
industry

12. This Brand is a comparatively recallable to me

13. I can recognize this brand among other competing

Brands.
Brand Image (Aaker, 1996; Davis et al., 2007)

14. This Brand is known as one that takes good care of

customers
15. In comparison to other brands , this brand is known to
consistently deliver very high quality
16. This brand is made by an organization I would trust
Purchase intentions (Pavlou, 2003)

17. I intend to use this brand to conduct product

purchases
18. I expect to purchase the product of this brand in the
future.

19. It is likely that I will transact for this brand in the near
future.