PAGE 1

CO M PA N Y P R O F I L E

The Simba Group

Committed to Sustainable Development in Nigeria
 PAGE 2

About Us
The Simba Group, founded in Nigeria in 1988, is a conglomerate with operations spanning Nigeria’s most dynamic economic sectors. The Group
commands leadership positions across all five companies that share a simple, yet effective, corporate vision: providing the customer with
unparalleled satisfaction.

Our Businesses Wandel

International

The Group has businesses operating in a number of sectors

critical to Nigeria’s sustained development: agriculture,
alternative energy, backup power supply systems,
networking and data transmission, ICT infrastructure
development, and commercial vehicles sales and servicing.

We operate a network of eight branches, ensuring the

availability of our products and services throughout
Nigeria, with our reach extending to the remotest corners
of the country.
 PAGE 3

Thirty Years in Nigeria

Wandel International (Nig) Ltd, the flagship company of the Simba Group was incorporated in 1988, with a simple
idea – to offer Nigerians products that were designed and developed specifically for their tastes, their usage
conditions and for the environment they would operate in. Though the vision has expanded to address both
products and solutions, with a specific emphasis on innovation – three decades later, this idea still represents the
core philosophy of a company on whose foundation the Simba Group is built.
 PAGE 4

Core Competencies
Our core competencies cut across our various businesses, and are a result of a shared value system.

Commitment to Service Local Knowledge

Quality sets us apart; a commitment to service ties us together. We are a Nigerian company and our three decades of business in
Service is our not-so-secret “secret sauce” that binds our the country, led by our internationally exposed management
companies together. We are leaders in service before we are team, gives us unique insight into the diverse sociodemographic
leaders in products. environment of Nigeria.

Leading Global Partners Relationships

We partner with leading global players across industries including We pride ourselves on the relationships we have built in the
TVS Motors, the third largest two-wheeler manufacturer in India; communities we serve and the ones we continue to foster with
Luminous, part of the Schneider Electric Group; and Avaya, the our distributors, suppliers, bankers, stakeholders and the
world’s leading business communications company. governments under whose policy leadership we work.

Human Resources
At the heart of our organization are our people. We refer to
ourselves as the Simba Family, and it is this group of stakeholders
which enables us to call ourselves a Family Run Business.
Commitment to Training
Our commitment to training transcends our own responsibilities
towards the development of our human resources, and manifests
itself in our training programs to engineers, mechanics and
technicians across the industries in which we operate. After all,
delivering great service doesn’t mean we have to do this alone.
PAGE 5
Finance
Our success in Nigeria is testament to our ability to finance a
diverse range of businesses, in a volatile environment, across
decades of changing economic landscapes in the country.
Value System
We are driven by our strong value system: “We believe
passionately in the development of our people, the investment in
our community, the integrity of our conduct and the commitment
with which we serve. If any of these fail, we are not who we set
out to be”.
 PAGE 6

A Commitment to Service

We believe that total customer satisfaction is only achieved, when a

good quality product is supported by attentive and responsive
customer care and after sales service and support.

✓ We provide service through our own team and trained

technicians, based nationwide

✓ We have engineers and technicians who undergo rigorous

training by the manufacturer

✓ They provide a range of services from site inspection to system

maintenance

✓ We provide training and support to mechanics/engineers,

through our Service Kamps
 PAGE 7

Vision and Mission

Vision Statement
Enrich Nigerian lives with innovative solutions in
partnership with world class organizations.

Mission Statement
Develop and deliver locally relevant,
contemporary and innovative solutions in
partnership with global organizations to become
the first and trusted choice of Nigerians.
Driven by a deep understanding of the local
market, our committed and empowered
professionals deliver superior value to customers
in every market and community that we serve.
 PAGE 8

TVS Star HLX

Motorcycles The ‘okada’ bike designed and

engineered especially for Nigerian
road conditions.

Wandel International is a leading player in the

motorcycle industry in Nigeria. Over the last two
decades, we have represented leading global TVS Apache RTR
manufacturers to market and service their vehicles
across the country. Designed for the discerning user,
with "Racing Throttle Response”. A
truly a unique bike for personal
Today, we exclusively partner with TVS Motors Ltd of transportation.
India to assemble, market, distribute and provide
service for their range of motorcycles. We have a
strong emphasis on local value additions achieved
through local assembly of the vehicles, as well as
investments in developing our network of service TVS XL 100
centers across the country. The ultimate load-carrying bike for
use by companies and by farmers.
 PAGE 9

Market Dominance
The TVS King commands
Tricycles “Keke” the market with a 60%
share across the country

Wandel International is the sole distributor of TVS

King, the leading three wheeler (tricycle) in Nigeria.
Our products are manufactured by TVS Motors of Essential Services
India – one of the largest manufacturers of tricycles Our tricycles provide
and motorcycles in the world. critical point-to-point
transport for millions of
Nigerians everyday.
We have a strong emphasis on local value addition
achieved through local assembly of the vehicles, as
well as investments in developing our network of
service centers across the country.
In a Class of its Own
TVS King has always led
the way with innovative
features and design.
IMPORTS ASSEMBLY DISTRIBUTION AFTER SALES
 PAGE 10

Multi-Purpose Tricycles
We are the exclusive marketers and distributors of Kary-Go, which is a range of motorized tricycles that have fast
gained acceptance with multinationals in Nigeria. The Kary-Go comes in several variants, depending on the needs
of the client. The vehicle has proved extremely popular with Multinationals, Beverage companies and other FMCG
distributors. We provide customized solutions based on the needs of our clients, and have a fully equipped
assembly and service centre infrastructure.

FMCG Distribution Agriculture Fire Engine Ambulance Garbage Disposal

 PAGE 11

Sponsors of the Super Eagles

We are the first motorcycle or tricycle company selected by the Nigerian Football Federation for sponsorship of the national football team –
The Super Eagles!

Ingrained in culture
Our products provide a vital service to millions of
Nigerians everyday – taking them to work and school,
to Churches and Mosques, to their Weddings and to
Births. Above all, we bring people together and
nothing represents this idea more than football. TVS
and the Super Eagles: One People; One Nigeria.

Giving Back
During the World Cup 2018, Simba and TVS hosted
viewing centers for thousands of Nigerians to come
together during and support the National Team.

What makes us better
Training Initiatives
• 1000+ Advanced Mechanic
Training at our Training Centre
• 2000+ Mechanic Trainings in
collaboration with Nigerian
Automotive Design and
Development Council
• 7500+ Local Mechanic
Trainings conducted at remote
locations across the country
Empowering Women
• Simba promotes Women’s
Empowerment through our
QUEEN RIDERS program
• We have trained Woman
Drivers and sponsored their
NURTW affiliated premises
• Our program ensures greater
safety and security for riders
as well as passengers
Road Safety
• We provide dedicated driver
training to ensure safety
• Simba runs Safety Sensation
Campaign in conjunction with
Federal Road Safety Corps
• Emphasis on teaching Safe
Driving practices and
sensitizing on need to abide
by road safety rules
PAGE 12
CSR
• We have provided free
medical check ups to
thousands of TVS Riders
across the country
• We routinely offer Free Eye
Checkups for our riders as
part of our ‘Safety First’
initiative, but have also begun
diabetes screening at recent
medical checkup events
 PAGE 13

Bicycles
Whether it’s fun and games for your children, part of your personal fitness
regime, or your primary means of transport, Simba has a bicycle for every purse
and every purpose – and we’ve been leaders in the bicycle industry in Nigeria for
over 30 years.

Simba Cycles
Our in-house brand, and the industry leader in bicycles
for kids and youth.

Titan Cycles
Our premium bicycle offering across all segments of the
market.

Deepak ‘French’ Cycles

A leader in ‘French-type’ bicycles, popular in various parts
of the country.
 PAGE 14

Drip Irrigation
The targeted, intelligent
Agriculture: Irrigation application of water,
fertilizer, and chemicals
directly to the plant roots.

Mahindra is a US $20 billion multinational group, with Sprinkler Irrigation

a presence in over 100 countries, employing 240,000 The application of water
people. The company’s operations span key industries in a controlled manner so
that form the foundation of modern economies. that it falls in a way that
mimics natural rainfall.

In Irrigation, Mahindra is a pioneer in India – providing

complete solutions for agriculture with a focus on
Micro-Irrigation, Pumps and inter-related
requirements of fertigation and agronomic support.
Pumps and Pipes
Our Hydro Pumps are
Simba Agric is the exclusive partner of Mahindra for superior quality pumps
Irrigation Solutions in Nigeria. for better quality crops
and higher productivity.
 PAGE 15

Soil Management
To address the efficient
Agriculture: Crop Care management of water,
nutrients and arable land,
to enhance yield output.

Mahindra Crop Care offers world-class products for Crop Care

pests, diseases and nutrient management for farms of Fungicides, insecticides,
all sizes. Built on an underlying principle of FarmTech herbicides, seed treatments
Prosperity, Mahindra has developed a philosophy to and pest control products
transform villages, through seeding a revolution in for improving plant health.
farmer prosperity. Our crop care portfolio includes
biological products, insecticides, fungicides,
herbicides and nutrients.

Seed Solutions
Advanced seed treatment,
inoculants, polymers, and
colorants to ensure seeds
reach genetic potential.
 PAGE 16

Agriculture: Tractors and Implements

Escorts Agri Machinery is a pioneer of farm mechanization in India, and is recognized today as one of the world’s leading
tractor manufacturers. The company produces a wide range of tractors, from 12HP to 75HP, with technology being at the
heart of its value proposition to customers.

Escorts’ Framtrac range of tractors, distributed in Nigeria by Simba Agric, are known for their high performance, versatile
and rugged characteristics, which also deliver maximum comfort for the driver – resulting in a potent combination of style
and substance.

Below 40 HP 41 to 50 HP 51 to 60 HP Above 60 HP

Champion XP 37 Champion XP 41 6060 Executive 6065 Executive

 PAGE 17

Agriculture: Commodities Exports

We are exporters of agricultural commodities including Raw Cashew Nuts, Cocoa, Dry Split Ginger and Sesame Seeds. We
are able to leverage our grassroots, three decade long, presence within Nigeria’s rural economy to effectively manage the
entire supply chain beginning at farm-level sourcing.

Dried Hibiscus Flower Hibiscus Shiftings Dried Split Ginger Raw Cashew Nut

Natural Sesame Seeds Chili Peppers Unshelled Peanuts Gum Arabic

 PAGE 18

Power Solutions: Inverters for Backup Energy

Schneider Electric is a $25bn multinational corporation that specializes in electricity distribution, automation management
and produces components for energy management.

Luminous Power is a Schneider Electric company, with a manufacturing base in India. Wandel International is the exclusive
distributor of Luminous – the leading inverter brand – in Nigeria.

LUMINOUS
✓ The Market Leader in Nigeria

✓ Advanced Technology Products

✓ Award-winning Service

✓ Range from 800VA to 100KVA

 PAGE 19

Power Solutions: Inverters for Backup Energy

Genus Innovation Ltd. manufactures the highest quality Sine Wave inverters built with advanced ASIC (Auto Sense
Intelligent Control) technology. Furthermore, Genus's Heavy-duty Sine Wave Inverters are fitted with reliable and Advance
DSP technology, regulated and stabilized for Pure Sine Wave Output. This powerful machine is a complete power
generation system that is suitable for all types of commercial establishments and is capable of running everything from
Lights to Air Conditioners and Lifts to Elevators, in a most cost effective manner.

GENUS
✓ Advanced ASIC Technology

✓ Vetically-integrated R&D

✓ Award-winning Service

✓ Range from 800VA to 100KVA

 PAGE 20

Power Solutions: UPS and Specialized Power Solutions

Kstar is a $500m company specialising in the manufacturing of Online UPS Systems, as well as other power and
environment controlling devices for high end data centres. The company is the seventh largest UPS Manufacturer in the
world, with a global client list which also included OEM supplies to other leading UPS Brands. Simba is the exclusive
supplier of Kstar branded Online UPS and power systems in Nigeria. When you can’t afford power time of even a split
second, Kstar UPS are your answer.

Online UPS Systems

Global UPS Industry Rankings
1 Schneider Electric
Precision Air Conditioners
2 Eaton

Precision Power Distribution 3 Emerson

4 Riello
Server Cabinets 5 Huawei
6 LeGrand
Storage Systems & Batteries 7= KStar
7= Delta
Monitoring Systems 9= Fuji
9= Toshiba
Customized Power Supply
Source: IHS
 PAGE 21

Power Solutions: Solar Energy

Simba Solar is a leading solutions provider of solar electrification systems in Nigeria. Our goal is to maximize the utilization
of solar solutions in meeting the illumination needs of the country – from large scale installations on roads and in
communities, to independent power solutions for homes and offices.

As Solar PV EPC Contractors, we work with out

international partners to offer end-to-end solutions,
which include Financing, Developing and Maintaining
solar plants throughout the expected lifetime of 25 years.
Solar Street Lights Solar Power for Homes Solar Billboards Solar Borewells

Our Design and Engineering specialists are adept with the

latest developments in technology which we bring to
Nigeria to ensure that our clients enjoy the latest
innovations and efficiencies which go hand-in-hand with
that.
Solar Campus Lighting Solar Bus Shelters Solar Power for Villages Solar Water Heaters
 PAGE 22

Power Solutions: Power Protection Devices

Sollatek Electronics Nigeria Ltd, is a Joint Venture with the UK-based Sollatek Ltd – one of the foremost makers of specialist
products to protect electrical and electronic equipment in the world. With offices in 12 countries and an active distribution
network in over 60 more, Sollatek has grown to become a household name, particularly in Africa, where electrical utility
suppliers still strive to provide a stable and continuous source of power.

Lightning Guard HiVolt Guard Fridge Guard TV Guard Volt Guard

A comprehensive range of
power protection devices to
safeguard your entire home.

AC Guard AVS 13 AVS 15 AVS 30 Multiguard

 PAGE 23

Business Communication Solutions

Simba Infrastructure is a leading provider of B2B technology infrastructure solutions and an Avaya exclusive Business
Partner. We are the only company that has fully Accredited Engineers for APDS (Avaya Professional Design Specialist), ACSS
(Avaya Certified Support Specialist) and ACIS (Avaya Certified Implementation Specialist) in West Africa.

Unified Communications Voice / Video Conferencing Contact Centre Solutions

Communication, conferencing, and We lay the foundation for powerful, We make it easier to use data to make
infrastructure solutions that support real- scalable, and interoperable multi-party decisions faster, identify and resolve
time engagement by integrating voice, video collaboration. We can build on customer issues, fix broken processes,
video, data, messaging, mobility & more. your existing deployment with HD video. and improve communication.
 PAGE 24

ICT Solutions
SimbaNET is a full service, Data Communications Provider, specializing in the provision of high-speed data, voice and internet connectivity,
broadcasting as well as e-governance solutions. With support from our extensive network of global partners, we are recognized as a leading
communications solutions provider and systems integrator in Nigeria.

Fiber Internet Cyber Security Cloud Storage Networking

We have harnesses our experience,
core competencies and partnership
with major fiber providers to provide
clients with world-class connectivity
and redundancy.
The new generation of cyber threat is
much more sophisticated than what
came before. Kaspersky, powered by
a global intelligence network, has the
solutions to combat these threats.
Acronis solutions include physical,
virtual, and cloud server backup
software, storage management,
secure file sharing, and system
deployment.
Cisco is the largest networking
company in the world and specializes
in specific tech markets, such as
Internet of Things (IoT), domain
security, and energy management.
 PAGE 25

Head Office
77/79 Eric Moore Road
Surulere, Lagos
Nigeria

Contact Us
Switchboard: +234 815 083 2255
Customer Care: 0700 111 22 33
Email: info@simba.com.ng

On the Web
www.simba.com.ng
Facebook.com/SimbaNigeria
LinedIn.com/SimbaNigeria

Thank you