Professional Documents
Culture Documents
Dimensions of Logistics
Dimensions of Logistics:
Introduction
Logistics has come a long way since the
1960s.
The big challenge is to manage the whole
logistics system in such a way that order
fulfllment meets or exceeds customer
expectations.
Focus of this chapter is upon the individual
frm’is logistics system but also recogniging
that no logistics system operates in a vacuum.
Product
Promotion
Place
Channel competition
The more popular a product, the easier it is to
Dimensions of Logistics