EVIDENCIA 2: WORKSHOP “PRODUCTS AND SERVICES”

DORA ELENA HERRERA GIRALDO

Trabajo presentado a:
Instructor Vocero ALEXANDER BELTRAN ECHEVERRY

SENA
NEGOCIACION INTERNACIONAL
FASE ANALISIS ACT. 2
2018
1. Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in a
paragraph.

The way of doing business is changing and the service is very important
in order to the product is accepted by the consumer. It is necessary to go
to the forefront of technology, since in the digital age the companies can
reach a greater number of people, but to sucess not only a good product
is required, it has to be accompanied by an excellent service.

2. Write a summary of ten lines from the text.

The digital economy is essential for the development and growth of

enterprises, for this reason those that do not penetrate in this market will
be falling behind. Enterprises are forced to combine their products
according to the cultural environment and the product must be
accompanied with a quality after-sales service and entire satisfaction to
the consumer. On new models of business people not only buy a
product, they buy an experience that when feeling satisfied they will
return and recommend this product, is how we will be also doing
marketing voice to voice. Intangible assets are growing considerably, and
today a great value is given as to the tangibles too.

3. Choose a paragraph and translate it with your own words.

For a long time, services have been perceived as inferior in comparison

to manufacturing. Weak in productivity growth vis-à-vis industry, and with
jobs that are often seen as low in quality, the service sector has been
prioritised by few countries in Europe. Yet, the potential is enormous.
Precisely because productivity in services is comparatively low, quick
wins could be reaped in terms of growth and innovation by integrating
markets and increasing cross-border competition, for instance in
business services.

Traducción: Por mucho tiempo, los servicios han sido percibidos como
algo inferior comparados con las manufacturas. El débil crecimiento de
la industria, y con trabajos que a menudo se ven de baja calidad, el
sector de los servicios ha sido priorizado por pocos países Europeos.
Sin embargo, el potencial es enorme. Precisamente porque la
productividad en los servicios es comparativamente baja, las victorias
rápidas podrían cosecharse en términos de crecimiento e innovación
mediante la integración de los mercados y el aumento de la
competencia transfronteriza, por ejemplo en los servicios empresariales.

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4. Choose ten words from the text and organize them alphabetically. Look for
the meaning of each word.

1. Become = convertirse
2. Competition = competencia
3. Components = componentes
4. Demands = demanda
5. Economy = economia
6. Exchanges = intercambios
7. Integrated = integrado
8. Manufacturing = fabricación
9. Productive = productivo
10. Standardisation = normalización

11. Match the term with the corresponding meaning.

a Client d Things created by projects.

A series of tasks to be done in a specified
b Solution c
sequence.

c Engagement a A customer.
Products and services that solve a client’s
d Project b
problem.
An agreement between client-service
e Deliverable e
provider.