Website Design Questionnaire

Please take some time to fill in the questionnaire below - fill in as much or as little
information as required. There is room for extra notes at the end of the document.

1. General Information

Business Name: Peterborough Association for the Blind (PAB)

Company Contact: Alan MacFarlane 01780 753814

Current Website Address: http://www.mypab.org.uk

(if applicable)

Type of Business: Charity No. 201532

2. Background

What is the purpose of your Provide support to blind and partially sighted people,
their families and carers, in Greater Peterborough.
business? Comprises direct provision of services, partnership
working and sign posting.

Who are you customers?
How important is a website to your
business?
Blind and partially sighted people, their families and
carers. Local statutory and third sector bodies working in
the same field. Local news outlets, social media etc.
Essential

Brave Creative | www.bravecreative.co.uk

3. Market Position
Who are your main competitors:
(Please add URLs if available)
How is your company different from
the competition?
What is your unique selling point?
4. Target Audience
Describe your target audience:
What would your target audience be
looking for on your website?
DBUK
http://deafblind.org.uk/
Guide Dogs
http://www.guidedogs.org.uk/
Age UK
http://www.ageuk.org.uk/
All volunteer run. Accountable to members and
Peterborough City Council.
We are a Peterborough charity affiliated to a national
support organisation (Visionary).
15% screen reader users (synthetic speech programs)
30% need large text (from custom DPI to screen
magnification programs)
55% normal vision. (carers, volunteers, funders, social
care professionals such as Sensory Support team, eye
care professionals such as eye clinic, general public)
Social and leisure activities.
Sign posting to local and national services.
News. (local and national)
Ways to volunteer and donate.
Info about the Association
5. Brand

Does your business have a current PAB

logo? (if so, please supply)

Does your business have a style Not yet ( Need to define colours, fonts etc for CSS)
guide? (if so, please supply)

Does your brand use any particular Verdana, Arial (follow guidelines)
typefaces / fonts: (please list)

Does your business have a slogan / supporting each other

tag line that should be included in
the website?

Describe your brand identity: caring, responsive, professional.

(how your business is perceived by
your audience)

6. Objectives

What is the purpose of the
website project / why does your
business need a new website?
PAB relaunched Jan 2012. Existing single page
(mypab.org.uk) totally inadequate to put over our
messages.
7. Layout & Navigation

Do you have a preference for the Use this layout: http://www.macularsociety.org/ or

http://www.blind-society.org.uk/
alignment of your website?
(e.g. left, right, centered)

Please list the main navigation Header: elements as: http://www.macularsociety.org/

(minus Listen button?)
items for your website:
Home: 2/3 column dashboard for most popular pages
from whole site. No menu???. (see here:
http://www.macularsociety.org/ or
http://www.blind-society.org.uk/ )

What We Do: 2 column dashboard for this section. Menu

on left. (see here:
http://www.macularsociety.org/how-we-help )

About Us: as above.

Get Involved: as above.

Contact Us: as above.

Footer: basic info. Facebook, Twitter etc.

Would you prefer a horizontal or Use this layout: http://www.macularsociety.org/ or

vertical style navigation: http://www.blind-society.org.uk/

Will you need a sub-navigation: Use this layout: http://www.macularsociety.org/

(e.g. drop down/side navigation)

8. Call to Action
Are there any specific items
on website that will need extra
attention?
(e.g. get a quote/view our products etc)
9. Extra Elements
Are there any extra items not yet embed YouTube.
mentioned that will be required:
sign up for newsletter
(e.g. latest news, sign up to our
newsletter, member login) No members' section. No members' login.

10. Photography/Images
Would you like us to source Yes, from free libraries.
images/photography for the Also from 'My Guide' and 'Local Giving'
design?
(If yes, please specify any types of
images that you would like to include)

11. Intended style

Please list some keywords that will clean, modern, uncluttered, simple
help to define your style:
(dark, corporate, bright, modern etc)

Please list any colours that you TBA

would like to see in the website:

Describe your intended website’s See style above

look & feel:

(If it helps, describe your website’s
intended persona. i.e. a description of
your website as if it were a person)
12. Reference Websites
Please list names and URLs of organisations who have websites that you like or dislike and
give a brief description why.

Name: Macular Society

URL: http://www.macularsociety.org/

Like / Dislike: Like.

Name: South Lincolnshire Blind Society

URL: http://www.blind-society.org.uk/

Like / Dislike: Posible alternative layout to above. Very simple, looks outdated, needs more
spot colour.

Name: Action for Blind People

URL: http://www.actionforblindpeople.org.uk/

Like / Dislike: Like

Name: RNIB

URL: http://www.rnib.org.uk/Pages/Home.aspx

Like / Dislike: Like modern colour schemme but pages too busy.
13. Extra Information
Please add any extra information that may help in the design process for your website:

Drupal or Joomla or other free popular CMS. LAMP preferred. Please look at our current BT hosting
package and advise a move if required.