A Project Report

On
“A STUDY ON CASH MANAGEMENT AT RELIANCE PLUS YAOUNDE,
CAMEROON”
SUBMITTED BY –
HARSHIKA DASWANI
STUDENT ID:-16BCMN007

“RELIANCE PLUS”

Facultyt Guide Internship Guide

DR JYOTI JAIN MR RAMESH KUMAR VASWANI

Department of School of Management

JECRC UNIVERSITY, JAIPUR

Student’s Undertaking

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I am undertaking that this project report is a result of me original work and
has never been submitted elsewhere for any degree or diploma.

Internship Guide: Mr. Ramesh kumar Vaswani

Faculty Guide: Dr. Jyoti Jain

HARSHIKA DASWANI

Acknowledgements
Before we get into thick of things, I would like to add a few words of
appreciation for the people who have supported and guided me right from

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the inception of this project and without whom this task would not have been
completed. It is to them I owe my deepest gratitude.
The internship opportunity I had with Reliance plus was a great
chance for learning and professional development. I am using this
opportunity to express my deepest gratitude and special thanks to Mr
Ramesh Kumar Vaswani who provided me with the opportunity to carry out
my project at their esteemed organization.
It gives me immense pleasure in presenting this project report on “To
Study about cash management”. The success of this project is a result of
sheer hard work, and determination put in by me with the help of my project
guide. I hereby take this opportunity to add a special note of thanks for Mr
Amit Kumar Vaswani who undertook to act as my mentor and supervisor on
this project. His wisdom, knowledge and commitment to the highest
standards inspired and motivated me.
I would also like to thank my Faculty Internship Guide, DR Jyoti jain
ma’am, Assistant Professor at JECRC University, Jaipur for her constant
encouragement and support.
I perceive this opportunity as a big milestone in my career
development. I will strive to use gained skills and knowledge in the best
possible way, and I will continue to work on their improvement, in order to
attain desired career objectives. Hope to continue cooperation with all of you
in the future.
Sincerely,
HARSHIKA DASWANI
Place: Jaipur

EXECUTIVE SUMMARY

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This internship report stresses on the work experience I have gathered as an
Intern in Reliance plus Yaounde. In this report, I mainly have incorporated
my experience at Reliance Plus especially campaign management, research
and development works etc. where I had to work with different international
companies and local companies and an analysis on the roles of cash
management , supervision over conventional marketing which is also a blend
of my Reliance Plus experience and research data. Since its inception in 2004
in Yaoundé, Reliance plus has always been conserving quality service and
now it is one of the renowned and biggest advertising agencies in the country
within a very short time. In this report, I have included a list of their clients
and brands they are managing. Later, I discussed about campaigns that I
had to manage where some creative done by Reliance plus’s Creative
department under my department’s supervision where I followed-up are also
provided. Then, I discussed about the project on the marketing of the textile
items where different new findings came out. The project’s objective is to
understand the marketing schemes of textile manufacturing companies. This
report will serve good information for the marketers. Reliance plus has a
good internship program. Agency people have to work much for uplifting a
brand. There is an agency client gap in yaounde, if it can be reduced, it may
make the works for both the parties very easily. Again, agencies and
corporates are not taking digital marketing seriously till now. More
investments in digital media is needed which may give a better visibility of
the brands and make the advertising and marketing atmosphere more
delightful which may amaze people with its’ beauty.

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Table of Content

Components Page No.

Declaration i.
Certificate ii.
Acknowledgement iii.
Executive Summary iv.
Chapter 1 Introduction 7

1.1 Meaning and Definition 8

Chapter 2 Company Profile 10

2.1 Roles and Responsibility in Organization 11

2.2 Clients of Reliance Plus 12

Chapter 3 General Principles of Cash Management 15

3.1 Functions of Cash Management 18

Chapter 4 Techniques of Cash Management 20

Chapter 5 Goals of Cash Management for a Business 22
Chapter 6 Accounting Ratio 23
6.1 Gross Margin and Operating Margin 23
6.2 Related Terms 24
Research Methodology 25

Conclusion 27

Appendices 28

CHAPTER 1

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INTRODUCTION

"Cash, like the blood stream in the human body, gives vitality gnd strength
to a business enterprise." Though cash hold the smallest portion of total
current assets. However, "Cash is both the beginning and end of working
capital cycle - cash, inventories, receivables and cash." It is the cash, which
keeps the business going. Hence, every enterprise has to hold necessary cash
for its existence. Moreover, "Steady and healthy circulation of cash
throughout the entire business operations is the basis of business solvency."
Now-a-days non-availability and high cost of money have created a serious
problem for industry. Nevertheless, cash like any other asset of a company is
treated as a tool of profit." Further, "today the emphasis is on the right
amount of cash, at the right time, at the right place and at the right cost.” In
the words of R.R. Bari, "Maintenance of surplus cash by a company unless
there are special reasons for doing so, is regarded as a bad sigh of cash
management." As, "holding of cash balance has an implicit cost in the form
of its opportunity cost." Cash may be interpreted under two concepts. In
narrow sense, "Cash is very important business asset, but although coin and
paper currency can be inspected and handled, the major part of the cash of
most enterprises is in the form of bank checking accounts, which represent
claims to money rather than tangible property." While in broader sense,
"Cash consists of legal tender, cheques, bank drafts, money orders and
demand deposits in banks. In general, nothing should be considered
unrestricted cash unless it is available to the management for disbursement
of any nature." Thus, from the above quotations we may conclude that in
narrow sense cash means cash in hand and at bank but in wider sense, it is
the deposit in banks, currency, cheques, bank draft etc. in addition to cash in
hand and at bank. "Cash management includes management of marketable
securities also, because in modern terminology money comprises marketable
securities and actual cash in hand or in bank." "The concept of cash
management is not new and it has acquired a greater significance in the

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modern world of business due to change that took place in the conduct of
business and ever-increasing difficulties and the cost of borrowing." Apart
from the fact that it is the most liquid current assets, cash is the common
denominator to which all current assets can be reduced because the other
current assets i.e. receivables and inventory get eventually converted into
cash. This underlines the significance of cash management.

1.1 MEANING AND DEFINITION:

The term cash management refers to the management of cash resource in

such a way that generally accepted business objectives could be achieved. In
this context, the objectives of a firm can be unified as bringing about
consistency between maximum possible profitability and liquidity of a firm.
Cash management may be defined as the ability of a management in
recognizing the problems related with cash which may come across in future
course of action, finding appropriate solution to curb such problems if they
arise, and finally delegating these solutions to the competent authority for
carrying them out the choice between liquidity and ij profitability creates a
state of confusion. It is cash management that can provide solution to this
dilemma. Cash management may be regarded as an art that assists in
establishing equilibrium between liquidity and profitability to ensure
undisturbed functioning of a firm towards attaining its li business objectives.
Cash itself is not capable of generating any sort of income on its own. It
rather is the prime requirement of income generating sources and functions.
Thus, a firm should go for minimum possible balance of cash, yet
maintaining its adequacy for the obvious reason of firm's solvency. Cash
management deals with maintaining sufficient quantity of cash in such a way
that the quantity denotes the lowest adequate cash figure to meet business
obligations. Cash management involves managing cash flows (into and out of
the firm), within the firm and the cash balances held by a concern at a point
of time. The words, 'managing cash and the cash balances' as specified above
does not mean optimization of cash and near cash items but also point

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towards providing a protective shield to the business obligations. "Cash
management is concern MEANING AND DEFINITION: The term cash
=management refers to the management of cash resource in such a way that
generally accepted business objectives could be achieved. In this context, the
objectives of a firm can be unified as bringing about consistency between
maximum possible profitability and liquidity of a firm. Cash management
may be defined as the ability of a management in recognizing the problems
related with cash which may come across in future course of action, finding
appropriate solution to curb such problems if they arise, and finally
delegating these solutions to the competent authority for carrying them out
the choice between liquidity and in profitability creates a state of confusion.
It is cash management that can provide solution to this dilemma. Cash
management may be regarded as an art that assists in establishing
equilibrium between liquidity and profitability to ensure undisturbed
functioning of a firm towards attaining its li business objectives. Cash itself is
not capable of generating any sort of income on its own. It rather is the prime
requirement of income generating sources and functions. Thus, a firm should
go for minimum possible balance of cash, yet maintaining its adequacy for
the obvious reason of firm's solvency. Cash management deals with
maintaining sufficient quantity of cash in such a way that the quantity
denotes the lowest adequate cash figure to meet business obligations. Cash
management involves managing cash flows (into and out of the firm), within
the firm and the cash balances held by a concern at a point of time. The
words, 'managing cash and the cash balances' as specified above does not
mean optimization of cash and near cash items but also point towards
providing a protective shield to the business obligations. "Cash management
is concerned with minimizing unproductive cash balances, investing
temporarily excess cash advantageously and to make the best possible
arrangement for meeting planned and unexpected demands on the firms'
cash with minimizing unproductive cash balances, investing temporarily

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excess cash advantageously and to make the best possible arrangement for
meeting planned and unexpected demands on the firms' cash."

CHAPTER 2

Company Profile

Reliance Plus is an electronics and furniture multi retail chain based

company in Yaoundé, Cameron, West Africa.

Specializing in the sale of furniture and electronic goods and appliances,

Reliance Plus offers a wide range of products for all your needs. Whatever
your desires, be certain that they will be filled. Our 40 years of experience in
the distribution sector, the quality of our services and our highly qualified
staff will convince you of our efficiency. Do not hesitate to visit our store
located in Yaoundé, former cinema Capitol and let yourself be surprised!

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2.1 ROLES AND RESPONSIBLITY IN ORGANIZATION

Five major tasks that I have done in organization:

• Cash Management

• Marking Items For Sale

• Streaming Daily Activities

• Ticketing

• Billing

2.2 CLIENTS OF RELIANCE PLUS

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CHAPTER 3

GENERAL PRINCIPLES OF CASH MANAGEMENT

Harry Gross has suggested certain general principles of cash management
that, essentially add efficiency to cash management. These principles
reflecting cause and effect relationship having universal applications give a
scientific outlook to the subject of cash management. While, the application
of these principles in accordance with the changing conditions and business
environment requiring high degree of skill and tact which places cash
management in the category of art. Thus, we can say that cash management
like any other subject of management is both science and art for it has well-
established principles capable of being skillfully modified as per the
requirements. The principles of management are follows as -

1. Determinable Variations of Cash Needs

A reasonable portion of funds, in the form of cash is required to be kept
aside to overcome the period anticipated as the period of cash deficit. This
period may either be short and temporary or last for a longer duration of
time. Normal and regular payment of cash leads to small reductions in the
cash balance at periodic intervals. Making this payment to different
employees on different days of a week can equalize these reductions.
Another technique for balancing the level of cash is to schedule I cash
disbursements to creditors during that period when accounts receivables
collected amounts to a large sum but without putting the goodwill at stake.

2. Contingency Cash Requirement

There may arise certain instances, which fall beyond the forecast of the
management. These constitute unforeseen calamities, which are too difficult
to be provided for in the normal course of the business. Such contingencies
always demand for special cash requirements that was not estimated and
provided for in the cash budget. Rejections of wholesale product, large
amount of bad debts, strikes, lockouts etc. are a few among these

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contingencies. Only a prior experience and investigation of other similar
companies prove helpful as a customary practice. A practical procedure is to
protect the business from such calamities like bad-debt losses, fire etc. by
way of insurance coverage.

3. Availability of External Cash

Another factor that is of great importance to the cash management is the
availability of funds from outside sources. There resources aid in providing
credit facility to the firm, which materialized the firm's objectives of holding
minimum cash balance. As such if a firm succeeds in acquiring sufficient
funds from external sources like banks or private financers, shareholders,
government agencies etc., the need for maintaining cash reserves diminishes.

4. Maximizing Cash Receipts

Every financial manager aims at making the best possible use of cash
receipts. Again, cash receipts if tackled prudently results in minimizing cash
requirements of a concern. For this purpose, the comparative cost of
granting cash discount to customer and the policy of charging interest
expense for borrowing must be evaluated on continuous basis to determine
the futility of either of the alternative or both of them during that particular
period for maximizing cash receipts. Yet, the under mentioned techniques
proved helpful in this context: -

(A)Concentration Banking: Under this system, a company establishes

banking centers for collection of cash in different areas. Thereby, the
company instructs its customers of adjoining areas to send their payments to
those centers. The collection amount is then deposited with the local bank by
these centers as early as possible. Whereby, the collected funds are
transferred to the company's central bank accounts operated by the head
office.

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(B)Local Box System: Under this system, a company rents out the local post
offices boxes of different cities and the customers are asked to \ forward their
remittances to it. These remittances are picked by the authorized lock bank
from these boxes to be transferred to the company's central bank operated
by the head office.
(C)Reviewing Credit Procedures: It aids in determining the impact of slow
payers and bad debtors on cash. The accounts of slow paying customers
should be reviewed to determine the volume of cash tied up. Besides this,
evaluation of credit policy must also be conducted for introducing essential
amendments. As a matter of fact, too strict a credit policy involves rejections
of sales. Thus, curtailing the cash inflow. On the other hand, too lenient, a
credit policy would increase the number of slow payments and bad debts
again decreasing the cash inflows.
(D)Minimizing Credit Period: Shortening the terms allowed to the customers
would definitely accelerate the cash inflow side-by-side revising the discount
ofered would prevent the customers from using the credit for financing their
own operations profitably.
(E)Others: Introducing various procedures for special handling of large to
very large remittances or foreign remittances such as, persona! pick up of
large sum of cash using airmail, special delivery and similar techniques to
accelerate such collections.

5. Minimizing Cash Disbursements

The motive of minimizing cash payments is the ultimate benefit derived from
maximizing cash receipts. Cash disbursement can be brought under control
by preventing fraudulent practices, serving time draft to creditors of large
sum, making staggered payments to creditors and for payrolls etc.

6. Maximizing Cash Utilization

Although a surplus of cash is a luxury, yet money is costly. Moreover, proper
and optimum utilization of cash always makes way for achievement of the

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motive of maximizing cash receipts and minimizing cash payments. At times,
a concern finds itself with funds in excess of its requirement, which lay idle
without bringing any return to it. At the same time, the concern finds it
unwise to dispose it, as the concern shall soon need it. In such conditions,
efforts should be made in investing these funds in some interest-bearing
securities. There are certain basic strategies suggested by Gitman, which
prove evidently helpful in managing cash if employed by the cash
management. They are: “Pay accounts payables as late as possible without
damaging the firm's credit rating, but take advantage of the favorable cash
discount, if any.
Turnover, the inventories as quickly as possible, avoiding stock outs that
might result in shutting down the productions line or loss of sales. Collect
accounts receivables as early as possible without losing future loss sales
because of high-pressure collections techniques. Cash discounts, if they are
economically
justifiable, may be used to accomplish this objective."

Functions Of Cash Management

Cash management is concerned with the management of cash inflows,

outflows and cash flows within the firm. It also includes the matters relating
to financing of deficit and investment of surplus cash so as to maintain
optimum cash balance. The functions of cash management start when a
customer writes cheques to pay the firm on its account receivable. The
function ends when a supplier, an employee or the government realizes funds
from the firm on an account payable or accruals. The basic issue
of cash management is to enable a firm to maintain sufficient liquidity and
also at the same time improve its profitability.

If cash flows were accurately predicted, the firm would not have to give
much attention on management of cash. Cash outflows to some extent are
certain but cash inflows cannot be predicted accurately. There is no perfect
synchronization between cash inflows
and cashoutflows.Sometimes, cash outflows exceeds cash inflows due to
unusual payment of obligation and non-seasonal build up in inventories and
receivables. And sometimes cash inflows will be more due to excessive sales
than expectation and rapid conversion of receivables into cash.

To overcome the uncertainty about cash flow prediction and to maintain

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coincidence in cash inflow and outflow, the firm's cash management function
should consist of following strategies:

1. Turn over inventory as quickly as possible, avoiding stock-out that may

result in a loss of sales.

2. Pay accounts payable as late as possible without deteriorating

the firm's credibility, but take advantage of any favorable cash discount.

3. Collect account receivables as quickly as possible without loosing future

sales due to high-pressure collection techniques. Cash discounts, if any are
economically justifiable, may be used to accomplish this objectives.

4. Involve in cash planning to determine deficit or surplus cash in each

period.

5. Surplus cash must be invested into marketable securities.

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TECHNIQUES OF CASH MANGEMENT
The term cash management refers to the collection, concentration, and
disbursement of cash. In many ways, managing cash flow is the most
important job for business managers. If a company happens to miss paying
an obligation due to lack of cash, the company becomes insolvent, which is
the primary cause of bankruptcy. Not only this, but having a poorly
managed cash flow leads to having no margin of safety in case of
unanticipated expenses, trouble finding funds for expansion, or difficulties in
hiring and retaining employees.

Typically, cash flow problems are the leading cause of business failures — so
it is important to make sure you understand every technique available to
keep your business afloat. To have a successful business, you need to be able
to manage your cash flow well. Here are some useful cash management
techniques to help you as you grow your business.

Monitor Your Cash Flow Regularly

Staying on top of your cash flow is the first and foremost important aspect of
cash management. To help with this, create a cash flow budget that charts
finances for shorter and longer terms. This will assist in understanding
where your money will be going and how much is necessary, as well as
keeping track of what finances you currently have and should be spending.

Bill Promptly and Accurately

The faster you mail an invoice, the sooner you will be paid. If your
company's deliveries or services do not automatically trigger an invoice, then
establish a weekly billing schedule to stay on top of things. Along with this,
always include a payment due date to encourage customers to pay quickly.

Encourage Faster Payments

If payments are coming in at a rate that isn't beneficial to your company, it's
time to begin encouraging faster payments. There are options such as
offering discounts for early payment that can be used or other incentives that
your company can offer. Be sure to ensure that getting paid early is worth

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the loss, though. Too much of a discount could only be more of a financial
burden.

Designate a Cash Flow Monitor

Choosing a trustworthy employee to monitor cash flow provides your
business with someone to watch and inform you when your company reaches
a certain threshold. This is an excellent way to stay on top of things
efficiently without taking up too much of the company's time and resources.

Cut Costs Where You Can

To manage your cash well, it's important to make sure your company isn't
spending more than it can handle. Cutting costs such as subscriptions or
services you no longer need, cutting back on utilities, rent, or payroll, or
renegotiating terms of outstanding loans or leases are different ways to save
your company money.

Get a Business Line of Credit

Lines of credit are good insurance policies against cash flow problems, but
it's important to get a business line of credit before you find your company
needing one. If you use either your accounts receivable or inventory as
collateral, you may even be able to get a line of credit for a percentage of
them.

Delay Payments to Vendors

To keep the cash in your account for as long as possible, wait to pay your
vendors as long as you can (without risking late fees). The only time that it is
a better option to pay early is if there is a worthwhile incentive available,
otherwise, stick with waiting.

Use Available Technology

There are different professional accounting software solutions available that
will assist you in your finances, as well as cash flow spreadsheets in the cloud
at sites such as Dropbox or OneDrive. The benefits of these include being
able to access your financials from anywhere and at any time.

Use Banks Wisely

Banks can offer incredibly useful services such as overdrafts or credit that
are great for businesses, especially those that are just starting out. The First
State Bank provides services such as Business Online Banking, Merchant
Card Services, Remote Deposit Capture, and many others that are perfect
cash management tools that will assist in recognizing your cash flow and
keeping track of it.

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These are just a handful of the many different cash management techniques
available. Remember, cash management is one of the most important aspects
for businesses to keep themselves successful and running smoothly.
Recognizing your cash flow and understanding where there is room for
improvement is crucial for all businesses, and these cash management
techniques are the first steps to helping you become more fiscally responsible.

Your satisfaction is the real reward, but we appreciate these too.

Goals of Cash Management for a Business
Cash management helps to ensure that adequate levels of capital are
available to a business for short-term needs such as inventory purchases. A
good cash management program can significantly influence the efficiency of
operations, which can also reduce overall costs. The goal of most cash
management systems is to eliminate surprises related to cash by meeting the
daily cash requirement at the lowest cost possible.

Internal Controls

One of the most important goals of any cash management system is to help
the business stay legal. While maintaining adequate levels of cash on hand is
important to keep costs low and inventory levels steady, the legal
implications of an error in financial accounts are serious. As such, much time
is spent on developing robust financial controls which audit and prevent
errors in cash receipts, disbursements and paying taxes.
Clear Financial Communication

It is the role of the CFO and/or Treasurer to establish a clear way to

communicate with the organization for any issue relating to cash
management. This requires communication directly with department heads.
Many Treasurers create the Cash Flow Statement (a cash budget) as a way to
communicate changes in cash flow to both internal and external
stakeholders. This also helps to forecast cash disbursements and collections.
Develop External Financial Relationships

Cash management is usually a joint effort between the Treasurer and the
banker. Cash management products are constantly evolving. It is the goal of
the Treasurer to stay abreast of the latest products, which helps to establish a
professional financial relationship with representatives from the banking
community. A good record for cash management can lead to better funding
opportunities in the future.

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Develop External Financial Relationships

Cash management is usually a joint effort between the Treasurer and the
banker. Cash management products are constantly evolving. It is the goal of
the Treasurer to stay abreast of the latest products, which helps to establish a
professional financial relationship with representatives from the banking
community. A good record for cash management can lead to better funding
opportunities in the future.

Accounting Ratio
What is an Accounting Ratio
Accounting ratios, also known as financial ratios, are used to measure the
efficiency and profitability of a company based on its financial reports. They
provide a way of expressing the relationship between one accounting data
point to another, and are the basis of ratio analysis.

BREAKING DOWN Accounting Ratio

An accounting ratio compares two line items in a company’s financial
statements, namely made up of its income statement, balance sheet and cash
flow statement. These ratios can be used to evaluate a company’s
fundamentals and provide information about the performance of the
company over the last quarter or fiscal year. Examples of financial ratios
include gross margin, operating margin, the debt-to-equity ratio, the quick
ratio and the payout ratio. Each of these ratios requires the most recent data
in order to be relevant. For more on how to use financial ratios.

Gross Margin and Operating Margin

The income statement contains information about company sales, expenses
and net income. It also provides an overview of earnings per share and the
number of shares outstanding used to calculate it. These are some of the most
popular data points analysts use asses a company’s profitability. For
example, gross profit as a percent of sales is referred to as gross margin. It is
calculated by dividing gross profit by sales. For example, if gross profit is
$80,000 and sales are $100,000, the gross profit margin is 80%. Operating
profit as a percentage of sales is referred to as operating profit margin. It is
calculated by dividing operating profit by sales. For example, if operating
profit is $60,000 and sales are $100,000, the operating profit margin is 60%.

Debt-to-Equity Ratio
The balance sheet provides accountants with a snapshot of a
company’s capital structure, one of the most important measures of which is
the debt-to-equity ratio. It is calculated by dividing debt by equity. For

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example, if a company has debt equal to $100,000 and equity equal to
$50,000, the debt-to-equity ratio is 2 to 1.

The Quick Ratio

The quick ratio, also known as the acid-test ratio, is an indicator of a
company’s short-term liquidity, and measures a company’s ability to meet its
short-term obligations with its most liquid assets. Because we're only
concerned with the most liquid assets, the ratio excludes inventories from
current assets. Quick ratio is calculated as follows: Quick ratio = (current
assets – inventories) / current liabilities

Payout Ratio
The cash flow statement provides data for ratios dealing with cash. For
example, the payout ratio is the percentage of net income paid out to
investors. Both dividends and share repurchases are considered outlays of
cash and can be found on the cash flow statement. For example, if dividends
are $100,000, share repurchases are $100,000, and income is $400,000, the
payout ratio is calculated by dividing $200,000 by $400,000, which is 50%.

Related Terms

Ratio Analysis
A ratio analysis is a quantitative analysis of information contained in a
company’s financial statements

Liquidity Ratios
Liquidity ratios are a class of financial metrics used to determine a debtor's
ability to pay off current debt obligations without raising external capital.

Quick Ratio
The quick ratio measures a company’s ability to meet its short-term
obligations with its most liquid assets.

Financial Statement Analysis

Financial statement analysis is the process of analyzing a company's financial
statements for decision-making purposes.

Common Size Income Statement

A common size income statement is an income statement in which each
account is expressed as a percentage of the value of sales, to make analysis
easier.

Current Ratio
The current ratio is a liquidity ratio that measures a company's ability to pay
short-term and long-term obligations.

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 Research Methodology
Objective of the report
The Primary objective of this report is to understand the roles of digital
marketing communications over the conventional marketing from the
customer point of view to find out how digital marketing communication
is helping conventional marketing process.

Scope
The report’s scopes are followed below-
 Information for the analysis was collected from the internal websites,
database, research papers, study materials, Internal Crowdbase
network- Social network and knowledge sharing platform of Reliance
plus
 Geographic scope of the report is limited within cameroonian market.

Methodology
Methodology refers to the comprehensive actions of research in my
internship report. To achieve the required results to establish the
objective, some methods are used. This section will clarify the methods I
used to do this project.

Methods
To achieve the required results to establish the objective two basic
methods were used:-
1.Qualitative Analysis: Though a less number of unstructured interviews
were taken, in-depth interview of some of the employee of mahima
groups, Client end managers were conducted to get proper insight on the
roles of digital marketing communication.
2.Online Survey Questionnaire: To know the customer insights on the
roles of digital marketing communications in their life, an online survey
questionnaire was designed.

Overview of the Data Collected and Used

The study will be both a mixture of quantitative along with qualitative
part. A basic overview of the data collected and used to make this report
are described below-
a. Data Type:
This report will be based both on Primary and Secondary data

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 Primary Data: The survey instrument or the survey questionnaire
contained a total of 17 questions that encompassed the objective of
the research. Different social media users along with the generic
people are the population of the study. The survey has been done on
151 people consist of different social media users and online users.
With the help of social media, email and my personal network it was
easy for me to collect the survey responses within few days which
was only possible because of the online questionnaire form.
Responses from 151 samples were collected through the survey.

Secondary Data: The secondary data sources are:  intek

Exhibition Report  mahima Report  Newspaper, articles,
journals and websites.
b. Data Source:
Primary Source: Primary data on social media is collected from
surveying of target group and personal observation.
Secondary Source: Like primary source, secondary source is also
major stream of information for the report.
List of the secondary source is:-
1. Internet
2. Social Network Sites
3. Text books
4. Several other reports
5. And other sources

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CONCLUSION
Working in reliance plus was one of my dreams when I was an
under-graduate level student. I am so happy that, I could complete
the last phase of my undergraduate life working in such an
manufacturing unit. For a young blood like me working with the
creative minds and professionals definitely was a great experience
for me. The office and people there were great like home. We used
to have fun, work lately with high encouragement because we felt
like, we are working not only for the client but also for the nation
and its people. Every communication counts. 360 degree
communication is done by Reliance plus, though it is not enough for
a person to learn all those, but the relationships made there are a
lifetime asset who are still with me helping learn so many things. It
was a great journey working with so many local and international
brands which concludes that, it has been a great learning
opportunity for me. This has been a great learning experience for
my career. The project in this report is done based on the various
marketing schemes in Reliance plus. Both the conventional and
digital marketing communication is highly important to uplift
brand awareness and brand performance. Digital marketing
communication is essential to make today’s brands successful and
reach not only locally but also internationally. Again, this report is
done with a lot of limitations and obstacles. Thanks to so many
people who helped me doing this report.

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Appendices

Biblography

 www.wikipedia.com
 www.google.com
 www.relianceplus.cm
 www.investopidia.com

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