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Masood Ahmed
Karachi, Pakistan ■+92-321-2440512■geneous_leo01@hotmail.com

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ACMA QUALIFIED FROM INSTITUTE OF COST AND MANAGEMENT ACCOUNTANT OF PAKISTAN , HAVING 9+ YEARS OF
DIVERSIFIED EXPERIENCE IN FINANCE DEPARTMENT WORKED IN DIFFERENT CAPACITIES IN FINANCE DEPARTMENT RELATED TO
COSTING, BUDGETING, VARIANCE ANALYSIS, COST REDUCTION , FINAL ACCOUNTS, FINANCIAL REPORTING, RATIO ANALYSIS,
ERP EXECUTION AND IMPLEMENTATION, AUDIT, FINANCING, PROJECT APPRAISAL AND OTHER RELATED FUNCTION OF
FINANCE AND ACCOUNTS.
CURRENTLY ASSOCIATED WITH GUL AHMED TEXTILE MILLS (IDEAS BY GUL AHMED) AS SENIOR MANAGER PROJECT
OPERATIONS AND PROCUREMENT. KEEN UNDERSTANDING OF THE ENTIRE FINANCE OPERATIONS. PROVEN EXPERIENCE IN
ACCOUNTS RECEIVABLES, FUND MANAGEMENT , ACCOUNTS CLOSING, AUDIT, ADMINISTRATION AND BUSINESS OPERATIONS,
MARKETING , PROJECT EXECUTION, COSTING, PLANNING OF FUNDS & MONITORING EXPENSES FOR SUSTAINING OPERATIONS.
PERFECT TEAM MANAGER HAVING ABILITY TO LEAD CROSS-FUNCTIONAL PROJECT TEAMS AND INTEGRATE THEIR EFFORTS TO
MAXIMIZE OPERATIONAL EFFICIENCY. EXTENDS DIVERSE , CROSS FUNCTIONAL EXPERIENCE AND DEMONSTRATED EXPERTISE
ACROSS PLANNING ACCOUNTING POLICIES AND PROCEDURES . TACTFUL AND ABLE TO MAKE CONSISTENT , RATIONAL AND
OBJECTIVE DECISION MAKING WITH STRONG NEGOTIATION , FACILITATION AND INFLUENCING SKILLS .

KEY SKILLS
 P ROJ EC T EXEC UTION
 M A RKETING EXEC UTION
 P ROC UREMENT
 R ETA IL OP ERTIONS
 M A NA GEMENT A C C OUNTING , F INA NC IA L R EP ORTING A ND MIS R EP ORTING .
 B USINESS P ROC ESS A NA LY SIS , D A TA A NA LY SIS .
 C OMP A NY ’ S T A XA TION MA TTERS .
 KPI S .
 B UD GETING A ND V A RIA NC E A NA LY SIS .
 B A NK A ND I NSURA NC E D EA LING .
 S.O.P P REP A RA TION A ND ERP I MP LEMENTA TION .
 F INA NC IA L P LA NNING A ND A NA LY SIS , C OSTING , A ND F OREC A STING A ND C A SH FLOW .
 P ROJ EC T MA NA GEMENT C IVIL C ONTRUC TION
 M A RKETING A ND B RA ND ING E XEC UTION
 P ROC UREMENT

INDUSTRY EXPOSURE
 TEXTILE
 ENGINEERING / AUTOMOTIVE
 PHARMACEUTICALS
 MANUFACTURING (OTHERS)
 RETAIL ( IDEAS BY GUL AHMED)

PROFESSIONAL EXPERIENCE
Gul Ahmed Textile Mills (Ideas by Gul Ahmed) As Senior Manager Project Operation & Procurement
Karachi, Pakistan Aug 2015 – To date

Key Achievements:
• Handling around half a billion marketing portfolio.
• Heading marketing nationally.
• Heading project nationally.
• Looking after around 73 outlet’s operation nationally.
• Heading department with around 40 team members.

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 Masood Ahmed
Karachi, Pakistan ■+92-321-2440512■geneous_leo01@hotmail.com

• Key Responsibilities:
• Project Operation:
 Project execution of retail outlet
 Visit new locations for outlet to see the business feasibility of the location and preparing comprehensive report
for management approval.
 Feasibility study and project analysis, forecasting long term plan.
 All legal agreement with landlords for outlet.
 Dealing with Govt authorities.
 Working with Architect for designing and construction of outlet.
• Marketing / Branding:
 Marketing plan and execution with agencies for ATL and BTL activities.
 Identification of sites for outdoor branding.
 Working with Print media.
 Plan and execute marketing and branding across nationwide with agencies.
 Assist G.M retail for smooth execution of campaign.
• Procurement & Operation:
 Negotiation with vendors for accessories and new development.
 To cater the requirements of all department related to procurement.
 Look after the retail operation and resolve all issues related to outlet operations.
 Working with service providers to provide service nationally.
 Identification and negotiation with vendors for OFM items.
Universal Brushwares (Pvt) Limited As Finance Manager
Karachi, Pakistan Oct 2013 – July 2015

Key Achievements:
• Successfully implemented MRP in ERP.
• Implemented Costing and Production module in ERP.

• Key Responsibilities:
 Creating and reviewing the controls needed for data accumulation and reporting systems.
 Reporting on margins by product and division.
 Feasibility study and project analysis, forecasting long term plan.
 Analyze and update cost of each product, variance analysis.
 Monitoring of daily transaction and allocation in GL.
 Preparation of monthly, quarterly accounts.
 Negotiation with banks for L.C opening and credit facility.
 Monitoring and working on KPIs.
 Formulating budgets and conducting variance analysis.
 Segment Reporting.
 Working for monthly and yearly material requirements according to production plan.

Herbion Pakistan (Pvt) Limited as A.M Costing.

Karachi, Pakistan Apr 2011 - June 2013

Key Responsibilities:
 Performing cost accumulation tasks as a member of the target costing group; and accumulating and applying
overhead costs as required by generally accepted accounting principles.
 Taking measure for controlling inventories.

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 Masood Ahmed
Karachi, Pakistan ■+92-321-2440512■geneous_leo01@hotmail.com

 Feasibility study and project analysis, forecasting long term plan.

 Analyze and update cost of each product, variance analysis.
 Maintains fixed asset registers including capitalization of new development projects, transfers, disposals and
of fixed assets.
 Formulating budgets and conducting variance analysis.
 Segment Reporting.
 Working for monthly and yearly material requirements according to production plan.
 Implemented Costing, Landed Cost and Fixed Assets module in ERP system.
 Designing and implementing systems to ensure smooth functioning of finance as well as accounting
operations across the organization.

Atlas Engineering Limited as Finance and Costing Executive

Karachi, Pakistan Nov 2007 - Apr 2011

Key Achievements:

• Implementation & Execution of ERP (Oracle) At Atlas Engineering Ltd.

• Play effective part in reduction of labor cost by providing labor efficiency analysis.
• Effectively & efficiently supervised & completed two years annual audit of Public Ltd.
Key Responsibilities:
 Hands on working on General Ledger.
 Analysis of ratios on monthly basis.
 Monitor and review of inventory transactions in business application to ensure accurate
 Meeting with banks with Manager to cope with the Company’s working capital requirement.
 Monitor Bank service charges and import payments.
 To assist in preparation & finalization of monthly, half yearly, & annual accounts of the Company according to
ISA, IFRS.
 Perform the variance.
 Reconciliation Statement of Cost Accounts with Financial Accounts.
 Prepare budget, revenue, expenses, invoices and other accounting documents.
 Liaison with internal and external auditors on all aspects of fixed asset accounting, income accounting and
inventory accounting.
 Analyzes and reconciles all fixed asset accounts.
 Maintain computerized fixed assets register keeping all transactions up to date.
 Provision of financial information to support decision making within the business.

Globe Managements (Pvt) Limited as Assistant Accountant.

Karachi, Pakistan July 2006 - Nov 2007

Key Responsibilities:
 Maintaining Accounting Records
 Recording of Purchase invoices
 Recording of Petty expenses.
 Bank reconciliation.
Lucky Knits (Pvt) Limited as Account Assistant.
Karachi, Pakistan Aug 2005 - June 2006

Key Responsibilities:
 Maintaining Accounting Records
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 Masood Ahmed
Karachi, Pakistan ■+92-321-2440512■geneous_leo01@hotmail.com

 Receipts Voucher entry.

 Bank reconciliation.
PROFESSIONAL CERTIFICATION & EDUCATION
Institute of Cost and Management Accountant of Pakistan 2014
ACMA (A-5955)
University of Karachi 2005
B.COM (1 st Division)
Government Jinnah College 2003
F.S.C (Science)
Islamia High School 1999
S.S.C (Science)

Continuous Professional Development:

• 2015: Professional Development Program on Direct & Indirect Tax by KTBA
• 2014: One day seminar on Sales Tax on Goods & Services

MEMBERSHIPS
Institute of Cost and Management Accountant of Pakistan

Associate Member of Institute

PERSONAL INFORMATION
Birth date: 01 August 1983
Nationality: Pakistan
Driving License Issued From: Pakistan
Languages: Urdu & English
Status: Married