Professional Documents
Culture Documents
I. BOOKS
2. C.B. Mamoria & R.L. Joshi – Principles and Practice of Marketing in India –
published by Kitab Mahal, 15, Thornhill Road, Allahabad. Edition 1985.
10. Kothari C.R., Research Methodology Method and Techniques, New age
international (p) Ltd., New Delhi, 2007.
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12. Mathur U.C., Product and Brand Management, Naraina phase I, New Delhi,
2007.
16. R.S.N. Pillai & Bagavathi – Modern Marketing Principles and Practices –
Published by S.Chand 7 Company Ltd, Ram Nagar, New Delhi. Edition 1999.
17. Rajan Nair, Funtions of Marketing, Sultan chand and sons, New Delhi, 1986.
18. S.A. Sherlekar, K. Nirmala Prasad & S.J. Salvadore Victor – Principles of
Marketing – published by Himalaya Publishing House “Ramdoot”, Dr. Bhalero
Marg, Girgaon, Mumbai.2nd Edition.
19. Survival in Tamil Nadu, Department of Statistics.
II JOURNALS
Aaker, J.L. 1999. The malleable self: the role of self-expression in persuasion. Journal
of Marketing Research, 36(1), 45-57.
Anderson, J.C., Jain, C. & Chintagunta, P.X. 1993. Customer value assessment in
business markets. Journal of Business-to-Business Marketing, 1(1), 3-29.
223
Batra, R, Lehmann, D. R. & Singh, D. 1993. The brand personality component of
brand goodwill: some antecedents and consequences, Paper Presented in Brand Equity
and Advertising, HillS.Dale, NJ: Lawrence Erlbaum Associates.
Bearden, W.O., Ingram, T.N., & LaForge, R.W. 2001. Marketing Principles &
Perspectives, NY: McGraw-Hill/Irwin.
Belk, R.W., Bahn, K.D. & Mayer, R.N. 1982. Developmental recognition of
consumption symbolism. Journal of Consumer Research, 10( 4-17).
Belk, Russell W. 1988. Possessions and the Extended Self. Journal of Consumer
Research, 2 (September), 139-8.
Berg, J. 2004 should a luxury leather goods brand diversify into ready-to-wears?
http://www.estin.com/publications/pdf/luxury_leather_eng.pdf
Bhat, S. & Reddy, S. K. 1998. Symbolic and functional positioning of brands. Journal of
Consumer Marketing, 15(1), 32-43.
Boone, Louis E., and Kurtz, David L. (1992). Contemporary Marketing. IL: Dryden.
Dodds, W.B. 1991. In search of value: how price and store name information influence
buyers’ product perceptions. Journal of Services Marketing, 5 (summer), 27-36.
Dodds, W.B., Monroe, K.B., & Grewal, D. 1991. Effects of price, brand, and store
information on buyers’ product evaluation. Journal of Marketing Research, 28 (3), 307-
19.
Diamond, William T. (1963). Distribution Channels for Industrial Goods. OH: Bureau
of Business Research.
224
Eckles, Robert W. (1990). Business Marketing Management: Marketing of Business
Products and Services. Englewood Cliffs, NJ: Prentice-Hall.
Eggert, A. & Ulaga, W. 2002. Customer perceived value: A substitute for satisfaction in
business markets. The Journal of Business & Industrial Marketing, 17(2/3), 107-118.
Ericksen, M.K. 1996. Using self-congruity and ideal congruity to predict purchase
intention: a European perspective. Journal of Euro-Marketing, 6(1), 41-56.
Graeff, T.R. 1996. Using promotional messages to manage the effects of brand and self-
image on brand evaluations. Journal of Consumer Marketing, 13(3), 4-18.
Grewal, D., Monroe, K.B., & Krishnan, R. 1998. The effects of price-comparison
advertising on buyers’ perceptions of acquisition value, transaction value and behavioral
intentions. Journal of Marketing, 62 (Apr), 46-59.
Holbrook, M.B. 1994. The nature of customer value, Paper Presented in Service Quality:
New Directions in Theory and Practice, Sage Publications, Thousand Oaks, CA.
Holt, D.B. 1995. How consumers consume: a typology of consumption practices. Journal
of Consumer Research, 22(June), 1-15.
225
Jamal, A. & Goode, M. 2001. Consumers and brands: a study of the impact of self-
image congruence on brand preference and satisfaction. Marketing Intelligence &
Planning, 19 (7), 482-492.
Kleine, R. E., Kleine, S. S. & Kernan, J. B. 1993. Mundane consumption and the self: a
social-identity perspective. Journal of Consumer Psychology, 2 (3), 209-35.
Konigs, A. & Schiereck, D. 2006 Wealth creation by M&A activities in the luxury
goods industry , p. 3
Kortge, G.D. & Okonkwo, P.A. 1993. Perceived value approach to pricing. Industrial
Marketing Management, 22, 133-40.
Leigh, J.H. & Gabel, T.G. 1992. Symbolic interactionism: its effects on consumer
226ehavior and implications for marketing strategy. The Journal of Services Marketing,
6(3), 5-16.
Levy, S.J. 1959. Symbols for sale. Harvard Business Review, 37(July-August), 117-24.
Levy, Michael, and Weitz, Barton. (1992). Retail Management. IL: Irwin.
226
Markus, H. and Kitayama, Shinobu. 1991. Culture and the Self: Implications for
Cognition, Emotion, and Motivation. Psychology Review, 98, 224-253.
Mick, D.G. 1986. Consumer research and semiotics: exploring the morphology of signs,
symbols, and significance. Journal of Consumer Research, 13(2), 196-213.
Monroe, K.B. 1990. Pricing: Making Profitable Decisions (2nd edition). McGraw-Hill,
New York.
Nguyen, V. 2004 Analysis of the luxury goods, apparel, and footwear industry
Parasuraman, A., & Grewal, D. 2000. The impact of technology on the quality-value-
loyalty chain: a research agenda. Journal of the Academy of Marketing Science, 28 (1),
168-74.
Patterson, P. & Spreng, R. 1997. Modelling the relationship between perceived value,
satisfaction and repurchase intentions in a business-to-business service context: an
empirical examination, International Journal of Service Industry Management, 8(5), 414-
34.
227
Reid, T. J. (1991). What Mother Never Told Ya About Retail. LA: Retail Resources
Publications.
Sujan, M., Bettman, J.R., and Sujan, H. (1986). Effects of consumer expectations on
(November), 346-353
Webster, F.E. and Wind, Y. (1972). A general model for understanding organizational
Westbrook, R.A. and Oliver, R.L. (1981). Developing better measures of consumer
Woodruff, R.B. (1997). Customer value: the next source for competitive advantage.
Woodside, A.G., Frey, L.L. and Daly, R.T. (1989). Linking service quality, customer
satisfaction, and behavioral intention. Journal of Health Care Marketing, 9(4), 5-17.
Yi, Y. (1989). A critical review of consumer satisfaction. Zeithaml, V.A. (ed.), Review of
Zeithaml, V.A. (1988). Consumer perceptions of price, quality, and value: a means-end
228
III WEBSITE
www.google.com
www.yahoo .com
www.en.wikipedia.org
http://www.estin.com/publications/pdf/luxury_leather_eng.pdf
http://www.ebs.de/fileadmin/redakteur/funkt.dept.finance/schiereck/WorkingPapers/V
olltext/WP2006-07.pdf
http://www.fortwayne.com/mld/journalgazette/business/15714886.htm
http://www.uwlax.edu/urc/JUR-online/PDF/2004/nguyen.pdf
229