Premium(High Price Range)

(Rs.192-Rs.215)

Surf Excel Henko

Parameters Weightage % Matic Matic Ariel Matic

Price 150 139

Detergency 35 34.13 32.72 31.76
Active Ingredients 20 18.96 16.77 15.42
Ash built-up 10 9.98 9.86 9.84
Active Alkalinity 6 4.95 5.2 5.32
Total Phosphates 5 4.75 3.39 4.54
STPP 5 4.89 3.55 4.61
Foaming Power 5 4.8 4.6 4.5
Moisture 4 2.88 3.28 3.1

Detergency (Washing Performance) Active Ingredients

Ability to clean or remove soil Surface active ingredients Cleaning performance
Grade-1 65% Grade-1 19%
Grade-2 55% Grade-2 16%
Grade-3 45% Grade-3 10%

Sl.No. Brand Detergency(%) Sl.No. Brand

1 Surf Excel Matic 77.93 1 Surf Excel Matic
2 Henko Matic 75.42 2 Surf Excel Quick Wash
3 Ariel Matic 72.29 3 Henko Matic
4 Surf Excel Quick Wash 67.54 4 Henko Stain Champion
5 Henko Stain Champion 65.83 5 Ariel Matic
6 Tide Plus 57.98 6 Tide Plus
7 Rin 54.01 7 Rin
8 Active Wheel 52.43 8 Active Wheel
9 Fena Superwash 51.48 9 Mr White
10 Mr White 51.05 10 Fena Superwash
11 Ghari 46.67 11 Ghari
12 Nirma 38.60 12 Nirma

Ash Built up
The less the ash built up/deposited on the washed fabric, the better the detergent powder is.
Grade-1 1
Grade-2 5
Grade-3 10

Best Performer
Surf Excel Matic 0.24%
 Henko Matic 0.28%
Ariel Matic 0.32%

Worst Performer
Nirma 7.12%

Active Alkalinity
Alkalinity is added to many detergents in order to improve their cleaning efficiency.
Since most dirt is acidic, the alkalinity in the detergent makes it a good cleaner for common dirt.

Grade-1 15
Grade-2 20
Grade-3 30
Lower active alkalinity is better.

Total Phosphates

Maximum 2.5 % as per Indian standard.

Phosphates can be replaced by Sodium Citrate,Sodium bicarbonate,Sodium Aluminosilicate(zeolite) dyes and fra

STPP
Builder to soften the water.
It prevents dirt particles from adhering to the garment.
2.5% maximum
The brands in the regular and economy categories had no STPP.

Foaming Power
Should be high and at a faster rate. No National Standard.
Foaming power was highest in Surf Excel matic, Surf Excel Quick wash, Tide and Active Wheel in their respective

Moisture
Presence of high moisture leads to the detergent powder turning lumpy.
No National Standard
Higher Moisture Content
Ghari 5.75%
Nirma 5.34%
Surf Excel Matic 4.50%
Fena Superwash 4.16%

Tide-1.56 % moisture the lowest.

 Sub Prime(Med-High) Regular (Med Price Range) Economy( Low Price Range)
(Rs.112-190) (Rs.70-94) (Rs.43-60)

Surf Excel Quick Henko Stain Active Fena Super

wash Champion Tide Plus Rin Mr.White Wheel wash Ghari

96 92.25 90 97
29.76 29.05 25.75 24.08 22.84 23.42 23.02 21
18.96 15.61 12.58 12.15 11.73 11.84 10.46 9.73
9.82 9.79 8.21 8.08 7.96 8.03 7.12 6.71
5.14 4.96 5.89 5.72 5.1 5.36 5.14 5.1
4.73 3.82 4.93 5 4.89 4.96 4.97 4.96
4.83 4.09 5 5 5 5 5 5
4.8 4.5 4 4 3.8 3.9 3.8 3.7
3.06 3.6 3.82 3.72 3.68 3.63 2.99 2.48

Active Ingredients
Cleaning performance

Detergency(%)
23.7
23.36
20.96
19.51
19.27
15.73
15.19
14.8
14.66
13.07
12.16
9.11

nt powder is.
 or common dirt.

minosilicate(zeolite) dyes and fragrances.

Active Wheel in their respective categories,It was lowest in Nirma.

 Price Range)
3-60)

Nirma

17.61
7.29
6.44
4.36
4.98
5
3.2
2.61