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When there is modification in the product or else any improvement in the original product

and new brands are originated when from compared to old brands these are called as new

products. The new product can also be defined as the company which develops a product

by its own research or development hard work. When the company is developing a product

with good quality and good quantity then it is not accepted or else liked by the customers,

so the producers always need to change according to the market requirement and the

customer requirement. In the country called Kenya there is a great loss in the newly

produced products and failure rate has increased in the last ten years. If there is a

continuous pressure then there will not be differentiates of the products and can also profit

market share. The new products which are produced will not always be new in the market,

as the time passes the new products will become old products.

When we are developing a new product, the product must reach the public quickly so that

all the people should know regarding the product, for reaching the public the marketing

people should go with new ideas. The product will remain in the company or will be bought

to the costumer is depended upon the costumer’s taste and requirement. Some scholars

have suggested that companies should undergo some surveys to identify the costumer’s

report regarding the product.

The new products are also known as ideas, services and also services which understood by the

costumers as the new things, the new products are also considered as the original products ,
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modified product, or else an modified product which is developed from the basic product with

new research, with great hard work of the employees of the company.

For any company developing a new product is very important and also reaching the product to

the costumers with the positive opinion is also very important, for reaching the product to the

costumers the most important factor required is marketing. For marketing of the product of the

company, the employees required are very much talented who can give great ideas, very much

hard working also. If the consumers have a very good opinion regarding the product then the

product is easily distributed and company also will get great profits. However marketing a

product is very big task because the total future of the new product depends on the marketing, if

the new product is failure the company has to face a great loss.

According to some scholars developing a new product are great things to survive themselves in

the market. For the management the success of the product is very critical position. For new

products whoever the managers are appointed they will be having some guidance regarding the

product to take the product into the market and also to improve company’s orientation regarding

the product and also to target the market. The company should have a good knowledge of the

wants, buyer behavior, and idea about the prices, competition and market potential.

Now the innovative growth procedure of a invention, and mainly in the universal framework,

advertising acts a important character in successfully and proficiently converting arcade material

of the fresh artifact into the marketplace. Different goods essentially will produce single benefits

to receive a substantial portion of the arcade and get the creator a return on its stock. This one

takes period for the transactions capacity of innovative creation to spread a opinion anywhere the
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industrial plant can function at proficient capability. Goods are assessed frequently for conducts

to upturn usefulness, increase use forms, and decrease danger.

Business people will spend large lump sum of money for producing the new products, The

reason why they will prefer to produce new products is to grow higher in the corporate market,

for the development of the business to the business people also required to build the new

product, it is true that companies plans have impacted the development of the new sources. Some

scientists have proved that during the process of the new sources development process the

implementation of the plans will impact the performance of the new product growth. Some more

activities are also considered soberly for performance of the product and development of the

product. The organization has to gather as much information as required to understand the

market needs and fulfill the costumer needs also.

Customers able to estimate a creation sideways numerous heights. This one simple factor is integral to

the common variety of the item for consumption and is mentioned as the basic uses it can offer to a

customer. General items can be finished different through accumulation worth over additional

structures, such as value or presentation improvements. In relations of struggle through extra yields and

organizations, buyers significantly worth these additional advantages the time producing a buying

choice, producing it vital for producing to get in to contact the idea of a complete set” the time of

advertising to its buyers. The sample is once producing self-propelled portions, a virtuous acting produce

will give the client basic with basic advantages, while extending the extra portions, methodological

support, and talent preparation drive suggestion increased belongings to generate a entire bundle
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through the enlarged application to clients. An abundant contract of investigation has recognized

creation arrival qualities that can be derived from the merchandise.

REFERENCES:

Nyaberi, J. N., & Mwangangi, P. (2014). Effects of logistics management practices on organization

performance in Kenya: A case of Rift Valley Bottlers Limited in Uasingishu County. International Journal

of Social Sciences and Entrepreneurship, 1(12), 458-473.

Odoyo, F. S., Wanza, L., & Donatta, M. M. (2014). Challenges of marketing of new products by rift valley

bottlers in Kenya. International journal of business and social Science, 5(8).