Far Eastern University

Institute of Tourism and Hotel Management

Entrepreneurship and Business Planning
1st Semester AY 2017-2018

UNIQCORN

A Business Plan
Submitted to the Faculty of the
Institute of Tourism and Hotel Management
Far Eastern University

In Partial Fulfillment of the Requirements in

Entrepreneurship and Business Planning (EBP)
for the Degree of Bachelor of Science in
Tourism Management

Buenaventura, Gene Bryle G.

Elloso, Marializ, T.
Feliciano, Bernadette Joyce C.
Jaena, Kimberly D.
Muñoz, Gianmerce Frances Denise B.

Mr. Renz Charles I. Bartonico

Adviser

November 2017
 TABLE OF CONTENTS

Chapter 1 ---------------------------------------------------------------------------------------------------------- 3-4

Chapter 2 ---------------------------------------------------------------------------------------------------------- 5-12

I. Vision, Mission, and Objectives --------------------------------------------------------------- 5

II. SWOT Analysis ------------------------------------------------------------------------------------ 6

III. Type of Ownership ------------------------------------------------------------------------------ 7

IV. Organization Structure ------------------------------------------------------------------------- 7

V. Manpower Requirements --------------------------------------------------------------------- 8

VI. Hiring Process ------------------------------------------------------------------------------------ 9

VII. Other Business Requirements --------------------------------------------------------------- 10

VIII. Financial Assumptions ------------------------------------------------------------------------- 10

Chapter 3 -------------------------------------------------------------------------------------------------------- 13-21

I. Product/ Services ------------------------------------------------------------------------------- 13

II. Plant Location, Size, and Layout ------------------------------------------------------------ 13

III. Raw Materials ----------------------------------------------------------------------------------- 16

IV. Machinery and Equipment ------------------------------------------------------------------- 17

V. Production Schedule --------------------------------------------------------------------------- 18

VI. Financial Assumptions ------------------------------------------------------------------------- 19

Chapter 4 -------------------------------------------------------------------------------------------------------- 22-37

I. Market Research -------------------------------------------------------------------------------- 22

II. Market Analysis --------------------------------------------------------------------------------- 23

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 III. Demand and Supply Analysis ----------------------------------------------------------------- 32

IV. Target Market Share ---------------------------------------------------------------------------- 33

V. Projected Sales ----------------------------------------------------------------------------------- 34

VI. Marketing Strategies ---------------------------------------------------------------------------- 34

Chapter 5 --------------------------------------------------------------------------------------------------------- 37-41

I. Financial Assumptions -------------------------------------------------------------------------- 37

II. Financial Ratios ----------------------------------------------------------------------------------- 37

III. Financial Analysis --------------------------------------------------------------------------------- 38

IV. Financial Statements ----------------------------------------------------------------------------- 39

Appendix

I. Gantt Chart ----------------------------------------------------------------------------------------- 42

II. Questionnaire ------------------------------------------------------------------------------------- 43

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 CHAPTER 1

The Filipinos love for ice cream is evident and is seen in numerous convenience stores and
fast food chains and with the tropical climate in the Philippines, ice cream is consumed year
round. The number of ice cream parlors every year grow rapidly with the volume of
consumption is forecasted to grow from 97.1 kg million in 2014 to 1337.7 kg million in 2019 to
register growth at a CAGR of 6.6% during 2014-2019 based on the research on ice cream
market in the Philippines by Canadean. Today, the Ice Cream market is dominated by few
players such as Selecta, Magnolia, and Nestle which makes it an ideal market for UniqCorn Ice
Cream to enter.

UniqCorn is a Philippine-based ice cream company founded by five FEU students, Gene
Brye Buenaventura, Marializ Elloso, Bernadette Feliciano, Kimberly Jaena, and Gianmerce
Muñoz on August of 2017. The company focuses on introducing localized flavored ice cream
such as corn to the mass. To create our flavors, we only use the highest quality ingredients from
our suppliers which are regionally grown in Calamba, Laguna, one of the top corn producing
province in the Philippines.

The logo symbolizes the uniqueness and simplicity of the ice cream business namely
“UniqCorn”. The presence of a cone, spoon, ice cream, holder, name and year of when the
business was established has colors with varying meaning. The logo shows the value with a
primarily green color, as this hue generally associated with a description of healthy and organic
ingredients which shows that the company is environmentally friendly. The cone as well as where
the ice cream is being held conveys as a holder or the base of the product for the company strives
for ethical practices. The yellow spoon represents the customers, since the color is associated
with happiness and optimism, which should come as no surprise to anyone who has ever seen a
classic “smiley face.” The color also interprets that customers are cheerful and warm as the
company tries to reach out and encourages communication and connection. The product or the
ice cream, as well as the name and the year of when the business was established, is presented in

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dark green color which means that the product is mainly from one of the Philippines' agricultural
resources and also holds purity and authenticity of the company.

UniqCorn Ice Cream is dedicated to providing high-quality products, to be known for its
unique crafts and local flavored ice cream and obtaining customer loyalty for a satisfying,
flavorsome treat, while at the same time earning a reasonable return on the initial investment.
UniqCorn Ice cream aims to become one of the top leading Ice cream on the community of
Laguna and increase our profit 50% of the annual income in the next 5 years from its
establishment. Today, you can find UniqCorn Ice Cream store at 838 Kb Arizona Padre Campa
St, 396, Manila, 1008 Metro Manila.
Uniqcorn will be performing marketing strategies to make the vision be implied to the
business. To inform the business' target market about the existence of the product, Uniqcorn
will be providing and distributing brochures and flyers which contains information about the
partnership, products to be served to the customers and the price that the customers are to
spend upon purchasing the product, specifically the corn ice cream. In addition to this practice,
since the target market and majority of Uniqcorn's customers age will range to 16-22, students
who are living in dormitories, condominiums, and apartments around the vicinity of the store in
P.campa, the effective strategy to promote the product's existence is through creating a fan
page on Facebook and an account on Instagram. These two social networking sites are most
commonly used by the students or youths of today. Also through word of mouth will also be an
add up to the strategies that Uniqcorn will be doing. By this, Uniqcorn assumes and expects
that the customers will be satisfied enough to go back every day and to also support other local
products. For Uniqcorn will be striving to have the best Corn ice cream among the community
and will continue to improve its services to progress. Uniqcorn offer a 140mL cup of sweet corn
ice cream that costs ₱100. With regards to our business capitalization, the partners decided to
equally contribute money and resources into the business.
CAPITAL CONTRIBUTION

Partner Contribution
Mr. Gene Bryle G. Buenaventura P 300, 000.00 (20%)

Ms. Marializ, T. Elloso P 300, 000.00 (20%)

Ms. Bernadette Joyce C. Feliciano P 300, 000.00 (20%)

Ms. Kimberly D. Jaena P 300, 000.00 (20%)

Ms. Gianmerce Frances Denise B. Muñoz P 300, 000.00 (20%)

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 CHAPTER 2

I. VISION, MISSION, AND OBJECTIVES

Vision
UniqCorn Ice cream aims to become one of the top leading Ice cream in Manila and
increase our profit 50% of the annual income on the next 5years from its establishment.

Mission
UniqCorn Ice Cream is dedicated to providing high-quality products, to be known for
its unique crafts and Ice cream and have the customer loyalty for a satisfying, flavorsome
treat, while at the same time earning a reasonable return on the initial investment. We
strive for having the best Corn Ice cream among the community and continually improve
our services to maximize the profitability for the community involved.

Objectives

 To help locals of Laguna on having their income by hiring them as staffs.

 To produce and manufacture corn from Laguna as the main raw material.
 To help farmers to increase their profit by buying their well-produced corn.
 To excel in customer service by making people keeps on coming back and buying our
very own ice cream and crafts.
 To increase customer’s awareness by our unique ice cream and crafts by 95%.
 Double the number of customers per week in the next 6 months.

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II. SWOT ANALYSIS

HELPFUL HARMFUL

Strength Weaknesses

 Consists of natural ingredients  Newly established product

 Wide variety of unique ice having less market
cream flavor  Seasonal sales of product
 Newly established quality  It melts quickly
product with good taste
 Use ingredients which are good
for the health
 Low cost
 Low-calorie food
 High traffic area
 University Belt location

Opportunities Threats

 We can come up with offers for  Weather condition

purchase of ice-cream in  Electricity shortage
market  Competitors
 We can come up with new  Consumers can easily switch to
flavors other substitutes with little cost
 Efficient production or consequence
 Effective Promotion
 Growing Ice cream market
 Large young people and very
hot summer

a. Analysis

Our product corn ice-cream is a unique flavor of ice-cream that the consumers
want to try it. Our store is a high-traffic area with consumers who like a cold treat.
Since the product has less fat ice cream, it’s a healthier choice for those watching
their fat intake, giving you an advantage for encouraging people to try a cup.

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 b. Assessment of location, capital, knowledge, and skills of the entrepreneurs,
and product

The team wants to capitalize on the threats and weaknesses for further
improvement of our production process and during the operations. We will use
this as a tool to further enhance the operation.

c. PESTE

Political – Consumers protection

Economic – Economic Growth and Consumers confidence
Social – Fight the increase of obesity and Health consciousness
Technological – Electricity shortage
Environmental – Weather Condition

III. TYPE OF OWNERSHIP

The kind of ownership that UniqCorn Ice Cream has is a partnership with a startup
capital of 1.5 million pesos (₱ 1,500,000.00). The group decided to have equal cash
contributions of P 300,000.00 or equivalent to 20% per partner.

IV. ORGANIZATIONAL STRUCTURE

General Manager

Marketing Sales Representative Production Logistics/

Distribution

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 V. MANPOWER REQUIREMENTS
POSITION JOB DESCRIPTION
General - Oversee daily operations.
Manager
- Responsible for recruiting,
screening, and interviewing workers.
- Set objectives, goals, and policies
for the company.
- Develop strategic plans to achieve
goals and objectives.
- Evaluate and assess the strategic thinking.
performance of the business.
- Facilitate market research.
Sales - Present, promote, and sell products
Representative to prospective customers.
- Gather customer feedbacks.
- Establish, develop, and maintain
customer relationships.
- Meet monthly sales quota.
- Submit weekly sales report.
Production - Supervise the overall production
process.
- Plan and organize product
schedules.
- Assess project and resource
requirements.
- Ensure the health and safety
regulations are met.
- determine the quality control
standards.
JOBS SPECIFICATION
- a Bachelor’s degree in
Business Administration.
- has 3-5 years of
experience.
- has strong business
acumen, language
proficiency, problem-
solving abilities and
- must be at least 25 years
old.
- proven work experience
as a sales representative.
- highly motivated and
target is driven with a
proven track record in
sales.
- excellent selling,
communication,
negotiation skills.
- 1-2 years of field
experience.
- knowledgeable in
Microsoft Office and
relevant industry standard
software.
- proficient in English.
- has excellent
communication skills.
COMPENSATION
Basic Pay
₱ 20, 000.00
SSS – ₱ 1, 760.00/ m
PhilHealth – ₱ 200.00/ m
Pag-IBIG – ₱ 200.00/ m
Total pay for a year
₱ 265, 920.00
Basic Pay
₱ 9, 000.00
SSS – ₱ 1, 100.00/ m
PhilHealth – ₱ 200.00/ m
Pag-IBIG – ₱ 200.00/ m
Total pay for a year
₱ 116, 000.00
Basic Pay
₱ 7, 500.00
SSS – ₱ 825.00/ m
PhilHealth – ₱ 200.00/ m
Pag-IBIG – ₱ 200.00/ m
Total pay for a year
₱ 104, 700.00
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 Logistics/ - Monitor supply chain operations.
Distribution - Review and approve purchase
orders.
- Oversee the transportation of
goods from the production site to
the consumer to the client.
- Keep logs and records of
warehouse stock and executed the
order.
- Coordinates the storage,
transportation, and delivery of
goods.
- 2-3 years of related work
experience in
warehousing, storage,
retail, or administration.
- knowledgeable in
Microsoft Word, Excel
- commercial awareness
and numeracy skills
Basic Pay
₱ 6, 500.00
SSS – ₱ 550.00/ m
PhilHealth – ₱ 200.00/ m
Pag-IBIG – ₱ 200.00/ m
Total pay for a year
₱ 92, 700.00

VI. HIRING PROCESS

The hiring process will typically start in the reviewing applications, selecting the right
candidates to interview, testing candidates, choosing between candidates to make the
hiring decision and performing various pre-employment tests and checks. In personal
requisitions should indicate the position title, reason for the opening and essential job
functions and qualifications or a current job description may be attached. In the interview
process, the general manager will screen applications and resumes prior to scheduling
interviews and the initial interviews will also be conducted by him. Then the last will be
finalizing the recruitment, upon completion of the recruitment process the offer to the
selected finalist is made. Prior to initiating the offer, it is recommended that one more
check of the selection process be completed as follows: Review the duties and
responsibilities of the position and ensure they were accurately described and reflected in
the job description and interview process. Review selection criteria used to ensure they
were based on the qualifications listed for the position. Confirm interview questions clearly
matched the selection criteria. Confirm all applicants were treated uniformly in the
recruitment, screening, interviewing and final selection process. Through this process, the
new employees will be filtered especially with the use of their skills and knowledge based
on the work they are assigned. In having a successful business, it will be with the help of
the employees and the persons involved.

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VII. OTHER BUSINESS REQUIREMENTS

There are business necessities or required documents that are needed to fulfill or
comply in order to pass all the requirements and to actually run the business. It defines the
business and enables everyone involved in the project to agree what will be delivered and
what people can expect from the completed project. This requirement establishes the
formal agreement between the client and provider but in order to be valuable, it must be
based on a detailed analysis of the requirements to ensure the project delivers what the
client needs. And these are the requirements needed in the business: Business Name
Registration (DTI), Mayor's/Business Permit, Fire safety Inspection Clearance, Sanitary
permit (City Health Officer), Barangay Clearance, TIN Number (BIR), SSS Certificate (SSS),
DOLE Registration, and SEC Certificate (SEC).

VIII. FINANCIAL ASSUMPTIONS

I. CAPITAL REQUIREMENT

DESCRIPTION ASSETS LIABILITIES

Cash in bank ₱ 1, 500,000.00

Expenses --- ₱ 650, 659.00

Equipment --- ₱ 391, 788.00

II. EXPENSES

a. Manpower Requirement Expenses

General Manager ₱ 265, 920.00

Sales Representative ₱ 116, 000.00

Production ₱ 104, 700.00

Logistics/ Distribution ₱ 92, 700.00

TOTAL MANPOWER COST FOR A YEAR ₱ 578, 400.00

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 b. Hiring Expenses

Medical Examination ₱750.00/person

Uniform ₱500.00/person

Hiring Advertisements ₱1,200.00

TOTAL AMOUNT ₱ 2,450.00

The company will have at least 3 hiring post annually, during the hiring process the
company will provide the following needs of those who will qualify. The cost of hiring
procedure would be the following: Medical Examination in which the allocated budget is
750 pesos per person, for Uniform 500 pesos per person and Hiring Advertisements such
as flyers, brochures and promoting through social media which cost 1,200 pesos and with
that sums up of 2, 450 pesos. These are the important needs of the company to be able to
provide the particulars for the staff.

c. Legal Requirement Expenses

Business Name Registration Certificate ₱ 500.00

(DTI)

Notarize articles of incorporation and ₱ 500.00

treasurer's affidavit at the notary
Mayor's Business Permit ₱ 2, 504.00

Fire safety Inspection Clearance ₱ 1, 340.00

Fire Extinguisher ₱3, 500.00

Sanitary Permit (City Health Officer) ₱ 1,600.00

Barangay Clearance + Clearance Plate ₱ 650.00

TIN Number (BIR) ₱ 115.00

Register with SSS and PhilHealth No cost

DOLE Registration ₱ 9, 00.00

SEC Certificate (SEC) ₱ 12, 00.00

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 TOTAL EXPENSES ₱ 31, 709.00

TOTAL EXPENSES

Manpower Requirement Expenses ₱ 578, 400.00

Hiring Expenses ₱ 2, 450.00

Legal Requirement Expenses ₱ 31, 709.00

TOTAL EXPENSES ₱ 612, 559.00

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 CHAPTER 3

I. PRODUCT OR SERVICE
Ice cream is a frozen food typically eaten as a snack or dessert, usually made from
dairy products such as milk, cream, and often combined with fruits or other ingredients and
flavors. It is generally regarded as an indulgence which is consumed not only to cool down
but to uplift one’s mood. With the tropical climate in the Philippines, ice cream is
consumed year round. According to the article published by Canadean entitled “Consumer
and Market Insights: Ice Cream Market in the Philippines, Ice cream consumption in the
Philippines is forecast to register growth at a Compound Annual Growth Rate (CAGR) of
6.6% during 2014-2019. The researchers chose sweet corn ice cream as the main product
as it is saleable with low initial start-up cost and easily attracts consumers. Through this
business venture, the researchers aim to also provide an alternative source of income for
the farmers in Laguna as the raw materials will be coming from their corn farms.

II. PLANT LOCATION, SIZE, AND LAYOUT

a. PLANT LOCATION

Figure 1. Sattelite view of the production site located at 1669 Old National Highway Brgy. Dila, Santa
Rosa Laguna.

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Figure 2. Satellite view of the store located at 838 Kb Arizona Padre Campa St, 396, Manila, 1008
Metro Manila.

b. SIZE AND FLOOR PLAN

Figure 3. Floor plan of the factory.

14
Figure 4. Floor plan of the shop.

c. RENTAL COST

Casita Santa Rosa is a modern, newly constructed commercial and residential

property strategically located along the National Highway near the center of the City of
Santa Rosa. Casita Santa Rosa opened in 2011 to provide prime commercial spaces for
small businesses affordable. Commercial Space for Rent Sta. Rosa, Laguna 30sqm
available P260.00/sq. ₱ 7,800.00/mo. We chose this site for our corn ice-cream
production this is the place we make a corn ice-cream inside here are Ice-cream maker,
Vitamix blender, Storage room, refrigerator and mini office.
The group decided to sell our finish product here in metro manila, because of this
the best place to get a customer. Our business is close to universities like FEU, UST, UE,
PSBA and UM manila is a very hot city and students like ice-cream that is why we like to
sell ice-cream products here in Manila. Commercial space for rent in 838 kb Arizona
Padre Campa St, 396, Manila, 1008 Metro Manila 20sqm available 450/sqm plus 12%
VAT php 10,080/month/1month advance, 1-month deposit and a 1-year contract.

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III. RAW MATERIAL AND SUPPLIES
The raw materials will come from Cargill Philippines. They are in the business for the
past 70 years. The corn will cost 190 per kilogram. Each bag of corn contains 10 kilograms.
Corn requires 60 to 100 frost-free days to reach harvest depending upon variety and the
amount of heat during the growing season. There are some materials and supplies needed to
make a corn ice cream these include: Ice Cream Maker this is a device that turns and chills a
central canister, allowing the custard mixture inside to become ice cream. Vitamix blender
can be used as mixer also. Refrigerator to keep the ingredients cold. Cold temperatures help
the ingredients stay fresh longer. For the equipment, these include: Whisk can be used to
blend ingredients smooth or to incorporate air into a mixture, in a process known as whisking
or whipping. The sieve can be used to separate and break up clumps in dry ingredients such as
flour, as well as to aerate and combine them. Silicone spatula this is great for mixing, stirring,
scraping, or for any use in the kitchen. A blowtorch can be used for applying flame and heat to
various applications. Ice cream scoop which is used to measure or to transfer an unspecified
amount of a bulk dry foodstuff such as rice, flour, or sugar. Measuring cups used primarily to
measure the volume of liquid or bulk solid cooking ingredients such as flour and sugar.

TOTAL COST OF RAW MATERIALS

RAW MATERIALS COST

Corn ₱ 190.00 / kg
Milk ₱ 32.00 / liter
Raw Sugar ₱ 44.50 / kg
Vanilla Extract ₱ 10.00 / liter
Egg ₱ 92.00 / dozen
Cream ₱ 150.00 / liter
Caramel (Optional) ₱ 120.00 / 250ml

IV. MACHINES AND EQUIPMENTS

I. MACHINES

Machines/Equipments Quantity Unit Price Amount

Ice Cream Maker 3 Php7,000.00 Php21,000.00

Vitamix Blender 2 Php23,500.00 Php47,000.00

Refrigerator 1 Php215,750.00 Php215,750.00

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 Whisk 5 Php750.00 Php3,750.00

Sieve 3 Php450.00 Php1,350.00

Silicone Spatula 2 Php1,950.00 (set) Php3,900.00

Blowtorch 2 Php700.00 Php1,400.00

Ice cream scoop 4 Php950.00 Php3,800.00

Measuring Cups 2 Php500.00 Php1000.00

TOTAL COST OF MACHINES AND EQUIPMENTS ₱ 298, 950.00

I. FURNITURE/ FIXTURES

Furnitures/Fixtures Quantity Unit Price Amount

Table 3 Php4,000.00 Php12,000.00

Chairs 9 Php2,600.00 Php23,400.00

Electric Lights 6 Php800.00 Php4,800.00

Airconditioning Units 1 Php30,000.00 Php30,000.00

Wall Decorations 5 Php600.00 Php3,000.00

TOTAL COST OF FURNITURES/ FIXTURES ₱ 73, 200.00

II. PRODUCTION SCHEDULE

a. PRODUCTION SCHEDULE/ SERVICE PROCESS

a.1

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 Upon delivery of the
supply of corn, the first
step to do is pull of the
husk and rub off most
of the husk and rub off
most of the silk.
Pour the chilled mix
into the ice cream
Add the light
maker and fire up
cream,vanilla, corn .
the ice cream
maker.

Wash the corn and Heat the milk, sugar,

remove the kernels from powdered milk and Packaging
the cob afterwards. corn.

Separate egg yolks and Pre-Freeze your ice Distribution of the

whipped until thickened
and add hot milk cream maker's gel product from
mixture to the pot. container. Laguna to Manila.

a.2 USAGE OF ELECTRICITY

During the production, there are two stages in which usage of electricity is involved:
1. The mix is heated to a temperature of 65-85 Celsius for a specific time to achieve
pasteurization which then kills harmful bacteria present in the pre-heated
ingredients.
2. The chilled mix is frozen to -6 celsius to -9 Celsius, very quickly within 5-10
minutes.
The refrigerator will bet the equipment to be used as for storing the finished
products in Sta. Rosa, Laguna and in P. Campa, Manila.

a.3 STORE OPERATIONS

Production of the sellable product is projected to begin in November 2017. The
production in Casita Santa Rosa, Laguna will start at 8:00 AM - 5:00 PM. On the other
hand, the storefront in P. Campa, Manila is set to open from 10:00 AM - 10:00 PM
every Monday-Friday.

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 b. SCHEDULE OF DELIVERIES

Raw ingredients will be ordered for twice a week delivery from Cargill Ph., at which time
at which time three days’ production schedule will be drawn up by the production head. Also,
on Mondays, Tuesdays and Fridays are the ideal days of transporting the products from Santa
Rosa, Laguna to P. Campa, Manila.

III. FINANCIAL ASSUMPTIONS

I. RAW MATERIALS EXPENSES

RAW MATERIALS COST

Corn ₱ 190.00 / kg
Milk ₱ 32.00 / liter
Raw Sugar ₱ 44.50 / kg
Vanilla Extract ₱ 10.00 / liter
Egg ₱ 92.00 / dozen
Cream ₱ 150.00 / liter
Caramel (Optional) ₱ 120.00 / 250ml

TOTAL COST OF RAW MATERIALS ₱ 638.00

II. MACHINERY AND EQUIPMENT EXPENSES

Machines/Equipment Brand Cost (each) Quantity Total Cost

Ice Cream Maker Cuisinart ₱ 7,000.00 3 ₱ 21,000.00
ICE-70
Electronic
Ice Cream
Maker,
Brushed
Chrome
Vitamix Blender A2300 – ₱ 23,500.00 2 ₱ 47,000.00
Ascent
Series

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Refrigerator Turbo Air ₱ 165,750.00 1 ₱ 165,750.00
Three Door
Reach-In
Refrigerator
Whisk SunCraft- ₱ 750.00 5 ₱ 3,750.00
MerryAunty
Whisk
Sieve OEM ₱ 450.00 3 ₱ 1,350.00

Silicone Spatula Rienar, Intl. ₱ 1,950.00 (4pcs) 2 ₱ 3,900.00

Blowtorch TomTop ₱ 700.00 2 ₱ 1,400.00

Ice Cream Scoop Zeroll ₱ 950.00 4 ₱ 3,800.00

Measuring Cups Thinch ₱ 500.00 2 ₱ 1,000.00

TOTAL COST OF MACHINES AND EQUIPMENT ₱ 248,950.00

III. TOTAL EXPENSES

Raw Material Expenses ₱ 638.00

Machinery and Equipment Expenses ₱ 391, 150.00

TOTAL EXPENSES ₱ 391, 788.00

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 CHAPTER 4

I. MARKET RESEARCH

UniqCorn Ice Cream is devoted to providing high-quality products to have the customer
loyalty. Coming up with an idea of an organic ice cream is mainly to also help locals of Laguna
on having their income by hiring them as staffs and to produce and manufacture corn from
Laguna as the main raw material.

Upon having trials on how to make the ice cream, the business partners also produced a
questionnaire that would answer and will serve as a guide on what to do and to adjust in terms
of meeting the customers’ wants and needs and by letting them be satisfied by a local product.
The partners had undergone a survey in which students within the vicinity of the actual or
proposed store is involved. Assuming that the students will try or not try the product and also
to be more aware on their thoughts about the presence of an organic ice cream.

The survey questionnaire is composed of questions which are primarily made to answer the
perception of the target market regarding the production of the proposed product. There were
100 respondents who participated and have answered wholeheartedly, and the majority of the
percentage of the age of the assumed customer ranges to 18-22 years old, studying and living
nearby the vicinity. The questionnaire also shows the customers’ daily allowance to determine
their capacity of buying the product, expenses, their interest towards buying ice cream and how
frequent do these number of students purchase ice cream within a week, and others are the
factors on what affects their decision on purchasing ice cream or dairy products.
The provincial capital of Laguna is Santa Cruz. As of the 2015 census, there are 3,035,081
people in the province. The main natural resources of Laguna are in its agriculture and fisheries,
owing to its position near the Laguna de Bay and the surrounding lowlands. Laguna has 60,624
hectares (149,810 acres) of alienable and disposable agricultural land. About 41,253 hectares
(101,940 acres) or 23.44% of Laguna’s total land area is forest land. In 2002, there were 38,445
farms in Laguna. The top five crops produced in Laguna are rice, corn, coconuts, mangoes,
and bananas.

The production of the product will be held in Santa Rosa Laguna, specifically in Casita Santa
Rosa. Casita Santa Rosa is a modern, newly constructed commercial and residential property
strategically located along the National Highway near the center of the City of Santa Rosa.
Casita Santa Rosa opened in 2011 to provide prime commercial spaces for small businesses

21
affordable. The second location for the actual store will be in 8383 KB Arizona Padre Campa St.,
396 Manila, 1008 Metro Manila. Our storefront is near to universities like FEU, UST, UE, PSBA
and UM, and many other institutions whether public or private.

Laguna province is rich in agriculture and fisheries wherein the top five crops produced in
Laguna are rice, corn, coconuts, mangoes, and bananas. With this reason, the business partners
came up with an idea of making a dessert out of the mentioned crops in Laguna. Also, in
Manila, specifically in the second location which is the store in a commercial space in 838 KB
Arizona Padre Campa St. is a place located near universities and other institutions which is the
main focus will be the students who tend to eat and study within the vicinity. Furthermore,
coming up with these locations are indeed a very effective strategy in which the customers are
much prioritized considering their location for their convenience, budget and allowance and as
well as their interests lately.

Based on the 2010 Census of Population and Housing (CPH), the province of Laguna posted
a total population of 2,669,847 persons as of May 1, 2010. This is larger by 703,975 persons
compared to its total population of 1,965,872 persons counted in the 2000 CPH. The increase
in the population count from 2000 to 2010 translated to an average annual population growth
rate (PGR) of 3.11 percent. This is lower than the 3.67 percent annual PGR of the province
between the census years 1990 and 2000. If the average annual PGR recorded at 3.11 percent
during the period 2000 to 2010 continues, the population of Laguna would double in 22 years.
Fifty years ago, the population of Laguna was only 472,064 persons. The population size is
more than five times the population of the province in the 2010 CPH.

II. MARKET ANALYSIS

The company provides survey questionnaire to have an idea of the customers need and
wants. In part I of the survey form it is the Demographic Profile which includes the Gender, Age,
Highest Educational Attainment, and Daily Allowance. Then for the part II of the survey
questionnaire it is the questions regarding the business which includes where do the
customer’s allowance go to, if they like ice cream, how frequently do the customers
purchase/eat ice cream, what factors do they take into consideration when purchasing an ice
cream regarding the price, brand, flavor, quality or through advertisement whether it is very
important, fairly important, important, slightly important and not at all important, then where
do they usually purchase ice cream, which type of flavor that the customers want, and if they
ever tried sweet corn ice cream, how interested they would be to buy the product, what would
they expect to pay for 140ml ice cream cup and lastly what they think to be the most effective
way to become aware of a new ice cream brand or flavor. Based on the survey gathered, there

22
are a total of 100 respondents The customer’s responses are for research purposes only. It will
be kept confidential and reported as aggregate data only. They will be the one to decide if they
will participate or not in the study.

GENDER

Gender Count of Gender

1. Male 50

2. Female 50

TOTAL 100

In the table about Gender of the customers, it shows that the there is an equal count of Male
and Female. The number of male respondents is 50 and same as the number of the female
which is also 50 which gave the company the total of 100 customers.

AGE

Age Count of Age

13-17 20
18-22 74
23-27 3
38 and
above 3
Total 100

In the table about the Age of the customers, it shows that the age ranges from 18 to 22
are the highest results which have the total number of 74. The age ranges from 13 to 17 got the
second to the highest results which have the total number of 20, while the age ranges from 23
to 27 got the total number of 3 and lastly, the age ranges from 38 and above got 3 also. Each
got only 1 count of the customer. The grand total about the ages of the customers is 100.

23
 HIGHEST EDUCATIONAL ATTAINMENT

Highest Education Count of Highest Education

1. Elementary 0

2. High School 10

3. Senior High School 8

4. Technical Vocational 0

5. College (Bachelor’s Degree) 82

TOTAL 100

In the table about Highest Educational Attainment of the customers, it shows that College
has the highest count of highest education and Elementary and Technical Vocational is the
lowest. The choices of different levels of highest education are elementary, high school, senior
high school, technical vocational, and college. Through this survey the company found that
majority of the customers are a college with the count of 82, high school with 10, a senior high
school with 8 and lastly the elementary and technical vocational with 0. The grand total result is
100.

DAILY ALLOWANCE

Daily Allowance Count of Daily Allowance

1. ₱100-200 8

2. ₱200-300 30

3. ₱300-400 29

4. ₱400-500 17

5. ₱500 and above 16

TOTAL 100

In the table about Daily Allowance of the customers, the study shows that ₱200-300 got
the highest result and ₱100-200 got the lowest. The daily allowance range from ₱100 to ₱500
and above. In ₱100-200 there are 8 customers, ₱200-300 there are 30 customers, ₱300-400

24
there are 29 customers, ₱400-500 there are 17 customers and lastly in ₱500 and above there
are 16 customers and the grand total of 100 customers
For the part II which is the questions regarding the company business, the customers
answered about what they prefer to and what they like. To be able to come up to a successful
business, the company should able to consider the side of the customers.

WHERE DO MOST OF YOUR ALLOWANCE GO TO?

Where do most of your allowance go to? Count of Where do most of your allowance go
to?

1. Food 56

2. Transportation 18

3. Entertainment/recreation 16

4. Savings 10

TOTAL 100

In the table about where do most of the customer’s allowance go to, it shows that those
customers spend in Food, Transportation, Entertainment/recreation and other in Savings.
Those who spend their allowance in Food got the result of 56, for Transportation got the result
of 18, for Entertainment/recreation got the result of 16, and for Savings got 10, so for the total
of 100.

DO YOU LIKE ICE CREAM?

Do you like Ice Cream? Count of Do you like Ice Cream?

1. Yes 100

2. No 0

TOTAL 100

In the table about if the customers want ice cream, it shows that the all of the customers
like ice cream. The customers who answered Yes are 100 and those who answered No is 0 with
that gave us the total of 100.

25
 HOW FREQUENTLY DO YOU PURCHASE/ EAT ICE CREAM?

How frequently do you purchase/ eat ice Count of How frequently do you purchase/ eat
cream? ice cream?

1. Everyday 6

2. 3-4 times a week 13

3. Once a week 45

4. Once a month 27

5. During special occasions only 9

TOTAL 100

In the table about how frequently the customer's purchase/eat ice cream, it shows that
those customers were purchase/eats ice cream every day, 3-4 times a week, Once a week, Once
a month and During special occasions only. Those who purchase/eat ice cream for Everyday got
the result of 6, for 3-4 times a week got the result of 13, for Once a week got the result of 45,
Once a month got 27 and During special occasions only got 9, so for the grand total of 100.

WHAT FACTORS DO YOU TAKE INTO CONSIDERATION WHEN PURCHASING AN ICE CREAM?

1 2 3 4 5
Not at all Slightly Important Fairly Very
important important important important

Count of Price 15 13 39 4 29

Count of 12 8 25 31 24
Brand

Count of 6 2 18 27 47
Flavor

Count of 3 0 14 27 56
Quality

Count of 18 16 31 19 16
Advertisement

TOTAL 100 100 100 100 100

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 For the factors about what the customers consider when purchasing an ice cream, the
count of price states that it is important which have the highest result of 29. The count of brand
states that it is fairly important to consider which have the highest result of 31. The count of
flavor states that the customers consider the flavor as very important in which it has the
highest result of 47 and also the count of quality as very important which have the highest
result of 56 and lastly, the count of advertisement consider the customers as important with
that it has the result of 31. So with the result, the company found that in taking consideration
of the factors such as the price, brand, flavor, quality, and advertisement is important
pertaining to purchasing an ice cream.

WHERE DO YOU USUALLY PURCHASE ICE CREAM FROM?

Where do you usually purchase ice cream Count of Where do you usually purchase ice
from? cream?

1. Ice cream parlor 10

2. Mall 9

3. Supermarket 21

4. Convenience store 33

5. Mobile Carts 27

TOTAL 100

In the table about where do customers usually purchase ice cream, it shows that those
customers usually purchased/eat ice cream in Ice cream parlor, Mall, Supermarket,
Convenience store and Mobile Carts. Those who usually purchase ice cream in Ice cream parlor
got the result of 10, in Mall got the result of 9, those who usually purchase ice cream in
Supermarket got the result of 21, in Convenience Store got 33 and in Mobile carts got 27, so for
the grand total of 100.
WHICH TYPE OF FLAVOR DO YOU PREFER?

Which type of flavor do you prefer? Count of Which type of flavor do you prefer?

1. Conventional flavors 87

2. Localized flavors 13

TOTAL 100

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 In the table about the type of flavor do the customers prefer, it shows that the those
chose conventional flavors and some are localized flavors. Conventional flavors got the result of
87 while the Localized flavors got only the result of 13 which gave the company the total of 100
customers. So generally the customers prefer the Conventional flavors than the Localized
flavors.

HAVE YOU EVER TRIED SWEET CORN ICE CREAM?

 If yes, what brand? ____________________________

Have you ever tried sweet corn ice cream? Count of Have you ever tried sweet corn ice
cream?

1. Yes 0

2. No 100

TOTAL 100

In the table about if the ever tried the sweet corn ice cream, it shows that the majority
not yet tried which got the result of 100.

 IF NO, ARE YOU WILLING TO TRY OUR PRODUCT

Count of If no, are you willing to try our

product?

1. Yes 100

2. No 0

TOTAL 100

In the table about if the customer answered No meaning they are not yet tried a sweet
corn ice cream and if they are willing to try the company product, the customers who answered
Yes are 100 and those who answered No is 0 with that gave us the total of 100.
HOW INTERESTED WOULD YOU BE TO BUY THIS PRODUCT / SERVICE IF PRICED WITHIN
YOUR BUDGET?

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How interested would you be to buy this Count of How interested would you be to buy
product/service is priced within your budget? this product?

1. Definitely Buy 43

2. Probably Buy 57

3. Probably Not Buy 0

4. Definitely Not Buy 0

TOTAL 100

In the table how interested, the customers are to buy the product if priced within the
budget, it shows that those customers will Definitely Buy, Probably Buy, Probably Not Buy and
Definitely Not Buy. Those who Definitely Buy got the result of 43 and those who Probably Buy
got the result of 57 which gave the total of 100. While the Probably Not Buy got 0 results and
also the Definitely Not Buy.
WHAT WOULD YOU EXPECT TO PAY FOR A 140 ML ICE CREAM CUP?

What would you expect to pay for a 140 ml Count of What would you expect to pay for a
ice cream cup? 140ml ice cream cup?

₱25 1

₱50 33

₱75 13

₱100 36

₱125 4

₱150 8

₱175 0

₱200 5

₱225 0

TOTAL 100

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 In the table about what would the customers expect to pay for a 140mL ice cream cup,
the price varies from ₱25 being the lowest to ₱225 being the highest. There is one customer
who expects to pay ₱25 only. Those 33 customers expect to pay for ₱50. Those 13 customers
expect to pay ₱75, for ₱100 there are 36 customers, for ₱125 there are 4 customers, for ₱150
there are 8 customers and lastly for ₱200 pesos there are 5 customers, so for the grand total of
100.

WHAT Does YOU THINK WILL BE THE MOST EFFECTIVE WAY FOR YOU TO BECOME AWARE OF
A NEW ICE CREAM BRAND OR FLAVOR? (YOU MAY PICK MORE THAN 1)

What do you think will be the most effective Count of an effective way for you to be aware
way for you to become aware of a new ice of a new ice cream brand or flavor?
cream brand or flavor?

1. Social Media 57

2. Word of Mouth 13

3. Leaflets 0

4. Newspaper 3

5. Billboard 4

6. Television 13

7. Free taste 10

8. Others 0

TOTAL 100

In the table what will be the most effective way to the customers to become aware of a
new ice cream or flavor, it shows that Social Media, Word of Mouth, Leaflets, Newspaper,
Billboard, Television, Free taste and other are the way for the customers to be aware if there is
a new ice cream brand or flavor. Those customers think that through Social Media got the
result of 57, through Word of Mouth got the result of 13, through Newspaper got the result of
3, through Billboard got the result of 4, through Television got the result of 13 and lastly
through Free taste got the result of 10, so for the grand total of 100.

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III. DEMAND AND SUPPLY ANALYSIS

a. Discuss the demand on the

a.1 product based on the survey

The City of Manila has a population of 1, 780,148 with 0.78 growth rate based on
the 2015 census According to the survey conducted by the researchers 99% of the
respondents have never tried sweet corn flavored ice cream from other brands and
100% of the respondents are willing to try the product is introduced in the market.

Demand Number of Responses

Those who are willing to buy 99

Those who tried 1

Corn ice cream is a unique flavor that no big ice cream company aside from
nestle who at one time had a corn flavored ice cream but was shortly discontinued, has
created a product.

a.2 raw material from the location

UniqCorn’s supplier of raw materials will be Cargill, Philippines, which is an

international producer and marketer of food, agricultural, financial and industrial
products and services. Cargill supplies grains and meals (wheat, corn, soybean) to the
Philippines where they engage in trading of feed materials such as corn or grain for
livestock. According to our research, there is no ice cream brand that uses the products
and services of Cargill, Philippines.

b. Identify the supply

Raw Materials Specific items form the Location

(Company) province/ Barangay
Cargill Philippines Corn 103, Excellence Avenue, Carmelray
Industrial Park 1, Canlubang,
Calamba, 4028

Hacienda Macalauan White cheese Calauan-San Pablo Hwy, Calauan,

Inc. (Quesong puti) Laguna

31
 Hacienda Macalauan Whipped cream Calauan-San Pablo Hwy, Calauan,
inc. Laguna

IV. TARGET MARKET SHARE

GAP ANALYSIS
Population of target location : 395,111
Annual growth of population in Manila : 0.44

395,111 x 0.44 = 173,848.84

Population AGPM Demand Value
Number of Daily Consumers of Competitors
Selecta : 12,000
Magnolia : 9000
7/11 : 1200
Mini Stop : 1000
Baskin Robbins : 600

TOTAL : 23,800

Supply : 23,800

395,111 x 0.44 = 173,849 - 23,800 = 150,049

Population AGPM Demand Value Supply Gap
GAP ANALYSIS:
It shows here that the leading competitor is Selecta which has 12,000 number of
consumer daily around the country, and the second is, Magnolia next is 7/11, then, Mini Stop
and last is the Baskin Robbins which only has 600 daily consumers. To get the Gap, first thing is
you must multiply the population with the annual growth of population in Manila, and then the

32
result will be the demand value, the demand value will be subtracted by supply which comes
from the total number of daily consumers of the five (5) competitors.

V. MARKETING STRATEGIES

a. Price

The ingredients we use is Corn, Egg, Whipping Cream, Vanilla extract, Sugar, and Milk. The
costing shows that if we make a corn ice-cream the total cost per portion is 290.46php. We
mark up to 25% so the selling price per portion is 400php and it is an 840ml of corn ice-cream.
We decided to sell our product in 140ml cup of ice-cream so 400php the selling price divided
into 840ml = 0.48 X 140ml = 67php. The team wants to exact the price of a corn ice-cream. The
final price of our corn ice-cream is a 70php/140ml cup of ice-cream.

33
 b. Product

Corn ice-cream

This sweet corn ice cream, the original dessert, sampled in a small Ice-cream shop called
UNIQCORN, sounded unusual and intriguing but turned out to be riddled with distracting icy
bits of corn kernels. Perfectly smooth and silky corn ice cream. This is the result. It is creamy-
textured and delicious with a subtle corn taste. Since the flavor of the ice cream is wholly
dependent on the sweetness of the corn, make this ice cream with the freshest corn you can
find.

c. Promotion

For people to know about our product the team makes a social media accounts like
Facebook, Twitter, Instagram and Youtube also a brochure, flyers and a word of mouth coming
from us. We want to satisfy the consumers who want to taste our product.

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 d. Place

Our Ice-cream store is located at 838 KB ARIZONA PADRE CAMPA ST, 396, MANILA, 1008
METRO MANILA.

This is KB ARIZONA this is a condominium type building and at the ground floor there is a
commercial space rent and the team decided to sell our finish product here in KB Arizona.
Because of this the best place to get a customer because it is close to universities like FEU, UST,
UE, PSBA, and UM. This area also near with lots of condominiums like The Residences,
University PAD, Crown Tower, ITower 2.0 and University Tower 1 2 and 3 etc. Manila is a very
hot and most populated city in the Philippines also students likes ice-cream that is why we like
to sell ice-cream products here in Manila.

35
 CHAPTER 5

I. Financial Assumptions

DESCRIPTION COST

Registration fees, taxes, and licenses ₱ 31, 709.00

Professional fees ₱ 20, 000.00

Training and deployment ₱ 23, 000.00

Manpower requirement ₱ 578, 400.00

Machines and equipments ₱ 298, 950.00

Furniture/ Fixtures ₱ 73, 200.00

Service vehicle ₱ 240, 000.00

TOTAL ₱ 1, 264, 859.00

II. Financial Ratios

36
III. Financial Analysis

Liquidity Ratios was showed to assess a business’s liquidity. It started with year 1 by
having ratios of 3.96 in its current ratio and 3.86 in its quick ratio which means that the
business has the capability to settle its current obligations through using its current assets
during its first year of running. Whereas in years 2 and 3 it showed that the ratios
decreased to 3.22 in current ratio and 3.12 in quick ratio for year 2 and for year 3 having its
current ratio to 3.26 and its quick ratio is 3.16. On the other hand, in year 5 the ratio
increased by having a current ratio of 4.44 and 4.34 for its quick ratio. And this basically
means that Uniqcorn has the ability to convert its assets to cash and pay off its obligations
without any significant difficulty as it was shown in the table through representation of the
years and digits.

Solvency Ratios was presented to assess the long-term financial viability of a

business. In years 1, 2, 3, 4 and 5 showed through its shareholder’s equity ratio (82%, 80%,
80%, 81%, 81%) ranging to 80%-82% and by the presence of the leverage ratios ranging
from 18%-20% vouches that Uniqcorn can settle the long term obligations and can able to
sustain operations indefinitely by comparing debt levels with equity, assets, and earnings.
In other words, solvency ratios identify going concern issues and a firm’s ability to pay its
bills in the long term and the ratios can attest the capabilities of the business, Uniqcorn.
Although liquidity ratios also measure the ability of a company to pay off its obligations,
solvency ratios focus more on the long-term sustainability of a company instead of the
current liability payments.

Profitability (Return) Ratios was illustrated to measure the ability of a business to

earn profit for its owners to communicate the financial performance of the business. First,
the return on sales or gross income ranges to 0%, 3%, 4%, 5% and 6% in years 1, 2, 3, 4, and
5. This measures profitability and it showed that during the long run of the business,
indicates that the higher the percentage the more cents are earned per peso of revenue
which is favorable because more profit will be available to cover non-production
costs. Second, the Return on Equity represented through numbers also shows that it is
increasing by means of having 1% on year 1, 9% on year 2, 13% on year 3, 17% on year 4
and 20% on year 5 which mainly explains the profitability of stockholders' investments. It
shows net income as percentage of shareholder equity. As same as in the business’ Return
on Equity results, the Return on Assets describes the annual net income to average total
assets of a business during financial year 1 to 5 (1%, 7%, 10%, 14% and 17%). It shows the
efficiency of the business in using its assets to generate net income.

37
 While on asset turnover results from 260%, 276%, 282%, 278% and 266% from years
1 to 5. And it means that Uniqcorn has the ability to generate sales from its assets by
comparing net sales with average total assets. In other words, this ratio shows how
efficiently the partnership can use its assets to generate sales.

Lastly, the Percentage of EBITDA to gross revenue shows that it increased from having
a percentage of 13% during the first year and became 69% upon reaching on year 5. Higher
numbers are always preferred over lower numbers because higher numbers indicate the
company is more profitable. Hence, this percentage results measure Uniqcorn’s
profitability before deductions that are often considered irrelevant in the decision making
process.

In terms of breakeven, the results was calculated containing its margin of safety by
comparing the amount of revenues or units that must be sold to cover fixed and variable
costs associated with making the sales. In other words, it’s a way to calculate when a
project will be profitable by equating its total revenues with its total expenses. The results
showed that Uniqcorn needs to (58,179 units) in year 1, (56,047) units in year 2, (57,462)
units in year 3, (57,412) units in year 4 and (56,221) units in year 5 are the total sales in
units to breakeven. This amounts to Php 4,218,011 in year 1, Php 4,469,728 in year 2, Php
5,040,818 in year 3, Php 5,540,122 in year 4 and Php 5,967,724 in year 5 that is required to
cover total costs, consisting of both fixed and variable costs to the company.

Payback Period resulted to 3.46 as the number of years to recover initial investment.
And it is the length of time required for an investment to recover its initial outlay in terms
of profits or savings.

IV. Financial Statements

38
Figure 1. Income statement

39
figure 2. Balance sheet

figure 3. Statement of Cash flows

40
APPENDIX

Gantt Chart

41
 FAR EASTERN UNIVERSITY
INSTITUTE OF TOURISM AND HOTEL MANAGEMENT
Tourism Management Program
Dear Respondents,

The graduating students of FEU, Manila taking up EBP HT - Entrepreneurship and

Business Planning coming up with a business proposal entitled “UniqCorn”.

Your assistance by answering the survey will be highly appreciated.

Sincerely,

The Researchers

Part I: Demographic Profile

Name (optional): _____________________________

Gender: [ ] Male [ ] Female

Age: [ ] 13 to 17 years [ ] 28 to 32 years

[ ] 18 to 22 years [ ] 33 to 37 years
[ ] 23 to 27 years [ ] 38 and above

Highest Educational Attainment:

[ ] Elementary [ ] Technical Vocational

[ ] High School [ ] College (Bachelor’s Degree)
[ ] Senior High School

42
Daily allowance:

[ ] P100 – P200 [ ] P400 – P500

[ ] P200 – P300 [ ] P500 and above
[ ] P300 – P400

Part II. Questions regarding our business

1. Where do most of your allowance go to?

[ ] Food [ ] Entertainment/ recreation

[ ] Transportation [ ] Savings

2. Do you like ice cream?

[ ] Yes [ ] No

3. How frequently do you purchase/ eat ice cream?

[ ] Everyday
[ ] 3-4 times a week
[ ] Once a week
[ ] Once a month
[ ] During special occasions only (ex. Birthdays, New Year, Christmas)

4. What factors do you take into consideration when purchasing an ice cream?

1 2 3 4 5
Not at all Slightly Important Fairly Very important
important important important

Price

Brand

Flavor

43
 Quality

Advertisement

5. Where do you usually purchase ice cream from?

[ ] Ice cream parlor
[ ] Mall
[ ] Supermarket
[ ] Convenience store
[ ] Mobile carts

6. Which type of flavor do you prefer?

[ ] Conventional flavors (ex. Vanilla, Chocolate, Strawberry)
[ ] Localized Flavors (ex. Red Bean, Durian, Pandan)

7. Have you ever tried sweet corn ice cream?

[ ] Yes [ ] No

 If yes, what brand? ____________________________

 If no, are you willing to try our product

[ ] Yes [ ] No

8. How interested would you be to buy this product / service if priced within your
budget?

[ ] Definitely Buy
[ ] Probably Buy
[ ] Probably Not Buy
[ ] Definitely Not Buy

44
 9. What would you expect to pay for a 140 ml ice cream cup?

[ ] P 25
[ ] P 50
[ ] P 75
[ ] P 100
[ ] P 125
[ ] P 150
[ ] P 175
[ ] P 200
[ ] P 225

10. What do you think will be the most effective way for you to become aware of a
new ice cream brand or flavor? ( you may pick more than 1)

[ ] Social Media
[ ] Word of Mouth
[ ] Leaflets
[ ] Newspaper
[ ] Billboards
[ ] Television
[ ] Free taste
[ ] Others _________________________________

We highly appreciate your participation in this study, Thank you very much.

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