Wesleyan University – Philippines

Mabini Extension, Cabanatuan City

College of Business and Accountancy

“Feasibility Study of Establishing Heel2Toe in

Cabanatuan City”

I. Personal Information
Name(Optional):
Age: ( ) 18-24 ( ) 25-31 ( ) 32-38 ( ) 39-45 ( ) 45 and above

1. What is your civil status?

( ) Single
( ) Married
( ) Widowed/Widower
( ) Separated

2. What is your occupational status?

( ) Student
( ) Employed
( ) Self-employed
( ) Unemployed

3. How much is your monthly income or allowance?

( ) Below 3,000 ( ) 8,000 – 12,000

( ) 3,000 – 5,000 ( ) 12,000 – 15,000
( ) 5,000 – 8,000 ( ) Above 15,000

4. What are your sources of income?

( ) Allowance
( ) Salary
( ) Income from business
( ) others, please specify:

II. Please answer the following questions honestly and correctly

by putting a check (/) on the space provided.

1. What type of shoes do you wear?

( ) Court
( ) Pump
( ) Flat
 ( ) Sling Back
( ) T-bar
( ) others, please specify:

2. What type of heel do you wear?

( ) Stilettos ( ) Platform
( ) Kitten ( ) Cone
( ) Wedge ( ) Stacked

3. Where do buy your shoes from?

( ) Shops ( ) Internet ( ) Both

4. How often do you buy shoes?

( ) Weekly ( ) Quarterly
( ) Once a year ( ) Every six months
( ) Monthly

5. Have you ever seen shoes with detachable heels?

If there is a chance to build “Heel2Toe” which offers shoes
with detachable heels in Cabanatuan City, Philippines, would
you visit and buy?
*Shoes with detachable heels enables you to go to work in
heels and returns home in flats because the heel can be
removed in a few seconds.
( ) Yes
( ) No

6. If yes, where did you see it?

( ) Internet
( ) Magazines
( ) Mall
( ) others, please specify:

7. How much are you willing to spend on the product described

above?
( ) 1500 – 2000
( ) 2000 – 2500
( ) 2500 – 3000
( ) 3000 – 4000
( ) 4000 - 5000
III. Considering that “Heel2Toe” was established, rate the
following qualities of the shoe store according to the degree of
importance.

1- Extremely Unimportant
2- Unimportant
3- Neutral
4- Important
5- Extremely Important
QUALITIES 1 2 3 4 5
Atmosphere
Convenience
Selection
Cleanliness
Service
Management

III. Rate the following characteristics of shoes from according to

the degree of scale.

QUALITIES Strongly Agree Disagree Strong

Agree Disagree
Quality
Durability
Price
Appearance

Any suggestions?

THANK YOU FOR ANSWERING AND GOD BLESS!!