Brief brief brief

The target audience is holiday makers that are travelling to tropical countries that have coral
reefs. This leaflet would be distributed to on airplanes, boats, taxis, hotel receptions, cruise
boats, tour operators, dive rental shops and any other tourist shops. This leaflet is aimed at
solo travellers, couples and families going on holidays because the content can be easily
understood by most audiences. The colour scheme and design is targeted at this target
group because it is fun, bright, eye catching and appealing to read, drawing in a range of
ages. The content is kept simple and not too serious so will keep the reader engaged. The
size of the leaflet enables it to be placed in the pocket of an airplane seat or in a leaflet
stand. The leaflet will hopefully inspire travellers to have an interest in actively doing their
part to help the conserve reefs.
References:
1. Reaser JK, Pomerance R, Thomas PO. Coral bleaching and global climate
change: scientific findings and policy recommendations.Conserv Biol [Internet].
2000;14(5):1500–11.
2. Pimentel D, Wilson C, McCullum C, Huang R, Dwen P, Flack J, et al.
Economic and Environmental Benefits of Biodiversity. Bioscience [Internet].
1997;47(11):747–57.
3. Burke L, Selig E, Spalding M. Reefs at Risk in Southeast Asia [Internet]. World
Fishing. 2002. 76 p.
4. Hoegh-Guldberg O, Mumby PJ, Hooten AJ, Steneck RS, Greenfield P,
Gomez E, et al. Coral reefs under rapid climate change and ocean acidification.
Science. 2007;318(5857):1737–42.
5. Lamb JB, Willis BL, Fiorenza EA, Couch CS, Howard R, Rader DN, et al.
Plastic waste associated with disease on coral reefs. Science (80- ) [Internet].
2018;359(6374):460–2.