PROJECT REPORT

ON

CONSUMER PREFERENCE TOWARDS

ICE-CREAMS

In Partial Fulfillment for the requirement for the award of degree of

MASTER OF BUSINESS ADMINISTRATION

Session : 2017-2019

Under Supervision of: Submitted by:

Mrs. Aarti Dhall Rahul
Assistant Professor,T.P.O MBA (4th Sem)
H.I.M.T., Rohtak Roll No. …….

HINDU INSTITUTE OF MANAGEMENT &TECHNOLOGY

MAHARSHI DAYANAND UNIVERSITY, ROHTAK

 ACKNOWLEDGEMENT

"Gratitude is not a thing of expression; it is more a matter of feeling."

There is always a sense of gratitude which one express for others for their help and
supervision in achieving the goals. We too express my deep gratitude to each and
everyone who has been helpful to me in completing the project report successfully.

I would like to pay my sincere gratitude and thanks to those people, who directed
me at every step in the project work.

First of all,I am highly thankful to Dr. Shashi Bahl (Director HIMT-ROHTAK)

for allowing us to pursue our Dissertation Report on “CONSUMER
PREFERENCE TOWARDS ICE-CREAMS ”.

We give our regards and sincere thanks to Dr. (Mrs.) Ashumani Bhatia (H.O.D.)
and Mrs. Aarti Dhall Assistant Professor,T.P.O (Project guide) who has
devoted her precious time in guiding us & helping us complete it within time.

I feel self-short of words to thanks my parents and friends who had directly or
indirectly instrumental in the completion of the project. We are indebted to all
respondents for their time passion during the long conversations.

Rahul
MBA 4th sem
Roll No …….

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 DECLARATION

I, Rahul, Roll No. …… of MBA Semester 4 of Hindu Institute of Management

& Technology, Rohtak, hereby declare that the project entitled “CONSUMER
PREFERENCE TOWARDS ICE-CREAMS” is an original and authentic work
done by me for the partial fulfillment of Bachelor of Business Administration
degree program.

I hereby certify that all the Endeavour put in the fulfillment of the
task are genuine and original to the best of my knowledge & I have not submitted
it earlier elsewhere.

Signature of the Candidate

Rahul
Counter signed

Mrs. Aarti Dhall

Assistant Professor,T.P.O., HIMT

Director of the Institute

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 PREFACE

Practical assignments and projects are an important and indispensable part of

management courses. The oretical studies are not sufficient to get into corporate
world and understand the complexities of large scale organizations.

In this project attempt has been made to understand the “CONSUMER

PREFERENCE TOWARDS ICE-CREAMS.” The customer studied were the
resident of Rohtak.

The main objective of the survey was to study the causes behind the purchase of
branded or non branded computers. For this purpose a questionnaire was prepared.

The nature of present study is exploratory. It will guide the marketers to change
their stratigies and plans according to rural customers. However the scope of this
report is limited to certain area but the organizations can widen the scope of the
same report to get more information.

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