How to Increase Mobile App Downloads

Through SEO
IRVAN SANJAYA
Background: Irvan Sanjaya

Education:
• Binus University: S1 - IT
• UPH University: S2 - Digital
Marketing
Experience:
• Avasoft - Senior SEO Specialist
• iProspect Valuklik - SEO Manager
• ShopBack - Head of SEO
• GO-JEK - SEO Manager

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Irvan Sanjaya: SEO Speaker, Mentor, Guest Lecturer

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AGENDA
• Why GO-JEK Utilizing SEO?
• Why SEO for Mobile Apps?
• How to Increase Mobile App Downloads Through SEO?
• Organic Install Analysis & Reporting
• Q&A

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Why GO-JEK Utilizing SEO?
- Save Digital Marketing Budget
- Search Engine Website is The Most Visited Website in Indonesia
- Diversify the Digital Marketing Channel
- App Users Behavior When Discover Mobile Apps
- Care to Our Drivers, Partners, and Users
Why SEO for Mobile Apps?

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes Source: similarweb, Q4
Why SEO for Mobile Apps?

Apps are often discovered outside the app store

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Why SEO for Mobile Apps?

STRICTLY CONFIDENTIAL – This information is confidential; It is not to be distributed to any third party other than for the intended purposes Source:
 So, How to Increase
Mobile App Downloads
Through SEO?
How to Increase Mobile App Downloads Through SEO?

• Implement App Indexing

• Optimize App Packs
• Utilize Google Video Search & YouTube Search
• Create and Optimize a Download Page
• Submit Mobile Apps to Review/Listing Websites

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Implement App Indexing

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Source: Android Developers
Optimize App Packs

ASO + SEO = App Packs

● Use app-related (app-specific) keywords in

app description
● Number of installs
● Positive ratings/reviews influence app SEO
● Keywords on the reviews section
● Get high-quality backlinks and installs
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Optimize App Packs

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Utilize Google Videos Search & YouTube Search

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Create and Optimize a Download Page
● Optimize Related Keywords
○ download, install, unduh, aplikasi mobile,
mobile app, etc.
● Add Download Button
○ Google Play & App Store

● Add QR Code
● Input Phone Numbers to get Download
Link via SMS
● Subscribe to get Download Link via E-Mail

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Submit Mobile Apps to Review/Listing Websites

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THANK YOU