India's largest B2B fair for toys,

children's products and sports goods

6th Edition of Kids India
▶ 5000+ top quality trade visitors from India and abroad.

▶ Contact with buyers and purchasing decision-makers from large retail stores, departmental stores, standalone
outlets, premium stores, distributors, retailers, e-commerce and wholesalers.

▶ Extensive promotion for your company and brand through various marketing opportunities. Coverage in
national and international media.

▶ Opportunities for doing business and networking at a single platform.

▶ Reimbursement programme for international buyers by The Sports Goods Export Promotion Council (SGEPC)
under the aegis of Ministry of Commerce & Industry, Government of India.

▶ Educative seminar program and interactive panel discussions.

▶ Highly experienced event management team and international standards.

▶ Support of Sports Goods Export Promotion Council (SGEPC) and The All India Toy Manufacturers’ Association
(TAITMA).

Product Groups

▶ Soft Toys ▶ Technical and Action Toys ▶ Creative Design

▶ Dolls and Role Plays ▶ Electronic Games Multimedia ▶ School Articles Stationery
▶ Educational Toys and Games ▶ Games Puzzles Cards ▶ Handicrafts Gifts and
Learning and Experimenting Children’s Books and Music Souvenir Articles

▶ Wooden Toys ▶ License Products ▶ Sports Leisure Outdoor

▶ Baby and Infant Articles ▶ Model Construction Hobbies ▶ Playground Equipment
▶ Party and Festive Articles Costumes ▶ Model Railways and Accessories ▶ Testing Inspecting Institutes
and Certification Services

Special Areas
WORLD OF TOY PAVILION BACK TO SCHOOL
Presents international companies Highlights exhibitors presenting school articles

TRENDING NOW! SPORTS ARENA

Showcases the TRENDING products of the year Explores sporting and outdoor games products
Showcase your startling products
at the biggest B2B fair on children related products industry in India

84% 81%
of exhibitors already decided to had on the spot successful
take part in Kids India 2018 sales talks

Nikhil Dua
Category Head -
Toys & Stationery | Snapdeal.com

"Kids India has made it very convenient for retail-

ers/e-tailers to interact with the right manufacturers or
suppliers in this industry across the world. I have been vis-
iting Kids India since 2014 and it has been a must visit since
then. From startups to established International brands,
well-known private labels to domestic and international
brands, all exhibiting at a common platform, Kids India has
maintained a right balance..."

Visitor Prof ile

▶ Retailers and wholesalers 4%
9% Advertising/Media
Educational Institution
▶ Online retailers 1%
Other
4%
▶ Department stores Licensors/Franchisers
20%
Industry
▶ Mail order houses 3%
Department/
▶ Self-service chains, supermarkets Mail order store

▶ Franchisers, licensors
5%
▶ Importers and exporters Exporter/ Importer
28%
▶ Advertising and marketing agencies 26% Retail/Specialist trade
Wholesale/Distributer/Trader
▶ Educational institutions
Source: Kids India 2017 Visitor Data

91% 93%
of the visitors are purchase decision makers of the exhibitors were satisfied with the quality
in their company or the store. of the visitors at Kids India 2017
Exhibitor’s Opinion
John Baby
CEO | Funskool India Ltd.
"Kids India is THE place to be for every toy professional in
India. As the country's leading toy manufacturer the fair is
an important platform for us and we are highly satisfied
with the quality of the event and the professional flair with
which it is managed."
VK Manikandan
Director | Skola Toys (I) Pvt. Ltd.
“This was our first participation at Kids India and we look
forward to associating in the future with the event. We
were extremely satisfied with the overall fair manage-
ment. The intention of participation was fully met as we
got focused business visitors.”
Disha Katharani
Co-founder | Imagimake
“We have grown tremendously within a short span of time
and participating at Kids India has become a mandate for
us every year. We are now ready for the international
market as well and since it has always been a good re-
sponse at Kids India, we were delighted to launch our
products at their fair in Germany last year (Spielwaren-
messe, Nuremberg). We look forward for an even better
show at Spielwarenmesse in 2018. Being a part of Kids
India and Spielwarenmesse really gives us the experience
of contributing to the larger goal in promoting the spirit of
play.”
Bhavesh Seth
Director | Plastech Int. Pvt. Ltd.
“We have been associated with Kids India since the incep-
tion of the show. We are very satisfied with the quality of
the visitor as well as the show. We are growing bigger
every year and Kids India has always been a part in our
success story.”
Participation Fee
Raw space only (excluding stand construction)

min. 36 m² area INR 10,000 per sqm.

Space and shell scheme package (including stand construction)

min. 9 m² area INR 11,000 per sqm.

Registration fee INR 2,500 per company

Co-Exhibitor fee INR 30,000 per co-exhibiting company

*based on the tax regulations in the event country, a GST @ 18% will be charged on the above mentioned prices.
Subject to change as per government rules.

For your successful participation!

Realize the full potential of being involved in this trade fair!
We are there to support you in all phases of your trade fair participation and to provide you value added
services such as:

Personal support Listing in fair catalogue

Competent advice and support from our Benefit from your company listing in the print and online
experienced team. versions of the official fair catalogue.

Online seminar Shell scheme package

Free online seminar about fair preparation, Enjoy the advantages of booking a shell scheme package
implementation and follow-up to help make your that includes stand construction, basic stand equipment
participation a success. and power supply.

Exhibitor manual Newsletter

A comprehensive manual for your participation through Automatically receive all the important information about
which you can book all the services you need quickly the fair through our e-newsletters.
and easily.

Marketing measures
We offer you various opportunities to market your
company and products during and before the fair.
Supporting program
Besides the opening event and exhibitors evening, an
informative seminar and workshop program runs parallel
with the fair. This provides you an ideal platform for
business, networking and learning.
 September 4-6
2018 Tue - Wed - Thu
10:00am - 6:00pm
Hall IV, Bombay Convention & Exhibition Center, Mumbai

Your Contacts
Katharina Janotta Aman Singh
sales@spielwarenmesse.in a.singh@spielwarenmesse.in

Sushila Pharswan Abhishek Prabhakar

s.pharswan@spielwarenmesse.in sales@spielwarenmesse.in

For more information please contact:

Spielwarenmesse India Pvt. Ltd.
Heena Jabeen Crescent Building, Level 2, Lado Sarai
h.jabeen@spielwarenmesse.in Mehrauli, New Delhi 110030, India
T: +91 11 6696 1160
www.kidsindia.co.in

Supported by Organized by

Sports Goods Export Promotion Council The All India Toy Manufacturers’ Association