Professional Documents
Culture Documents
BY,
PUNITH HR
[17ATCMD033]
INTRODUCTION (KMF):
Karnataka Cooperative Milk Producers' Federation Limited (KMF) is the apex Body in
Karnataka representing Dairy Cooperatives. It is the third largest dairy co-operative amongst
the dairy cooperatives in the country. In 1975, the World Bank aided dairy development was
initiated. The present Karnataka Milk Federation (KMF) came into existence in 1984-as a result
of merging of Karnataka Dairy Development Co-operation, small co-operatives and Karnataka
Milk Production Development and loose vendors. At the end of the March 1998, the network
of 8023 Diary Co-operative Societies (DCS) have been established which are spread over 166
taluks of the total 175 taluks in all 27 districts of Karnataka. There are 13 Milk Unions and
Hassan Milk Union (HMU) is one among them.
To discover the various factors which hurdles people to take Nandini milk.
SCOPE OF THE STUDY: The research study will help to identify & analyzing the dealers
and customers perception towards the existing products of the company and the promotional
activities undertaken by the organizations situated at HASSAN(CHANNARAYAPATNA).
The data depends completely on the respondent’s view, which may be biased.
Time constraint is one of the major limitations.
Limited number of respondents
RESEARCH METHODOLOGY:
SAMPLE DESIGN
SAMPLE UNIT- All working people are included both the genders i.e. males and females
irrespective of their education level.
SAMPLE SIZE-
Customers -50
Retailers - 10
SAMPLE REGION-HASSAN (CHANNARAYAPATNA) city.
PRIMARY DATA
SECONDARY DATA
Secondary data still has to be collected through magazines, research papers, internet
etc.