Global Warming Campaign

Global warming is a phenomenon that is a slow steady rise in Earth’s surface temperature.

This is caused by the production of a greenhouse gasses, particularly carbon dioxide concentration.

When we uses fossil fuels, the carbon dioxide adds to the environment. Also, the more we cut

down trees in the forest, the less carbon dioxide is taken out of the atmosphere by those plants.

As a means to stop or slowing down the process of global warming, campaign should be

made to raise awareness about global warming.

The core product of this campaign is the awareness and the better knowledge of what

causes global warming and the effects of it. The product also includes the problem assiociated with

global warming awareness such as the denial of it, convtroversies that lurks behind global

warming, and the public opinion about the global warming itself. The actual product is the reduced

usage of fossil fuels product and the minimizing quantities of carbon dioxide in the atmosphere.

We can make ‘free public transportation day’ as the augmented product of our campaign.

The second part of the campaign is the price. We divide the price into two categories. The

first one is, non-monetary price. This refers to the time and effort to learn about the awareness and

the inception of it to the public. The monetary price in this campaign is, all the cost that is related

to the campaign such as the previous mentioned ‘free public transportation day’. It also refers to

the overall cost managing the campaign itself, such as renting a venue and equipments for the

campaign and hiring specific people that is knowledgable about global warming science.

Place is where and when the target market will perform the desired behavior. The place of

the campaign can be at anywhere that is crowded with target market that is the adults. A lot of
venue types come in mind such as shopping malls, office areas, and for the ‘free publick

transportation day’, we can make the event at the bus stops and train stations.

The fourth part of the campign is the promotion of the campaign. This refers to the

persuasive communications design and delivered to persuade target market to perform the desired

behavior. We can promote using several channels including, advertising, printed materials, signage

displays, and also public relations.

The next part of the campaign is the people that is associated with the campaign. This

includes professors and scientists that knowledgable about global warming, as they can explain to

the target market scientifically and throughly so that the awaresness can be incepted effectively.

The proses of the campaign should be a systematically planned procedures to deliver the

product to the target groups. For an example, the campaign should be divided into several parts so

that we can effectively ‘sell the product’, in this case, the awareness, to the target group. Issues

include the quality of the campaign event and how to deliver the product.

The last part of the campaign is the physical evidence. This refers to the cues for the target

groups rely to evaluate about the campaign. For an example, there should be simulations on the

effect of global warming to the environment, such as Earth’s temperature, sea level rises, and other

ecosystem changes. We have to prove that global warming exists to the target market. Other

evidence such as extreme weather, the retreats of glaciers and datas of ocean heat content.