Final Draft

Marketing Consultant For Small Business

You just started your own business firm and you’re aiming to complete the target of 1 million $ in the
first. You have managed to come up with a product or service that’s something people will buy. So, how
are you going to do that and make sure you achieve the target revenue? What are you going to need is a
solid marketing plan? If you’re thinking what is marketing and how it works let me tell you about it in
detail. Marketing is basically when you’re promoting the products or services of your business is offering
using advertising and other forms of marketing after a thorough market research and the segment in
which your business falls in.

If you’re a small business owner it can be difficult and challenging for you to handle your business and
your marketing alone as they are two very different things. As a small business marketing consultancy
agency we can help you in with this. A small business marketing consultant is experienced in handling
the sales and marketing aspect of a business and assists. We help small businesses in creating their go
to market strategy and developing a strong brand repositioning strategy to establish a solid market
presence.

We start our work by doing a SWOT analysis (Strength, Weaknesses, Objective, Threats) of our client’s
businesses and do a thorough research about their target market and competitor’s strategy. Once we
have established where the client's business stands we have a thorough discussion with the client and
then we create a go to marketing strategy template that covers:

1- What The Client Is Trying To Achieve From The Marketing Plan?

2- What Are The Potential Markets And Customers That Can Be Targeted?
3- What Makes The Business Idea Unique And Different From Others?
4- How The Brand Intends To Position Itself As A Brand ( Basically it means if the brand intends to
be premium brand or a brand in the mid-range or affordable segment)?
5- How The Brand Intends To Provides Its Services To Its Customers (Direct channels like website or
shop or via distributors and retailers)?
6- Special Offers And Deals which you can use to attract new customers.
7- Marketing Materials such as brochures, posters, catalogs, etc.,
8- Promotional Strategy- A promotional strategy is one of the most important part of a marketing
template and contains details about reaching new customers. They can be online campaigns,
PPC campaigns, Facebook and twitter ads, press releases etc.,
9- Online Marketing Strategy- In today’s era internet is the place where you will get the most
customers. With the right online marketing strategy you can get a lot of potential customers and
gain a lot of advantage over your customers.
There are four main components to online marketing strategy-
>Keyword Strategy- Identifying the best keywords related to your business for optimizing your website.
>Search Engine Optimization- making changes to your website to so it shows higher on search results.
>Paid Ads- Using online ads to reach more customers.
>Social Media Strategy- using social media to attract more customers to your website
10-Conversion Strategy- Techniques that are used to convert potential or visiting customers into
customers that pay.
11-Retention Strategy- Strategy to retain customers for future
11-Financial Projections- Includes all your expenses and expected investments and Return On
Investments.

As a small business marketing consultant we can help you grow your business and reach new heights of
success. Contact us for a bright future for your business