A

PROJECT REPORT
ON

Customer Perception towards Advertisement and Personal Selling of

Shree Shivam, An Apparel Retail Shop:
A Study in Raipur City”

SUBMITTED TO
Pt. Ravishankar Shukla University, Raipur (C.G.)
In partial fulfillment for the degree course of
BACHELOR OF BUSINESS ADMINISTRATION (BBA 6th Sem)
FOR THE ACADEMIC SESSION
2018-2019

GUIDED BY SUBMITTED BY
MS. PARUL RAJVANSHI RANJANA BOOB
ASSISTANT PROFESSOR BBA 6TH SEM
DEPARTMENT OF MANAGEMENT ROLL NO. 1655099
MAIC, RAIPUR

DEPARTMENT OF MANAGEMENT MAHARAJA

AGRASEN INTERNATIONAL COLLEGE SAMTA
COLONY, RAIPUR (C.G.)
 A

PROJECT REPORT
ON

Customer Perception towards Advertisement and Personal Selling of

Shree Shivam, An Apparel Retail Shop:
A Study in Raipur City”

SUBMITTED TO
Pt. Ravishankar Shukla University, Raipur (C.G.)
In partial fulfillment for the degree course of
BACHELOR OF BUSINESS ADMINISTRATION (BBA 6th Sem)
FOR THE ACADEMIC SESSION
2018-2019

APPROVED BY SUBMITTED BY
MS. RUCHI SACHAN RANJANA BOOB
HEAD BBA 6TH SEM
DEPARTMENT OF MANAGEMENT ROLL NO. 1655099
MAIC, RAIPUR

DEPARTMENT OF MANAGEMENT MAHARAJA

AGRASEN INTERNATIONAL COLLEGE SAMTA
COLONY, RAIPUR (C.G.)
 CERTIFICATE

This is to certify that Ms. RANJANA BOOB a bonafide student of Maharaja Agrasen
International College, Raipur (C.G.) studying in B.B.A 6th Semester has successfully
completed his/her project entitled Customer Perception towards Advertisement and
Personal Selling of Shree Shivam, An Apparel Retail Shop: A Study in Raipur City”

I wish him/her all success in every endeavor of life.

Ms. Parul Rajvanshi (Dr.Jyoti Janswamy)

Ass. Professor Principal Department of
Management MAIC
MAIC
 CERTIFICATE

This is to certify that the Project Work entitle Customer Perception towards
Advertisement and Personal Selling of Shree Shivam, An Apparel Retail Shop: A Study
in Raipur City” submitted by R A N J A N A B O O B for the partial fulfillment of
Degree of Bachelor of Business Administration from Pt. Ravishankar Shukla University,
Raipur (C.G.) is an authentic work performed by the Student.

This work has been submitted for the sole purpose of

academic interest.

Internal Examiner/Guide
External Examiner
 DECLARATION

I, Ms. RANJANA BOOB hereby declare that this report is the record of authentic
work carried out by me during the academic year 2018-2019 in Maharaja Agrasen
International College. Shree Ramnath Bhimsen Marg, Samta Colony, Raipur,
(C.G.)

(Ms. RANJANA BOOB)

 ACKNOWLEDGEMENT

I would like to thank my guide Ms. Parul Rajvanshi (Assistant Professor, Department of
Management, MAIC Raipur) for his guidance and support during the entire course and in
preparing this report.

I wish to thank Ms. Parul Rajvanshi for her continued coaching and support that instilled in
me the knowledge and skill to carry out this project with confidence.

I would also like to thank all the stakeholders for their cooperation and patience in answering the
questions of the survey. Without their support this report would not have been possible.

Finally I would like to thank all those who directly or indirectly were of help to me which
enabled me to successfully complete this project and compile this report.

RANJANA BOOB
BBA 6th Sem
Maharaja Agrasen International College
Raipur
 INDEX

Chapter Particulars Page No.

1 Introduction 1-22

2 Company Profile 23-27

3 Research Methodology 28 –51

4 Data Analysis and Interpretation 52 -65

5 Findings and Limitation 66 – 68

6 Conclusion and Suggestions 69 – 71

7 Annexure