You are on page 1of 60

Writekraft Research & Publications LLP

(All Rights Reserved)

DEVELOPMENT OF

A PERFORMANCE

MANAGEMENT

SYSTEM

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

10
CHAPTER 1
INTRODUCTION AND DESIGN OF THE STUDY

INTRODUCTION

If you don‟t measure it, people will know you‟re not serious about delivering it.

-James Belasco, Teaching the Elephant to Dance

The reality of today‟s business environment requires organisations to be


fast, focused, and adaptable in order to thrive. Booming economy has created
sellers’ market. A successful organisation is one that continually improves by
1
rapidly creating and refining the capabilities required for the success. Given

these conditions, survival of an organisation largely depends on its work force.


Today‟s organisation no longer succeeds by frequent introduction of new products
or use of first class technology alone. Companies have realized that they must also
seek sustaining competitive advantage from the effective management of human
2
resources. People make organisations grow and in order to facilitate that,

organisations make their people grow continuously.

The new generation employees display a greater clarity in their own


3
beliefs coupled with a strong attitude of self-determination. Young professionals

1
D.D.Elash, “Managing Peak Performance”, In: “Performance Management Concepts,
Matrices and Cases”, Raju, P. V. L. [Editor], ICFAI Books, ICFAI University Press, 2003,
p.10.

1. M.Tahvanainen,“Expatriate Performance Management: Decays of Nokia Telecommunications”,


Human Resource Management, 39(2), 2000, p.275.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

2.Promod Kumar, “Changing the Ground Rules”, Human Capital, 1998(Jan), p.24.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

11
today are in a hurry and want to make it faster than ever before and also faster

than every one else around not only in their immediate environment, but also in
4
the entire industry. Performance descriptions and predictions play important

5
roles in all personnel decisions.

It is also widely accepted that through performance appraisals and

feedback, organisations can turn employees‟ potential in to the desired results.

Performance appraisals are fundamental requirements for improving the

productivity of any organisation. Appraisals are used for wide range of

administrative purposes such as making decisions on pay, promotions and

recognition.

Traditionally, performance appraisals have been used as a guide for

employee performance. Later, performance appraisal has been supplanted in

many companies with performance management. The internationalization of

work force introduces cultural differences regarding the job design,

6
performance expectations, and role of performance feedback. In modern

times, the role of a leader in an organisation is to inspire and manage

1. Pradeep Kumar, “Faster, Farther and by Friday”, Human Capital, 1998(Jan), p.28.
2. F.J.Landy and J.L.Farr, “Performance Rating”, Psychological Bulletin, 87(1), 1980 p.72.

3.R. B. Bretz Jr., G.T. Milcovitch, and W. Read, “The Current State of Performance

Appraisals Results and Practice: Concerns, Directions and Implications”, Journal of

Management, 18(2), 1992, p.333.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

12
performance. When the performance is managed effectively, what else is there

for the manager to manage?

The leader or a manager manages the performance by setting goals

and makes them inspiring for the employees to adopt and own. The leaders

also encourage, motivate, guide the employees to perform. They review the

performance and initiate course corrections at appropriate times and make

winners out of all their employees, while achieving the objectives of the

organisation.

The role is comprehensive and challenging. To manage performance in

this way, the manager needs systems and processes to set goals and targets,

track and report information on the performance, review the performance

and rate the employees on the basis of tracked information on the

performance. He needs a process to measure the efforts put in and get

feedback at the appropriate time to ensure corrections and improvements.

The leader also needs to have the skills to motivate, get the feedback, listen

and observe the performance and efforts and intervene at the right time to

make or help make corrections. He plays the role of a planner and coach and

ensures performance and results, while taking the team along and keeping

them motivated.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

13

Performance

Performance means defining characteristics of the performer, or defining

behaviour and tasks, or defining the results that are to be achieved, or defining

7
the situations in which these should happen or, all of the above.

Performance is not measured by „what we bring‟ (competencies) or

„what we do„, but by „what we produce‟. It is the outcome and the results of

one‟s efforts. Measuring performance is a matter of measuring outcomes and

results – the „output focus‟ – and is fundamental in creating an effective

performance management system.

Performance is evaluated in realistic and quantitative terms:

maximizing profit margin, reducing sales expenditure, reducing wastage and

spoilage, rejection rates, achieving sales quota and the like which can be

easily evaluated. These are measurable, quantitative performance standards.

Performance is evaluated in terms of accomplishment of performance in

8
accordance with standards set in these quantitative terms.

10.A. M. Mohrman, Jr.,et al., Designing Performance Appraisal Systems: Aligning Appraisal
and Organisational Realities”, Jossey- Bass, Oxford, 1990, p.110.

11. V.P.Michael, Human Resources Management and Human Relations, Himalaya Publishing

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

14
Standards are the desired or intended levels of achievement that can be

set for performance measures and performance indicators. Setting standards

is rarely straightforward. If they are set too high, then failure to perform to

standard will demotivate people and if set too low, poor performance becomes

acceptable. There is a great deal of misunderstanding and misuse of the

terms, „standards‟ and „targets‟. A standard is a range of desirable and /or

intended performance.

A target is something to be aimed at and could be above the standard

range. There is a danger in using targets as a way of increasing performance

levels, which may lead to possible fall in quality standards. It is important

that performance standards are set not only for measures of volume of work

but also for the quality factors attached to the activities concerned. In moving

towards a more systematic measurement, managers are recognizing the truth

behind the old cliché, „if you aren‟t measuring it, you aren‟t managing it‟.

Traditionally, the superior, who was supplied with a list of performance

traits, carried out evaluating performance. The superior is required to check

the employees against the traits on a ratio scale ranging from unsatisfactory

to excellent or outstanding. In this approach, the superiors are forced to make

subjective judgments on an employee‟s personality, psychological makeup

and intentions and thus leading to buy

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

15
degree of subjectivity and errors. The newer method shifted the emphasis

away from inferred traits and focused more on observed behaviour of results

which required a kind of contact between the superior and subordinate where

the objectives are agreed upon and served as a yardstick by which

subordinate‟s performance is evaluated.

Organisations have begun to recognize that, effective performance

management depends upon the precise understanding of performance in all

its aspects and in all parts of the organisation and its processes. Organisations

are now striving to evaluate performance at many levels including 1.

Contributions to the achievements of strategic objectives, 2. Measures of

quality, 3. Measures of quantity and volume, 4. Measures of efficiency and

value for money, and 5. Measures of external and internal customers‟

satisfaction.

Performance Appraisal practices in Indian Organisations

Performance Appraisal practices in Indian organisations is quite varied.

They vary from almost no appraisals to sophisticated multi-purpose, multi-

component based appraisal systems. In some of the small and medium sized

organisations, it is not uncommon to find that there are no formal mechanisms of

appraising performance. Appraisal reports are given by senior officers to the top

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

management. At the time of promotion decisions, the top management takes the

views of appraisers into consideration.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

16
At the other extreme, there are organisations that have performance

appraisals that aim simultaneously at different objectives like data generation for

personnel decisions like rewards, promotions, job rotations, transfers and creation

of new organisation culture of openness, trust and mutuality, generation of

enabling capabilities and employee development that used different components

(Key Performance Areas, Objective setting, Managerial and behavioural

dimensions, Self assessments, Performance analysis, Counselling, and

Identification of training needs).

Though the importance of Performance Management is well understood

and recognized, at the concept level, this is not one of the aspects typical

organisation‟s top management is very contented about. The employee is much

more likely to buy into the performance agreement if he or she has had a chance

9
to contribute to the setting of performance objectives. Performance management

is not really used as an integral system of management, but used as a tool to decide

increments and promotions. Even when it is used as such, it is not used in its true

spirit. Performance management (used synonymously to appraisal) is normally one

of the points to score very badly in many an employee satisfaction survey.

Although drawing up a performance management system is relatively not a

complicated task, implementing it in letter and spirit is specially a sensitive

process.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

9 L. Branham. “Keeping the People who Keep You in Business: 24 Ways To Hang On To
Your Most Valuable Talent”, American Management Association, New York, 2001, p.55.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

17
International Development and Engineering Associates Ltd (IDEA-the

organisation on which the research is undertaken) had a typical performance

appraisal system, which was used as a control mechanism as well as a yearly

ritual. The organisation recognized the need for a comprehensive performance

management system, which will tune in the employees with its strategic direction

and facilitate the employees to perform better. The organisation went through a

process of identifying the strengths and weaknesses of the system, examined the

performance appraisal systems in a few other organizations and the industry trends

to develop and implement an appropriate performance management system for

itself.

STATEMENT OF THE PROBLEM

The term performance appraisals are now increasingly being replaced by

performance development, performance planning, development review, work

planning and review, performance analysis and the like.

Traditionally, organisations had just systems to assess performance at the

end of the performance period with the sole objective of rewarding or punishing

the employees. They required a tool to justify the rewards or punishments and

performance appraisals were used as one. It was more of a post-mortem at the end

of the year. Even as a post-mortem, the assessments were more based on

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

perceptions, since the assessments were not based on clearly drawn key result

areas and measurement standards. The systematic tracking of performance

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

18
information was not possible due to the same reasons. Whereas, the modern

organisations realized the need for a comprehensive process which sets

performance goals and standards, measures performance systematically, analyses

the performance issues objectively, offers performance feedback sensitively – with

the over all objective of helping individuals to perform better and the organisation

to perform better consequently.

IDEA indeed was in a similar situation. It had a typical appraisal system. It

was a year-end process and essentially a format. Employees were required to fill in

the format and the supervisors were expected to „assess‟ the performance of the

employees‟ on the basis of the information provided in the format and on a

specific scale. So it did had all the typical disadvantages of an appraisal system

and was essentially viewed as a ritual, which needed to be complied with, before

increments/promotions were announced. It had very little credibility on helping

the employees to perform better.

IDEA required the performance appraisal system to be a management tool

and process, rather than a staff-driven rating scale and forms. The IDEA‟s

Performance Appraisal System also required a systematic measurement of

„Critical Success Factors‟ instead of measuring generic aspects of people or jobs.

It ought to have clarity about the success for individuals, teams, units, and the

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

company, instead of fastening with the ambiguity and inconsistency around „what

it takes to make it‟ in different units, at different levels for different managers. The

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

19
most important problem in IDEA was that the performance appraisal system did

not meet its own stated objectives. The real issues in the performance

measurement are: what to measure, how to measure and how to use the results of

performance measurement to improve performance. On the other hand,

Performance Management encompasses the dimensions of performance, goals of

performance and career development, training and development programs,

supervisory performance appraisal, multi-source performance ratings, feedback,

coaching and rewards, with an objective of helping individuals to improve

performance.

To overcome the shortcomings of the IDEA‟s performance appraisal

system, the organisation needed to evolve a Performance System that drives

individual performance and the execution of strategy, resting on the principles of

healthy appraisal practices. Hence the performance appraisal required a transition,

from performance appraisal to performance management.

A detailed study of IDEA‟s and the various other organisations‟

Performance Appraisal System was carried out (as case studies), to have more

insights into the process and nature of the appraisal systems, towards development

of a Performance Management System for IDEA.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

REVIEW OF LITERATURE

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

20
This section presents discussions of research that deal with the aspects

concerning the call for evolving a performance management system. This section

begins with critically reviewing the various research works on performance

appraisal, characteristics of performance appraisal system, and factors affecting

the effective implementation of performance appraisal system, in order to gain

better insight for evolving a new performance management system.

Performance Facets

Research suggests that performance consists of both task-oriented and

contextually oriented facets. It has raised the question of whether the attributes that

lead some applicants to excel in specific aspects of performance (e.g. performing

individual job tasks) could be different from those that lead some applicants to

excel in other aspects of job performance (e.g. working well with others).

10
Day and Silverman (1989) in their study on “Personality and job

performance: evidence of incremental validity” concluded that there are

differences in the variables that predict task vs. contextual performance.

11
Motowidlo and Van Scotter (1994) tested the distinction between task and

contextual performance using supervisory ratings of over 400 Air Force mechanics

10
D.V.Day and S.B.Silverman, “Personality and Job Performance: Evidence of Incremental
Validity”, Personnel Psychology, 42(1), 1989, pp.25-36.

11 S.J.Motowidlo and J.R.Van Scotter, “Evidence that Task Performance should be Distinguished
from Contextual Performance”, Journal of Applied Psychology, 79(4), 1994, pp.75-80.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

21
in their study “Evidence that task performance should be distinguished from

contextual performance” showed that both task and contextual performance factors

contributed independently to overall performance and showed that personality

variables were more highly correlated with contextual performance in accordance

with their expectations.

12
Hunt (1996) in his study “Generic work behavior: an investigation into

the dimensions of entry-level, hourly job performance”, using supervisory ratings

from over l8, 000 employees in 42 different entry-level jobs in retail settings,

developed a taxonomy of "generic" work behaviour, or behaviour that contributed

to performance of jobs independent of technical job roles. These included the

following dimensions: Adherence to Confrontational Rules, Industriousness,

Thoroughness, Schedule Flexibility, Attendance, Off-Task Behaviour, Unruliness,

Theft, and Drug Misuse.

13
Arvey et.al. (1997) in their study “Individual differences in emotionality

as predictors of job performance”, hypothesized that constructs associated with

12 S.Hunt, “Generic Work Behavior: An Investigation into the Dimensions of Entry-level, hourly
Job Performance”, Personnel Psychology, 49(1), 1996, pp.51-83.

13 R.D.Arvey, G.Renz and T.Watson, Individual Differences in Emotionality as Predictors


of Job Performance. in: Research in Personnel and Human Resources Management, ed.
GR Ferris, KM Rowland, Vol. 15. Greenwich, CT: JAI. 1997, p.108.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

22
individual differences in emotionality might also predict contextual aspects of

performance.

14
Cascio (1995) in his study “Whither industrial and organizational

Psychology in a changing world of work?” argued that the nature of work was

changing and were the different definitions of what jobs and job performance were

all about. There appeared to be a general move toward more flexible definitions of

work roles and jobs, where jobs were viewed as dynamic and more

interchangeable and were defined with less precision. The focus was on the

personal competencies required to perform various work roles and jobs rather than

a narrow review of specific tasks and duties inherent in fixed jobs and work roles.

There is a growing recognition that counterproductive behaviours that detract from

organisational goals should also be specified and treated as aspects of

performance--perhaps as conditions of employment.

15
Bommer et.al. (1995) in their meta-analytic study “On the

interchangeability of objective and subjective measures of employee performance:

A meta-analysis”, assessed the relationships between relatively objective and

14
W.F.Cascio, “Whither Industrial and Organizational Psychology in a Changing World of
Work?” American Psychology, 50(11), 1995, pp.928 –939.

15
W.H.Bommer, J.L. Johnson, G.A. Rich, P.M. Podsakoff, and S.B. MacKenzie, “On the
Interchangeability of Objective and Subjective Measures of Employee Performance: A Meta-
Analysis”, Personnel Psychology, 48(3), 1995, pp.587-605.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

23
subjective measures of employee performance. Using meta-analytic techniques to

summarize the relationships for over 50 independent samples, the overall

corrected mean correlation between the two types of measures was .39 (.32

observed), suggesting that the two measures were significantly and moderately

related but not totally substitutable. Subsequent moderator analyses revealed that

when objective and subjective measures tapped the same construct, their

convergent validity improved substantially and that the measures were reasonably

substitutable, a finding that is not surprising. Their discussion is valuable in that

they summarized arguments that differences between these two types of

measurement might not be as distinctive as once believed (e.g. there is subjectivity

in the choice of objective measures and metrics).

Sources of Rating

16
Hedge and Borman (1995) in their study “Changing conceptions and

practices in performance appraisal. In The Changing Nature of Work”, suggested

that different rater types (i.e. peers, self, subordinates) would capture different and

valued perspectives in measuring performance, that electronic monitoring devices

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

16
J.W.Hedge, W.C.Borman, Changing Conceptions and Practices in Performance
Appraisal”, In: The Changing Nature of Work, A Howard [Editor], San Francisco: Jossey-
Bass, 1995, pp.451-481.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

24
might be used for measurement purposes, and that attitudes toward appraisal

systems would be examined more thoroughly.

17
Viswesvaran et.al. (1996) in their meta analytic study “Comparative

analysis of the reliability of job performance ratings”, reported that supervisory

ratings appeared to have higher interrater reliability than peer ratings (r = 0.52 for

supervisors, r = 0.42 for peers) and that intrarater estimates of reliability (e.g.

coefficient alphas) tended to be higher than interrater estimates. They concluded

that the use of intrarater reliability estimates to correct for measurement error

would lead to potentially biased research results and recommended the use of

interrater reliability estimates. There also appeared to be some evidence for

differential reliabilities depending on which specific job performance dimension

was being used. For example, supervisors rated performance on communication

competence and interpersonal competence less reliably, on average, than that on

productivity or quality. This finding suggests that the contextual performance

factors mentioned above might be less reliably rated dimensions of performance

compared with more task-specific factors.

18
Schrader and Steiner (1996) in their study “Common comparison

standards: An approach to improving agreement between self and supervisory

17
C.Viswesvaran , D.S.Ones, F.L.Schmidt, “Comparative Analysis of the Reliability of Job
Performance Ratings”, Journal of Applied Psychology, 81(5): 1996, pp.557-574.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

18 B.W.Schrader, and D.D.Steiner, “Common Comparison Standards: An Approach to Improving


Agreement between Self and Supervisory Performance Ratings”, Journal of Applied
Psychology, 81(6), 1996, pp.813-820.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

25
performance ratings”, reported the results of a study where they investigated the

impact of different comparison standards on the ratings of supervisors and on self-

ratings. They hypothesized that ratings in which employees were evaluated against

clear and specific objective standards would differ from those in which such

objective criteria were not specified and the standards are ambiguous. Results

supported this proposition. However, ratings made when using internal, relative, or

multiple standards of comparison were not very different from those made under

the more objective conditions both in terms of mean differences and supervisor-

self agreement. Thus, a conclusion that employee standards that involved objective

and specific standards against which to evaluate individuals were the one "best"

method seemed premature given the results of this study. A potential problem with

this study is that it involved dimensions of performance that lent themselves to

precise and objective measurement, a condition that did not generalize many

dimensions of job performance

19
Saavedra and Kwun (1993) in their study “Peer evaluation in self-

managing work groups”, showed, in a laboratory context, that peer evaluations in

self-managed work groups were conditional on self-other comparisons.

Individuals who were outstanding contributors tended to be the most discerning

evaluators when evaluating their peers.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

19
R.Saavedra and S.K.Kwun, “Peer Evaluation in Self-managing Work Groups”, Journal of
Applied Psychology, 78(3), 1993, pp.450-462.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

26
20
Campbell and Lee (1988) in their study “Self appraisal in performance

evaluation: Development versus evaluation”, suggested that the self appraisals

were best suited for developmental rather than evaluative purposes and that self

appraisal could improve further performance by creating a self-fulfilling prophecy.

Raters and Ratees Cognition

21
Huber, et.al. (1987) in their study “Judgment by Heuristics: effects of

ratee and rater characteristics and performance standards or performance:

related judgments”, reported that raters‟ knowledge of prior performance

appeared to affect information processing by framing or anchoring current

judgments.

22
Steiner and Rain (1989) in their study “Immediate and delayed primacy

and recency effects in performance evaluations”, reported that the order in which

20
D.J.Campbell and C.Lee, “Self Appraisal in Performance Evaluation: Development Versus
Evaluation”, Academy of Management Journal, 13,1988, pp.302-314.

21
V.L.Huber, M.A.Neale and G.B.Norht Craft, “Judgment by Heuristics: Effects of Rate and
Rater Characteristics and Performance Standards or Performance: Related Judgments”,
Organizational Behavior and Human Decision Process, v: 40, 1987,pp.149 – 169.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

22
D.D.Steiner and J.S.Rain, “Immediate and Delayed Primacy and Recency Effects in
Performance Evaluations”, Journal of Applied Psychology, v: 74, 1989, pp.136 –142.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

27
good and bad performances were observed affected performance ratings and that

raters biased the judgments on inconsistent extreme performance towards general

impression already held.

23
Mount and Thompson (1987) in their study “Cognitive categorization and

quality of performance ratings”, examined the effect of prior expectations on

subordinates‟ ratings of managers whose behaviours were either congruent or

incongruent with prior expectations. Results indicated that when behaviour was

congruent with expectations, appraisers‟ results were more accurate.

24
Hagen (1987) in his longitudinal study “Effects of Prior Expectations on

Performance ratings: A Longitudinal Study”, found that consistency of ratee to

performance apparently affected rater‟s ability form general impressions and

categorize information.

25
Hozlowski and Kirsch (1987) in their study “The systematic distortion of

hypothesis, Halo and accuracy: An individual – level analysis”, suggested that

23
M.K.Mount and D.E.Thompson, “Cognitive Categorization and Quality of Performance
Ratings”, Journal of Applied Psychology, v: 72, 1987, pp.240 – 246.

24 E.A.Hagen, “Effects of Prior Expectations on Performance Ratings: A Longitudinal Study”,


Academy of Management Journal, v: 30, 1987, pp.354 –368.
25 S.W.Hozlowski, and M.P.Krisch “The Systematic Distortion of Hypothesis, Halo and

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
Writekraft Research & Publications LLP
(All Rights Reserved)

Accuracy: An Individual – Level Analysis”, Journal of Applied Psychology, v: 72, 1987,


pp.252 – 261.

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Corporate Office: 67, UGF, Ganges Nagar (SRGP), 365 Hairis Ganj, Tatmill Chauraha, Kanpur, 208004
Phone: 0512-2328181
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com
28
memory decay affected the ability to recall job and ratee information and resulted

in halo error and subsequent inaccurate ratings.

26
Smither and Reilly (1987) in their study “True Inter co-relation among

job components, time delay in rating, and rater intelligence as determinants of

accuracy in performance ratings”, concluded that rater intelligence, not rating

delays, affected rating accuracy.

27
DeNisi, and Peters (1996) in their study “Organization of Information in

Memory and Performance appraisal process: Evidence from the field”, reported

that structured diary keeping and recall increased ratees positive reactions , recall

and accuracy of rating level and discrimination between and within raters.

28
Robbins and DeNisi (1994) in their study “A closer look at interpersonal

affect as a distinct influence on cognitive processing in performance appraisal”,

showed (In a well-designed laboratory study) how affect toward ratees can

influence the acquisition and processing of performance information. However,

26
J.W.Smither, R.R.Reilly, “True Inter Co-relation Among Job Components, Time Delay in
Rating, and Rater Intelligence as Determinants of Accuracy in Performance Ratings”,
Organizational Behaviors and Human Decision Process, v: 40, 1987, pp.369 – 391.
27
A.S.DeNisi and L.H.Peters, “Organization of Information in Memory and Performance
Appraisal Process: Evidence from the Field”, Journal of Applied Psychology, v.81, 1996,
pp.717-737.

28 T.L.Robbins and A.S.DeNisi, “A Closer Look at Interpersonal Affect as a Distinct Influence


on Cognitive Processing in Performance Appraisal”, Journal of Applied Psychology, 79(3),
1994, pp.341-353.
29
they argued that affect is likely to be a function of how well or poorly a person

performs his or her job and is therefore more likely to represent a valid piece of

information than an irrelevant source of bias.

Rating Errors and Accuracy

29
Murphy and Balzer (1989) in their study “Rater error and rating

accuracy”, concluded that correlation between rating errors and accuracy was very

near zero and therefore error measures were not good indicators of rating accuracy.

Therefore raters with large observed correlations may accurately rate performance

rather than committing halo errors.

30
Schoorman (1988) in his study “Escalation bias in performance

appraisals: An unintended consequence of Supervisor participation in hiring

decisions”, reported that supervisors who had a say in the hiring decisions and

who viewed the applicant as favourable, subsequently tended to give lenient

performance ratings, whereas those who participated in hiring but viewed the

applicant as unfavourable, tended to give severe ratings.

29
K.R.Murphy, and W.K.Balzer, “Rater Error and Rating Accuracy”, Journal of Applied
Psychology, 74,1989, pp.619-624.

30 F.B.Schoorman, “Escalation Bias in Performance Appraisals: An Unintended Consequence of


Supervisor Participation in Hiring Decisions”, Journal of Applied Psychology, v.73, 1988,
pp.58 –62.
30
31
Sulsky and Balzer (1988) in their article “Meaning and measurement of

performance rating accuracy: Some Methodological and Theoretical Concerns”,

stated that accuracy in performance measurements was lacking due to poor

definitions of accuracy, methodological and theoretical limitations of true score

developments, and the absence of cohesive theory of performance.

32
Ferris et.al. (1994) in their article “Subordinate influence and the

performance evaluation process: Test of a model”, proposed a model wherein

supervisors' affect toward subordinates was a major influence of rated

performance. They tested their model using a sample of 95 staff nurses and 28

nurse supervisors and found a good fit; supervisors' affect toward subordinates

correlated .74 with performance ratings.

33
Kane (1994) in his study “A model of volitional rating behavior”,

developed a model of the determinants of rater error, hypothesizing that such error

had conscious antecedents where raters made decisions to introduce distortions

into ratings.

31 L.N.Sulsky, and W.K.Balzer, “Meaning and Measurement of Performance Rating Accuracy:


Some Methodological and Theoretical Concerns”, Journal of Applied Psychology, v.73,
1988, pp.497 – 506.
32G.R.Ferris, T.A.Judge. K.M.Rowland and D.E.Fitzgibbons, “Subordinate Influence and the
Performance Evaluation Process: Test of a Model”, Organisation Behaviour and Human
Decision Process, 58,1994, pp.101-35.

33 J.S.Kane, “A Model of Volitional Rating Behavior”, Human Resource Management Review,


4(3), 1994, pp.83-310.
31
34
Sumer and Knight (1996) in their study “Assimilation and contrast effects

in performance ratings: effects of rating the previous performance on rating

subsequent performance”, examined the impact of rating previous performances

on ratings of subsequent performances from the framework of contrast effects

(inappropriate high or low ratings because of prior evaluations). Their findings

showed that individuals who reviewed but did not rate the previous performance

demonstrated an assimilation effect by rating a second rating in the direction of the

previous performance

Raters Training

35
Woehr (1994) in his study “Understanding frame-of-reference training:

the impact of training on the recall of performance information”, stated that the

primary goal of Frame of Reference Training (FOR) is to train raters to share and

use common conceptualizations of performance when making evaluations. He

recommended to identify norms for effective performance behaviours as standard

frame of reference. Frame of Reference training provided examples of good,

average, and poor performers for each behavior dimensions. It helped raters

identify and classify performance correctly.

34
H.C.Sumer and P.A.Knight, “Assimilation and Contrast Effects in Performance Ratings:
Effects of Rating the Previous Performance on Rating Subsequent Performance”, Journal of
Applied Psychology, 81(4), 1996, pp.436-342.

35 D.J.Woehr, “Understanding Frame-of-reference Training: the Impact of Training on the Recall


of Performance Information”, Journal of Applied Psychology, 79(4), 1994, pp.525-534.
32
36
Stamoulis and Hauenstein (1993) in their study “Rater training and Rating

Accuracy: Training for Dimensional Accuracy Vs Training for Ratee

Differentiation”, reported that Frame of Reference training helped distinguish

between dimensions. Rater error training increased accuracy of training

favourability.

37
Hedge and Kavanagh (1998) in their study “Improving the accuracy of

performance evaluations, Comparison of three methods of performance appraiser

training”, reported that training focused on minimizing rating errors successfully,

reduced leniency and halo but also reduced accuracy. They concluded that rater

training should emphasize observation and decision-making processes rather than

simply error reduction.

38
Athey and McIntyre (1987) in their study “Effects of rater training on

rater accuracy: Levels-of-process in theory and social facilitation theory

perspectives”, proved that frame-of-reference training improved retention of

information, improved accuracy and decreased halo effect.

36
D.T.Stamoulis, and N.M.A.Hauenstein, “Rater Training and Rating Accuracy: Training for
Dimensional Accuracy Vs Training for Ratee Differentiation”, Journal of Applied
Psychology, v.78, 1993, pp.994-1003.
37
J.W.Hedge and M.J.Kavanagh, “Improving the Accuracy of Performance Evaluations,
Comparison of three Methods of Performance Appraiser Training”, Journal of Applied
Psychology, v.73, 1998, pp.68-73.

38T.R Athey, and R.M McIntyre, “Effects of Rater Training on Rater Accuracy: Levels-of-
Process in Theory and Social Facilitation Theory Perspectives”, Journal of Applied
Psychology, v.72, 1987, pp.567-572.
33
39
Stamoulis and Hauenstein (1993) in their study “Rater training and rating

accuracy: training for dimensional accuracy versus training for ratee

differentiation”, investigating FOR training for raters evaluating the performance

of job interviewers, found such training to be more effective in terms of some

types of rater accuracy than others.

Goal Setting and Participation

40
Lathan and Mashall (1982) in their study “The effects of Self –Set ,

Participatively set , and assigned goals on performance of Government

Employees” stated that setting specific , challenging goals resulted in higher

performance than urging people to do their best.

41
Latham et.al . (1988) in thier study “Resolving scientific disputes by the

joint designs of crucial experiments by the antagonists, applications to the Erez-

Latham Dispute regarding participation in Goal Setting”, stated that goals assigned

without explanations led to lower performance than goals set participatively.

39
D.T.Stamoulis and N.M.A.Hauenstein, “Rater Training and Rating Accuracy: Training for
Dimensional Accuracy Vs Training for Ratee Differentiation”, Journal of Applied
Psychology, v.78, 1993, pp.994-1003.
40 G.P. Latham, and H.A.Marshall, “The Effects of Self –Set, Participatively Set and Assigned
Goals on Performance of Government Employees”, Personnel Psychology, v: 35, 1982, pp.
399-404.

41G.P.Latham, M.Erez and E.Locke, “Resolving Scientific Disputes by the Joint Designs of
Crucial Experiments by the Antagonists, Applications to the Erez-Latham Dispute Regarding
Participation in Goal Setting”, Journal of Applied Psychology, v: 73, 1988, pp.753-772.
34
42
Latham and Yukl (1976) in their study on “Effects of Assigned and

Participative Goal Setting on Performance and Job satisfaction” stated that

participation in goal setting resulted in setting more difficult goals: this, in turn

increased performance.

43
Locke (1991) in his study on “The motivation sequence, the motivation hub,

and the motivation core” stated that goal Motivation increased participation in Goal

setting , commitment to goals , and belief that the goals could be achieved .

44
Latham (2002) on his study on “The Reciprocal Effects of Science on

Practice, The insights from the Practice and science of Goal Setting”, stated that

feedback helped goal achievement.

45
Ilgen et.al. (1979) in their study on “Consequences of Individual

Feedback on behaviour in Organisations”, reported that feedback focused attention

on goals, helped discover errors, maintained goal direction, and provided

information on capabilities and effort needed for Goal achievement

42
G.P.Latham, and G.A.Yukl, “Effects of Assigned and Participative Goal Setting on
Performance and Job Satisfaction”, Journal of Applied Psychology, v: 61,1976, pp.166-171.
43
E.A.Locke, “The Motivation Sequence, The Motivation Hub, and the Motivation Core”,
Organizational Behavior and Human Decision Processes, v: 50, 1991, pp.288-299.

44 G.Latham, “The Reciprocal Effects of Science on Practice, The Insights from the Practice and
Science of Goal Setting”, Canadian Psychology, v: 42,2002, pp.1-11.

45 D.R.Ilgen. C.D.Fisher, and M.S.Taylor, “Consequences of Individual Feedback on Behaviour


in Organisations”, Journal of Applied Psychology, v: 64, 1979, pp.349 – 371.
35
46
Antonioni (1994) presented the results of a field study using 38 managers

and their subordinates on “The effects of feedback accountability on upward

appraisal ratings”, showed that subordinates preferred providing appraisal

feedback to their managers anonymously. However, managers viewed upward

appraisals more positively when such feedback was provided under conditions of

accountability or when they were aware of the identity of the subordinates. Under

conditions of accountability, subordinates tended to inflate their rating of

managers, suggesting that ratee identification might influence such feedback

information.

47
Dorfman et.al. (1986) in their study “Performance appraisal behaviors:

Supervisor perceptions and subordinate reactions”, reported that discussion of pay

and advancements during the performance feedback session led to higher

employee satisfaction with the process but did not influence future performance.

48
Pearce and Porter (1986) in their study “Employee responses to formal

performance appraisal feedback”, reported that feed back describing an employee

46
D.Antonioni, “The Effects of Feedback Accountability on Upward Appraisal Ratings”,
Personnel Psychology, v: 47, 1994, pp.349-356.

47 P.W.Dorfman,., W.G.Stephen and J.Loveland, “Performance Appraisal Behaviors: Supervisor


Perceptions and Subordinate Reactions”, Personnel Psychology, v: 39,1986, pp.579-597.

48 J.L.Pearce and L.W.Porter, “Employee Responses to Formal Performance Appraisal


Feedback”, Journal of Applied Psychology, v: 71,1986, pp.211-218.
36
as “satisfactory” (as compared to above average or outstanding) led to reduced

organisational commitment and negative attitudes toward the performance

appraisal system.

49
Russell and Goode (1988) in their study “An analysis of managers‟

reaction to their own performance appraisal feedback”, reported that individuals

who were satisfied with the performance appraisal in general, might not be

satisfied with the feedback provided. Rather, satisfaction with feedback could be a

function of satisfaction with the supervisor and the rating received.

Based on the research review the researcher critically reviewed the various

research works on performance appraisal, characteristics of performance appraisal

system, and factors affecting the effective implementation of performance

appraisal system, and gained better insight for evolving a new performance

management system.

To over come the problem of rating errors and to improve the accuracy of

the rater (self, Peer by superiors) a participatory approach in „goal setting‟ should

be carried out, that is both the raters (appraisers) and the ratees (appraisees) should

participatively set the goals, which helps in reducing the poor definition of

accuracy and at the same time, the employees are communicated with their targets

49 J.S.Russell and D.L.Goode, “An Analysis of Managers‟ Reaction to their Own Performance
Appraisal Feedback”, Journal of Applied Psychology, v: 73, 1988, pp.63-67.
37
by goals that are to be achieved. All the above, it leads in setting goals that are

achievable/realistic, which are not beyond the employees capability. It also

increases the employee‟s motivation level. A good feedback system on the

employee‟s performance also increases the motivation level.

The rating error can also be significantly reduced by training the raters on

the common conceptualizations of performance evaluation and on the norms of

effective rating system.

The research review on the various aspects of the performance appraisal

process clearly facilitates the development of a new performance management

system and helps in identification of various issues on which adequate care should

be taken while developing the new performance management system.

Any good performance management system should strike a balance

between the objective (task) measures and subjective (contextual) measures. The

researches indicated that the psychic make up influences the performance of an

individual. Hence, the need to include both the objective and subjective measures

of performance becomes significant while developing a performance management

system. The definition and evolvement of an objective and subjective measures

highly impacts the effectiveness of the ratings also. Ambiguous subjective and

objective measures lead to various rating errors which undermines the accuracy of

the rating thus affecting the „normalcy‟ (normal distribution) principle of a good

performance against system. More over the rating accuracy is also influenced by
38
the raters influence, memory, affect towards the appraisees (leniency and severity

in rating might take place) and the poor definitions of accuracies as such. The

existing studies dealt with various factors and attributes that influenced the

effectiveness of the performance appraisal system and concluded with

recommendations. But this study focuses on the development, implementation,

and review of a new performance management system, which is exhaustive in

nature. The existing studies on the performance appraisal facilitated the researcher

to gain knowledge on the various issues of a performance appraisal processes and

systems and helped the researcher in framing guidelines (what to do and what not

to do) towards development and implementation of a new performance

management system.

Thus the researcher gained various characteristics of a good performance

management system that are to be considered while developing a new performance

management system.

SCOPE OF THE STUDY

The researcher has chosen a particular organisation (IDEA) to develop

and implement the performance management system for the following

reasons:

1. The researcher was a part of the management team.


39
2. The organisation itself had recognized the need to evolve a
comprehensive performance management system.

OBJECTIVES OF THE STUDY

1. To critically study (using the case study approach) the various


organisations‟ performance appraisal systems as sources of identifying the
major constructs towards development of a new Performance Management
System for IDEA.

2. To study the employees‟ (appraisers and appraisees) opinion on IDEA‟s old


Performance Appraisal System.

3. To find the major dimensions that influences the appraisees‟ and the
appraisers‟ satisfaction on the Performance Appraisal System.

4. To find out the level of complexity that the appraisers‟ have in appraising
the appraisees under various evaluation dimensions(critical factors and
attributes) and
5. To evolve, implement and review a new Performance Management System
for IDEA.

HYPOTHESES
The researcher has framed the following hypotheses in relation to the

objectives of the study:

1. There is no significant difference between the appraisees and the appraisers


opinion on the construct „Goal setting process‟.

2. There is no significant difference between the appraisees and the appraisers


opinion on the construct „Appraisal Interview Process‟.
40

3. There is no significant difference between the appraisees and the appraisers


opinion on the construct „Training‟.
4. There is no significant difference between the appraisees and the appraisers
opinion on the construct „Career Development‟.

5. There is no significant difference between the appraisees and the appraisers


opinion on the construct „the System‟.

6. There is no significant difference between the appraisees and the appraisers


opinion on the construct „Validity‟.
7. There is no significant difference between the appraisees and the appraisers
opinion on „Need for new appraisal‟ system.

8. There is no significant difference between the appraisees and the appraisers


satisfactions on the „Performance Appraisal System‟.

9. There is no significant difference between the various age groups of


appraisees‟ opinion on various constructs of „Performance Appraisal
System‟.

10. There is no significant difference between the experience groups of


appraisees opinion on the various constructs of „Performance Appraisal
System‟

11. There is no significant difference between the various age groups of


appraisers opinion on the various constructs of „Performance Appraisal
System‟.
41
12. There is no significant difference between the experience groups of
appraisers opinion on the various constructs of „Performance Appraisal
System‟.
RESEARCH METHODOLOGY

Method

This chapter explains the research methodology employed for this

study. It begins with separate sub-sections that detail the study design, data

collection, instrument design and statistical test used.

Study Design
The research was based on the “Participatory Action Research”.

Participatory Action Research is a term that brings together a set of assumptions

underlying „new paradigm‟ science, in contrast to those of traditional or „old

paradigm‟ science. These new assumptions underline the importance of social and

collective processes in reaching conclusions about „what is the case‟, and what the

implications are for change deemed useful by those whose problematic situation

led to the research in the first place. Essentially Participatory Action Research is a

research, which involves all relevant parties in actively examining together current

action (which they experience as problematic) in order to change and improve it.

Most Participative Action Researches are qualitative. Sometimes a mix of

qualitative and quantitative methods is used. This study is also a mix of qualitative

and quantitative methods. The following are the stages through which the research

progressed:
42

Stage One

The Performance Appraisal Systems of five organisations‟ were

studied in detail as „Case Studies‟ to analyze the major strengths and

weaknesses of those systems and gain comprehensive knowledge on building a

new „Performance Management System‟ for IDEA, qualitative in nature.

Stage Two

A self-administered questionnaire was used to measure the perceptions

of IDEA‟s employees‟ on the old performance appraisal system. The study

made an attempt to analyze the implications of the employees‟ attitudes and

hence the survey method was adopted, which is quantitative in nature.

Stage Three

Based on the results obtained from the survey and from the inferences

obtained from the case studies, a new basic model of Performance

Management System was developed for IDEA.

Stage Four
43
Suggestions and constructive criticisms were obtained from the IDEA‟s

senior management employees on the basic model through participative

discussions and meetings.

Stage Five

Based on the learning obtained from the participative meetings, the

basic model was reconstructed to have an improvised Performance

Management System for IDEA, for implementation.

Stage Six

As a final stage the improved model (Performance Management


System) was implemented and keenly observed for further improvements.

Sample Size and Sample Selection


The sample was obtained through Purposive sampling. The researcher,

being the Human Resource Manager for IDEA has established a good rapport with

the employees. This made the employees very cooperative for the survey. Two

groups of employees were studied: the appraisees and the appraisers. Three

hundred and two (302) employees were surveyed for the study, out of which 260
44
employees were of the appraisee group and 42 employees were of the appraiser

group.

The appraisees should have worked for a minimum of two years in IDEA to

be selected as a sample for the study. Three hundred and sixty-six employees

constituted the appraisee group and out of them three hundred and ten employees

(appraisees) were considered for the study and the remaining fifty six employees

were not considered for the study as they did not satisfy the condition. Employees

of IDEA who were authorized to appraise, were grouped as appraisers, who

formed the middle and senior management levels. There were forty-two

employees who were grouped as appraisers.

Instrument Design

An instrument measuring the various factors of the performance appraisal

system was used for the study to solicit the employees‟ response. The survey

instrument comprised seven major constructs, consisting of twenty-four statements

for the appraisees and eight major constructs consisting of twenty-nine (24+5)

statements for the appraisers. Except the „evaluation‟ construct for the appraisers

the other construct measures were the same for both the groups. (Vide Annexure J,

pp.307-311and K, pp.312-317 for the Questionnaires) A five- point Likert scale

was used for all the statements to solicit the response. Based on literature reviews

the following constructs were considered to design the instrument to measure the

opinion of the employees, on the old performance appraisal system of IDEA:


45
Goal- Setting Process

This construct measured the employees‟ opinion on clarity of their

goals to be achieved; their involvement in the goal setting process; and on the

nature of their work (whether the work is focused on the goals that had to be

achieved)

Appraisal Interview Process

This construct measured the employees‟ opinion on the time taken for the

appraisal interview; the effectiveness of the appraisal system in providing a swift

feedback on the areas of improvement and the conduciveness of the appraisal

system.

Training

This construct measured the employees‟ opinion on the appraisal system‟s

effectiveness in identifying employees‟ training needs and implementation of

training measures based on the need for identification.

Career Development

This construct measured the employees‟ opinion on the appraisal system‟s

role in charting their career development and also collected the opinions on the

mentoring system.

System
46
This construct measured the employees‟ opinions on the „transparency of

the system‟, „effectiveness of the system in producing good results‟, „importance

of an appraisal system‟, and „the promotional aspects‟.

Validity

This construct measured the employees‟ opinion on the appropriateness of

the appraisal system.

Need for New Appraisal System

This was intended to collect the employees‟ need for a new performance

appraisal system.

Satisfaction

This factor measured the overall satisfaction of the employees on the

appraisal system.

Evaluation Factors

This construct was intended to collect the opinions of the appraisers on

their difficulty in evaluating their appraisees on the various job parameters,

namely job knowledge, planning and organizing, team spirit, communication, and

initiation. (Only intended for the appraisers‟ instrument).


47
Statistical Tools

Regression Analysis: The general formula for regression analysis is written below

where Y is the dependent variable, and β (beta) represents the slopes of the

independent variables, labeled X. „X‟ represents the factors and „e‟ (epsilon)

represents the unexplained variance.

Yi = β + (β 1 * X1) + (β 2 * X2) + ……. + (β i * Xi) + ei


Equation No:1. General formula for regression analysis.

Regression analysis was used to identity the major factors which influenced

the satisfaction of the appraisees and the appraisers on the performance appraisal

system. Satisfaction was treated as „dependent‟ variable and the constructs goal

setting process, appraisal interview process, training, career development, system,

validity, and the need for new appraisal system were treated as independent

variables.

Analysis of Variance (ANOVA): It compares the sum of squares for the

dependent problem with the sum of squares associated with the independent

variables. If this ratio proves significant based on the number of degrees of

freedom, the hypothesis is accepted. This test was performed to find if there is any

dependency between the personal profiles of the employees‟ (age and experience)

and the various dimensions of performance appraisal system. This test was

performed for both the appraisees‟ and appraisers‟ group, considering their

personal profiles.
48
Independent Samples t-Test: The „independent-Samples t test‟ tests the

significance of the difference between two sample means. The t-test is used to

compare the values of the means from two samples and test whether it is likely

that the samples are from populations having different mean values. This test was

used to compare the opinion of the appraisees‟ and the appraisers‟ on the seven

dimensions of performance appraisal system.

Mean Ranking: The mean is the most common measure of central tendency. The

mean is computed by summing up all the scores in the distribution (X) and

dividing that sum by the total number of scores (N). Mean ranking is a method

used to compare the aggregate scores. It is the simplest form of ranking, where

objects are arranged in some order and the rank of an object is its position in the

order. This ranking method was used to rank the evaluation factors (in the order of

most difficult to least difficult) that the appraisers perceive to have difficulty in

appraising their appraisers

CHAPTERISATION PLAN

Chapter 1: Introduction and Design of the study

This chapter introduces the concept of performance appraisal and

performance management. It defines performance and draws boundaries of

performance management. It details how performance management is more

comprehensive than performance appraisal and discusses the need and importance
49
of an appropriate performance management system and includes detailed research

survey of relevant literature on the subject of performance appraisal, and the

factors affecting the effective implementation of performance appraisal system.

This chapter also dwells on the concept of participatory action research and the

methodology to be adopted in this scheme of research, the study‟s objectives and

its scope.

Chapter 2: Performance Appraisal to Performance Management – An


Overview

This chapter elaborates also the historical background of the performance

management process and evolution in India, the stage, and the various phases

through which a typical organisation tries to move into performance management

oriented one. It also discusses the changing orientation from performance

appraisal to performance management processes, the negatives of performance

appraisal processes and the future of performance management system.

Chapter 3: Analysis of Performance Appraisal Systems- A Case Study


Approach.

This chapter analyses the performance appraisal systems of five different

organisations where the researcher was part of the management. These

organisations belonged to different sectors namely Transport Service, Food

Processing, and Software Development as well as Engineering and Manufacturing

sectors. These systems in various organisations were studied from a neutral

standpoint to understand their respective merits and disadvantages. These analyses


50
were helpful in framing the new system in the subject organisation. In this chapter,

the researcher studies also the performance appraisal system, which existed in the

subject organisation before the research process and makes a neutral analysis and

evaluation of the system. It also includes the leaders‟ opinions on the Performance

Appraisal System of the organisation under investigation.

Chapter 4: Employees‟ opinion on the IDEA‟s Performance Appraisal


System

This chapter includes the analysis and interpretation of the survey

conducted on the employees of IDEA and the summary of findings.

Chapter 5: Evolvement, Implementation, and Review of new Performance


Management System

This chapter explains the importance of the process to follow, while

evolving a new system. There needs to be a participative process so that it gets the

best inputs from various quarters where it has a stake and also will have the

ownership amongst the stakeholders. This chapter describes also the process flow

towards developing the new system in the subject organisation.

This chapter narrates also the developed new model of performance

management process and explains the various steps involved, factors on which the

evaluation takes place for various role holders, common performance

characteristics, the weightages of performance factors as well as performance

characteristics, the process of capturing training needs identification, potential


51
identification, procedure for considering promotions and the decision process and

process of communicating the decision process.

Moreover it deliberates also on the various issues to be handled while

developing and implementing a performance management system such as

openness of the system, tracking and using of performance information, the issue

of normal distribution of ratings, the issue of effort versus results while looking at

performance and the like. This dwells also on the review of the new performance

management system - post implementation

Chapter 6: Performance Management System for IDEA

This chapter describes the newly developed performance management

system of IDEA.

Chapter 7: Summary of Findings and Conclusion

This final chapter describes the learning gained while formulating as well

as implementing the new performance management process. The learning is both

in the process as well as in the finer aspects of implementation.


SUMMARY OF FINDINGS AND CONCLUSION
This chapter details the findings from the study and the process of evolving

and implementation of a Performance Management System for IDEA.

A performance management system should help the individual employee to

improve his performance. It is not just a process which evaluates the employee

performance and links it with reward or punishment. It should also help the

employee to identify the areas where he has performed well (and how) to draw

action plans to consolidate and sustain his good performance. It should also help in

identifying the areas where he has not performed well (and why) to draw action

plans for improving his performance. By helping every individual employee to

perform better, a good performance management system also helps the

organization to perform better. This is essentially an Organization Development

process.

In IDEA, the Performance Appraisal process evaluated employee‟s

performance, (with its inaccuracies) linked with reward and punishment. It was

more like an examination process. It helped in some ways, the individual

employee to improve his performance, if the employee was mature enough to

introspect the evaluation results and draw positive action plans. This was more of
an exception. And most of the times, it ended either with celebration (when the

results were positive) or bitterness (when the results were not positive).

The study on the Performance appraisal systems of various organizations

(as case studies) revealed that the effectiveness of any Performance Appraisal

process is influenced by the goal setting process, performance tracking process,

feedback process, and the extent of the objectivity with reference to figures and

facts. The leaders of IDEA (survey) also concurred with the case findings. In

addition to this, they opined that, addressing the issue of normal distribution,

communication of decision process, and resolving the issue of relative ranking are

the other influencers of the effectiveness of a performance appraisal system. More

over, the IDEA employees‟ survey (appraisees and appraisers) revealed that the

employees were not satisfied on their organization‟s old appraisal system. The

appraisees‟ and the appraisers‟ opinions significantly differed on the „appraisal

interview process‟, „training‟, and „validity‟ constructs of the IDEA‟s old

performance appraisal system. Both the appraisees and the appraisers have agreed

on the need for evolving a new performance appraisal system.

The appraisees found difficulty while appraising the appraisees on the

various performance facets, because of the „unclear definition/explanations of the

facets. The other major findings was that , „career development‟ , „training need

identification‟ and „validity‟ were the major factors that influenced the

satisfaction of the IDEA employees on the Performance Appraisal Process.


The organization (IDEA) successfully graduated from a performance

appraisal system to a comprehensive performance management system, which

comprised the following aspects:

3. Identification of Key Resource Areas for unique roles

4. Goal setting process

5. Performance Tracking

6. Performance Evaluation.

7. Performance Feedback and development

8. Training needs and potential identification

9. Peer and followers feedback

10. Training of appraisers and Appraisees

It also went through a systematic process of evolving this performance

management system. By this, IDEA ensured a certain degree of ownership of this

system amongst it management team and the employees. The system that was

developed and implemented had a successful run. But Performance Management

in an organisation is a journey and not a destination. The factors, which affect the

effectiveness of the systems, are many and dynamic. The expectations from the

employees are also very high and fast changing.So it is a continuous process of

improving the system, skills and spirit of performance management in an

organisation. It is a constant process of acknowledging and identifying the failure

areas and fixing up them. It is also a continuous process of understanding


employees changing expectations from the system and take actions to fine-tune it

and its implementation.

Every year, every six months, it should be bettered and at every time the

organisation should have the humility to appreciate its failure to bring in

perfection. It should also have the courage to completely change the system or go

for an absolutely a new system considering the changing requirements and

expectations.

It should have a process of continuously finding out the employee feed

back and expectations from this vital process of Performance Management and

particularly the appraisees feed back. To make that realty, a structured feed back

process was established and implemented in IDEA to elicit employee views on the

following factors.

4. Consideration given self-Assessment

5. Efforts towards minimizing subjectivity.

6. Willingness to spend required time on this process.

7. Importance given to the process.

8. Objectivity of the system and the extent of facts and information


used.

9. Extent of meritocracy in the organisation.

10. Extent of share qualitative comments citing critical incidents.

11. Extent of providing timely feed back.


12. Assessors ability to discussing areas for improvement with their

assesees.

13. Assessors comfort in their job as assessors.

14. Identification of training needs through this process.

15. Extent of follow up of training needs.

This system was implemented and the results were used for consideration to

fine-tune the system in the next year. This system should serve for a few years to

monitor the performance management process and this also needs to be

rediscovered. IDEA need to take this forward and keep improving and

rediscovering the Performance Management Process in the years to come, keeping

in mind the changing requirements.

At the end, performance management process is the backbone of any

organisation. A good system helps it making this backbone stronger and enduring.

But the spirit behind the use of this system alone gives the life to the organisation.
To Order Full/Complete PhD Thesis
1 Thesis (Qualitative/Quantitative Study with SPSS) & PPT with Turnitin Plagiarism
Report (<10% Plagiarism)
In Just Rs. 45000 INR*

Contact@

Writekraft Research & Publications LLP


(Regd. No. AAI-1261)
Mobile: 7753818181, 9838033084
Email: info@writekraft.com
Web: www.writekraft.com

You might also like