Lillie Kase

3200 N. Lakeshore Drive, Chicago IL 60657

lilliemichelle0605@gmail.com -- 630.880.3225 -- LinkedIn

WORK EXPERIENCE
Hill+Knowlton Strategies – Chicago August 2017-Present
Associate, Consumer and Corporate Affairs
• Collaborates with various teams to execute campaigns for clients spanning a variety of industries including food and beverage, technology,
retail, financial services and e-commerce.
• Assists with new business pitches by analyzing data and insights, drafting presentation slides and compiling comprehensive competitor and
client media audits.
• Leads multiple internal committees dedicated to fostering a diverse and educational culture within the Chicago office as well as serves as
the only Training Liaison for staff and Fellow classes.
• Utilizes industry software, including Cision, Factiva, TV Eyes, Sysomos and SimilarWeb, to monitor client news, identify target media
markets and find proper contacts to build out media lists.
• Works with a diverse group of vendors and industry specialists to identify key influencers and talent to work on behalf of brand teams.
• Crafts media pitches, media lists, press releases and executive bylines to obtain client coverage in target publications such as Associated
Press, Business Insider, Forbes and more.
• Drafts public relations award entries, including PR Week, PRSA Anvil Awards, MarComm Awards and PR Daily Awards, amongst others.
• Reviews client budgets and invoices, managing monthly projections and out-of-pocket expenses.

Hill+Knowlton Strategies – Chicago May 2017-August 2017

Fellow, Corporate Affairs
• Established media relationships and identified coverage opportunities in the technology, retail and e-commerce spaces through outreach
and proactive research on HARO, ProfNet and editorial calendars.
• Conducted in-depth research to identify target media markets and contacts to build out media strategies and pitches for outreach.
• Compiled daily media coverage reports using public relations databases including CisionPoint, Factiva and TVEyes.
• Regularly participated in brainstorms to produce creative and breakthrough strategies for existing and prospective clients.

Weber Shandwick - Chicago

Intern, Healthcare January 2017-May 2017
• Developed media monitoring reports for pharmaceutical and healthcare organizations and recorded media mentions.
• Drafted and updated media-facing key message documents and coordinated the regulatory review process for medical and legal approval.
• Conducted research to explore corporate opportunities for clients such as partnerships, speaking opportunities and event appearances.
• Participated in 2017 planning meetings alongside creative and strategy teams which lead to a successful business pitch.
• Created sponsored articles and reporter responses for various clients that went on to be featured on websites such as Bustle and Healthline.
• Utilized Cision, Gorkana, NewsWhip and Factiva to create and maintain relevant media lists.

Edelman – Chicago
Intern, Healthcare July 2016-Janauary 2017
• Developed call agendas and status charts across three different practices to ensure all teams are aligned on client activities.
• Drafted media monitoring reports for pharmaceutical and healthcare organizations, recorded media mentions to keep all teams abreast of
industry and competitor news.
• Created preparation materials for medical conferences, including briefing documents, run of show documents and key messaging.
• Utilized Cision, NewsWhip and Factiva to create and maintain relevant media lists.
• Volunteered to assist with research, monitoring and media pitching for consumer food and beverage clients.

Ronald McDonald House Charities of Chicagoland and Northwest Indiana May 2014-August 2014
Communications and Marketing Intern
• Managed all social media accounts totaling more than 8,000 followers; increased audience by 300 followers.
• Developed a universal style guide for RMHC’s social media brand and essential practices that went on to be used across the network.
• Designed and wrote e-mail marketing campaigns for upcoming fundraising events.

EDUCATION Graduation: May 2016

University of Illinois in Urbana-Champaign (UIUC)
Bachelor of Science in Advertising, minor in Communications

AFFILIATIONS AND HONORS SPECIAL & EXTRAODINARY SKILLS

Provides pro bono PR support for St. Jude Children’s Fluent in McDonald’s Menu
Hospital Reigning Britney Spears Karaoke Champion
Alpha Delta Pi Sorority Have never broken or cracked an iPhone
Sigma Alpha Lambda Honors Organization Beyoncé Aficionado
American Advertising Federation