Marketing, B.S.

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MARKETING, B.S. MKT 320

PHI 361
Principles of Marketing
Ethical Issues in Business
††

or PHI 362 Ethical Issues in Entrepreneurship

Overall Requirements SCM 302 Operations Management
• 122 credit hours, to include at least 36 credits at or above the 300 Global Sustainability Elective
course level **
One chosen from the list below.
• A cumulative GPA of at least 2.0
ECO 100 Economics of a Global Sustainable Society
• Grades of C or better in courses used to meet major requirements
BUS 130 Entrepreneurship in a Sustainable Global
Environment
Major Requirements ENV 110
Bryan School Pre-Admission Courses (29 credit hours) LLC 120 Global Crossings: Topics in Images, Media, and
Students should plan to complete the pre-admission courses by the end Texts
of the sophomore year, or as soon as possible thereafter. See the Joseph LLC 130 Global Green: Cultures of Production and/or
M. Bryan School of Business and Economics for more information. Consumption
STH 200 Introduction to Sustainable Development
Code Title Credit
Hours * If not taken in the Bryan School Pre-Admission Courses. All Bryan School
BUS 105 Blueprint for Professional Success majors must pass either MAT 120 or MAT 191.
ACC 201 Financial Accounting ** Or other approved Global Sustainability elective.
or ACC 218 Financial Statement Preparation and Disclosures †  Counts toward GEC GRD requirement.
ACC 202 Managerial Accounting †† Counts toward GEC GPR requirement.
†
ECO 201 Principles of Microeconomics
ECO 202 Principles of Macroeconomics
† Marketing Courses
ECO 250 Economic and Business Statistics I Code Title Credit
ISM 110 Business Computing I Hours
ISM 280 Information Systems in Organizations Required 12
*
Select one of the following: MKT 320 Principles of Marketing
ENG 101 College Writing I
†† MKT 422 Fundamentals of Marketing Research
FMS 115 Freshman Seminar in Reasoning and Discourse I MKT 426 International Marketing
††
MKT 429 Advanced Marketing Management
††
RCO 101 College Writing I Major Electives 6
*
Completion of one of the following: Select two of the following:
†††
MAT 120 Calculus with Business Applications MKT 324 Professional Selling
†††
MAT 191 Calculus I MKT 325 E-commerce in Marketing
MKT 326 Introduction to Retailing
* Or a grade of C or better in any one of the following **
MKT 328 Sales Leadership
courses: MAT 115, MAT 150, MAT 151, or MAT 190.
MKT 330 Social Media: A Marketing Perspective
† Counts toward GEC GSB requirement. **
MKT 403 Entrepreneurial Marketing
†† Counts toward GEC GRD requirement.
MKT 407 Sports Marketing
††† Counts toward GEC GMT requirement.
MKT 420 Key Account Selling
Common Business Core (36–39 credit hours) MKT 421 Promotion Management
**, 1
Code Title Credit MKT 427 Personal Selling Internship
Hours MKT 424 Consumer Behavior
† MKT 444 Effective Selling
CST 105 Introduction to Communication Studies
1
ECO 300 The International Economy MKT 450 Marketing Internship
FIN 315 Business Finance I MKT 493 Honors Work
*
MAT 120 Calculus with Business Applications
* All students pursuing the Marketing major must receive a C or better
or MAT 191 Calculus I
in MKT 320.
MGT 301 Introduction to International Business **  Entrepreneurship and Marketing double majors are permitted only 6 credits
MGT 312 Organizational Behavior of duplicated credits. Only two of the following courses may count for both
MGT 330 The Legal Environment of Business majors: MKT 328, MKT 403, MKT 427, and MKT 530.
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MGT 491 Business Policy and Strategy Only one of the following internship courses may count as a Marketing
MKT 309 Business Communications major elective: MKT 427 or MKT 450.
2        Marketing, B.S.

Electives
Electives sufficient to complete 122 total credit hours required for the
degree.