1.

0 INTRODUCTION

TV show has become synonym among people nowadays. TV show has become part
of our life. TV Show is where we can laugh with family and friends. All of this are come from
television. Television is one of our world most important asset of communication. People are
using the power of television to influence people through the segment or shows in
Television. The existent of television are teaches us about countries and cultures and we
can enjoy so much kind of entertainment such as comedian, game show, TV shows or
anything to entertain ourself.

A television Show often simply well known as TV show is any content that has been
produced for broadcast via over-the-air, satellite cable or the new ways television stream
their channel are through online stream. Most of the people nowdays typically viewed on a
television set. Many previous studies, which were rooted in Uses and Gratification theory,
consistently found that interpersonal u2wasazx bfewlity or social interaction was gratification
that people seek from watching television . The measurement items of the social interaction
construct from the studies conducted before in the in the past we can see it truly represents
the role of television as a medium that provides an environment for social interaction.

Meaning that, people are using television as their medium to interact with other
people and they follow the trend from television programme. The measurement items
indicate that people watched television because it’s something to do when friends come over
and, so they can be with other members of the family or friends who are watching. In a
single platform era, it was not uncommon for families and friends to gather together to watch
television. Indeed, television was an important media that made individuals come together
for social interaction. However, multiple platforms and multiple television sets in the
environment have turned video consumption into a more individualized experience rather
than a group experience. Furthermore, the number of single-family homes has increased
over the past several decades. Nowadays, we can see that all household in the world will
have television. Compare to the past television only available only in certain place. If you
want to watch Television than you need to go to any near food stall or other places that
provide Television.
 In Malaysia, since 2016 has programme in television has shown a good increases.
The breaking of ratings records of recent televised events, such as the Akademi Fantasia,
Mentor TV3 , and other reality programme in Malaysia, has driven the television industry to
pay acute attention to reality show in Malaysia. The show that I would like to choose to make
a comparison is the reality show from media prima berhad TV3 and ASTRO. The show are
well known as Clever Girl (TV3) and Dewi Remaja (Astro). This two reality show has almost
the same aim and objective. At the end of this reality show there will be one winner to be
crown as Clever Girl or Dewi Remaja. This two show has the same higher rating for the
viewer. But the higher rating are more to controvercial rating that has been rated by the
viewer. This two shows has shown up some controversy among the people in Malaysia.
1.1 BACKGROUND OF THE SHOW

1.1.1 CLEVER GIRL MALAYSIA TV3

Clever Girl Malaysia shortened as Clever Girl only is a

Malaysian reality television show broadcast on TV3. It was published
to test the ingenuity of women and began live on air since March 13,
2016 and is hosted by Alif Satar. One of popular host in Malaysia.
Clever Girl Malaysia is created to find the country's most beloved girl
as well as a fascinating act in which each participant represents every
state of his birth. It does not apply to sweepstakes or professional
judging systems, but participants will be judged on their ability to
answer quiz questions in the competition. Participants who won the
highest score will win Malaysia's First Clever Girl title and earn a cash
prize of RM100,000. . Besides, this reality show also have Diary of this
show every week. Diary of Clever Girl Malaysia broadcast on March 6,
2016, featuring participants' progress and preparation to compete in
Clever Girl. Though many criticisms and bashing received in the first
season of Clever Girl. This reality shows can still continue until their
programme untill second Season.
The second season begins its premiere on August 4, 2017 and
ends on October 13, 2017. During the conduct of the exhibition,
Oxford University students and actors are among the participating
participants. Sara Amelia Bernard was announced as the winner.
Clever Girl . Clever girl so far only runs up to two seasons. Due to the
criticisms received by the community, the program may be dismissed
or exchanged for other plans or programme. Behind the criticism that
the public has given it is actually a Clever Girl program that is actually
very good to test the participants' minds and IQs.
1.1.2 DEWI REMAJA

Miss Teen Malaysia or it can be familiar as Dewi

Remaja is a beauty contest organized by the Remaja
magazine or Youth magazine published by the group
Karangkraf. The competition is usually in alternating with the
competition for the male version of the Hero Remaja . Dewi
Remaja are female version of model competition among others
contestant. Dewi Remaja get famous since their first debut in
1985. It has been 33 years since the first ever Dewi Remaja
was organized in 1985/1986 which was formerly like Hero
Remaja Search, the Hero Remaja program has also given birth
to a famous actress of local artist.
It is very clear we can see that Dewi Remaja is the
longest-running model in Malaysia as compared to Clever Girl
reality shows. This Reality Show has long been established in
Malaysia and they has its own influence and enthusiasm. This
year's reality show has become a favorite of the people in
Malaysia. The show has also attracted the attention of many
audiences when the show started broadcasting on Astro. Since
their first debut in 1985 this reality show has become one of
the favourite show because of their credibility in organizing
reality show until in 2018 when one of the contestant has been
revoked following an investigation that was carried out in which
it found the winner had breached terms of the contest after she
and two other finalists were caught on video partying in a
nightclub. In 2018, Following to the issue and controversial
problem, Dewi Remaja will not have a winner on that year
while second place winner Tia Sarah will represent Dewi
Remaja for its activities along with other winners such as
Aween Ismail and Arena Iman.
2.0 ANALYSIS
2.1 The Approach
This research, researcher are using mixed method where all the information
are gather from the traditional media and new media. Researcher are collected
the data from various information that can be gather from the internet.
Researcher also make sure that the data are legit and not false. Because of the
information is cannot be found from the traditional media or from the library.
Researcher decided to look for a data from the Internet.
2.2 The Outstanding Factor
The reason why researcher made a research on this TV show because this
show has their own advantages among the people of Malaysia. Malaysian people
like to watch entertainment and they really enjoy something that required IQ’s
and personality. Most of the TV viewer in Malaysia are most likely love to discuss
this topic on social media. Just like the controversial issue that has been hit by
the one of the Dewi Remaja contestant has become one of the hot topic among
Malaysian people. Everywhere people are talking about the issue, from rural to
urban areas. From this issue, researcher believe that this Outstanding Issue has
become one of the reason why this kind of Television Show become favourite
among local people. Besides, the other outstanding Factor that has become one
of the highlight between this two show are how this show has created a platform
for a beauty female to test their IQ’s. Meaning that this two show are highlight to
create more local beautiful actress that has “Beauty With Brain”.
2.3 The Anchor or Host

The choose of anchor and host are one of the factor why this two show are
become high rated in local Television Show. For example, Clever Girl in TV3 has
brought one of the biggest host well known as Aliff Satar and Dewi Remaja has
brought Scha Al-yahya become one of their host and bring the number one host
in Malaysia Datuk Aznil Nawawi in their final stage of Dewi Remaja. Have a very
good host are very important to make sure that the vibe of the show are alive.
From the observation that researcher has been made through watching the
videos on youtube we can make a conclusion that a big reality show need a good
host or anchor to drive the programme to be a better program. This is important
to make sure that the show become good rated on TV without negative critisicm
from the audience.
2.4 Audience Engagement
Audience Engagement are one of the important element that should be
preserve when you start produce a Television Show. With a good and great
audience engagement they will create a high rate in viewer when the show go
live on television. From the observation that has been made researcher can
see that this two television show are likely used the social media to make
more audience engagement. They used social media to update almost
everything they did in the show. For the dewi remaja show we can see that
the contestant are using more new media to approach the audience. Besides
that, Clever Girl are using more traditional method when they likely to made a
diary everyday about what is happening to the contestant everyday live on
TV3.
To the Dewi Remaja, because of the media has made a convergence
from the traditional media to the new media. Dewi Remaja organizer are
preffered their contestant to do a lots of engagement through the social
Media. They believe that the Social Media can spread the news faster
compared to traditional media. In 2018, their winner for Dewi Remaja has
become of the hottest topic on the internet because of the controversial
picture that has been taken in one of the local club Malaysia. This issue has
made a very bad impression of people to the Dewi Remaja.
2.5 Publicity Stunt
From the observation that we can find from these two tv shows we can see
that there’s so much publicity stunt that has been made to make sure that
people will recognize their existence on the Internet. By making the publicity
stunt, automatically people will start looking or search for the programme on
the internet or on the Television itself. Some of them will spread the publicity
stunt through the internet or through their daily dairy that has been go live on
television.
For example, for the Dewi Remaja itself they has made a corporate social
responsibility (CSR) Programme to show a good responsibility and
awareness to the people. Compared to Clever Girl, their activity are quiet less
and not to much just like The Dewi Remaja. But for the Clever Girl, some of
the contestant are doing publicity stunt on live show which is it is very
unclever action for the contestant to do something stupid on live tv show. By
doing this publicity stunt public will more aware about existence of this two
show.
2.6 Prizes and Merchandise Offered
Between of this two programme Clever Girl are winning to a biggest
and highest price compare to Dewi Remaja. This is because the winner of
Clever Girl in 2017 has received RM100,000 with trophy. Compared to Dewi
Remaja, that only made RM10,000 to the winner. Althought, Clever Girl are
not classified as high rated viewer among the people in Malaysia but they still
can give a good and valuable prices to the contestant. But then, Dewi Remaja
are more famous compared to the clever girl, meaning that the contestant can
still made more money after the programme has ended. Some of the
contestant of Dewi Remaja, such as Neelofa, Scha Alyahya already made a
name to local industry and give so much contribution in building our local art
industry. In conclusion, quality are taken over money.
3.0 Conclusion and Recommendation
In conclusion, those approach are very important in every television show worldwide.
Without one of the approach maybe the show are little bit lame and cannot reach their
own objective or target to become one of the highest rated show in Television. Those
approach are important to make sure that the show can maintain high demand in the
future. So that they can keep to create more season year by year. Not only that this
credibility that has been preserve seen years by years also should be preserve by the
contestant . They should show a good manner or good attitude at the outside to make
sure they don’t made a bad impression to the public. This reality Show should make sure
they show a good attitude to the people but if there is a issue the rated for the show
might be scratched and it might be effect the organizer.
Besides, those approach are one of the technique that will lead the show to the
success. Without one of the component the show might be not 100% complete or the
organizer cannot achieve their goal or target.
4.0 References
a) Azizi, M. A. (2017, July 26). Graduan Oxford, Pelakon Antara Peserta 'Clever Girl' -
Hiburan. Retrieved from
https://www.mstar.com.my/spotlight/hiburan/2017/07/27/clever-girl
b) Sinarharian. (2019, January 13). Haneesya juara Dewi Remaja Edisi 2018/2019.
Retrieved from https://www.sinarharian.com.my/article/7332/HIBURAN/Haneesya-
juara-Dewi-Remaja-Edisi-2018-2019
c) Malaysia, F. &. (2015, April 28). Dewi Remaja Tajaan Fair & Lovely Kapsul Google &
CSR, Tapah. Retrieved from https://www.youtube.com/watch?v=f0UUTmqRsJ0
d) Malay Mail. (2019, January 17). Haneesya Hani stripped of Dewi Remaja title | Malay
Mail. Retrieved from
https://www.malaymail.com/news/showbiz/2019/01/17/haneesya-hani-stripped-of-
dewi-remaja-title/1713615
e) Sinarharian. (2019, January 13). Haneesya juara Dewi Remaja Edisi 2018/2019.
Retrieved from https://www.sinarharian.com.my/article/7332/HIBURAN/Haneesya-
juara-Dewi-Remaja-Edisi-2018-2019
f) Cha, J. (n.d.). Television use in the 21st century: An exploration of television and
social television use in a multiplatform environment. Retrieved from
https://firstmonday.org/article/view/6112/5199
 Faculty of Communication and Media Studies

BRO504 – BROADCAST MANAGEMENT AND

ENTERPRENEURSHIP

COMPARISON BETWEEN CLEVER GIRL (TV3)

AND DEWI REMAJA (ASTRO)

Prepared By :

MUHAMAD IZNI BIN ZAINAL

(2017410082)

Prepared for :

MADAM. WAN ADMIZA BINTI WAN HASSAN

MAY 2019