Professional Documents
Culture Documents
operation business?
4. How much would be the needed capital? And how long would it
solutions?
viii
Justification of the Study
ix
attributes, preferences, and the buying behaviour of the
prospective buyers.
Research Locale
Respondents
Instrumentation
respondents.
x
Due to time constraints to produce the product, researchers
competitors.
this study:
Observation
Survey/Questionnaire
give the hint as to how to deal and offer the new product to
them.
xi
Interview
Nueva Ecija.
Library Technique
Internet Surfing
Poblacion West IV, Pob.East II, Pob. East I, Sto. Rosario, San
xii
Statistical Tool
N
n = (1+Ne²)
xiii
used. Rather, the sample respondents are selected for a certain
the judgment of the one who makes the choice. The purposive and
going in malls.
respondents from the set sample size that the researchers find
accessibility.
following tools;
xiv
The desirability of the project is determined by comparing
Where:
taxes
inventory, net plan and equipment and all other asset held
xv
cash inflows expected exceed the amount originally invested in
be pursued or not.
project will earn a return greater than the discount rate also
I. Marketing Aspect
the first year and same for the next years due to the same
growth rate used for both demand and supply. The pricing is made
xvi
of 66.57% on cost for the regular meals is the employed pricing
scheme.
image.
Poblacion West III Aliaga. The researchers have decided to lease one
unit of the building for ₱5500 per month. The store will only use the
best ingredients for the pandesals. The supplies and raw materials
xvii
The business will be organized under the line type of
cashier. The manager being the owner will not receive salary,
the bakers will be paid at a rate of ₱350 per day, ₱250 per day
for the cashier, ₱200 per day for dishwasher and ₱200 per day
SSS, are available for the personnel including 13th month pay.
needed for the start-up of business. It shall also cover up other pre-
showed that the proposed business will have a payback period of 3.41
years. On its first year of operation, the business will have a return
At the end of year five, the project’s net present value will be
xviii
Php346390.19. Furthermore, the projected financial statements
employees who prepare and maintain the good quality of the food and
primary problems that may arise during the operation of business. When
Aliaga.
and licenses.
xix
4. It will increase the income of the Aliaga local market through
CONCLUSIONS
study:
xx
5. Once this business is established, it will be one of its
employment.
RECOMMENDATIONS
bread industry.
xxi
TABLE OF CONTENTS
TITLE PAGE i
APPROVAL SHEET ii
ACKNOWLEDGEMENT iv
DEDICATION vi
ABSTRACT viii
CHAPTER I: INTRODUCTION
Introduction 1
Definition of Terms 7
Local Literature 10
Foreign Study 14
xxii
CHAPTER III: RESEARCH METHODOLOGY
Research Locale 20
Respondents 20
Instrumentation 21
Observation 21
Survey/ Questionnaire 22
Interview 22
Library Technique 22
Internet Surfing 22
Statistical Tool 23
Marketing Aspect 27
The Product 28
xxiii
The Place 29
Market Analysis 31
Demand-Supply Analysis 38
Technical Aspect 43
Business Logo 44
Business Layout 44
Location 46
Products Offered 48
Office Equipment 65
Packaging 72
Advertising 73
Quality Control 74
Electricity 75
Water 75
xxiv
Management Aspect 75
Organization Structure 77
Compensation Scheme 81
Manpower Requirements 82
Operational Policies 82
Legal Requirements 82
Financial Aspect 85
Financial Assumptions 85
Summary 104
Conclusion 108
Recommendation 109
BIBLIOGRAPHY 111
APPENDICES 112
LIST OF TABLES
xxv
Table 2-Projected Potential Household Demand 32
Table 3.1 33
Table 3.2 34
LIST OF FIGURES
LIST OF SCHEDULES
xxvi
Schedule 1-Total Project Cost 87
Schedule 9.5-Others 95
xxvii
Schedule 14-Payback Period 101
xxviii