Professional Documents
Culture Documents
Submitted to
MS. ALELI A. SAAVEDRA
___________________________________________________
By:
May 2019
Chapter I
BUSINESS CONCEPT
The Company
“Guzzle” is a startup bootstrap business venture that is geared towards meeting the
desires and cravings of our target market as well as providing quality product and service that
will consistently exceed costumer expectation. The term “Guzzle” collectively means to drink
and/or eat something greedily or immoderately; this definition very much suites our product
for once you have tasted Guzzle’s mango tapioca you will immediately love it and find yourself
Guzzle is a partnership started by Mr. Miguel Baltazar, Mr. Joseph Dominic Ones, Ms.
Portiah Blanca, Mr. Joshua Okayama and Ms. Jashmine Nur Ainah Alawaddin. The business will
be situated inside San Pedro College, 12 C. Guzman St., Davao City, Philippines; choosing this
Vision
With the values of costumer commitment, quality in service, dedication and integrity,
the business envisions itself to become the top beverage brand in the City of Davao, Davao
Region and nearby areas through providing a wide array of high quality products and services
that will aid in building a strong costumer relationship. Backed by good and strongly founded
costumer relations foundation, the business aspires to further developed and enter into the
pastry market.
Mission
With the spirit of teamwork and dedicated and skilled staff, the company will provide a
good quality mango tapioca dessert that will meet the thirst, hunger, desires and cravings for
the drink and will constantly exceed expectations of our beloved customers and to bring
Company Logo
Guzzle
1.a Business Model Canvass
- Guzzle -
Value Costumer Costumer
Key Partners Key Activities Relationship Segments
Proposition
bottles and GMarket for majority of the raw materials. The key activities of the business will
include purchasing of raw materials, cooking, packaging and the actual selling phase.
“Happiness in each sip” is the value proposition; we bring happiness and satisfaction in every
drink that we serve and offer. With much of our clients engaged in social media, promotional
updates on social media will be utilized as well as 10% discounts for the same person’s third
time of purchase. The company’s main costumer segment is the SPC (San Pedro College) Senior
High School and College students and Faculty and Staff. The Cost structures in mainly
compromised of raw materials and use of equipment. The revenue streams mainly come from
The target market of the Guzzle would be mainly the SPC (San Pedro College) Senior
High School and College students and Faculty and Staff. With a combined 8,764 friends on
Facebook, 2,335 followers Instagram and 1,762 followers on Twitter of the partners, attention
to this target market would be caught through social media posts as well as with the help of
Guzzle’s flagship and initially the only product that it will offer is the famous Mango
Tapioca drink; this will satisfy the target market’s thirst, hunger, desires and cravings for a good
Safe Product. Our clients can find peace of mind knowing that we are wholeheartedly
devoted to cleanliness and strict food handling policies that implement in the area.
Price. Our product is budget friendly and everyone can have a chance to taste our
Quality. All of our wholesome ingredients are carefully sourced from the most trusted
suppliers to ensure that the health and satisfaction of our customers are consistently met.
Consistency. Our delicious mango tapioca product offerings are true to what our
Satisfaction. With our mission to bring about utmost satisfaction to their customers, the
staff of the business work diligently to give the best possible product.
Mango tapioca is a very refreshing mango dessert drink that usually served during
summer season to combat the heat in the person is experiencing. This delicious and healthy
cold Filipino dessert drink will consist of mango flesh which is turned into cubes and some are
pureed, chewy sago (tapioca pearls), condensed milk and cream. This will be packaged into a
transparent reusable plastic bottle container which will give the effect to the costumers of
I. Macro-Environment (PESTLE)
Political
Taxes marked on the ingredients take a portion that is given to the government
Ingredients required to produce the product are DOH approved thus to ensure
Economic
The inflation rate on sugar-based products has increased the price for the
ingredients but not to an alarming level that could hinder the business.
significantly high
Socio-cultural
Technological
process. It has been observed that products are more efficiently produced using
this machine
With the use of refrigerator, the product will be able to attain the right
temperature of coldness
Legal Factors
Laws have been approved to ensure the safety of the products by ensuring the
Laws have been imposed of cases where in the business has violated customer
Environmental
Due to the “No to single use plastics” policy implemented by the SPC community,
tumblers that can be refilled for multiple uses have been used to contain the
Strengths Weaknesses
Location. The business is situated that is Reputation. The business has just been
easily accessible to the target market. established so the reputation has not been
trained and conditioned to treat the Experience. The partners are still new to
Opportunities Threats
Selling time. The product will be most sold Increased competition from different
after PE classes in the gym. vendors who are offering a more wide
container.
III. Micro-environment
a. Company
Guzzle offers the best mango tapioca drink, through offering only one product partially
the company aims at quality of goods they produce. The product is healthy for the consumers
because there no preservatives added and the ingredients used are of high quality. The
product that is offered is freshly made for the satisfaction of the customer.
b. Costumer
The business will be established on San Pedro College, with this the company sees the
opportunity in the big population of students that will sure to love the product. The business
main target will be the San Pedro College Senior High School Students and College Students as
well as the faculty and staff. Since it is a trend for millennial, it’s useful packaging and most
especially the quality of the product offered, the product is foreseen to successful.
c. Competition
We will be selling only inside the school; the expected competitors are the cafeteria,
satellite canteen and other students that are also selling the same product. Competition
outside of the school could be considered such as 7/11 and among others
d. Channel
Guzzle will use the social media as their promotion and also by endorsing it to the
students and workers of the school personally. There will be a direct marketing for to products
e. Complementors
The company has a supplier for the bottle that will be used as the container for the
drinks and also the supplier for the dairy products, mango and tapioca. The company together
with the complementors assures the target market of safe and high quality product. The
company also ensure that it is partnering with the right people and organizations
f. Communities
The company will be selling the product in the school premises, together with the
proposed selling time of after PE classes or around 4:00 pm to 6:00 pm, the company believes
that it would capture most of the students attention. Since it will be at San Pedro College, there
are limited business that are selling this product though there are businesses that may be also
in the beverage category; the company see them as competitor for target market shares . The
strength for the product to be sold because we will also deliver it to their classrooms and it will
MARKETING PLAN
a. Competition.
Service
Competitors Address Price Advantage
Offered
Guerero Street,
● Compete Service
Corner Ponce Php 99.00 to
Cheat Time Restaurant ● Air-Conditioned
Street, Davao City Php 150.00
● Good Ambiance
8000
● Complete
12 C. Guzman St., accommodation
Davao City, Php 20.00 to ● Clean space
SPC Cafe Cafeteria
Philippines Php 30.00 ● Air-conditioned
● Array of food
selection
● Accessible
12 C. Guzman St.,
SD Satellite Php 20.00 to ● Fast service
Davao City, Food Store
Canteen Php 45.00 ● Wide food
Philippines
selection
● Open 24 hours
12 C. Guzman St., ● Cliqq Rewards
Convenience Php 10.00 to
7/11 Davao City, card
Store Php 200.00
Philippines ● Complete
accomodation
b. Product
The company will be selling a Mango tapioca - a very refreshing mango dessert drink
that usually served during summer season to combat the heat in the person is experiencing.
This delicious and healthy cold Filipino dessert drink will consist of mango flesh which is turned
into cubes and some are pureed, chewy sago (tapioca pearls), condensed milk and cream. This
c. Price
Guzzle provides high quality mango tapioca at a very affordable price. The company
ensures that the pricing of the product competes with the before mentioned competitors.
The following computations shows the how much cost it requires to create a batch of
mango tapioca. With a 200ml bottle, one (1) batch would create 10 bottles.
tapioca.
PRODUCT Price
A bottle of mango tapioca would cost Php 72.00 and would be sold at Php 95.00; with a
Php 23.00 profit. This means that if a batch of mango tapioca would produce 10 bottles there
would be Php 230.00 of profit for each batch. Throughout the duration of the activity, Guzzle
would like to sell 50 pcs. of mango tapioca. If it takes Php 2,900.00 (Php 580.00 for 1 batch) for
5 batches to make, this would sell for Php 4,750.00 with Php 1,150.00 prpfit.
d. Place
The business ensures that it is in close proximity with its target market. Thus, this will be
located in the premises of San Pedro College, 12 C. Guzman St., Davao City, Philippines. Selling
concentration of possible consumers in a small area that can be covered by the limited
manpower we have.
e. Promotion
Our planned promotion is through social media (Facebook, Twitter, Instagram, etc) as it
can reach the most people with least amount of effort. As well as pushing our product with
word of mouth through friends and customers that may be convinced to freely advertise us to
their friends. With a combined 8,764 friends on Facebook, 2,335 followers Instagram and 1,762
followers on Twitter of the partners, attention to the target market would be caught through
social media posts that with the help of others friends will be shared and little by little be
spread..