Capture Everything

The Pulse smart pen records audio and links it what you write. Missed something? Tap on your notes or
drawings with the tip of your Pulse smart pen to hear what was said while you were writing.

No Need to Lug the Laptop

The Pulse smart pen automatically captures everything as you write and draw. Transfer your notes to
your computer, organize them, and even search for words within your notes. Find what you want in
seconds.

Share Your Notes

Transform your notes and audio into interactive movies. Upload your creations online for everyone to see,
hear and play

1. Demographics – The product information repeatedly reference notes, therefore the bulk of the customers
may be traditional age college students, say 16 to 22 years old. Since the pen’s price is around $150 dollars
and the product requires a computer, the students must have access to significant resources. Therefore we
can assume that they are from the upper middle class and probably from a family that not only values
education but the adults in the family have college educations. Since the head of the family are college
educated the family income is probably greater than $75,000 per year.
2. Geography – Even though the product is not particularly suited to a climate or location, it is does require a
infrastructure that supports the use of computers and other high tech devices. Therefore you would not
expect to sell many of the pens in developing countries like Nicaragua.
3. Lifestyles – The majority of the users of the pen will be busy, serious and tech savvy students. These
students care about their grades and desire to save time. Many will be holding down a part time job in
addition to attending college.
4. Benefits – If students use the product to improve grades and save time, professionals, like lawyers and
doctors, may use the product to improve the accuracy and ease of finding the notes that they have taken. thus
professionals who work in environments where they take a lot of notes and ease of searching notes is
important, may be a secondary market for the product.
5. Loyalty – Not applicable to this product

From the correlation analysis, customer learning and product

commercialization are most important influencing parameter

in the new product development process. Therefore new pen

market should always take into customer learning and

commercialization. Most of the students like low cost and high

technology pen which supports the hypothesis pertaining to

product commercialization. The methodology of this research

work can be applied to any Fast Moving Consumer Goods

(FMCG) to find out the customer influencing factors.

Influence of Customer Expectation in Innovative Product Design and ... - IJERT

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