DISSERTATION REPORT

ON

(Satisfaction Of Customers With The Services Of The Life

Insurance Industry In India With Special Reference Of LIC)

Dissertation Submitted in Partial Fulfillment for the

Award in the Degree of
MASTER OF BUSINESS ADMINISTRATION
IN EXECUTIVE –MBA PROGRAMME

Under the Guidance of Submitted By

Dr. D. K. Mahalik Nilambar Sahoo
Reader Roll No. 12/EMBA/13
Department of Business
Administration,
Sambalpur University.

DEPARTMENT OF BUSINESS ADMINISTRATION

SAMBALPUR UNIVERSITY
JYOTI VIHAR-768019
 DISSERTATION REPORT

ON
Satisfaction Of Customers With The Services Of The Life
Insurance Industry In India With Special Reference Of LIC

Submitted to

DEPARTMENT OF BUSINESS ADMINISTRATION

SAMBALPUR UNIVERSITY
JYOTI VIHAR-768019
 P RE F AC E

The field of insurance has taken a giant leap at the threshold of twentieth
century. Insurance have become an integral part of life of man all over the
globe. The proverb ‘Need is the mother of invention’ is proving equally correct
in case of insurance. Insurance have already had a considerable impact on
many aspects of our society. This project on “Satisfaction Of Customers With
The Services Of The Life Insurance Industry In India With Special Reference
Of LIC” deals with the automation of various activities done in insurance like
how the insurance companies doing there business and what is the feature of life
insurance.
 ACKNO WLEDGEMENT

I am hearty grateful to Dr. D.K. Mahalik, Reader in Dept. of Business

Administration. He always been an invaluable source of inspiration had work,

sincerity and dedication. It gives me immense pleasure in submitting this project

on “Satisfaction Of Customers With The Services Of The Life Insurance

Industry In India With Special Reference Of LIC”. I have developed this project

in partial fulfillment of Executive MBA Programme.

I would like to express my sincere ineptness to Mr. Bijay Kumar Panda, Branch

Manager, Sambalpur Branch 1 and Mr. Sapan Mishra, SBA, Dev. Officer, LIC

for their constant guidance and valuable support during the project work. Their

encouragement and excellent guidance in the successful completion of the

project work.

And of course nothing could have come true without the support of my family,

friends and all the classmates for their constant encouragement and useful tips

throughout my project. I will always grateful to them.

Nilambar Sahoo

Roll No. 12/EMBA/13

 DECLARATION

I hereby declare that this dissertation report entitled “Satisfaction Of Customers

With The Services Of The Life Insurance Industry In India With Special
Reference Of LIC”. done by me and submitted in partial fulfillment of
requirements for the Executive MBA Programme is a product of my own
original work.

I also hereby declare that this project has not been submitted earlier to any
University or any Institution.

Nilambar Sahoo

Roll No. 12/EMBA/13

 CERTIFICATE

This is to certify that Mr. Nilambar Sahoo, has completed under by Guidance
and Supervision his research Project Report on “Satisfaction Of Customers
With The Services Of The Life Insurance Industry In India With Special
Reference Of LIC”. The work embodied in this report is original and is of the
standard expected of an Executive MBA student and has not been submitted in
part or full to this or any other university for the award of any degree or
diploma. He has completed all requirements of guidelines for the Research
project report and the work is fit for evaluation.

Dr. D. K. Mahalik
Reader
Dept. of Business Administration
Sambalpur University
Jyoti Vihar, Burla
Sambalpur
 CONTENTS
INTRODUCTION 1-7
Research Methodology
Objectives Of The Study: -
Scope Of The Study
Limitations Of The Study: -
Importance Of The Study
Research Design

ABOUT THE ORGANIZATION 8-51

Life Insurance Corporation Of India (Lic)
Company Profile
Products Of Lic
S.W.O.T. Analysis Of Lic

CUSTOMER SATISFACTION 52-60

CONSUMER SATISFACTION AT LIC
DATA ANALYSIS AND INTERPRETATION 61-77
Finding, suggestion, limitation and conclusion 78-84
Findings Of Study
Suggestions
Limitations
Conclusion
Bibliography
Questionnaire