#SF18

PAGE: 1 // 22 STELLARFEST2018//ISTORASENAYAN

| clothing branD | MUSIC | SNEAKERS | food | CRAFT | ART | OTHERS |

PROPOSAL//STELLARFEST//JAKARTA

S T R E E T
L I F E S T Y L E
& A R T
F E S T I V A L
STREET LIFESTYLE & ART FESTIVAL PAGE: 2 // 22

ABOUT US 04

WHO WE ARE AND WHAT WE DO 05

STELLAR LIVE 06

BACKGROUND 07

WHAT’S NEW IN 2018 08

EVENT CONCEPT 09

STELLAR FEST 2018 10

EXHIBITION AREA 11

WHAT MAKES US DIFFERENT 12

ARTISTS LINE UP 13

EAT AND GREET 14

TENANT EXHIBITOR 15

3D LAYOUT 16

3D LAYOUT 17

LAYOUT 18

OPERATION HOURS 19

PROMOTION STRATEGY 20

INFORMATION 21

PLAN IN 2018 22
 PAGE: 3 // 22 STELLARFEST2018//ISTORASENAYAN

9-
13
MAY
2018 STREET lifestyle & ART | clothing branD | MUSIC | SNEAKERS |
| food | CRAFT | ART |
| OTHERS |

S T R E E T
L I F E S T Y L E
PROPOSAL//STELLARFEST//JAKARTA

& A R T
F E S T I V A L
STREET LIFESTYLE & ART FESTIVAL PAGE: 4 // 22

WELCOME TO
OUR COMPANY

ABOUT US
STELLAR LIVE IS A SPECIALIZE EVENT
DEVELOPMENT AND MANAGEMENT COMPANY
THAT PROVIDES A COMPREHENSIVE SERVICE TO
A WIDE RANGE OF CLIENTS ACROSS A VARIETY OF
EVENT ACTIVITIES AT THE LOCAL, REGIONAL AND
INTERNATIONAL LEVELS.

STELLAR LIVE TEAM PROVIDES AN EXPERT,

INDEPENDENT, AND CREATIVE TIPS IN

1.
UNDERSTANDING THE CLIENT’S EVENTS
OBJECTIVES THEN RECOMMEND AN OPTIMAL
BALANCED EVENT SOLUTION, AND FINALLY

AB
MANAGE ALL ASPECTS OF EVENTS ACTIVATION.

AS FOR THIS EVENT, STELLAR LIVE WILL CREATE A

1.20
NEW EVENT CONCEPT WHICH HARMONIZE
STREET-LIFESTYLE PRODUCT EXPO AND MUSIC
CONCERT.
 PAGE: 5 // 22 STELLARFEST2018//ISTORASENAYAN

WHO
WE
ARE
AND
WHAT
WE DO
E V E N T

O R G A N I Z E R

P R O M O T E R

B R A N D

A C T I V A T O R
PROPOSAL//STELLARFEST//JAKARTA
STREET LIFESTYLE & ART FESTIVAL PAGE: 6 // 22

PROMOTION CAMPAIGN
BRAND ACTIVATION
PRODUCT LAUNCHING
EXHIBITION
SEMINAR
REGULAR & SPECIAL EVENT
TRAINING & WORKSHOP
SOUND SYSTEM & MUSIC EQUIPMENT RENTAL
BELOW THE LINE ACTIVITY
STAGE & RIGGING
LIGHTING
PRODUCTION
GENERATOR SET
PERSON IN CHARGE / CREW / MAN POWER
EMPLOYEE / BUSINESS PARTNER GATHERING
TALENT
DISTRIBUTION
 PAGE: 7 // 22 STELLARFEST2018//ISTORASENAYAN

BACKGROUND
AS A WAY TO REACH LARGER MARKET,
INDIE-STREET CULTURE, PARTICULARY
IN JAKARTA AND SURROUNDING AREA,
HAS BEEN AN INSEPARABLE ASPECT

M O S T M A J O R C I T I E S I N
INDONESIA HAVE HELD INDIE CLOTHING
AND MUSIC FESTIVAL AT LEAST
ONCE A YEAR, THESE EVENTS HAVE
ATTRACTED MANY VISITORS,
ESPECIALLY YOUNGSTERS
F R O M U R B A N A R E A S .
OF THE URBAN SOCIETIES.

OTHER THAN FASHION AND CLOTHING

INDUSTRY, INDIE-STREET CULTURE
HAS GROWN INTO WIDE VARIETIES OF
INDUSTRIES, SUCH AS CULINARY,
FURNITURE, BARBERSHOP, COFFEE SHOP,
A N D O T H E R P R O D U C T S .
PROPOSAL//STELLARFEST//JAKARTA
 STREET LIFESTYLE & ART FESTIVAL PAGE: 8 // 22

WHAT’S NEW IN 2018

F O R T H E V E R Y F I R S T T I M E I N 2 0 1 8 ,
W E W I L L I N I T I A T E A S P E C I A L T Y P E
O F E X H I B I T I O N A N D M U S I C F E S T I V A L
F O C U S I N G O N I N D I E - S T R E E T C U L T U R E ,
C A P T U R I N G M O M E N T O F S U M M E R S A L E
T O B O O S T S A L E S F O R E X H I B I T O R S .
SUMMER SALE WILL BE THE MAIN FACTOR
FOR VISITORS TO SPEND TIME WITH THEIR LOVED ONES.
STELLAR FEST WILL ELEVATE ITS LEVEL WITH THREE ELEMENTS,
TARGETED EXHIBITORS FROM LOCAL-RENOWNED
B R A N D S , I N T E R N A T I O N A L L E V E L
ENTERTAINERS, AND LOCAL TECH START-UPS EXHIBITION.

STREET lifestyle & ART

| clothing branD | MUSIC | SNEAKERS | food | CRAFT | ART | OTHERS |

stellarfest.com | | @stellarfest.OFFICIAL
 PAGE: 9 // 22 STELLARFEST2018//ISTORASENAYAN

EVENT
CONCEPT
STELLAR FEST WILL FEATURE MANY ASPECTS
OF INDIE CULTURE FROM LIFESTYLE PRODUCTS
( S U C H A S A P P A R E L , S N E A K E R S ,
A C C E S S O R I E S , B A R B E R S H O P S ,
FURNITURE, HAIR PRODUCTS AND CULINARIES),
SKATEBOARD COMPETITION, AND MURALS.
THESE BRANDS WILL TAKE PART IN DIFFERENT
KINDS OF SALES PROGRAM WHICH WILL ATTRACT
VISITORS, THAT COULDN’T BE FOUND ANYWHERE ELSE.

VISITORS WILL BE ABLE TO SHOP THROUGH DIFFERENT

KINDS OF INDIE PRODUCTS ALL-IN-ONE PLACE
WITH MOUTH-WATERING DISCOUNTS AND BONUS,
NOT TO MENTION THE TOP CLASS ENTERTAINMENT
THEY GET TO ENJOY WHILE SHOPPING AT STELLAR FEST.
PROPOSAL//STELLARFEST//JAKARTA

THIS IS NOT JUST ANOTHER EVENT.

THIS IS A MOVEMENT!
STREET LIFESTYLE & ART FESTIVAL PAGE: 10 // 22

STREET lifestyle & ART

| clothing branD | MUSIC | SNEAKERS | food | CRAFT | ART | OTHERS |

STREET LIFESTYLE AND ART

I N D I E S T R E E T M O V E M E N T

INDIE: TERM THAT DESCRIBE ANY ARTIST

OR CONSUMER THAT IS ESPECIALLY
STIMULATED BY ART AND CRAFTMANSHIP,
THEY PAY ATTENTION TO THE QUALITY OF
THE CLOTHING THEY WEAR, THE COFFEE
THEY DRINK, AND THEY SEEK DEEPER
MEANING IN MUSIC OR FILM MORE THAN THE
AVERAGE PERSON.

www.stellarfest.com | | @stellarfest.OFFICIAL
 PAGE: 11 // 22 STELLARFEST2018//ISTORASENAYAN

EXHIBITION
AREA

ISTORA SENAYAN HAS SPACIOUS INDOOR AND OUTDOOR AREA. THE INDOOR
AREA IS A LARGE MULTIPURPOSE ARENA WITH CAPACITY OF 7.000 SEATS
AND MAXIMUM 10.000 SPECTATORS. AS THE OUTDOOR AREA CAN HAVE
MORE THAN 10.000 PEOPLE, AND OFTEN USED AS INTERNATIONAL EVENTS
ESPECIALLY FOR YOUNGSTERS. THIS SPACIOUS OUTDOOR AREA CAN MAKE
STELLAR FEST A FUN SPACE FOR FAMILIES AND YOUNGSTERS TO ENJOY
THEIR HOLIDAY WITH THEIR LOVED ONES.
PROPOSAL//STELLARFEST//JAKARTA

| clothing branD | MUSIC | SNEAKERS | food | CRAFT | ART | OTHERS |

STREET LIFESTYLE & ART FESTIVAL PAGE: 12 // 22

WHAT MAKES
US DIFFERENT
EXPERIENCING STELLAR FEST URBAN HANGOUT PLACE

EAT AND GREET

INTERNATIONAL ARTIST LINE UP

SCHOOL HOLIDAY SEASON

JAKARTA GREAT SALE, PERFECT DAYS FOR SHOPPING AROUND HOLIDAY SEASON

COMPLETE RANGE OF INDIE PRODUCTS, ESPECIALLY FASHION AND CLOTHING INDUSTRY

YOUTUBERS MEET & GREET

AN EXHIBITION OF LOCAL TECH START-UPS

HASHTAG
 PAGE: 13 // 22 STELLARFEST2018//ISTORASENAYAN

ARTISTS LINE UP
INTERNATIONALS

MEW [ DNK ]
MXPX [ USA ]
DUSTBOX [ JPN ]
TOTALFAT [ JPN ]
I DON’T LIKE MONDAYS [ JPN ]

100 LOCALS ARTIST & BAND

NAIF / RAN / HIVI! / OM PMR / SORE / REVENGE THE FATE / NTRL / ROSEMARY
ROCKET ROCKERS / THE S.I.G.I.T / STARLIT / DEADSQUAD / VIERRATALE / PEE WEE GASKINS
SERINGAI / DANILLA / THIRTEEN / BURGERKILL / BURONAN MERTUA / KILLING ME INSIDE
PROPOSAL//STELLARFEST//JAKARTA

ELEPHANT KIND / TEDDY ADHITYA / GANGSTARASTA / SISITIPSI / SOULJAH

POLKA WARS / LAST GOAL! PARTY / HIGHMOON / PAPER GANGSTER / SACTF
SWEET AS REVENGE / AND MANY MORE...
STREET LIFESTYLE & ART FESTIVAL PAGE: 14 // 22

EAT AND GREET

ALL MEALS COST MAX. IDR 25.000/PACK

POPULAR LOCAL CREATIVE CULINARY BRANDS

ESTIMATED 125.000 CONSUMERS FOR 5 DAYS EVENT

25 TENANTS IN ONE SPACIOUS DINNING SPACE

 PAGE: 15 // 22 STELLARFEST2018//ISTORASENAYAN

TENANT
EXHIBITOR

250 BRANDS
| CLOTHING | SNEAKERS | FOOD | CRAFT | ART | OTHERS |

VARIOUS KINDS OF SALES PROGRAMS WHICH

WILL ATTRACT VISITORS TO SHOP TILL THEY DROP,
AS DESCRIBED BELOW :
SUMMER SALE
( REGULAR SALE )
EXTREME SALE
( MORE ADDED DISCOUNTS ON PRE-DETERMINED TIME,
ESPECIALLY ON WEEKENDS )
SHOCKING SALE
( SURPRISE SALE PROGRAM, ANNOUNCED RANDOMLY
FOR A SHORT PERIOD OF TIME )
DOORPRIZE
FOR TENANT - MINI VAN
PROPOSAL//STELLARFEST//JAKARTA

DOORPRIZE
FOR VISITOR - TRAVEL PACKAGE FOR 2 PERSON
STREET LIFESTYLE & ART FESTIVAL PAGE: 16 // 22

3D LAYOUT
 PAGE: 17 // 22 STELLARFEST2018//ISTORASENAYAN

3D LAYOUT
PROPOSAL//STELLARFEST//JAKARTA
STREET LIFESTYLE & ART FESTIVAL PAGE: 18 // 22
 PAGE: 19 // 22 STELLARFEST2018//ISTORASENAYAN

OPERATION HOURS:

WEDNESDAY - SUNDAY
9 - 13 MAY 2018

OPERATING HOURS
10.00 - 22.00

ADMISSION FEE
IDR. 35.000
PROPOSAL//STELLARFEST//JAKARTA
STREET LIFESTYLE & ART FESTIVAL PAGE: 20 // 22

PROMOTION
STRATEGY
TO HELP PROMOTE STELLAR FEST, WE WILL UTILIZE MEDIA PARTNERS
AND SOCIAL MEDIA AS THE MAIN POWER TO CREATE BUZZ IN THE SOCIETY.

AS MEDIA PARTNERS, WE INVOLVE NETWORK OF TELEVISION GROUPS,

SUCH AS NET.TV, KOMPAS TV AND TRANSCORP

FACEBOOK AND INSTAGRAM ARE AMONG THE MAIN

SOCIAL MEDIA THAT WILL BOOST STELLAR FEST. WE WILL ALSO USE
INFLUENCER/BUZZER TO PROMOTE STELLAR FEST THROUGH THEIR
FOLLOWERS. CURENTLY, OUR NETWORK OF INFLUENCER CAN
R E A C H M O R E T H A N 2 2 M I L L I O N F O L L O W E R S .

OTHER THAN ONLINE MEDIA, WE WILL ALSO PROMOTE THE EVENT WITH
OUTDOOR ADVERTISEMENTS MEDIA, SUCH AS, BILLBOARD, BANNERS,
AND POSTERS.

Among Online Source, Website Is The Most Popular One

 PAGE: 21 // 22 STELLARFEST2018//ISTORASENAYAN

INFORMATION
STELLAR LIVE OFFICE:
RUKAN PERMATA SENAYAN
JL. TENTARA PELAJAR
BLOK B NO.25
KEBAYORAN LAMA
JAKARTA SELATAN

@STELLARFEST.OFFICIAL

@STELLARFEST.OFFICIAL

WWW.STELLARFEST.COM

INFO@STELLARFEST.COM
PROPOSAL//STELLARFEST//JAKARTA

INFO TENANT:

+62 8121363535
STREET LIFESTYLE & ART FESTIVAL PAGE: 22 // 22

PLAN IN 2018

STELLAR FEST STELLAR TOUR STELLAR TOUR

MAY JULY SEPTEMBER NOVEMBER

JUNE AUGUST OCTOBER DECEMBER

BAZAR RAMADHAN STELLAR TOUR STELLAR TOUR STELLAR FEST

STELLAR TOUR
W I L L B E H E L D I N D I F F E R E N T C I T I E S O U T S I D E O F J A K A R TA .

T H I S Y E A R W E A R E P L A N N I N G T O H AV E T H E M I N
SERAN G, CI R EBO N, J O GJA, AN D MAKASSAR.
Thank
You
www.stellarfest.com | | @stellarfest.OFFICIAL