Synopsis

A study on “Effects of advertising on sales volume of Riya PVT LMT at

Bangalore . ”

Submitted to

BANGALORE UNIVERSITY

In partial fulfillment of the requirement for the award

Of the degree of

MASTER OF COMMERCE

2018-19

Submitted by

KUSHAL V

Reg. No. 1787COM013

Under the guidance of

Assistant Prof. Dayanada Sagar V

M.com, MBA, M.Phil

OM SAI DEGREE COLLEGE

SUNKADAKATTE, BANGALORE-560091
 Title of the study-
A study on Effects of advertising on sales volume of RIYA pvt ltd at Bangalore.”

 Introduction.
Advertisement is an efficient and effective technique to promote goods, services and ides.
It is a paid form of non-personal communication wherein business information is made
available for potential customers.

 Statement of the Problem.

The Riya company carries out frequent advertising of their services to increase their sales
volume.

 Objectives of the Study.

 To examine the forms of advertising used by The Riya pvt ltd at Bangalore.

 To establish the level of sales performance of the company.

 To examine the effects of promotional techniques on business performance.

 To establish the relationship between advertising and sales for profit motive.

 Scope of the study

.
The scope of study is limited to the “Riya private company ltd at Bangalore”

 Methodology

The study is based on primary and secondary collection of data analysis.

 REVIEW OF LITERATURE

Valkeakoski (2011) According to Valkeakoski the major aim of this thesis was to demonstrate
the impact of advertising in the sale and profit of business organization taking Starccoms Plc as a
case.
Longe (2001) defined advertising as any personal paid form of non-personal communication
which is directed to the consumers or target audience through various media in order to present
and promote a services for create good environment for profit maximization in sales.
Baohong et. Al (2004) An advertising media is a channel of communication through which the
advertising message is conveyed to a large group of prospect consumer. A wise selection of
media is aimed at maximum effective coverage at minimum cost.
Swait, Joffre and Erden, (2002) To analyses the important of the creative strategies involved in
advertising and the various approaches of the changing mode of visualizations and techniques
used in print advertisement.

Limitations of the study

The study analysis provides the restricted access in a small business to provide the
primary data.

The limitation faced by the researcher in the coursed of carrying out this study was the
delay in getting the data from the various respondents.

The researcher found it difficult to collect responses form the various respondents and
this almost hampered the success of this study.