MAJOR RESEARCH PROJECT

On

A STUDY ON CONSUMER PERCEPTION TOWARDS THE SERVICES OF BAJAJ

FINSERV

Submitted to

Devi Ahilya University, Indore

For partial fulfillment of the requirement for the Degree of

Master of Business Administration (Full-Time)

Batch 2017-19

Guided by: Submitted by:

MS. PRIYANKA YADAV AAMIR SOHAIL

IBMR, IPS ACADEMY

Rajendra Nagar, A.B. Road, Indore – 452012 (MP)
 PREFACE

The bookish knowledge of any program, which we get from educational institutions, is not enough to be
used in our day-to-day life. The more practical knowledge we have, the more beneficial it is for our
learning.

To make the students aware of the working of the business world every student of MASTER OF
BUSINESS ADMINISTRATION (4th Sem ) has to undergo a major research project where he/she
experiences many aspects of business under the supervision of Professional Managers.

I strongly believe that the knowledge gained from this experience is more than the knowledge gained
from the theories in the book.

PLACE: INDORE

Student Name
DATE:
 CERTIFICATE

This is to certify that Mr. AAMIR SOHAIL Student of Institute of Business

Management and Research, IPS Academy, Indore of MBA (Full time) program has
prepared Major research Project report on topic “A STUDY ON CONSUMER
PERCEPTION TOWARDS SERVICES OF BAJAJ FINSERV” under my
guidance.

Internal Examiner (Guide) External Examiner

Director
IBMR, IPS Academy
 STUDENT DECLARATION

I AAMIR SOHAIL Student of Institute of Business Management and Research,

IPS Academy, Indore of MBA (Full time) program has prepared Major research
Project report on topic “A STUDY ON CONSUMER PERCEPTION TOWARDS
THE SERVICES OF BAJAJ FINSERV”.

The Research as per my knowledge is original and genuine and not published in
any research Journal previously.

Student Name & Signature

AAMIR SOHAIL

MBA (4th sem)

2017-19
 ACKNOWLEDGEMENT

I often wondered why the project reports always began with acknowledgement. Now, when I
have undertaken project myself, did I realize that project report involves not just the researcher
but so many people that help in making the research possible. Therefore, I take pleasure in
beginning the most beautiful part of the report.

I fall short of words to express my gratitude to my guide Ms.Prof PRIYANKA YADAV who
despite their busy schedule were able to find some time to guide me through trouble and solve
my problems to the best of abilities. Without their unfailing guidance, encouragement and
patience this project would not have been possible. It has been a learning experience under her.
I am thankful to my faculty guide Prof. Ms PRIYANKA YADAV who gave me detailed
instructions during my MRP.