RESEARCH PROJECT REPORT-II

On

“CONSUMER BEHAVIOUR REGARDING THE PURCHASE OF

REAL ESTATE”

Towards partial fulfillment of

Integrated Master of Business Administration (IMBA)

Submitted by

ARNAV KUMAR TIWARI

9TH Semester

Roll No-1130675022

GUIDED BY

DR. SHWETA SRIVASTAVA

Session 2018-2019

School of Management

Babu Banarasi Das University

Sector I, Dr. Akhilesh Das Nagar, Faizabad Road, Lucknow (U.P.) India
BONA-FIDE CERTIFICATE OF DEAN-SCHOOL OF MANAGEMENT
 DECLARATION

I do hereby declare that the research report titled “Research on consumer behaviour regarding

the purchase of real estate” submitted by me in partial fulfilment of the requirement of

Integrated Masters of Business Administration, exclusively prepared and conceptualized by me

and is not submitted to any other Institution or University or published anywhere before for the

reward of any Degree/ Diploma/ Certificate. It is the original work of mine and has not been

obtained from any other part.

 ACKNOWLEDGMENT

It would be insufficient just to say “Word of Thanks” for all those people who have been so

instrumental in the success of this project. However, as a small token of my appreciation, I have

named here all those wonderful people, without whom all this would not have been possible.

I want to give my sincere thanks as I am deeply indebted to my guide “Dr. Shweta Srivastava”

for her guidance and support throughout our project.

 EXECUTIVE SUMMARY

Research report is a very vital part of curriculum of masters of business administration and is the

stepping- stone to management carrier. In order to achieve practical, positive and concrete result,

the classroom learning has to be effectively supplemented in relation to the situation existing

outside the classroom for developing healthy managerial and administrative skills in a potential

manager.

“The topic of the project is “CONSUMER BUYING BEHAVIOUR REGARDING THE

PURCHASE OF REAL ESTATE” it is based on the customers’ point of view. The methodology

adopted for this study was through a structured questionnaire, which was targeted to the different

person in Lucknow and the sample size is 100.

The consumer buying behaviour varies from consumer to consumer. Some consumers are

involved in extensive bargaining and are price conscious. Some are leisure driven shoppers.

While others are recreational shoppers and they search for recreation and experience. Some

others fall in the hedonism domain of shopping i.e. the product image significantly influenced

the price consumers were willing to pay for the product. Hence, the common categories of

shoppers are the price consciousness, hedonism and price quality.

India has experienced near-double-digit growth in the last several years and stories of the Indian

economic juggernaut fill newspapers and bookstores. The commercial real estate market is no

exception. The IT boom has created a huge demand for quality office space that was nonexistent

a few short years ago. Several prominent Indian developers have emerged, and more and more

international investors and developers are plunging into the country.

As with any local or regional market, there are many idiosyncrasies that colour the business

environment, and India is no exception.

Price and location are the major factors that affect the purchase of the consumers.

Most of the people prefer to pay through installments.

Lucknow over the years has witnessed a radial growth, with the maximum activity along

Shaheed Path region which lies between the Kanpur Road and Faizabad Road and also along the

roads leading to other neighboring cities, hence carving out newer locations on the real estate

development map. Growing per capita income of state, coupled with positive aspirations of

middle-class are expected to boost the real estate

 TABLE OF CONTENT

Chapters Content Page No.

Certificate from the Organization
Bon-Fide Certificate of Dean School of
Management
Acknowledgement
Declaration
Part I
1. Introduction of consumer behavior 1-14
2. Introduction to real estate 15-37
3. Company profile 38-76

Part II
5. Objectives of the study 77
6. Research Methodology 78-80
Part III
7. Limitations 81
8. Data Analysis and Interpretation 82-95
9. Findings 96-97
10. Suggestions 98
11. Conclusion 99
12. Bibliography 100
13. Questionnaire 101-105