Student Exchange Program

International College
Suan Sunandha
Rajabhat University

Nakhon Pathom, Education Center

 International College, Suan Sunandha Rajabhat
University (SSRUIC) – Student Exchange Program

1. Take credit at SSRUIC Transfer credits to your home University

International College, Partner

Suan Sunandha Rajabhat University Universities

Tuition Waiver

* Tuition is paid to home university

Characteristics and Merits of SSRUIC

* Waiver of tuition fee at International College, Suan Sunandha Rajabhat University
(Tuition is paid to home university)

*Mutual acceptance of credits obtained at host-university

*International exchange with Thai students and local community

*Classes conducted in English

*Thai Cultural Experience

Language Requirement
* SSRUIC participants need to be proficient in English since lecture is conducted in
English

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 The University and Its Surrounding
Nakhon Phathom Province
Nakhon Pathom is a small province located just 56 km west of Bangkok. The province features an
ancient religious structure called Phra Pathom Chedi, the first religious landmark that signified the
introduction of Buddhism into Thailand. Nakhon Pathom is also renowned for its abundant fruit
varieties and famous regional cuisine. Formerly situated by the sea, the city prospered during the
Dvaravati civilization, which existed between the 6th and 11thcenturies C.E. According to archaeological
findings, Nakhon Pathom was the first city to be exposed to the influence of Buddhism. From the Phra
Pathom Chedi and other remains discovered in the city area, it is believed that the city was a center of
civilization in that era and that people of different races settled in Nakhon Pathom.

However, a change in the course of the river caused a draught that forced the people to migrate, leaving
Nakhon Pathom deserted for hundreds of years until the reign of King Rama IV. While His Majesty was
in monk-hood, he traveled to Nakhon Pathom and discovered the Phra Pathom Chedi. When King Rama
IV ascended to the throne, he commanded that a bell shaped Chedi be built to cover the old Chedi. The
surrounding area was also renovated and improved. During the reign of King Rama V, the construction
of railways to the south began; King Rama V also commanded that the town be relocated from Tambon
Thana, Amphoe Nakhon Chaisi, to the Phra Pathom Chedi area as it used to be. Nakhon Pathom has
been there ever since.

Suan Sunandha Rajabhat University

Suan Sunandha Rajabhat University (SSRU) is located at 1 U-Thong Nok Road, Dusit sub-District,
Dusit District, Bangkok 10300. King Rama V. graciously named the place, which was once a part of the
Dusit Palace, “Suan Sunandha”. Later, the Ministry of Public Instruction (presently the Ministry of
Education) received the land for the establishment of Suan Sunandha Vitthayalai School on 17 May
1937. In 1958, the school was upgraded to Suan Sunandha Teachers College.

In 1992, HM King Bhumibol Adulyadej graciously named it “Rajabhat Institute Suan Sunandha”, and
on 15 June 2004 “Suan Sunandha Rajabhat University. At present, SSRU offers undergraduate
programs, graduate programs, and doctoral degree programs to full and part-time students. We have
more than 80 fields of study for our students.

SSRU also has the International College and Management College, which offer various programs. Our
students enjoy learning via on-line systems, e-learning, the internet, intranet, and wireless campus
services are also provided throughout the university. The 14 database systems, which collect academic

3
documents, are available in English. All processes regarding student admission, registration, delivery of
student grades, announcement of study results, and payments are made through the online system.

SSRU Education Center and Campuses

No. of Campuses & Location(s):
4 Campuses
1. Nakhon Phathom Education Center location in Nakhon Phathom Province
2. Ranong Campus location in Ranong Province
3. Samut Songkram Campus location in Samut Songkram Province
4.Udon Thani Campus location Udon Thani Province

Suan Sunandha Rajabhat University student and staff statistic

No. of Academic Staff: Professors: 2

Associate Professors: 117

Lecturers: 665

Others:

No. of Professional / Administrative Staff: 1,157

No. of Students: Local International

Undergraduate 23,743 76

Postgraduate Master’s: 440 0

Ph.D.: 161 0

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 Introducing the SSRUIC : Student Exchange Program

Objectives

- SSRUIC, is an exciting and eye-opening international exchange program. Designed

specifically for university students who are interested in Thai culture and society or
students who want to deepen and broaden their studied with a period of study abroad ,
SSRUIC offer an unparalleled academic experience for either 6 months or for full
academic year.

-SSRUIC exchange program their studies toward a degree, by obtaining credits which
can be transferred to their home institutions.

-Studying in Thailand gives students an opportunity to directly experience life and

society of the country, creating lasting friendship with people from across the globe.

Eligibility

- Students must be enrolled in an undergraduate program as a full-time student at their

university during their stay in Bangkok

- Students must have a good academic record.

-Students must have sufficient English language proficiency to be able to comprehend

classes, give presentations, write report and take examinations.

Academic Year

The academic year at SSRUIC, the academic year

is divided into 2 semesters.

First Semester 17 August – 13 December 2017

Second Semester 5 January – 13 May 2018

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 Credit System (UCTS)
UMAP is a voluntary association of government and non-government representatives of
the higher education (university) sector in the Asia-Pacific region, which strives to
achieve enhanced international understanding through increased mobility of university
students and staff. UTCS now has a new definition to fit actual needs in Asia and Pacific
region, while still maintaining easy conversation with ECTS. Under this new concept,
UMAP can promote credit transfer among many institutions in Asia and Pacific on a one
to one basis, so that we can create UMAP credit conversion free zone. Moreover, this
new-UCTS will also allow credit transfer with European universities in

ONE (1) UCTS = 1.5 or 1.6 ECTS basis

ONE credit point of SSRUIC = 1.82 ECTS

Application Time-Line
Semester 1 2016 Entry

1 June 2017 to 15 July 2017 On-line Application period

25 July 2017 Deadline for paper documents

17 August 2017 Semester begin

Semester 2 2016 Entry

1 October 2017 to On-line Application period

15 November 2017

25 November 2017 Deadline for paper documents

5 January 2018 Semester begin

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 Living Expense
Private apartment which starts at 6,500 THB per month not included water and electric
supply charge. Meals are the responsibility of the student.

Estimated Monthly Living Expenses

Room 8,500 THB

Meals (3 per days, 7 days a week) 9,000 THB

Cell phone and internet cost 1,000 THB

Transportation cost 1,000 THB

Others 3,000 THB

Total 17,500 THB

(approx. US Dollars 1 = 33 THB, 22,500/33 = 681 US Dollars per month)

7
 Housing

: The Sense :

Rental per month

6,500 THB

…………………………

Water Supply

25 THB / Unit

………………………...

Electrics Supply

8 THB / Unit

…………………………

Contract at least 1 month

Facility

- Air condition

- Cable TV

- Internet

- Fitness

- Security 24 Hrs.

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 : Pitchaya Apartment :

Rental per month

4,500 THB

………………………

Water supply

25 THB / Unit

………………………

Electrics supply

7 THB / Unit

…………………….

Facility

- Air condition

- Cable TV

- Internet

- Fitness

- Security 24 Hrs.

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 Course Syllabus
Course Short List
No. Code Subjects Program Credits
1 IAL3211 Corporate Communication Airline Business 3
Management
2 IAL3308 Cabin Crew Management Airline Business 3

3 IAL3307 Ground Service Airline Business 3

Management

4 IAL3409 Food and Beverage Airline Business 3

Management and Table
Etiquette
5 IAL3407 Customer Relation Airline Business 3
Management and Passenger
Satisfaction Survey
6 IAL3410 IATA Rules and Regulation Airline Business 3

7 IAL3211 Corporate Communication Airline Business 3

Management
8 IAL3305 Cultural Awareness in Airline Business 3
Aviation Industry
9 IAL3306 Airline Safety Management Airline Business 3

10 IAL2205 Airline Operations Airline Business 3

11 IAL2209 Air Cargo Management Airline Business 3

12 IAL2304 Reservation Management Airline Business 3

13 IGL1101 English for Communication Airline Business 3

and Study Skills
14 IGL1103 English Composition for Airline Business 3
Daily Life

15 IGM1110 Creative Thinking and Airline Business 3

Decision Making

16 IGM1102 Introduction to Information Airline Business 3

Technology

17 IAL3308 Cabin Crew Management Airline Business 3

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18 IAL3307 Ground Service Airline Business 3
Management

19 IAL2301 English for Airline Airline Business 3

Marketing and Sales
20 IAL2208 Human Resources Airline Business 3
Management

21 IIB3317 Accounting Principles 2 International Business 3

22 IIB3318 International Financial International Business 3

Management
23 IIB3319 Cross Cultural Management International Business 3

24 IIB3429 International Marketing International Business 3

25 IIB3435 Organizational Behaviors International Business 3

26 IIB3437 Human Resources International Business 3

Management
27 IIB3436 Strategic Management International Business 3

28 IIB2205 Microeconomics International Business 3

29 IIB2206 Accounting Principles 1 International Business 3

30 IIB2207 Business Commercial Law International Business 3

31 IIB2208 Business Statistics International Business 3

32 IIB2311 Introduction to International International Business 3

Business
33 IIB2415 Principles and Practices of International Business 3
Negotiation
34 IGS1102 Man and Global Society International Business 3

35 IGM1101 Business Mathematics International Business 3

36 IGM1102 Introduction to Information International Business 3

Technology
37 IIB1201 Principles of Business International Business 3

38 IHT2205 Survey and Research for Hotel Hospitality and Tourism 3

Management

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39 IHT3320 Survey and Research for Hospitality and Tourism 3
Tourism Management
40 IHT3306 Seminar on Hospitality Trends Hospitality and Tourism 3
Management
41 IHT3321 Seminar on Tourism Project Hospitality and Tourism 3
Management Management
42 IHT3407 Art and Decoration in Hotel Hospitality and Tourism 3
Business Management
43 IHT3413 Health and Spa Tourism Hospitality and Tourism 3
Management Management
44 IHT3423 Airline Business Hospitality and Tourism 3
Management
45 IHT3414 Consumer Behavior Hospitality and Tourism 3
Management
46 IHT2314 Sustainable Tourism and Hospitality and Tourism 3
Community Based Management

47 IHT2315 Logistic for Tourism Industry Hospitality and Tourism 3

Management
48 IHT3308 Housekeeping Operation Hospitality and Tourism 3
Management Management
49 IHT3309 Food and Beverage Operation Hospitality and Tourism 3
Management Management
50 IHT1302 Hotel Marketing and Sales Hospitality and Tourism 3
Management
51 IHT2202 Service Psychology Hospitality and Tourism 3
Management
52 ITM3409 MICE Management Hospitality and Tourism 3
Management
53 ITM3302 Tourism Planning and Hospitality and Tourism 3
Development Management
54 ITM3304 Tourism Resource Project Hospitality and Tourism 3
Management Management
55 ITM3306 Community-Based Tourism Hospitality and Tourism 3
Management
56 ITM3313 Accounting for Tour Business Hospitality and Tourism 3
Management
57 ITM2206 Human Resource Management Hospitality and Tourism 3
Management
58 ITM2301 Sustainable Tourism Hospitality and Tourism 3
Management Management
59 ITM2308 Tour Planning and Operations Hospitality and Tourism 3
Management
60 ITM2309 The Principles of Tourist Guide Hospitality and Tourism 3
Management

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 61 ITM2410 Historic, Memorial and Cultural Hospitality and Tourism 3
Tours Management
62 IRB3306 Food and Beverage Restaurant Business 3
Management
63 IRB3307 Accounting and Menu Planning Restaurant Business 3
for Cost Control
64 IRB3405 Carving Arts and Food Styling Restaurant Business 3

65 IRB2203 Personality Development for Restaurant Business 3

Hospitality Industry
66 IRB2204 Service Psychology Restaurant Business 3

67 IRB3404 Introduction of Housekeeping Restaurant Business 3

Operations
68 IRB2301 Food and Beverage Service Restaurant Business 3
Operations
69 IRB2303 Banquet Operations Restaurant Business 3

70 IGM1105 Ballroom Dancing Restaurant Business 3

Course Information

IAL 3211 Corporate Communication Management

The course provide knowledge on Corporate communication management with emphasis on aviation
productivity, media relations, corporate events, corporate media relations, corporate affairs, and barter
agreement.

IAL3308 Cabin Crew Management

In-flight services; personality & grooming, good appearance, service mind, personal touch, deal with
difficult passenger, passenger handling, in-flight service rules and regulations, crew rostering. In-flight Service
Mock-up & Procedure, briefing and assignment. Facilities familiarization (aircraft, cabin crew centre). Cabin
safety technical term, emergency equipments and procedure, safety demonstration, cabin preparation and
evaluation, in-flight security, Dangerous Goods, First Aid.

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IAL3307 Ground Service Management

Other Airline Guide (OAG) Airline Guide and IATA manual, tickets and ticket acceptance , miscellaneous
charges orders, credit cards, endorsement, fraud , passenger handling service, baggage, dangerous goods for
passenger handling staff, check-in procedure, boarding and arrival: gate procedure and problem special
passenger handling procedure, delay handling, and handling difficult situations and disruptive passengers.

IAL3409 Food and Beverage Management and Table Etiquette

Qualifications of service personnel, attitude of service personnel, food presentation, type of meals, type
of drinks, various standard of table setting, service standard of meal serving, service standard of beverage
serving, customer evaluation, service standard training, technique of cocktail mixing and preparation, new trend
of drinks, western table manner, different kind of popular drinks and different kind of glasses.

IAL3407 Customer Relationship Management and Passenger Satisfaction Survey

CRM strategy, frontline operations, back office operations, business relationship, analysis, customer
data, management decision, collaboration CRM, data security and privacy, service marketing, customer
experience, handling compliments, handling comments, handling complaints, frequent flyer programmers FFP,
passenger satisfaction survey, handling questionnaire, and presentation management.

IAL3410 International Air Transport Association Rules and Regulations

IATA’s History, IATA-Clearing House , IATA-Head Office, IATA’s Policy, IATA’s Training, IATA’s Rule and
Regulations, Membership/ non- membership and privileges

IAL3211 Corporate Communication Management

Corporate communication management on aviation productivity, media relations, corporate events,

corporate media relations, corporate affairs, barter agreement. Organization’s mission, vision and value to
stakeholders. Integrative communication structure linking stakeholders to organization. Strategically corporate
communication and types of communication.

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IAL3305 Cultural Awareness in Aviation Industry

Conflict management, dealing with complaints. Focus culture from regional (ASEAN) and other
international countries. Types and characteristics of personalities & behaviour of demographic in each region,
The Do’s and Don’ts etiquettes

IAL3306 Airline Safety Management

Accident causation/ prevention. Introduction to Safety Management System (SMS), components, IATA&
Safety Management, safety-risk management, hazard analysis, safety deficiencies, implementing the SMS, safety
management of change, operating the SMS, proactive safety measurement, evaluating the SMS, regulating the
SMS, and safety dialogue.

IAL2205 Airline Operations

Flight operation control, flight operation planning, load control, weight balance, dispatcher, flight safety
control, Station management – on line station and off line station, ground equipment maintenance, ground
operation and passenger services, lost and found, management of live station ,in flight service, crew scheduling,
general administration and budget control, flight traffic and schedule planning.

IAL3209 Air Cargo Management

Cargo trends and forecasts, deliver a competitive product, quality control in cargo operations, E-
opportunities: optimize the use of the internet and intranet within organization, lower operating costs while
improving service levels, live animals, dangerous goods regulations (DGR), cargo interline accounting and
control, cargo operation, complete “Air Waybills”, cargo security, world geography and time zones, introduction
to special cargo.

IAL2304 Reservation Management

Reservation manual, geography, booking system (CRS, GDS, booking machine, internet based system,
( time table, availability, schedule, Reservation Booking Designator (RBD), flight information, passenger name
record (PNR )caution, special service requirement, special passenger (frequent flyer passenger, sick passenger,
handicap passenger, unaccompanied minor (UM), young passenger (YP), first-time traveler, elderly passenger,
time zone, and AIRIMP procedure.

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IGL1101: English for Communication and Study Skills

English for business administration. Basic academic English communication: reading, speaking, and
writing, telephone communication, comprehension of written academic information.

IGL1103: English Composition for Daily Life

Introduction to English composition for daily life. Functional writing, writing for everyday
communication, academic writing, English comprehension.

IGM1110 Creative Thinking and Decision Making

The principles of decision making and thinking processes, critical and creative thinking, data analysis,
logic and reasoning. Scientific skills and the application of problem solving in daily life.

IGM1102 Introduction to Information Technology

Introduction to IT environment, microcomputers and the PC revolution, basic keyboard skills, PC

applications in the Windows environment, PC software applications, word processing, spreadsheet and
graphics, the use of computer network resources, internet and Student LAN as information resources, software
operating systems and application software, client-server software, electronic mail, electronic commerce, and
website.

IAL3308 Cabin Crew Management

In-flight services; personality & grooming, good appearance, service mind, personal touch, deal with
difficult passenger, passenger handling, in-flight service rules and regulations, crew rostering. In-flight Service
Mock-up & Procedure, briefing and assignment. Facilities familiarization (aircraft, cabin crew centre). Cabin
safety technical term, emergency equipments and procedure, safety demonstration, cabin preparation and
evaluation, in-flight security, Dangerous Goods, First Aid.

IAL3307 Ground Service Management

Other Airline Guide (OAG) Airline Guide and IATA manual, tickets and ticket acceptance , miscellaneous
charges orders, credit cards, endorsement, fraud , passenger handling service, baggage, dangerous goods for
passenger handling staff, check-in procedure, boarding and arrival: gate procedure and problem special
passenger handling procedure, delay handling, and handling difficult situations and disruptive passengers.

16
IAL2208 Human Resource Management

Strategic human resource, human resource information systems, resourcing and assessment,
performance management, remuneration management, productivity and benchmarking, industrial relations,
strategic training and development, organizational behaviour, and welfare management (uniform, insurances,
medical treatment, financial aid for employees etc.).

IIB3317:Accounting Principles 2
Accounting principles, partnership and the corporate form of business organization, financial statement
analysis and cash flow statements, managerial accounting concepts, fostering internal business and decision-
making, behavior of costs, profit planning, and budgeting.

IIB3318:International Financial Management

Environment of international finance and its management including the foreign exchange market,
exposure management, currency forecasting, international financing, international financial markets,
international investment management, country risk analysis, and multi-national capital budgeting.

IIB3319: Business Cross Cultural Management

Organizational and individual behaviors, structures and management practices in multinationals and
in business situations involving cross cultural interactions, communication styles and preparing reports,
presentations and meetings involving diverse cultures.

IIB3429: International Marketing

The conceptual framework for marketing across national borders, marketing within different foreign
environments, international marketing, and factors that affect decision-making in an international setting.

IIB3435: Organizational Behavior

Overview of topics and concepts in the field of Organizational Behavior (OB), a theoretical and practical
implications of human behavior at work, leadership, motivation, teamwork, career issues, work roles, job
enrichment, employee participation, work and nonwork integration.

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IIB3437: Human Resources Management

A basic study of human resource management, human resource planning and the recruitment, selection,
development, compensation, and appraisal of employees, scientific management and unionism and affect the
various personnel functions.

IIB3436: Strategic Management

Strategic decision making, formation and implementation of strategy, and policy making, environmental
analysis, SWOT analysis, the analysis of internal firm resources, competencies and competitive advantages and
weakness, Issues of outsourcing, mergers, acquisitions, and joint ventures, and implementation of firm
strategies and tactics, generic strategies, strategic variations, evaluation and choice of strategies.

IIB2205: Microeconomics

Micro-economic theory, concepts of supply and demand, price theory, distribution of income,
governmental regulation of business, and unions. Four market structures: monopoly, oligopoly, monopolistic
competition, and perfect competition.

IIB2206: Accounting Principles 1

An introduction to accounting concepts, assumptions, and principles of financial accounting;
classification of accounts, general and special journals, general and subsidiary ledgers including control
accounts, single entry versus double entry, cash basis versus accrual basis, adjusting, reversing and closing
entries, worksheets, financial statements, accounting for merchandising operations.

IIB2207: Business Commercial Law

Principles of civil law and commercial codes, individuals, juristic persons and acts and contracts. Specific
laws related to merchandise contracts, real estate and other asset sales and exchanges, rental and hire-purchase
agreements, employee and employer rights and obligations, promissory notes, mortgages and other debt
instruments.

IIB2208: Business Statistics

Statistics methods, descriptive statistics, inferential statistics and nonparametric statistics, quantitative
and qualitative analysis, probability concepts and probability distributions, sampling methods, interval
estimation and hypothesis testing, correlation and regression analysis.

18
IIB2311: Introduction to International Business

Introduction to important theories of international business related to economics, politics, law, and
trade policies, Asian financial crisis, ASEAN, and European Union.

IIB2415: Principles and Practices of Negotiation

Principles and practices of domestic and international negotiation, impact of verbal and non-verbal
communication, development in managing conflict resolution within organizations, how to manage negotiating
process and participation of negotiation case studies.

IGS1102: Man and Global Society

Introduction to anthropology and sociology, socialization, social institutions, nature and development
of world cultures, social, environmental, technological and cultural changes.

IGM1101: Business Mathematics

Business Arithmetic, Algebra, linear equation, inequalities, linear programming, functions, and graphs,
quadratic equations, trigonometric function and graphs, arithmetic and geometric progressions, sequences and
series, introduction to calculus, differentiation and integration.

IGM1102: Introduction to Information Technology

Introduction to IT environment, microcomputers and the PC revolution, basic keyboard skills, PC

applications in the Windows environment, PC software applications, word processing, spreadsheet and
graphics, the use of computer network resources, internet and Student LAN as information resources, software
operating systems and application software, client-server software, electronic mail, electronic commerce, and
website.

IIB1201: Principles of Business

Business organizations, objectives and overall responsibilities of business enterprises within their social
and economic context functional areas of personnel, accounting, marketing, production and finance, language of
the business world and legal forms of business ownership.

19
IHT2305 Survey and Research for Hotel

This subject provides a general introduction to research methods and will cover three broad topics:
research design, data collection, and data analysis. By the end of the course, students should be able to:
formulate good research questions and design appropriate research, collect data using a variety of methods,
analyze both qualitative and quantitative data, and critically evaluate their own research and that of others.

IHT3320 Survey and Research for Tourism

Statistics methods, descriptive statistics, inferential statistics and nonparametric statistics; quantitative
and qualitative analysis; probability concepts; probability distributions; sampling methods; research process and
design, data collection, hypothesis testing, and reporting; application in hotel business research and research on
a topic related to the hotel industry.

IHT3306 Seminar on Hospitality Trends

Exploration; discussion; presentation of issues; planning; summary; marketing and business plan; live
practices applied to seminar planning and executing.

IHT3321 Seminar on Tourism Project Management

Principles of project management, role and processes of planning and its significance in tourism Project.
Writing project proposal, process of project management. Exploration; discussion; presentation of issues;
planning; summary; marketing and business plan; live practices applied to seminar planning. A Tourism project
and a seminar for presentation research paper required.

IHT3407 Art and Decoration in Hotel Business

Decoration; flower arrangement; fruit and vegetable carving; table skirting; buffet line decoration;
theme party decoration; hotel public areas decoration; management of hospitality properties; building; design
and set up amenities in guestroom; budgeting and cost controlling; and business plan.

IHT3413 Health and Spa Tourism Management

Basic concept of Spa and wellness industry; health care principles; products and treatments
development; marketing approaches; spa and wellness products and services.

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IHT3423 Airline Business

An introduction to airline industry; History of airline business, airline international agreement; basic
airline terminology; time tables and airfares; reservation and ticketing; airport policies operations and security
procedures; passenger services; rules and regulation of immigration; the custom duties system; and transporting
procedures.

IHT3414 Consumer Behavior

Principles of marketing; motivations and behavior of hospitality and tourism characteristics of

consumers; distribution and delivery of hospitality and tourism products and services; decision-making process;
information and communications technology ; tourism marketing; electronic communication and distribution
strategies ; behavioral pattern.

IHT2314Sustainable Tourism and Community-Based Management

Concept of community-based tourism, community, roles and importance of local community as a tourist
destination, management principles of community- based tourism, relationship between development, tourism,
and conservation. Components of sustainable tourism; tourism and ecotourism; types and format; disintegration
of tourism resources; government policy; role of government and private sectors in development of sustainable
tourism; sustainable tourism development in various countries; and field trips.

IHT2315 Logistics for Tourism Industry

The elemental of logistic concept in Tourism Industry, basic concepts and the terminology used in the
logistics field. Process of planning effective distribution and discuss methods of transportation and traffic
management techniques. Examine the role of logistics in Tourism business. Principles of customer service, ways
to plan and manage supply chains and even steps for arranging product transportation and distribution.

IHT3308 Housekeeping Operation and Management

Guest satisfaction; various types of lodging; guestroom services; housekeeping services and
maintenance; guest room amenities; guest room packages; safety and security; standards and the relationship
of housekeeping, maintenance and front office department; laundry wash formula; purchasing and supplies
linen.

21
IHT3309Food and Beverage Operation and Management

Principles of food and beverage service operations; food service industry; industry segments; business
practices; and trends; marketing; menu planning; production; managerial skills; management policies; reduction
of costs; service; controls; and quality assurance.

IHT1302 Hotel Marketing and Sales

Terminology and principles of marketing in a hotel and tourism environment; overview the areas of
marketing: advertising; sales; promotion; public relations; pricing; packaging and distribution channels.

IHT2202 Service Psychology

Psychology in workplace; foundation of motivation; motivation and barriers in the organization; people’s
emotion and perception; perception on organization behavior; foundation of social influence; leadership;
decision process and service.

ITM3409: MICE Management

Evolution, roles and impacts of MICE tourism. Studies of meeting, incentive, convention and event,
planning, strategy formulation and evaluations, overview of operational functions of each business,
development of MICE business, current affairs, problems and solutions, industry trends and growth.

ITM3302: Tourism Planning and Development

Tourism policy, national planning process, situation of Thailand tourism planning and development,
SWOT analysis of the national tourism, development strategies, impacts, principles of sustainable development,
roles and responsibilities of stakeholders such as government, industry, non- governmental organizations, and
local communities. Case studies and field work required.

ITM3304: Tourism Resource Development

Types of resources, development process, impacts and feasibility study for development, planning,
organizing, controlling and evaluating, rules and laws in relation with upgrading various resources for tourism,
roles of destination management organization, national tourism development policy.

22
ITM3306: Community- Based Tourism

Definitions of community-based tourism, roles and importance of local community as a tourist

destination, management principles of community- based tourism, participation of local people, public and
private sectors in managing community- based tourism, building awareness.

ITM3313: Accounting and Finance for Tour Business

Principle, concepts and processes of accounting for tour business, concepts of assets, liabilities,
and owner’s equity, preparation of journal entries, balance sheet, income statement, cash flow statement, and
year-end closing of accounts.

ITM2206: Human Resource Management

Strategic management in human resource, information systems, resourcing and assessment,

performance management, remuneration management, productivity and benchmarking, industrial relations,
training and development, organizational behavior, and welfare management (uniform, insurances, medical
treatment, financial aid for employees, etc.)

ITM2301: Sustainable Tourism Management

Definition, emergence and evolution, major concepts, environmental, socio- cultural, and economic
tourism impacts, issues in sustainable tourism, development of alternative tourism, sustainability management
principles, visitor management strategies for tourist attractions, and community- based tourism management.
Field work and survey included.

ITM2308: Tour Planning and Operations

Structure of tour operator business, related departments, destination survey for producing itinerary,
selecting accommodation, transfers and transportation, managing meals and activities, controlling guides and
training, promoting, costing and quotation, marketing, launching and operating the tour. Study examples of
tariffs and pricing tables of tours and transfers. Practical included.

ITM2309: The Principles of Tourist Guide

Principles of guiding functions, related departments, guiding techniques used with different types of
customers and tours, transfer in- out, excursions planning and organizing, techniques of relieving conflicts and
decision- making for solving in- situ problems, rules and laws regulating in tourist guiding professional in
Thailand and abroad.

23
ITM2410: Historic Memorial and Cultural Tours in Central and Western Thailand

Trip for training skill of organizing and guiding tour, featuring historical and cultural background and
main tourist attractions in Bangkok (The Temple of the Emerald Buddha, The Grand Palace, Wat Pho, Wat Su-
That, The Marble Temple, The Temple of Dawn) and at least one site in Ayutthaya, Lop Buri, Ang Thong, Sing
Buri, Kanchanaburi, Nakhon Pathom, Samut Sakhon, Samut Songkhram, Ratchaburi, Phetchaburi and Suphan
Buri provinces.

IRB3306 Food and Beverage Management

Principles of Food and Beverage and food service industry. Study about products and services, food and
beverage operations. The procurement and storage of materials, planning, cost control, food menu items
management, marketing management, quality of staff management, legal trends and restaurant management,
food and beverage industry.

IRB3307 Accounting and Menu Planning for Cost Control

Basic of accounting, This course will study in definition and concept of cost, basic principle of cost
control in the restaurant business, internal controls, seasonal business cycles, and decision-making processes as
related to inventory. Basic cost accounting concepts and know how to use accounting information to be able to
manage effectively in hospitality industry. Cost control for menu as well as recipe standardization and
conversion, production planning, purchasing, costing and price for profit will be looked at. Practice of menu
planning including themes and presentations.

IRB3405 Carving Arts and Food Styling

Carving knife and handling techniques, carve various flower shapes: buds, curves, dahlia petals,
sunflowers and zinnia. Carve different rose shapes and carnations in various forms: blossom, blooming and
buds. Carve various fruit and vegetables to make cuisine decorations. Techniques for creating visual taste
appeal, plating philosophy and basic plating techniques, using simple styling tools of different shapes and sizes
plates from hors d’œuvres, appetizers, and entrée, as well as discover new approaches for plating the same
recipe in a variety of ways. Practice, lab hours and on-the-job training are required.

IRB2203 Personality Development for Hospitality Industry

The different of components which are influence people to have different personalities. Students will
learn about personality in the service industry, changing behavior, human relations, problems solving and the
promotion of human relations in the organization for the development of the workplace.

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IRB2204 Service Psychology

The concept of personal basic need, definition and psychological theory. It also includes principles of
efficient service, relationship between the two, complaint handling, customer persuasion techniques, human
relation techniques, and how to solve problems of guest.

IRB3404 Introduction to Housekeeping Operations

Housekeeping structure, guest satisfaction, different types of hotel, guest room service standards and
the relationship of housekeeping, public area preparation, maintenance and cleaning equipment knowledge,
housekeeping services and guest room amenity, safety and security, hygiene and Sanitation, laundry process
and uniform system, linen and housekeeping cost control. Hotel visiting is required.

IRB2301 Food and Beverage Service Operations

Knowledge of front of house, back of house, types of service style, table setting, types of restaurant,
food and beverage equipment knowledge, organization chart, menu knowledge and planning, tableside cooking,
customer relation, types of foodservice, stewarding knowledge, food and beverage cost control, Restaurant
Service Standards, food and beverage training, practice lab and on the job training are required

IRB2303 Banquet Operations

Banqueting Department introduction, organization chart, types of banquet, catering and events,
planning, pricing, organization, and preparation of the event, this includes planning and production of food from
assorted cuisines, the process of managing function, introduction to MICE business, staff preparation, banquet
cost control and food and beverage knowledge.

IGM1105: Ballroom Dancing

Principles, procedures, activities and manner in ballroom dance. Beginning level instruction in
Salsa, Merengue, Bachata, Cha Cha, Tango, Waltz, Fox Trot.

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