SWOT Analysis for the Texas Southwest Council, BSA

Strengths Weaknesses
 No Debt  Property Rich (cannot support)
 Property Rich  Geography
 Knowledgeable Dedicated Volunteers  Low income areas
 Diverse Geographical Area  Apathy
 Committed Stake Holders  Marketing
 Established Brand  Emotional ties to Property
 Teaching Ethical Values  Resistance to Necessary Change
 National Infrastructure  Communication
 We Recruit Great Kids  Cash Flow
 Awesome Camps and Programs  New Membership Standards
 Outside the Box Fundraising  Community Prominence
 Diverse Staff  Adult and Youth Members
 Scouting Values  Diversity
 Core Volunteers  Facilities
 Properties  Fundraising Volume
 Schools  New Staff
 Staff  Training Volume
 Ranch Programs  Make Easier or More Friendly
 Money  We are more worried over Law suites than
 Media having Fun and Developing Young Men!
 Service to Units
 Public Relations
 Long-term Camp
 Good Turn 4 Community
 Military Volunteers/ Support
 Council Size – District Size – Large Territories
 Council Unity
 North vs. South – Merger
 It’s for the Kids $ Kids Program

 Board Participation/Involvement
 Follow Through
 Fundraising
 Budget maintenance/development
SWOT Analysis for the Texas Southwest Council, BSA
Opportunities Threats
 School District Growth  Low Morale of Staff and Volunteers
 North & South Oil Fields  Ongoing Liquidation
 Staff  Emotional Ties to Properties
 $$ Venturing /Exploring  Past History Southwest Council
 Volunteers (more/new/alumni)  Grudges and Emotions tied to above
 Ranch  Failure to see the Big Picture
 Marketing Alumni  Properties
 Grow Community Support  Other Outside Activities (school Sports, Church,
 Education of Supporters and Clubs Etc…
 Property Rich opportunity for cash and  Over Bureaucratic to many rules to jump to
endowments from Sale of Property qualify to for volunteers
 Small Towns  Loss of Grants /Donors
 Expand Camps >  Adapting to Changing Culture
 ATV’s  National Office School access in school explorer
 Ranch Camp Clubs
 Wilderness Survival  Single Moms
 Fort McKavitt expansion  Public Perception Internal Conflicts
 Middle School Explorer Clubs  Money
 Latino Population  Inactive Board
 Properties (purpose)  Lack of Communication – Staff, Board, Executive
 Endowment Committee
 Staff experience – retention  Society and Times
 Relationship Building  Cub Camping at Camp Sol Mayer
 Paid Camp Staff  Separate Cub and Boy Scout Camp
 Scout Office  Competition For Boys
 Military (Relationship)  Public Image – (well-funded) is there a need?
 Board Involvement – District  Relevancy
 Ranch (horses)  Parental Involvement
 Shooting Sports  Labor Intensive
 Capital Campaign  Council Office
 Fundraising  Good Turns for community
 Council Name  Camp paying for itself
 Youth Visible in Uniform in Public  Emotions
 Older Boy Programs  Underutilized facilities – Camp Facilities
 Scoutreach  Failures of previous SWOTs and strategic plans
 Facebook
 Mentor Programs
 Media Key:
 Marketing to Parents 2014 SWOT
 What type of camps are wanted
Top 5
 Exploring Programs
 Grant Writing Top 3

Most important