Interim Report for Summer Internship

Name : Nagarajan R.K

Roll Number : C20-094
Organization : Decathlon

Project Guide (from organization)

Name : Suganya Manogharan
Designation : Sport Leader Coach
Contact details : +917397718633
Email id : suganya.manogharan@decathlon.com
Project Title : Market Research on consumer’s Perception towards Decathlon
Products with special focus on Racket Sports
Objectives:
 Analyze the Secondary Data (includes Historical Data and other Research Data).
 Collect data from people around Padur Location.
 Analyze the Brand Awareness of Decathlon Products.
 Identify how the change of brand image from Artengo to Perfly affect the sales
and consumers perception.
Deliverables:
 SWOT Analysis of Decathlon Racket Sports products.
 Comparison of Decathlon Racket Sports with competitors.
 Consumer’s Attitude and behaviour towards Decathlon products.

Project status
Work Completed:
 Undergone Basic Induction Program and Sales Training for Artengo Products
(Racket Sports).
 Secondary Data Collected and Analyzed.
 Sales of the Artengo Products to customers.
 Get Feedback from Customers and identified some Problems for Market
 Research.
Work Pending:
 Preparing Questionnaire and expected to complete within 3 days
 Data collection is expected to complete before May 26th
 Data Analyses is expected to complete before June 1st
 Presentation of my Project is expected on June 2nd

Comments from Project Guide:

(Signature)
Name of project Guide
Designation, Organization
Date: 09/05/2019