 Their Distribution Network consists of 4,500+ dealers

 More than 500 CEAT franchises

 CEAT products are sold in more than 100 countries
 Number 1 in Sri Lanka in terms of market share
 Strong challenger to the pole position in India
Key Findings
 Max revenue is generated from 2/3 wheelers segment
followed by truck and buses segment
 Nearly 60 % is generated from the above segments
 Passenger cars constitute for about 15 % of the revenue but a
healthy growth rate is observed in this segment
 As a result, they have over 300 two-wheeler distributors
 They follow a strategy of developing Shop in Shop models
which are yielding good results for them
 Over the last two years they have developed over 400 outlets
following this strategy
 Their focus cities in India are Bangalore and Kolkata
 Thus, their distribution network consists of Shoppes, Shop in
Shops, MBO and bike shoppes
 Bike shoppes exclusively serve the 2-wheeler segment and
are launched in Bangalore
 They have a good district coverage and are present in over
600 districts in India
 Going by the given feedback, it is concluded that CEAT lags in
terms of quality, distribution when compared to players like
MRF, JK and Apollo
 Met more than 20 dealers of CEAT and collected their
feedback
 CEAT provides decent profit margins but there have been
many complaints about the quality and demand of some of
the products
 A few dealers complained that the company sometimes does
business only in cash
 Despite these negatives, the dealers/distributors agreed that
CEAT maintains good relationship and its sales personnel visit
and monitor on a regular basis but there have been
contrasting responses regarding the efficiency of these sales
personnel
 They feel that CEAT could improve their dealer/distributor
schemes
 Major complaint received from small and medium scale
dealers is that CEAT increases the discount % as the volume
of sales increases and hence large dealers have an advantage
over small dealers.
 Thus, large dealers can sell the tyre at a lower price than small
dealers which gives them an unfair advantage
 Overall, 60 % of them gave CEAT a satisfactory rating but the
rest weren’t happy with some of the policies, loyalty schemes
and the distribution efficiency.

Contacts

Manish wheels shoppe

 Shop No 15-9-371/A, Mahaboobgunj Road, Siddiamber Bazar,
Hyderabad – 500012
 9152162178
 Major distributor of CEAT in Hyderabad area

Prakash Wheels
 4-3-560/3, 4 & 5, Tilak Road, Bogulkunta X Road, Abids,
Hyderabad – 500001
Manik General https://www.linkedin.com/in/manik-
Singh Manager singh-8197488/
and
Category
Head -
Passenger
Car and
SUV Tyres
Satyajit Regional https://www.linkedin.com/in/satyaji
Distributi t-das-44a59456/
Das
on
Manager
Bangalore
area
Brijesh Senior https://www.linkedin.com/in/brijesh
Kumar Manager - kumariiml/
Internatio
nal
Marketing
and
Business
Developm
ent
Rahul Head Of https://www.linkedin.com/in/rahul-
Supply khamparia-24a824140/
Khampa
Chain
ria

Nitin Regional https://www.linkedin.com/in/nitin-

Sharma Distributi sharma-33939916/
on
Manager
Central
India