SUMMER TRAINING REPORT

ON

MARKETING RESEARCH

AT

COCA-COLA PVT LTD.

`Submitted to

MAHARISHI DAYANAND UNIVERSITY

For

Partial Fulfillment of the award of degree of

MASTERS OF BUSINESS ADMINISTRATION

BATCH: 2017-2019

Submitted To: Submitted By:

Controller of Examination Sabir Ali
MDU, Rohtak Roll no-
Registration-17f250099

INSTITUTE OF MANAGEMENT & TECHNOLOGY

(Approved by AICTE, and affiliated to M.D.U, ROHTAK)
Tigaon road, near SAI DHAM, Faridabad-121002
 DECLARATION

I Sabir Ali, Registration No 17f250099, Roll No.____________ of MBA III Semester of

Institute of Management & Technology, Faridabad hereby declare that the Report entitled,

"Marketing Research" is an original work and the same has not been submitted to any other

institute for the award of any other degree. The interim report was presented to the Supervisor

on ……………………and the pre-submission presentation was made on …………………. . The

feasible suggestions have been duly incorporated in consultation with the Supervisor.

Signature of Supervisor Signature of Candidate

Prof. (Dr.) R. N. Singh Sabir Ali

Forwarded by:

Director/Principal of Institute
 PREFACE

This report is a part of our curriculum that gives us knowledge about practical work. This also

helped us to understand the practical aspects of the conceptual studies learnt by them in the

Marketing subject. The Report presented here is the part of the syllabus of the MBA degree

provided by M.D. University, Rohtak.

Each student pursuing this course is required to submit a particular report on the topic assigned

to him in his course. The essential purpose of this report is to given an exposure and detailed

outlook to the student of the practical concept, which they already studied research. For the

purpose, I was assigned the report for the “Marketing research” in Coco cola private ltd. It is

the matters of great privilege to get make a report for one of the largest organizations of its kind.

(Sabir Ali)
 ACKNOWLEDGMENT

I would like to express my indebtedness gratitude towards my mentor for giving me an opportunity to join this

esteem organization for summer training.

My summer training at COCA COLA Pvt. Ltd. of duration has been quite successful. During my

stay for 8 weeks, I had received full co-operation from employees and officers. The practical

visualization of the summer training has helped me to understand a lot of practical things.

In order to acquire myself to the task of the organization and to analyze them, I me to Mr. M D

SHUKLA the head of the HR department and staff who helped by their kind co-operation and

guidance. During the training they have been giving the practical knowledge.

I would like to express my gratitude to Prof. (Dr.) R. N. Singh my faculty guide, for her

kindmentorship and guidance in assisting me with my final report. His acaademic inputs

provided me with insights that were invaluable for completing this report.

At last but not least gratitude goes to all of my friends who directly or indirectly helped me to

complete this report.

(Sabir Ali)
 TABLE OF CONTENT
CHAPTER NO. CONTENT PAGE NO.

CHAPTER-1 Introduction
 Significance of study 1-9
 Introduction

 Review of existing Literature

 Focus of the study
 Objectives of the study
 Advantages
CHAPTER-2 Research Methodology
 Industry profile 10 - 33

 Profile of the
Organization/Company
 Research design
 Sample size and techniques
 Data collection (Primary &
Secondary)
 Analysis pattern
 Limitations of the study
CHAPTER-3 Micro Analysis 34 - 43

CHAPTER-4 Macro Analysis 44 - 46

CHAPTER-5 Summary Of Observations

 Findings 47 - 48

 Recommendations
 Conclusion
Bibliography 49

Appendices 50 - 53
 Chapter-1

Introduction of the Project

 Chapter-2
Research Methodology
 Chapter-3
Micro Analysis
 Chapter-4
Macro Analysis
 Chapter-5
Survey of Observations
Bibliograpghy
Appendices