2019 By: Phan Thi Anh – 43k03.

Personal Research
Application of behavioral research
methods
Term: Organizational behavior
 THE BEGINNING
Each person is a separate individual, different in perception, behavior and
personality.
So how do we guess those things? Are these factors making a complete person and
how do they represent it in the organization?
In this report, I will study the organizational behavior of an individual about aspects
edge: attitude and satisfaction with work; personality and value; awareness and
decision-making work motivation.
From these aspects, we can understand personality and price treat, understand the
things they care about and respect, thereby making it easier to work together and
create good results from the present to the future.

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 CATEGORY
I. Research subjects .....................................................................................................3
II. Research methods ....................................................................................................3
III. Research contents ....................................................................................................3
1. Attitude and job satisfaction ................................................................................................ 3
2. Personality and value .............................................................................................................. 7
a. Personality ........................................................................................................................... 7
b. Values .................................................................................................................................. 8
3. Perception and individual decision ...................................................................................... 9
a. Perception ......................................................................................................................... 9
b. Decision individual ........................................................................................................ 11
4. Motivation .......................................................................................................................... 11

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 I. Research subjects

Name: TRINH THI NGAN

Age: 20
Occupation: Currently a second-year student, Faculty of Law, University
of Economics - Danang University

II. Research methods

Using a combination of research methods of organizational behavior:

Observations, questionnaires, experimental studies.

III. Research contents

1. Attitude and job satisfaction

What is the attitude? Attitude is a judgmental expression - both endorsement and
disapproval - about things, people or events. They reflect our feelings about
something.
Attitude is a very complex concept.
The main components of attitudes included: perception, feeling and behavior.
For Ngan students studied above: her part-time job is at Smile Coffee at 49B Chuong
Duong, Ngu Hanh Son District, Da Nang city. This job is quite high, the owner is
easy to act well with the staff so Ngan loves to work there and Ngan will continue
to work at this coffee shop.
 Awareness: "This job is quite high, the boss is very easy to calculate, and
behaves well with employees".
 Emotion: "Ngan loves to work here".
 Behavior: “Ngan will continue to work at this coffee shop”.
→ Ngan has a positive attitude towards her part-time job, she is very satisfied and
finds it interesting.
Using the overall assessment method is simply to answer the question: "How
satisfied is Ngan with this job?". The first four months of the 2018 school year - last
2019, She worked at Smile Coffee, her job is to serve, order and drink drinks for
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guests, when the shift ends, clean the shop afterwards. get home. With an amount of
2,500,000 / month, it is also rewarded by the owner at the end of the month because
of hard work. Ngan is very pleased with this work, though a bit extreme at crowded
times. Therefore, Ngan will continue to work here in the future.
Next, to measure the factors affecting the Bank's job satisfaction, I will use the
questionnaire:

Totally
Totally
Factor disagree Disagree Normal Agree
agree

Basic salary
suitable for 
work
Salary
corresponding
Salary
to the level of 
contribution

Enjoy fair and

satisfactory 

Work showing
social position 

Good job used

of personal
jobs 
capacity

Work suitable
for
professional 
qualifications

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 Work
facilitates
improvement 
of skills and
knowledge

Work pressure


Leaders have
polite and
gentle 
behavior

Leader leadership


Treat
employees

fairly

Acknowledge
employees'
contributions 
and opinions

friendliness of
colleagues 

collaboration
between staff
Colleague 
and colleagues

mutual support
and help

among
colleagues

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 Welfare
policies are

clear and
complete
Welfare policy
expresses 
attentive
Welfare attention to
employees 

Useful and
attractive
welfare 
policies

Trained staff
for work and
career 
development

Employees are
supported on
Training
time and cost
and 
of studying to
promotion
improve their
qualifications
promotion
opportunities 

fair promotion
policy 

reasonable
working hours 
working
conditions Good
workplace

facilities

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 Safe and
hygienic 
working place

→ So the 3 factors affecting Ngan's job satisfaction are:

 Salary
 Working conditions
 Leadership

2. Personality and value

a. Personality
Personality as the sum total of ways in which an individual reacts to and interacts
with others. We most often describe it in terms of the measurable traits a person
exhibits.
Personality is influenced by genetic factors and environmental factors.
Research on Ngan's personality:
• Through contact, chat: Meet face-to-face, via phone calls, messaging via
messenger, ...
When I first met you seemed very friendly, sociable with people, speaking quite a
lot, not embarrassed. It can be seen that this is a pretty liberal, gentle and enthusiastic
girl with friends around. When we share a room with each other, your personality is
more and more clear: Enjoy ate snacks, being quite comfortable with friends, being
lazy, to share difficulties with friends.
Especially we used to work together in a coffee shop, I found that in your work you
are quite agile, smart, love to learn and help friends
Through MBTI personality test (a personality assessment tool) includes 50 different
questions and produces INPT results - Founder
Test results:
• Ngan belongs to the personality group: ESTP
• Extrovert (E) (65%) more Introvert (I) (35%)
• Feeling (S) (86%) than Intuition (N) (14%)

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 • Reason (T) (57%) than Romance (F) (43%)
• Flexible (P) (80%) than Principle (J) (20%)

Types of personality ESTP are very collective, spontaneous and straightforward.

Sometimes they are considered rude or reckless, but actually ESTP loves to act
and always jump right into the center of the "storm".
Seldom planning detailed action, they often rush into work, they find errors and
act immediately. If necessary, they are not afraid to turn around and correct their
mistakes.

Tend to see rules, rules and obligations as recommendations or guidelines, not

rigid principles.
Enjoy watching movies, pursuing passion and other material pleasures.
Do not like theory and abstract thinking, they often have difficulties in school.

According to the zodiac - Bao Binh:

Like the equality in life, what is obtained today is not natural but it is due to
the efforts of yourself
The desire to pursue your ideals
Prefer normal, unbounded friendships
Many enthuse, not ambitious
Always receive the respect and favor of everyone ...
→ The above evaluation methods are quite accurate for Ngan's personality
• Likes straightforward, realistic, dreamless,
• Everything wants to do its best
• Enjoy watching movies, listening to music
• Open, socialize with friends
• Always happy, carefree and optimistic
• Always aim for the future
b. Values
Values represent basic convictions that “a specific mode of conduct or end-state
of existence is personally or socially preferable to an opposite or con-verse mode
of conduct or end-state of existence.”

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 Rokeach Value Survey Milton Rokeach created the Rokeach Value Survey
(RVS). It consists of two sets of values, each containing 18 individual
value items. One set, called terminal values, refers to desirable end-states.
These are the goals a person would like to achieve during his or her lifetime.
The other set, called instrumental values, refers to preferable modes of behavior,
or means of achieving the terminal values.
 For research object Ngan:

Terminal values Instrucmental values

Comfortable life (prosperous) Ambitiousness (hard working,

interested)

Peace world (no war and Happy (easygoing, funny)

conflict)

Equality Doughtiness (Protect beliefs

and righteous views)

Happyness ( satisfaction) Honest (honest, trustworthy)

Joy (enjoyment of life, Independent (self-reliant)

relaxation)

True friendship ( best friend) open minded

→→→ The most important value of Ngan is efforts. Because, it will decide all thing
of her life. It is show that Ngan was born and grew up in a difficult situation, but she
always strives to work hard and study hard. Hope to have a good life in the future
and success at her job.
3. Perception and individual decision

a. Perception
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 Perception is a process by which individuals organize and interpret
theirsensory impressions in order to give meaning to their environment.
For example with Ngan: she think that University study is very important,
learn to know more things, hope to have a high-paying job, comfortable life
in the future. In short, learn to change her life.
 Factors affected awareness:
• Opinion: Ngan agree with university study and it is very important in her life
• Personality: Live optimistic, happy, live reality and everything is due to the
effort, but nothing is natural
• Motivation: Studying to change life
• Hobby: Find and discover new things
• Experience: working and through understanding of current society
• Skills: Life skills and many skills on studying in her school.

- Attribution Theory:
Attribution theory tries to explain the ways in which we judge people
differently, depending on the meaning we attribute to a given behavior. It
suggests that when we observe an individual’s behavior, we attempt to
determine whether it was internally or externally caused. That determination,
however, depends largely on three factors: distinctiveness, consensus, and
consistency.
Example for Ngan's college case:
 Subjective reasons:
Ngan want to go university because she is really like it.
 Objective reasons:
Because of being forced to go to school by her parents.
- Difference:
Ngan usually take part in going all class in school and she don’t give up some
lesson.
If it has, Ngan will want to learn. → this is subjective behavior
If it not has, Ngan won’t want to learn. → this is objective behavior
- Unification:
If Ngan fully participates in all the school sessions and her friend is like her.
→ objective
If Ngan usually give up lesson while her friend go fully class
→ subjective

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 - Consistency:
 Ngan often go to school and no take off few day → Subjective reasons
b. Decision individual
Decision making is the way to react to the problem.
Ngan's decision to go to college also goes through a process. Decision making is not
easy, it depends on many factors such as family circumstances, economy,
surroundings, parents.
Most importantly, do you want to go? Need to put school attendance on the balance
table to compare the good side, the bad side. Initially relying on rational models then
making decisions based on their intuition.
Before making a decision, she often interprets and evaluates information. For going
to school, she has actions such as finding information from friends and siblings about
choosing schools and disciplines to suit her own abilities. She also considers the
level and level of fees for each industry. Taking into consideration and refining
useful information from which Ngan decides to go to college?
4. Motivation
Motivation as the processes that account for an individual’sintensity, direction,
and persistence of effort toward attaining a goal.
Based on Maslow's demand tower, it was satisfied:
- Biological needs: happy families, loving parents, parents providing adequate
money.
- Safety needs: having health insurance, stable dormitory with low cost
- Social needs: good friends, teachers, stable learning environment
- The need to be respected: hard work in work part time, recognized as an
effort to achieve good academic achievement.
→ This motivation to satisfy the need for self-improvement.
 The motivation for Ngan to go to university is:
 Parents supported and encouraged Ngan to go to school
 Ngan wants to go to school, wants to experience student life,
 Want to find a favorite job in the future, want a better life later, have a high
salary
 Family circumstances can afford daily living expenses and tuition fees

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  Friends and relatives who love, look forward to, trust in Ngan
 The spirit of learning is the biggest motivation for Ngan to go to school,
stimulating learning, stimulating Ngan's efforts and efforts in all subjects so
Ngan will learn better.

Thích sống tập thể, tương tác với con người và s4ệc xung quanh.
- Thường nhanh chóng đưa ra quyết định mà chưa suy nghĩ kỹ.
- Thường bị căng thẳng, thậm chí trầm cảm nếu bị cô lập.
- Rất dễ bắt chuyện, thường chủ động trò chuyện với người khác.
- Thích diễn đạt bằng lời nói.

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- Thích nói ra mọi điều.
- Thường sử dụng cơ thể để diễn đạt ý nghĩ
g ngoại
Extraversion (E)
- Thích sống tập thể, tương tác với con người và sự việc xung quanh.
- Thường nhanh chóng đưa ra quyết định mà chưa suy nghĩ kỹ.
- Thường bị căng thẳng, thậm chí trầm cảm nếu bị cô lập.
- Rất dễ bắt chuyện, thường chủ động trò chuyện với người khác.
- Thích diễn đạt bằng lời nói.
- Thích nói ra mọi điều.
- Thường sử dụng cơ thể để diễn đạt ý nghĩ

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