INVESTMENT AVENUES

INTERNSHIP REPORT

ON

“INVESTMENT AVENUES”

BY

MOHAN KUMAR.L

1NZ17MBA43

Submitted to

DEPARTMENT OF MANAGEMENT STUDIES

NEW HORIZON COLLEGE OF ENGINEERING,

OUTER RING ROAD, MARATHALLI,

BANGALORE

In partial fulfillment of the requirements for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Under the guidance of

Dr. SRIKANTH

Assistant professor

2017-19

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CERTIFICATE

This is to certify that Mohan Kumar. L bearing USN 1NZ17MBA43, is a bonafide student of
Master of Business Administration course of the Institute 2017-19, autonomous program,
affiliated toVisvesvaraya Technological University, Belgaum. Internship report on “Investment
Avenues” is prepared by him under the guidance of Prof.Dr. SRIKANTH, in partial fulfillment
of requirements for the award of the degree of Master of Business Administration of
Visvesvaraya Technological University, Belgaum Karnataka.

Signature of internal Guide Signature of HOD Signature of Principal

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DECLARATION

I, Mohankumar L, hereby declare that the Internship report entitled

“INVESTMENT AVENUES” with reference to “New Horizon College of Engineering”
Bellandur, prepared by me under the guidance of Srikanth, faculty of M.B.A Department, New
Horizon College of Engineering.
I also declare that this Internship is towards the partial fulfillment of the university regulations
for the award of the degree of Master of Business Administration by Visvesvaraya Technological
University, Belgaum.
I have undergone an industry Internship for a period of Eight weeks. I further declare that this
report is based on the original study undertaken by me and has not been submitted for the award
of a degree/diploma from any other University / Institution.

Signature of Student

Place:

Date:

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CHAPTER – 1

THEORETICAL BACKGROUND OF THE STUDY

1.1 INTRODUCTION

The meaning of investment is to commit money in order to earn a financial return or to make use
of the money for future benefits or advantages. It brings out the various investment channels and
avenues that are available to the investors. Each investment has its own characteristic feature and
the investor has to align his objectives with them. The features associated with each of the
investment may relate to risk-return dynamics, time-period, liquidity, safety, tax-saving,
marketability, etc. The high savings rate has been responsible for seeking guidance and
investment advice to facilitate investor’s diverse goals. Hence, the financial planning and wealth
management solutions have gained importance and investors need to analyze the wide
opportunities, compare and contrast and finally take investment decision.

The investor can choose the right investment vehicle from the available opportunities. At the
same time, the investor’s limited knowledge and inability to understand the financial world acts
as a hurdle to the investment decision. Also there are various environmental and psychological
factors that affect the investment decision. Hence, investment decision is a function of various
other factors and the investor needs.

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1.2 KEY TRENDS OF INVESTMENTS IN INDIA

 Indian companies are becoming more mature, and with increasingly greater numbers getting
listed, Individual Wealth in equities is expected to reach 37% in India in FY16, against 30% in
FY11.

 As awareness increases, more investments will be channelized into pension funds and
retirement benefits.

 Alternative assets - including structured products, private equity and venture capital funds,
and gold ETFs, and realty, film and art funds - are expected to grow at a rapid pace of 100% per
annum.

 Although the average investment size is larger, structured products and high yield debt will
remain popular among HNIs as these are relatively safe in terms of principal protection.

The present financial specialist has a wide cluster of venture roads and he can pick the one that
suits his inclinations. Following are the different resource classes that the speculator can look
over:

1. Equity

2. Debentures

3. Bonds or Fixed Income Securities

 Government Securities

 Savings bonds

 Private Sector debentures

 PSU bonds

 Infrastructure Bonds

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4. Money Market Instruments

 Treasury Bills

 Certificate of Deposits

 Commercial Papers

 Repos

 LIQUID BEES

5. Non-marketable Financial Assets

 Bank deposits

 Flexi Deposits

 Post office deposits (POTD)

 National Savings Certificate (NSC)

 Company Deposits

 Employees Provident Fund Scheme (EPF)

 Public Provident Fund (PPF)

6. Real Estate

 Residential House

 Commercial Property

 Agricultural Land

 Suburban Land

 Time Share in Holiday Resort

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 Real Estate Investment Trust (REIT)

7. Precious Objects

 Gold & Silver

 Gold ETFs

8. Insurance Policies

 Endowment Assurance

 Money Back Plans

 Whole Life Assurance

 ULIP

 Term Assurance

 Immediate Annuity

 Deferred Annuity

9. Mutual Funds

10. Pension Funds

 NPS

 Private Pension Funds

These are fundamentally bank stores, corporate stores, securities, units of common assets,
instruments under National Savings Schemes, annuity designs, protection approaches, value
shares and so forth. Every one of these instruments contends with each other for the
fascination of speculators. Each instrument has its own arrival, hazard, liquidity and wellbeing
profile. The profiles of family units vary contingent on the pay sparing proportion, age of the
family unit's head, number of wards and so forth. The financial specialists tend to coordinate

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their needs with the highlights of the instrument accessible for speculation. They do have
changing degrees of inclinations for investment funds vehicles.

Each speculator tends to keep some money adjust and keep up a specific sum as bank store to
meet his/her exchange and preparatory needs. On account of salaried individuals,
commitments to Employees Provident Fund end up obligatory. Life coverage is generally
wanted to meet circumstances emerging out of inauspicious passing of the bread worker. Other
than these necessities, the surplus salary (reserve funds) anticipates interest in elective money
related resources. Financial specialists need to take choices identifying with their interest in
contending resources/roads.

1.3 STOCK MARKET

Indian securities exchange is semi-effective commonly and, is considered as a standout amongst

the most regarded securities exchanges, where data is rapidly and generally dispersed,
subsequently enabling every security's cost to modify quickly in a fair-minded way to new data
so that, it mirrors the closest speculation esteem. Also, for the most part after the presentation of
electronic exchanging framework, the data stream has turned out to be substantially quicker. In
any case, once in a while, in creating nations like India, opinions assume significant part in value
developments, or say, variances, where financial specialists think that it’s hard to foresee the
future with conviction. A portion of the occasions influence economy all in all, while a few
occasions are segment particular. Indeed, even in one specific division, a few organizations or
real market player is more delicate to the occasion. Along these lines, the new speculators taking
introduction in the market ought to be very much aware about the most extreme potential
misfortune, i.e. Incentive in danger.

It is great to broaden one's portfolio to incorporate value shared assets and stocks. The advantage
of enhancement are that while chance presentation from a specific resource may not be high, it
would likewise give the chance of taking an interest in the gathering in the value markets-which
may have quite recently started in a moderately safe manner(than putting specifically into
securities exchanges). Common assets are extraordinary compared to other choices for

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speculators to look over. It must be understood that the execution of various assets changes time
to time. Assessment of a reserve execution is important when a store approaches a variety of
speculation items in showcase. A financial specialist can look over an assortment of assets to suit
his hazard resilience, venture skyline and goal. Coordinate interest in value offers capital
development however at high hazard and without the advantage of enhancement by proficient
administration offered by common assets.

Securities exchanges give an alternative to put resources into a high hazard, exceptional yield
amusement. While the potential return is significantly more than 10 - 11 percent any of the
alternatives talked about above can for the most part create, the hazard is without a doubt of the
most noteworthy request. However, at that point, the general rule of experiencing more serious
dangers and uncertainly when one looks for higher returns remains constant. Anyway, as alluring
as it may show up, individuals for the most part are dumbfounded concerning how the share
trading system capacities and in the process can imperil the well deserved cash.

1.4 LITERATURE REVIEW

Survey of related writing fills in as the base for any analyst to comprehend his or her
examination issue plainly and to plan the strategy by which the investigation is to be led.
Different investigations directed before on the subjects identified with the ebb and flow look into
issue are incorporated into the writing. It gives a thought for the scientist to decide the
exploration issue and to outline the goals. It additionally empowers the scientist for the smooth
direct of the present examination. The writing incorporates books, diaries, and magazines.
Propositions, reports, and so forth. These examinations have been assessed painstakingly and
abridged in this part

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1.5 INVESTMENT AVENUES

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CHAPTER - 2

2.2 Company Profile

2.2.1 Our Vision

Our vision is to alter and make a greater market of the business with an adjusted blend of data,
essential overviews and ascertained hazard by empowering financial specialists and utilizing
more individuals towards higher interims by starting innovative ventures through expert and
honest administration.

2.2.2 Our Mission

Novel and innovative arrangements that meet the desires and not just by understanding the group
of onlookers taste and custom, however especially by our strict adherence to the moral standards
of work.

2.2.3 Products and Services

Production

Generation is a pre-famous process. From composing and building up a screenplay to the last
discharge process. With different pivotal advances. We at Radical Frames process each part of
film generation.

Distribution

We are presently, the main merchants for Kannada Movies Nationwide. We at Radical Frames
give the best business out of the film with measurable reports and progressed investigation.

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2.2.4 Business Development

Our exploration dependably examines past every single similar factor like Production,
innovation/quality, content and so forth. Also, we set up business joins for potential
development.

At present entered the stock warning stage in the year 2018 as a wandering from the business
advancement benefit.

2.2.5 Subsidiaries

Our In-house ventures include different exclusive administrations which are licensed and
trademarked, which are particular for their line of exercises serving the film business.

2.2.6 Our Stock Advisory

Radical Frames Advisory - Investment Advisor trusts that building up a solid and moral
establishment is a fundamental essential for long haul practical development. To guarantee this,
we have focused our attention on development of sorting out a proficient and all around prepared
staff, and setting up proper frameworks and procedures with ideal utilization of innovation. As
every one of these regions frame the fundamental framework for setting up the most astounding
conceivable client benefit measures.

2.2.7 Our vision

We endeavor to be the recognized as pioneer in helping our customers prevail on the planet's
quickly advancing money related markets. We Endeavor to be esteemed as pioneer in customer
fulfillment, benefit execution, money related quality and productivity. We buckle down
persistently to upgrade our notoriety for availability, demonstrable skill, examination and
profundity and nature of our long haul consultative association with customer

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2.2.8 Our mission

At Radical Frames Advisory - Investment Advisor work constantly on Training and refreshing
staff and Executives, adjusting new innovation and enhancing framework to offer advantage to
our clients. We are outfitted with exceptionally solid software's, instruments, newswires,
specialized gadgets, web and advancements, all around prepared and qualified staff/agents to
secure customer's speculation and help them get great returns over years.

2.2.9 Products and services in Advisory

Stock Future

Radical Frames Advisory Research gives you Quality Calls on Stock Futures. Stock Futures Tips
are simply specialized construct calls based with respect to breakouts and inversions. Aside from
this, in-depth organization reports, complex budgetary models, showcase synopses, and other
speculation investigate bolsters by examiner additionally guarantees that customer determine
most extreme incentive on their exchanged capital with insignificant hazard.

Radical Frames Advisory Research gives Stock Future Tips to all speculators in India. As a main
Indian securities exchange exchanging tips supplier, we offer an extensive variety of securities
exchange suggestions. It is essential that you put in and take out cash from the stock at the ideal
time. We at Radical Frames Advisory Research help you in doing this with our Stock Future
Tips. We help you in taking right choices, for example, booking benefit, halfway benefit,
misfortune adjusting and stop-misfortune identified with the stocks that you are purchasing. We
guarantee you that we would assist you with rising benefits and thus limiting the share trading
system hazard. Monitor our free preliminary calls and you would have the capacity to make

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sense of the exactness of our examination and along these lines do exchanging with us your top
choice.

Cash Premium

Radical Frames Advisory Research gives you Quality Calls on Stock Futures. Stock Futures Tips
are simply specialized construct calls situated in light of breakouts and inversions. Aside from
this, in-depth organization reports, complex money related models, advertise outlines, and other
venture examine underpins by expert additionally guarantees that customer infer most extreme
incentive on their exchanged capital with negligible hazard.

Radical Frames Advisory Research gives Stock Future Tips to all financial specialists in India.
As a main Indian securities exchange exchanging tips supplier, we offer an extensive variety of
securities exchange proposals. It is critical that you put in and take out cash from the stock at the
ideal time. We at Radical edges Advisory Research help you in doing this with our Stock Future
Tips. We help you in taking right choices, for example, booking benefit, fractional benefit,
misfortune adjusting and stop-misfortune identified with the stocks that you are purchasing. We
guarantee you that we would assist you with rising benefits and henceforth limiting the share
trading system chance. Monitor our free preliminary calls and you would have the capacity to
make sense of the precision of our exploration and accordingly do exchanging with us your top
pick.

Stock Options

Radical frames advisory Research - A connoisseur in Options-Call & Put Tips. Perfect specialist
team with Perfect Tips for Option Lovers. Track all major Derivative Traded Instruments
Including Stock Options and Nifty Options. Our Option Tips specialist carefully analyze and
select options which are in contract and good volume to fetch maximum profit from the market.

Radical frames Advisory Research Provides Option Tips which are the result of hard analysis of
our brilliant research team analysts. They use all their experience, rationale to pursue and logic to
read study and analyze the market trend using the Derivative instruments & Techniques. We give
Option Tips with unmatched accuracy to bring the highest addition from the market for our

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customers. Options-Call & Put Tips service is particularly intended for Option Traders. Option
trading referred as one of the low risk, high return package which needs less investment in the
stock market.

Stock Cash

We at Radical edges Advisory Research to give our clients Stock Trading Tips/suggestions for
securities exchange got from our accomplished, devoted research investigators and specialized
examiners for each fragment in the zone of speculation. We offer best intraday Stock Tips for 2
days free preliminary to test our precision and if fulfilled you can join stock money
administrations. You get enough time to enter our calls and can acquire enormous cash with us.
Stock Trading Tips is totally in view of basic, specialized investigation and diagramming. You
can likewise get share showcase news, tips and brings continuously.

Stock Tips for NSE and BSE Stock Cash Traders. In the present eccentric securities exchange,
our stock exchange specialists give the stock picks of the day in light of the developments in
stock exchange on time and with high precision. Subsequently, utilizing our Stock Tips, our
customers gain the most out of the offer market. We attempt to convey calls heretofore through
mechanical propelled SMS Server with the goal that you can get the enough time for execution
of the call and to book benefit also.

We prompt brokers and financial specialists not to aimlessly take after Stock Market Tips and
should utilize their own particular investigation also. For novices, securities exchange broker and
financial specialist unquestionably fill in as a help. While for experienced dealers and speculators
work splendidly to their own particular comprehension of the share trading system. Securities
exchange exchanging needs suitable information, so it is fitting to comprehend the dangers
included and increase proper learning before beginning to exchange stocks on the BSE or NSE
advertises. In any case, investing consistently, keeping away from superfluous budgetary hazard,
and win gigantic cash decades is a sure method to accumulate noteworthy resources.

This likewise limits the hazard and amplify the benefits for brokers as they book benefits on the
day itself on Stock Tips Provided by us and they don't need to go out on a limb and furthermore
the edge prerequisite isn't gigantic, so informal investors with little measure of capital can

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likewise take an interest in fruitful securities exchanges and win from our Stock Tips. Our
Research Team does inside and out examination utilizing specialized investigation, central
elements and monetary components give the best come back with okay in our Intraday Stock
Tips.

Fortune Future

Fortune Futures is for those customers who have faith in less number of exchanges with high
precision and greater targets. For the most part high volume merchants have confidence in
greatest number of exchanges multi day say 10, in which they make benefit in 5 calls and lose in
other 5, which results in unsatisfaction .You can strive for the Sense of Quality and Cup of
Satisfaction with our fortune future pack. Triad prescribes you to exchange with a very particular
master look into group who produce set number of brings in profoundly potential stocks to get
greatest comes back with least number of exchanges. Strength of Fortune Pack is the Stock Picks
of the Day which incorporates the High Potential Stocks with refined specialized examples. In
this pro pack we picked just high volume and exceptionally potential stock so our top notch
customers will never confront any issue in the event that they exchange colossal amount.

Nifty Future

We at Radical edges Advisory Research to give Nifty Tips of our clients in NSE advertise.
Clever is a more unstable market so Nifty dealers are for the most part anticipated that would
exchange according to showcase course our accomplished, devoted research investigator group
for each section in the zone of venture. Furnish tips all through Nifty alongside Bank Nifty
requires a solid comprehension of the financial atmosphere alongside major segments which
influences monetary atmosphere. Clever Futures Tips is one of our superior administrations. This
administration is for the most part planned keeping in see the dealers and financial specialists
center who exchange just in the list (Nifty/Bank Nifty). We give exact Nifty Trading Tips, Nifty
Calls, Nifty Levels, alongside Bank Nifty Tips You would get finish procedure alongside
legitimate Targets and stop-misfortune. You get brings in Nifty Futures by means of Chat room
and SMS framework which conveys the calls to you in a flash. We offer 2 days Free Trial to test
our precision and if fulfilled our administrations you can join our administrations.

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Clever is the normally exchanged subsidiary in the share trading system. The adjustments in a
Nifty Index are a general marvel. Clever Tips is particularly planned keeping in see the
merchants Interest, Demand and Capital. Our skill originates from a blend of characteristic
market understanding and an investigation of worldwide full scale monetary variables that effect
the residential money related markets. The easy to use nature of all our Nifty Trading Tips
additionally helps us in reliably enhancing customer connections at each progression and
furthermore augmenting benefit.

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Industry Profile

2.10 Stock market

It is a place where shares of pubic listed companies are traded. The primary market is where
companies float shares to the general public in an initial public offering (IPO) to raise capital.

A stock market, equity market or share market is the aggregation of buyers and sellers (a loose
network of economic transactions, not a physical facility or discrete entity) of stocks (also called
shares), which represent ownership claims on businesses; these may include securities listed on a
public stock exchange as well as those only traded privately. Examples of the latter include
shares of private companies which are sold to investors through equity crowd funding platforms.
Stock exchanges list shares of common equity as well as other security types, e.g. corporate
bonds and convertible bonds.

A stock exchange is an exchange where stock brokers and traders can buy and sell shares of
stock, bonds, and other securities. Many large companies have their stocks listed on a stock
exchange. This makes the stock more liquid and thus more attractive to many investors. The
exchange may also act as a guarantor of settlement. Other stocks may be traded “over the
counter” (OTC), that is, through a dealer. Some large companies will have their stock listed on
more than one exchange in different countries, so as to attract international investors.

2.11 Commodity Market

An item advertises is a market that exchanges essential financial segment as opposed to

fabricated items. Delicate wares are rural items, for example, wheat, espresso, cocoa, products of
the soil. Hard wares are mined, for example, gold and oil. Speculators access around 50
noteworthy item showcases worldwide with simply budgetary exchanges progressively dwarfing

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physical exchanges which products are conveyed. Fates contracts are the most established
method for putting resources into products. Prospects are anchored by physical resources. Ware
markets can incorporate physical exchanging and subordinates exchanging utilizing spot costs,
advances, fates, and choices on prospects. Ranchers have utilized a straightforward type of
subordinate exchanging the product showcase for quite a long time for value hazard
administration.

2.13 MCX Exchange

The Multi Commodity Exchange of India Limited (MCX), India's initially recorded exchange, is
a best in class, thing subordinates exchange that empowers electronic trading, and clearing and
settlement of product auxiliaries trades, along these lines giving a phase to danger organization.
The Exchange, which started undertakings in November 2003, works under the managerial
arrangement of Securities and Exchange Board of India (SEBI).

MCX offers trading thing subordinate contracts transversely over changed segments including
bullion, current metals, essentialness and provincial products. It is India's first exchange to offer
thing choices contracts. The Exchange bases on outfitting thing regard chain individuals with
fair-minded, secure and clear trade frameworks, and characterizes quality parameters and trade
controls, in closeness with the authoritative structure. The Exchange has an expansive national
reach, with 675 selected people and 53,015 Authorized Persons with its pith in around 1100
urban zones and towns transversely over India as on 30 June, 2018. MCX is India's driving
product subordinates exchange with a bit of the general business of 92.25% for each penny to the
extent the estimation of thing prospects contracts traded 2019.

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2.14 Stock Market Advisory

A counselor is any individual or organization associated with exhorting or contributing capital

for speculators. Enrolled venture counselors and speculation warning organizations are two
primary substances that speculators look to for venture administration.

It is tied in with choosing the amount to put resources into each stock position (resource
allotment), knowing when to offer and overseeing different dangers constantly. Purchase and-
Forget works in principle and not, all things considered. Genuine riches creation happens when
you can purchase the correct stocks, book benefits at the perfect time and are likewise ready to
evacuate the underperformers at the opportune time. Furthermore, a great stock consultant
comprehends this. He will dependably stay over the organizations to comprehend their quarterly
outcomes and income development. It's not possible for anyone to question the significance of
excellent research when making direct interest in values. So the speculation investigate
organization or the counselor whose group has involvement in a wide range of business sectors
(bear, bull, level) will be in a superior position to enable you to take educated venture choices. A
decent counselor won't guarantee you the sky. He will enable you to create sensible assumptions
regarding the dangers and prizes of every speculation choice. In particular, he will enable you to
maintain a strategic distance from the basic entanglements that are the reason for enormous
misfortunes for most speculators who enter advertises without anyone else:

• Temptation to trust that you can time the market effectively unfailingly.

• The dread driven inclination to offer at a misfortune when stock costs are falling.

• The avarice driven want to purchase when stock costs are going up with no adjustment in
essentials.

Be that as it may, unusually in India, individuals don't appear to perceive the significance of
having a genuine guide on their side. They neglect to comprehend that by paying a couple of

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thousands as expenses to their guides, they can keep away from misfortunes worth lakhs because
of their wrong activities. We trust that having an expert and legit value speculation consultant on
your side can enable you to access significant bits of knowledge into the components that
influence the economy, securities exchanges and at last the individual stocks in your stock
portfolio.

Administration speculation organizations can be thought about venture consultants, as they are in
charge of coordinating the speculations of the assets they oversee. Venture organizations offering
traded on an open market reserves are required to hold fast to the tenets and controls of the
Investment Company Act of 1940.

A reserve guide has the essential obligation regarding the venture execution of a store. Counsels
get a yearly administration expense, which is figured as a level of a reserve's benefits under
administration. The charge makes up an extensive segment of a reserve's working costs. For
support speculators, making a decision about the nature of a common reserve's portfolio
administration is a standout amongst the most imperative contemplations for putting resources
into a store.

2.15 MUTUAL FUNDS

Shared Fund alludes to the assume that pools the reserve funds of financial specialists and
structures a typical store. The reserve in this manner made is then put resources into money
related market instruments like offers, debentures and different securities which additionally
incorporate government securities. The wage earned through these ventures and the capital
gratefulness acknowledged are shared among the unit holders in extent of the units held by them.
Interests in securities are spread over a wide cross area of businesses and divisions, consequently
permitting hazard decrease to occur. Enhancement lessens the hazard since all stocks and
instruments may not move a similar way and in a similar extent and in the meantime.

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2.16 EQUITY SHARES

Value ventures speak to proprietorship in a running organization. By possession, we mean offer

in the benefits and resources of the organization yet for the most part, there are no settled returns.
It is considered as a dangerous venture yet in the meantime, they are most fluid speculations
because of the nearness of securities exchanges.

2.17 DEBENTURES OR BONDS.

Debentures or securities are long haul venture alternatives with a settled stream of money
streams relying upon the cited rate of premium. They are considered moderately less hazardous.
A measure of hazard associated with debentures or bonds is needy whereupon the backer is.

2.18 MONEY MARKET INSTRUMENTS

Currency advertises instruments are much the same as the debentures yet the day and age is less.
It is for the most part under 1 year. Corporate elements can use their sit still working capital by
putting resources into currency advertise instruments.

2.19 SWOT ANALYSIS OF THE COMPANY:

STRENGTH

 It provides balanced information to the investors.

 It provides professional and truthful services to the investors.
 It provides ethical principles of work.
 Emphasis stronger bond with customers.
 Services offered include Equity Trading, Commodities, Portfolio Management Services,
Mutual Funds, Investment Advisory.

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 Provides constant support to the investors.

 It has the ability to provide high returns.
 It helps the investors to trade in a safe zone.

WEEKNESS

 Less penetration in rural areas.

 Indians are mostly conservative and prefer investing in Gold and land.

 Less of popularity.

 No support from the investors.

 Lack of capital
 Lack of promotion.
 Competition among the traders.

OPPORTUNITY

 High purchasing power and people looking to more investment opportunities

 Growing rural market.

 Earning urban youth.

 Acquire investment advisory firms.
 Acquire capital in order to fuel their growth.

THREATS

 High competition in the market.

 Entry of foreign finance firms in Indian Market.
 Proper legal litigate.

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2.20 MCKINSEY 7S FRAMEWORK OF THE COMPANY

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The most widely recognized employments of the system are:

• To encourage hierarchical change.

• To help execute new system.

• To distinguish how every zone may change in a future.

• To encourage the merger of associations.

STRATEGY

Technique is an arrangement created by a firm to accomplish maintained upper hand and

effectively contend in the market. It accomplishes upper hand and is strengthened by solid
vision, mission and qualities. The system kept up is to give consistent support of the financial
specialists and furthermore draw in the speculators. We enable the financial specialists to pick up
benefits for the cash put resources into the market, to give them great returns for the speculation
made. We likewise plan to extend the organization in the market.

STRUCTURE

It speaks to the way business divisions and units are composed and incorporate the data of who is
responsible to whom. At the end of the day, structure is the authoritative diagram of the firm. It
is additionally a standout amongst the most noticeable and simple to change components of the
system. On the off chance that the structure is confined it will assist the organization with
functioning in a simple path with no perplexity. It will assist the organization with functioning in
a methodical way

SYSTEM

Frameworks are the procedures and systems of the organization, which uncover business' every
day exercises and how choices are made. Frameworks are the territory of the firm that decides
how business is done and it ought to be the primary concentration for chiefs amid hierarchical
change. The framework administration is imperative in an organization.

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SKILLS

Aptitudes are the capacities that association's workers perform exceptionally well. They likewise
incorporate capacities and skills. Amid hierarchical change, the inquiry regularly emerges of
what abilities the organization will truly need to fortify its new technique or new structure.
Aptitude likewise assumes an essential part in the organization. It is critical to utilize gifted
workers for the development of the association.

STAFF

Staff component is worried about what compose and what number of representatives and
association will need and how they will be selected, prepared, roused and remunerated.

STYLE

Style speaks to the manner in which the organization is overseen by top-level administrators,
how they associate, what moves do they make and their emblematic esteem. At the end of the
day, it is the administration style of organization's pioneers.

SHARED VALUES

Shared Values are at the center of McKinsey 7s display. They are the standards and guidelines
that guide representative conduct and friends activities and consequently, are the establishment
of each association.

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2.21 FUTURE GROWTH AND PROSPECTS OF THE COMPANY

The report covers market size and segmentation of overall financial brokerage market by
online/offline mode, FIIs and Domestic Investors, Trading exchange each by Equity,
Commodities and Currencies and various segmentations on each trading segment.

The report covers comparison of online trading with offline trading in India, with the consumer
survey regarding the preferences for online trading by different population groups. The report
puts forth in-depth analysis on Full Service brokers including business models, market share of
major players and detailed company profile for each major full service brokers. The potential and
future outlook for full service brokers has also been discussed in the publication. Discount
broking market in India has been separately discussed in the report with detailed analysis of
major players, their strategies relative to global discount brokers, company profiles for major
players, SWOT Analysis and major issues and challenges with the discount broking market
in India. The report covers analysis on the process for discount broker to tie up with technology
partners to serve retail customers. The report also serves as a benchmark for every new player
which is seeking to enter into financial brokerage market and what should be the focus and USP
for that new played.

2.22 INVESTMENT OPTION

Most investors want to make investments in such a way that they get sky-high returns as fast as
possible without the risk of losing the principal amount. And this is the reason why many
investors are always on the lookout for top investors plans where they can double their money in
few months or years with little or no risk.

However, it is a fact that investment products that give high returns with low risk do not exist. In
reality, risk and returns are inversely related, i.e., higher the returns, higher is the risk, and vice
versa.

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So, while selecting an investment avenue, you have to match your own risk profile with the risks
associated with the product before investing. There are some investments that carry high risk but
have the potential to generate high inflation-adjusted returns than other assets class in the long
term while some investments come with low-risk and therefore lower returns.

There are two buckets that investment products fall into- financial and non-financial assets.
Financial assets can be divided into market-linked products like stocks and mutual funds and
fixed income products like public provident fund, bank fixed deposits. Non-financial assets-
most Indians invest via mode are the likes of gold and real estate.

1. Direct equity.

Investment in stocks may not be everyone’s cup of tea as it’s a volatile assets class and
there is no guarantee of returns. The only silver lining is that over long periods, equity
has been able to deliver higher than inflation adjusted returns compared to all other assets
classes.
In stop-loss one places an advanced order to sell a stock at a specific price. To reduce the
risk to certain extent, you could diversify across and market capitalizations. Currently,
the 1-,3-,5 years market returns are around 1 percent, 8 percent, 12..5 percent,
respectively.

2. Equity mutual funds

Equity mutual funds predominantly invest in equity stocks. As per current securities and
exchange board of India mutual fund regulation, an equity mutual fund scheme must
invest at least 65 percent of its assets in equities and equity-related instruments.
Index funds and exchanged traded fund are passively managed, and these track the
underlying index. Equity schemes are categorized according to market-capitalized or the
sectors in which they invest. They are also categorized by whether they are domestic or
international companies.

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3. Debt mutual funds

They are less volatile and, hence, less risky compared to equity funds. Debt mutual funds
primarily invest in fixed-interest generating securities like corporate bonds, government’s
securities, treasury bills, commercial paper and other money market instruments.
Currently, the 1-, 3-, 5-years market return is around 6.5 percent, 8 percent, and 7.5
percent, respectively. Read more about debt mutual funds.

4. Bank fixed deposit (FD)

Under the store protection and credit ensure organization rules, every contributor in a
bank is safeguarded up to a greatest of RS 1lakh for both chief and premium sum.
According to the need, one may select month to month, quarterly, half-yearly, yearly or
aggregate intrigue alternative in them. The loan fee earned is added to one's pay and is
saddled according to one's wage chunk.

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CHAPTER – 3

3.3 RESEARCH METHODOLOGY

RESEARCH DESIGN:

A Research design is purely and simply the framework of plan for a study that guides the
collection and analysis of data. The study is intended to find the investors preference towards
various investment avenues. The study design is Descriptive in nature.

Descriptive Research is a fact-finding investigation with adequate interpretation. It is the

simplest type of research and is more specific. Mainly designed to gather descriptive information
and provides information for formulating more difficult studies.

3.3.2 PRIMARY DATA

Data is gathered by leading an overview by circulating a poll to in excess of 100 financial

specialists in expanded territory. These speculators are of various age gathering, distinctive
occupation, diverse pay levels and diverse capabilities.

3.3.3 SECONDARY DATA

This information is gathered by utilizing the accompanying means:

• Investment magazines, business magazines, money related accounts

• Experts conclusion distributes in different print media.

• Data accessible on web through different sites.

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3.3.4 NEED FOR THE STUDY

In this study we are analyzing the number of investors who are interested in the investment. In
this we get to know the future interested investors in the market. We have done this study to
know how many investors are not getting platform to invest their money. They had money but
they did not have an idea where and when to invest. So by this study we are analyzing those
investors and we are trying to bring them back and make them invest in the stock market and
making them aware about the opportunity to make them invest.

In this study we can know the percentage of the investors who are interested in making
investment. From this we can provide sufficient services to the investor. We can provide various
ways in which investors can invest. This will be beneficial for the investors. Nowadays investing
in stock market has become prominent in the market. It has become an opportunity fire the
investors to invest in the market and to make more profits. In study was made by interacting with
more investors, we came to know the investors perception towards the investment.

3.3.5 LIMITATIONS OF THE STUDY

This analysis is based on investor’s behavior for investment preference during normal
time recessionary period. This analysis would be focus on the in order from the investor
about their information perception and performance on unusual financial goods. The
various limitations of the study are
 The total number of financial instruments in the markets is so large that it needs a lot of
resources to analyze them all. There are various companies providing these financial
instruments to the public. Handling and analyzing such a varied and diversified data
needs a lot of time and resources.
 As the analysis is based on primary as well as secondary data, possibility of unauthorized
information cannot be avoided.

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 Reluctance of the people to provide complete information about them can affect the
validity of the responses.
 The lack of knowledge of customers about the financial instruments can be a major
limitation.

3.3.6 Objectives of study

 To take a review of the Indian securities exchange and embody different speculation
roads accessible.
 To know different choices accessible in the capital market to contribute.
 To know financial specialists recognition with respect to interest in the share trading
system.
 To consider venture conduct of speculators and the components that influences their
speculation choices.
 To know the fulfillment level of financial specialists with respect to return of various
speculation roads.

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CHAPTER – 4

4.4 ANALYSIS AND INTREPRETATION OF INVESTMENT AVENUES

The purpose of analysis is to determine the investment behavior of investors and investment
preference for the same. Investor’s perception will provide a way to aquarately measures how the
investors think about the services provided by the company. Today’s trying economy conditions
have forced difficult decision fire the company. Most of the making conservation decisions that
reflect a survival mode in the business operations. Executives need a third party understanding
on where investor’s loyalty stands. More than ever management needs ongoing feedback from
the investors, partners and employees in order to continue innovative and grow

“The main objectives of this project is to find out the needs of the current and future investors”

“For this analysis customer perception and awareness level will be measured in important areas
such as”

 To understand in depth about different investment avenues available in India.

 To find out how investors get information about the various financial instruments.
 The type of financial instruments they would prefer to invest.
 The duration for which they would prefer to keep their money invested.
 What are the factors that they consider before investing.
 To give a recommendation to the investors that where they should invest.
 To know the risk tolerance level of the individual investor and suggest a suitable portfolio
 To develop a profile of sample Indian individual investor in terms of their demography’s
based on occupation of the sample investor.
 To identify the objective of savings of an investors.
 To study the depends of the demography factors of the investors and his\her risk
tolerance level.

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This analysis will help to strengthen investor intimacy. This analysis will also throw light
on various investment avenues available in India that will help in many ways. The
common problem areas faced by the investors can be understood.
 It also enhances new services initiatives.
 This study will help in gaining a better understanding of what an investor looks for in an
investment option.
 It can be used by the financial sector in designing better financial instrument customized
to suit the needs of the investor.
 It will also help the agents and brokers in marketing the existing financial instruments.
 It will provide knowledge to the investors about the various financial services provided
by the company to their investors.
 It will also help the company to understand what is the requirement and expectations of
different categories of investors.
The awareness lever of the investors about the various investment options and what is the
perception of investors with regards to the investments they want to make.

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1. Duration of the investments preferred by the respondents:

45

40

35

30

25 options

20 no of respondents
percentage %
15

10

0
1 2 3 4

2 Percentage of income invested in investments:

120

100

80
percentage

60 no of respondents
options
40

20

0
1 2 3 4

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3 Investors knowledge regarding investments:

60

50

40
options
30 no of respondents
percentage
20

10

0
1 2 3 4 5

4 Investors preference of various investment avenues:

70
60
50
options
40
no of respondents
30
percentage %
20
mean
10
percentage %
0
1 2 options
3 4 5

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CHAPTER – 5

5.5 FINDINGS AND SUGGESTIONS

5.5.1 FINDINGS:

• The examiner uncovers that male financial specialists command the speculation
advertise in India.

• Most of the financial specialists have advanced education like graduation or more.

• Majority of the dynamic and standard speculators have a place with bookkeeping
and relate business, non-money related administration and some different occupations are
not very many.

• Most of the financial specialist’s pot for at least two wellsprings of data to settle
on venture choices.

• Most of the financial specialists examine with their family and companions before
settling on a speculation choices.

• Percentage of salary that they contribute relies on their yearly wage, increasingly
the pay progressively the level of wage they contribute.

• The speculator's choices depend without anyone else activity.

• The venture propensity was noted in a dominant part of the general population
who took part in the investigation.

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• Most financial specialists like to stop their assets in roads like extra security, FD,
gold and land.

• Most of the financial specialists get their data identified with venture through
electronic media (TV) beside print media (daily papers/business daily paper/magazines)

• Most of the speculators are monetary ignorant people.

• Increase in age diminishes the hazard resilience level.

• Women are pulled in towards contributing gold than some other venture road.

5.5.2 SUGGESTIONS

 They had to provide more information about media as well.

 They should come up with new promotional strategies in order to attract

customers towards other services.

 They had to give calls for the customers whom they expect from the company.

 They had to maintain follow up of potential customers.

 They have to maintain good track of customers.

 They had to make more research in generating calls.

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SUMMARY AND CONCLUSION

SUMMARY

This report is a indication of the performance of a range of categories of investor. Selection of

perfect investment avenues is a difficult task to any investor. An effort is made to identify the

tastes and preferences of a sample of investors selected randomly out of a large population.

Despite of many limitations to the study I was successful in identifying some investment

patterns, there is some commonness in these investors and many of them responded positively to

the study. This report concentrated in identifying the needs of current and future investor’s,

investor’s preference towards various investment avenues are identified based on their

occupation. Investor’s risks in selecting a particular avenue are dependent on the age of that

investor.

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CONCLUSION

This learns affirm the prior outcome with respect to the bond among age and hazard

acknowledgment level of individual speculators. The present examination has critical

ramifications for speculation administrators as it has turned out with certain intriguing actualities

of an individual financial specialist. The individual speculator still likes to put resources into

money related items which give free hazard returns. This affirms Indian speculators regardless of

whether they are of high salary, accomplished, salaried, free are traditionalist financial specialists

like to play safe. The venture item fashioners can outline items which can take into account the

speculators who are tolerant and utilize TV as an advertising media as they appear to invest long

energy watching TVs. By concentrating on clients, association can adjust their business

techniques and objectives with advertise desires, hence upgrading consumer loyalty's level and

enhancing task execution. This investigation endeavor to recognize and comprehend the client

state of mind, recognition, and their fulfillment level towards the RADICAL FRAMES,

BANGALORE. They give great administrations which customers anticipate from them.

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Chapter 6

Learning experience

Conducted industry analysis and studied company profile. Did a research about financial
industry got some idea about Financial service we gained some knowledge about the
organization. I got to know the company’s products and services like Financial Planning,
portfolio Management, investment avenues and mutual funds also got to know the Objectives,
Area of operation and Future growth of the company. This organization is completely into stock
brokering. I got to know about the service and products of the company by our external guide.

I learned how the hierarchy of company works and who is responsible for the work to be done
and to whom a person should report to. Many of the decisions are taken by the head of the
organization on how should work, and other branches in different cities primary objective are to
get clients.

Got to know that Radical frames mainly in Quality, Policy, Growth, and Customers as a primary
key metric. It supports the decentralized decision-making policy. It believes in generating new
ideas, strategies and Creativity to achieve the goal. All are treated equally. Got to know that
Radical frames cares very much about company employees as they keep them informed about
the happenings in the company.

I learned about the main two strategies which they are following as of now that is their approach
is contrarian and they do not encourage short term trading; security of the customer’s data and
investment is the prime focus and the advisor’s agreement supports it. The clients risk level is
assessed before any investment suggestion.

I have got to know the staff pattern of Radical frames by knowing HR Recruitment policy,
compensation, reward system and what are the training and development steps taken for the staff
of the company. Also started learning about financial planning, by understanding each product.

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I gained knowledge about the values that are essential in Radical frames. Some of the primary
values are Customers Focused, Mutual Respect, Team Work, Communication and Trust.

By preparing SWOT analysis of Radical frames I gained knowledge about the Strength
(Financial products and services such as Wealth Management, Brokering and Distribution),
Weakness (Lack of advertising causes little awareness amongst investors. Lack of differentiation
in products/service), Opportunity (Its fastest growing wealth management markets) and Threats
(Reaching customers expectation) of Radical frames.

In brief working in Radical frames mainly focused on providing good quality support to the
customers, I had good experience working in this company. There was a friendly environment
among the employees. Everyone are expert in their fields. I had an excellent exposure towards
working in financial service sector at Radical frames Pvt Ltd. The primary objective of this
course project is to get experience and gain a practical knowledge of the conceptual learning. I
understood the importance of communication and how the major players of the company play a
role in the system. The internship program took to an overall improvement in any
communication and representation skills and share market education.

This internship in Radical frames Pvt Ltd was fun, educative and beneficial for me and I am
grateful that I got to experience and learned many things. I am grateful to all my seniors in the
organization who shared their experience and knowledge.

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BIBLOGRAPHY

 Security analysis & portfolio management, M.Ranganatham & R. Madhumathi’s Pearson

2nd Edition 2012

 K. Jothilingam Assistant Professor (Sir), Department of M.B.A., K.S.R College of

Engineering, India

 B. Sravana Kumar in his article “Mutual Funds – An Investor’s option” published in

Portfolio Organizer, August 2008,

 Vashisht, A.K. and Gupta, R.K. (2005) “Investment Management and Stock Market:
Strategies for Successful Investing”

Research paper:

 A study on the investment decision making.

 A study on the investors behavior on various investment avenues

 A study on preferred investment avenues

Websites:

 www.investopedia.com

 www.bseindia.com

 www.nseindia.com

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